Coin Machine Review (& Pacific ...)

Issue: 1941 July

fast as th ey'r e born. Radi o s pawns a tune
overnigh t and then lets it di e in record
ti me of over·exposure. Some of the world's
greatest melod ies might have ex pired in
th eir infan cy if radios, mov ies a nd phono·
graphs had ex isted dow n th roug h th e ages.
Which all adds up to the fact that it's darn
hard to be im mortal nowadays.
Th e closes t to immortality th at a ny of
the songs have come with in th e last few
months is as fo llows: " You Wa lk By"
crashed the " Hit P a rad e" sixtee n tim es,
tyin g it wit h " P erfid ia" in numb er of per·
' forman ces. Close on the heels of th e win·
, ners and ti ed to ge ~~ e r at . ?ft~~n a ppea r·
ances each we re FrenesJ,
I H ear a
R hapsody," "It All Com es Back to Me
Now" and "T here'll Be Some Chan ges
Made." I n its monopoly of first pl ace, " I
Hea r a Rh a psody" sta nds far above any
of its competitors with ten firsts to its
; credit.

~
Streamlined
SPEAKER
CABINETS
A
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Cabinets fr IS" Speakers, and our new illuminated
Organ Type Speaker Cabinets . A c omplete line of
~ower
Amplifiers, Micropho nes. Microphone Stands.
'Electric Phonographs. Recorders , Automatic Record
Changers.
Two-Way
Intercommunication
Systems.
Weatherproof Trumpet Horns, Speakers of all types, and
many other items. A penny postcard with you r name
and address will bring you our complete catalogue
with net prices.
NO OBLIGATION -
GET OUR LOW PR I CES
BEFORE BUYING ELSEWHERE!
REGAL AMPLIFIER Mfg. Corp"
14-16 We st 17th St .• New York. N.Y.
Capehart Appoints
Ben Bennett
I NDIANAPOLIS- T he a ppointment of
Ben Ben nett of P hoenix, Arizo na's Benn ett
Music Company, as exclusive Packard P Ia·
Mor distributor in Arizon a, has a far·A ung
signifi can ce in th e Weste rn automati c mu·
sic field, declares H omer E. Ca pehart, pres·
ident of P ackard Ma nufactur in g Corpora-
tion. Bennett will also re present P ac kard
in New Mexico.
"With th e addition of Ben, an old·timer
in this business, we now have the stron gest
distributorship represe ntation in the his·
tory of automati c music in th e far Wes tern
States," explains Ca pehart.
" Bennett has always been extremely sue·
cessful in th e automa tic music business.
Both he and Distri ct Mana ger Ed Wisler
know th e music operator's problems and
will gladly do everythin g th ey possibly can
to help all operators in their terr itory."
Ben nett Music Compan y's hea d issues an
invitation to all operators to see his com-
plete lin e of Packard P Ia-Mar products
and outstandin g remote control installa·
tions.

COIN
MACHINE
REVIEW
This photo give s a fair idea of the extensive quarters of Esquire Mus ic Co. in Los Angeles.
Backed up in front of the firm 's quarters is th eir e xtensive service equ ipment. Spotted in
front are members of th e Esquire organization , W . E. Simmon s, Packard Re gional Manager ,
and Stanl e y Tu rner, Service Dire ctor. In front of the second car from the le ft are Mrs . and Mr .
Jack Gutshall, Esqu ire Mu sic in the fl esh.
Victor Patriotic Number
Has Big Possibilities
to
CAMDEN , N. J .- Music is the best way
ta lk to Am erican s today-even th e
'You Wouldn't Buy a SEtD NO·BEST
Suit
tor
or Beefsteak!
So why not get the Very Best
in a Remote Control Selector! Ask
for PLA-MOR! It rates Ace-High
with the public! Folks can't resist
its smart design . . . triple action,
eliminating straining, shoving and
squinting . . . rotor s e lector with
perfect selection!
Location owners go for it b e -
cause it is Grade-A in Service !
PLA-MOR gives steady, d e pend-
able service instead of constant,
threatened break-downs. Oper-
ates on a minimum of current!
PLA-MOR is best for Play Appeal
. . . Location Appeal . . . Less
Upkeep . . . More Intake. Bigger
Profits Fas.t er! Let me show you
PLA-MOR.
OSBORN DISTRIBUTING
COMPANY
545 Sec:ond St.
SUtter 3983
SAN FRANCISCO. CALIF.
Uni ted States Governmen t realizes that!
Irvin g Berlin, composer, a nd Barry Wood,
baritone, have combined to present mu-
s ical pleas for patriotism and, r ecorded,
th e two n ew numb ers constitu te genuine
coin enticers.
Operators of music machines will find
a tremendo us signifi cance in the fact that
both of Irvin g Berli n's new son gs were
wri tten a t th e reques t of government offi-
cia ls. " Arms For th e Love of Am erica,"
a tribute to the " man behind the man
behind th e gun" was th e result of a re·
ques t by Major General Charles M. Wes-
son , Chie f of Ordin a nce, U. S. Army. Sec·
retary of th e Treasury Morgenthau asked
th at "An y Bonds Today" be composed,
prese nti ng in rhythmic mann er the r easons
why people should buy gove rnm ent bonds.
Barry Wood introduced " Arms For the
Love of America" to th e public in the
Army Band Auditori um of th e Army War
College in Was hin gton over CBS a nd NBC
networks, fea turin g an Arsenal Day cele-
bration of the Or din ance Depa rtment in
June. Later, he repea ted it on th e Lucky
St rike Hi t P arade and, on the fo llowing
wee k, prese nted "Any Bonds Today" on
the sa me program.
In his RCA Vi cto r recor din g, he was
supported by th e Lyn Murray chorus and
orch estra , direc ted by Leonard Joy, R CA
popular recordin g director.
As a result of his success with both
son gs, Wood was invited by th e Canadian
Goyernme nt to introdu ce the tun es to
Canadian and British listeners in a special
broadcast for a $700,000,000 War Loan
Drive over th e Canadi an Broadcasting
Cor poration System.

