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For the wrong that needs resistance:
For the cause that lacks assistance:
For the future in the distance,
And the good that it can do!
With this issue we start our ninth year of service
to the Coin Machine Industry. When we first en-
tered the picture back in July, 1933, the Industry
was just beginning to realize the profit possibili-
ties in jumbo marble tables and the first games •
built in the West were receiving an enthusiastic
reception throughout the nation. We have been
privileged to carry the fast moving story of the
great growth of this fascinating Industry for the
past eight years and as we start our ninth year
we wish to sincerely thank the manufacturers,
jobbers and distributors who welcomed us so
warmly back in 1933 and who have continuously
supported this publication since its beginning.
We shall continue to devote our entire efforts for
the good of the Industry as a whole and we hope
that it will be our privilege to serve all of you for
years and years to come.
What about a Coast Show this fall? With the
July issue it comes time to either a n nounce the
dates for the Coast Show or explain why such a
Show will not be held. One has only to read the
article entitled "The Defense Program and the
Coiri Machine Industry" in this issue to learn why
it has been decided to forego a Show on the '
Coast this fall.
Three months ago we wrote all of those likely
to exhibit at such an event and their opinions
were practically all the same-that a Show should
not be held until the present irregularities are
done away with and materials are plentiful for
filling orders which would naturally come from
such a Show.
The Manufacturers Association has announced
a Show in Chicago for January as usual and if
this Show is held and it is as successful as past
ones there is every reason to believe that a Show
will be held on the Coast in March or April of
next year. The Coast has a right to hold its own
Show for less than one-half of one percent of the
coinmen of the West ever make the trip to the
Chicago affair.
It is to be hoped that conditions will improve so
that such a Show can be held regularly each year
in the West.
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JULY,1941
,/:)Ch 't
lItiJJ-
The Defense Program and the Coin
Machine Industry ________ . ___ . _____ ___ . __ . ___ ._._ ... _____
9
A frank discussion of the condition our Industry finds
itself in at the present time and what we may expect in
the future.
Shorf Cuts in Electric Motor Maintenance ___ .__ 11
Every operator uses electric motors in his various ma-
chines. Here is an informative article by Ernest W. Fair
on things you should know about them.
What's Cookin'? ___________________ . __________ ._. _______ ._. __ ._ .. _. _____ 14
Fourth installment of this popular department. This month
R. Z. Greene, E . C. Williams, George Nebel and "Max
Kraut don the Chef's apron to prepare their favorite
dishes.
We Found Treasure'--_ .. ___ . _______ . ___ . ____ .. ____ . ______ ._. ___ ._ 15
One of the most unusual Out-of-the-Industry features we
have ever presented. Lieutenant Harry E. Rieseberg , in-
ternationally recognized deep sea diver, tells of a thrill-
ing experience with a huge octopus.
Gold Mining - Twentieth Century Style ______ . ___ 19
Up in the old Comstock Lode district they're mining gold
a new and different way . This interesting feature tells
of the modern methods being used.
On the CoasL ____ ._. __ ._. _._._. ___ ._._ ... _. ___ _ ._ .. _ ..... _._. ___ 23 to 29
Seven solid pages of news concerning the activities of
Western coinmen.
Group Co-Operation Means Success __ . _____ .. ______ 37
Robert Spencer , Secretary-Manager of Automatic Music
Merchants Association of San Francisco, points out the
benefits of Association activity in blocking unfair legisla-
tion.
Are You Stifling the Brains of
Your Organization? _______________ . ___ ._. ___ ._.________ 39
P. Frank Sonnek, attornev in Patent Causes, explains
methods of gaining ideas from members in your employ .
PLUS . . . more than fifty other EXCLUSIVE FEATURES
and De partments found only in your REVIEW.
Once again it is our ple a s ure to present th e charm a nd beauty
of pre tty Yve tte Long w ood. thrice winner of the " Mos t Perfect
O rv ille Logan
SnId er. natIonally-famous cove r photographe r. is respons ible for
this inte resting came ra art.
Sh~p e" c0II?-pe tition he ld annually in W estern Cities .
THE [DIN MA[HINE REVIEW
IllS Venice Blvd.
FItzroy 8 269
LOS ANGELES, CALIF.
CHICAGO OFFICE .
35 E.
~Tacker
Dr.
NEW YORK OFFICE
441 Lexington Ave.
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c. J.
ANDERSON
Central 1112
RALPH R. MULLIGAN
Murray Hill 2-5589
COIN
MACH INE
REVIEW
7
FOR
JULY
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