~quire
life construction than most jobs ef here-
tofore.
Ray guns and kindred equipment have
held their unique popularity with excep-
tional duration. It will not be surprising
to see manufacturers continuing publicity
on various models of these for some time
yet.
Sid Mackin of the San Francisco Auto-
matic Amusement Merchants' Association
continues to function as an instrument of
conspicuous service in behalf of operators'
interests_ At this point, some several
months after its creation, it can be said that
without exception in the range of opera-
tors' experience no single organization has
done so much of solid meritorious conse-
quence_ The best to you, Mac, and may you
long continue to be the guiding forerunner
to a long history of laudable attachment to
the ever more substantial welfare of the
coin machine estate.
•
mutJic
announces its removal to
New and Larger Quarters
at
1870 W . Washington Bouleva rd
(J ust Across the Way fro m De cca)
Music Operators are cordially invited to visit us in our new
home. A complete stock of Packard PLA-MOR equip-
ment will be carried at all times. Avail yourselves of the
services of our sound and radio technicians and our
amplifier expert.
ESQUIRE MUSIC COMPANY
1870 W. Washington Blvd.
ROchester 2103
SAN FRANCISCO
- - - - - - Covered By - - - - - -
RONALD PATRICK
SAN FRANCISCO (RC)-General ac-
tivity rumbles on at "blitz" pace. All de-
partments are reporting better than usual
grosses_
Particularly outstanding is the growing
acceptance and stability of the pinball
business_ New locations continue to open
up while play on established stands is in
no way diminished_ Now, apparently, is
the time for any enterprising member of
the operating estate to really get and ex-
tend his area of dividends_
According to such keenly-keyed distribu-
tors as Lou Wolcher, Wolf Riewitz and
Johnny Ruggerio, that's exactly what the
top route men are doing_
It is of gratifying interest to find that
all models of penny and nickel commodity
merchandisers are sharing more than en-
couragingly in the brisk tempo of current
opportunities_ Among the foremost in this
department of enterprise is Vance Wal-
lace of the Viking Specialty Co_ Business,
according to Vance, is fully 200% better
than the average for just three years ago,
and is considerably above last year's itself
(which as it is not too remote was some-
thing of a first rate year of its own)_
Music machines have held their strid,e
remarkablv well. Fred Neuman of the
Rock-Ola manse shows extraordinary signs
of unsubsiding popularity for their de luxe
appearinj!; tone columns. The Seeburg
Mapes also confirm this appreciable up-
curve toward this year's radically improved
models.
Wurlitzer, with usual forcefulness, con-
tinues to out-front business in every di-
vision of their music distributing set-up.
Standard model and boxes both are re-
ceiving a very enviable percentage of the
coin music market.
Jimmy Lunceford exclusively
DEC C A
Los Angeles. Calif.
The box specialists such as Packard Pla-
Mor, as maestroed by DeLoss Osborn, re-
ports installations keeping the local office
in a dither to avoid disappointments in
promised deliveries. Bill Corcoran's Buck-
ley sys tems are doing no less than their
share, also.
Wired music has retained its place with
remarkable consistency. Top spots are stay-
ing wired and new ones make their appear-
ance with regularity_ Both the Oakland
and San Francisco areas are making out
with wired systems in a definitely big
money way.
ot as much in the way of new games
has been the order of the present situa-
tion. Operators are not disturbed, however,
because the later models are almost with-
out exception of greater appeal and longer
Music in the Air
Captivates Nation
NEW YORK-The great, national War
over "Sweet" and "Swing" music can now
end in peace. T h e men and women who
demanded sweet and the guys and gals
who yelled "Swi ng" can all h old hands and
listen to the thrill of the day . _ . music
in the air . . . because they both want that!
To be more specific, the new "Illumi-
tone" and "Ultra tone," speaker-baffles. Many
a de luxe location has been easily cap-
tured by an all-gold, light-up chandelier
in "Illumitone" or all-chromium, non-il-
lum inated "Ult ra tone," accordi ng to officials
of the Tri-Way Products Company.
Mac Mohr, Pacific Coast office manager
for Tri-Way, in Los Angeles, says, "Music
in the air is what the public wants al-
right. The West is really going for it."
And Tri-Way reports the speaker-baffles
are equally popular in the Sou th , South-
west and Midwest. ' In the East, say Tri-
Way officials, such representatives as the
Modern Vending Company of New York,
Atlas Vending Company of Boston and
Music Systems of New Jersey, Inc., have
been unstinting in their enth usiastic praise
of "Illumitone" and "Ultra tone."
•
"PUT ond TAKE"
Sweeps the Country Again!
PUT in a PLA-MOR-
TAKE out the PROFITS!
Your " winning s treak" s tarts
when the folks s e e th e Pack-
ard PLA-MOR Remote Control
Unit! Streamlined design •••
satin chrome finish . . . indi-
rect title strip lighting. no
number hunting . . . and
triple action on s electing-
no "straining," " s hoving," or
" squinting."
High profits never choke on
repair bills and service calls
on PLA-MOR! It give s steady.
dependable service! Nickels
pouring in mean dollars tak-
e n out!
If you want b i gg e r mu si c
profits quicke r, let us g ive
you the complete story todayl
OSBORN DISTRIBUTING COMPANY
545 Second Street
SAN FRANCISCO. CALIFORNIA
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
SUtter 3983
COIN
MACHINE
REVIEW
49
FOIt
JUNE
J94J