Mention of THE COIN MACHINE REVIEW is your best introduction to our adve rtisers.
55
FOR
JULY
7947
...
I
Bargain Marl
5c PER WORD, MINIMUM $1.00
No General Delivery ads accepted. Send copy,
with remittance to COIN MACHINE REVIEW,
illS Venice Boulevard, Los Angeles, California
Ir [.
COIN COUNTERS AND WRAPPERS-
Tubular 1c, 5c, lOc and 25c, guaranteed
heavy paper, 45c a thousand in 25,000
lots, 60c single thousand. Accurate Penny
Coin Counters, heavy aluminum, $1.00.
Belt Pocket, 35c postpaid. Collection
Books, 75c doz. HECHT NIELSEN, 1322
Congress Street, Chicago, Ill.
(TF-C)
MAILING l I S T - - - - - - - - -
of approximately 2,000 operators, jobbers,
distributors afld manufacturers in attend-
ance at the Western States Coin Machine
Convention in November, $5.00 per copy,
cash with order. COIN MACHINE RE-
VIEW, 1115 Venice Blvd., Los Angeles,
Calif.
SLOT MACHINES REPAIRED----
COIN
MACHINE
REVIEW
56
FOR
JULY
1941
i
Have your machines adjusted, tightened,
cleaned and greased. Replace defective
springs and worn parts. Have them buffed
and painted. Install new Reel Strips and
Award Cards. Increase earning power. Let
GRAHAM do the job. 212 East Palmer
Ave., Glendale, Calif. Phone : CItrus
1-1093.
(SS-C)
TROUBLED WITH SLUGS7-----
Here is an insfallafion of 19 Pla-Mor unifs made by Ben Benneff in fhe C & H Cafe in
Phoenix. Says Ben : "Pla-Mor has made if info beffer fhan a fhree-quarters of a 'cenfury' spof
weekly."
FOR S A L E - - - - - - - - - -
INDEX TO ADVERTISERS
July, 1941
Mills Free Play Mint Venders, clean, A-l
condition. Same as new ; used one month,
$100.00. 25% deposit with order, balance
C. O. D. PENN MINT SERVICE, 424
Foreland St., N. S., Pittsburgh, Pa. (JJA-P)
REVIEW Slug Cards in your machines
will stop this evil. Printed on heavy fancy
bristol and citing Federal Law violations
for slugging, these cards have stopped
slugging for hundreds of operators. Order
today at only 20c per dozen, plus 10c for
handling and postage on all orders under
$1.00. On orders over $1.00 we prepay
postage. COIN MACHINE REVIEW,
1115 Venice Boulevard, Los Angeles,
Calif.
(P-TF)
for established legal business in Southern
California. Full details first letter, Also
have 40 Perfume Machines for sale reason-
able. Box 345, Coin Machine Review, 1115
Venice Blvd., Los Angeles.
(J-P)
This Index is an editorial feature and is not
part of the advertiser's contract. This publica-
tion assumes no responsibility for errors or
omissions.
WILL PAY C A S H - - - - - - - -
FOR S A L E - - - - - · - - - - -
FOR S A L E - - - - - - - - - - -
Used Coin-Operated equipment, Phono-
graphs, Skee Balls, Chicken Sams, etc.
TROJAN NOVELTY CO., 1813 West
Pico, Los Angeles, Calif.
(TF-C)
10 Buckley Treasure Island Diggers, 16
Erie Diggers, counter models; Mutoscope,
Merchantmen Diggers. NATIONAL, 4242
Market, Philadelphia, Pa.
(J-P)
FOR S A L E - - - - - - - - - -
I PAY SPOT C A S H - - - - - - - -
25 Holly lc Grip Scales, Excellent Con-
dition, $7.50 each; lots of ten, $6.50 each.
S. R. MONTCALM, 720 E. Cypress Street,
Bastrop, La.
(JJA-P)
for anything you have to sell. I guarantee
I can save you money on anything you
want to' buy. CHARLES PITTLE CO.,
New Bedford, Mass.
(J-P)
You've A Drafl Dale
Aug~
2nd
Los Angeles, Calif.
35 E. Wacker Drive
Chicago
441 Lexington Ave.
New York
54
13
43
g~rtl:~b~D~· ·& CC~~:::::
4~
~~~[eVp.~~~~~~~~~~~:::::::::::::::::::::::::::::::::::::::: ti
RCA Mfg. Co ., Inc .................................................
Regal Amplifier Mfg. Corp .................................
Reliable Specialty Co ...........................................
Sanders. Mac ..........................................................
.
1115 Venice Blvd.
17
16
21
20
34
46
25
36
48
45
13
.......... :::::::::::::::::::::::::::
Graham . H. R. ....................................................... 24
Hilton Hotel .............................................................. 12
Holdsworth Print Shop .......................................... 14
International Forwarding Co ............................. 14
International Mutoscope Reel Co ................. 12. 21
lapan Importing Co ............................................... 22
Koplo Sales & Supply Co ................................. 17
Laymon , Paul A ..................................................... 29
Long Beach Coin Machine Co
............. 26
McClellan, Herb Co ............................................... 18
Metermovies , Inc
................................... 30
Meyberg, Leo I ., Co ............................................. 48
Moore . lack R., Co ................................................. 23
Mott Studios .............
. ........... 24
Okeh Record Distributors ................................... 48
Osborn, DeLoss H ......
. ............ 55
Packard Manufacturing Corp ................. Cover IV
Parina. R. A., & Co.................
. ........ 35
Party Record Co ...........................
. ...... 48
To Join THE REVIEW'S Advertising Army! Positively the
Deadline for the August Issue!
What Jack Benny is to Tello. , . Pretty Girls to Cigarette Com-
panies and Evening Newspapers to Department Stores-THE
REVIEW is to every manufacturer, jobber and distributor in the
Coin Machme Industry. Every ad is your star salesman! So
remember - August 2nd is your last opportunity to mail your
copy. THE REVIEW will be in the mails August 9.
We ask your kind cooperation by preparing copy early. Call
any of our three offices, we will pick up your copy immediately.
The Coin
Machine Review
'.
Art ImJ.ressions .. ....... ........... .........
. .......
Atlas ovelty Co. ........
. .......................... ......
Automatic Games ................................................
Baker Novelty Co., Inc ........................................
Block Marble Co .....................................................
Bluebird Record Distributors ..............................
Bromberg, Irving. Co ......
. .........
California Simplex Distributing Co ...............
Columbia Record Distributors ............................
Corcoran. William ........................................... .44,
Daval Co ..............................................................
Decca Distr ibutina CorD .
37. 39. 42. 43, 46, 49. 50. 51.
Ellman & Zuckerman ..............................................
Esquire Music Co ...................................................
47
55
50
27
~:~n~~nC,o:;;.· .~ .. :::.::.:: ... :.:::::.:.::::::::::::::::::::::::::::::::~~: ~~
U-Need-A-Pak Products Corp ................. Cover II
Victor Record Distributors .................................... 46
Viking Specialty CO .......................... , ...•.... Cover III
Walters. C .. & Associates
16, 20, 31 . 32. 38, 46, 53
Wilcox, W. W., Manufacturing Co ................... 20
Wurlitzer. Rudolph, Co ....................... 3, 4, 5, 6, 38
Zeigler Insurance Agency, Inc ......................... 12
~ '3
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.

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