Coin Machine Review (& Pacific ...)

Issue: 1941 July


COIN
MACHINE
R.EVIEW
50
FOR.
JULY
1941
ST. LOUIS-June was a highly sati's-
factory month to most members of the
Associated Phonograph Owners of St.
Louis. With cool weather, increased night
activi ty, and two large conventions in the
city, business was much ahead of June of
last year.
The Associa ted Pho nog r a ph O wn e r s
of St. Louis met at Hotel Melbourn e Jun e
20, to discuss legislative action of the past
few months, and to make plans for the
annual summer outing of the gro up, which
will probably be held at an amusement
park ou tside of the city. J ohn La Ba n ,
AMI president, and head of th e associa-
tion , presided over the meeting, which had
a large turnout for the average summer
meeting. On the docket were the legislative
discussion, welcoming of new members,
and an outline of service rates and plans
for the remaining months of the summer.
Flowers and sympathies were sent by the
Association to H a rry Siegel, Acme Nov-
elty Co. Phonograph owner, who was
rushed to a St. Louis ' hospital recently
when a stomach attack placed him hors de
combat for several weeks.
A group of phonograph operators from
Memphis, Tennessee, headed by Earl T.
Montgom e r y, were visitors in St. Louis
during the early weeks of J une. T he group,
wh ich represents some of Memphis' largest
distributing houses and operators, visi ted
wi th all St. Louis distrihutors, and spent
several days looking over the city. Several
of the visiting boys were quite surprised
to find that St. Louis has few wired-music
installations, stating that the Tennessee
metropoli s is now completely equipped
with this modern form of musi'c merchan-
dising.
The condolences and regrets of both the
Associated Phonograph Owners of St.
Louis, and the Missouri Amusement Ma-
chine Association, were extended to AI
Hane kl a u , presiden t of th e Olive Novelty
Co., upon the death of his wife in late
June. Mrs. Haneklau, who had been of
much assistance in building up Olive Nov-
elty to its present supremacy in the coin
The
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Stanley Turner , Service Instructor for Packard
Manufacturing Corp. , makes his headquarters
at the Hollywood office at 1025 Noth High-
lanel Avenue.
machine field, had been very active in coin
machine circles, and her death came as a
severe shock to all of her friends.
E d F ish e r , executive secretary of the
Local Phonograph Association, spent the
later weeks of June on survey work over
the entire territory served by St. Louis
distributors.
Joh n La Ba n and Whitey LemkuhI,
popular phonograph operators, were memo
bers of a goodwill group which recently
covered Middlewestern cities on an "ex·
change of greetings" tour of coin machine
centers. This policy is rapidly growing up
as a means of equalizing distribution of
coin equipment, and knowledge among all
members of the industry.
F r ed P ollnow, whose Automatic Phono·
graph Co. and Central Novelty Co. are
now keeping him busy in both fields, is
taking a vaca tion trip to Michigan for a
fishing and hunting sojourn.
A new DeSoto sedan, of fire-engine red,
will hel p' Earl Bowma n , new phonograph
salesmanager at Ideal Novelty Co., to en·
joy his summer vacation tri p. Earl is one
of a dozen men in the phonograph field
who purchased a new automobile recently.
"Better buy a car now whi le they're still
making them," Earl says.
Ideal Novelty Co. was host to members
of the Grotto Association when members
of that association visited St. Louis in late
June. Carl's 94 coin machi nes on display
in the large lobby of the building, received
one of their heaviest tests as the visiting
association responded to the invitation to
try them out.
H a rry Silverberg, W. B. Novelty Co.'s
phonograph salesmanager, is highly pleased
with interest in the Seeburg P honograph.
W. B. Novelty is breaking all records for
the number of sales to date, according to
Bill Be t z, and Martin Balensie f er , co-
pa rtner in the organization.
In the amusement machine field, l1)any
troublesome problems of the past ' few
mon ths have been gradually dissolved to
the poin t that all operators are breathing
much more easily, and looking forward to
a better summer season than has 'beeh ex- ·
perienced for several years. For example,
a test case brought by Ideal Novelty Co.
in southern Missouri to establish the legal-
ity of pinball machines wen t through wi th
flyi ng colors-and henceforth, th e associa·
tion has a precedent, stating that free plays
are not "gambling rewards" to use as an
arm for establishing any machine in any
location.
Among St. Louis amusement machine
distributors which are moving or remodel-
ing is Royal Novelty Co., which has added
more space for a showroom, and built up
a new service department to twice the for-
mer size.
A new one and a half ton stake truck
for delivery of coin machines was pur-
chased by Ideal Novelty Co. in June. Ac-
cording to Leo WichIan, floor sales man·
ager, increased demand for machines of
types has made it imperative that the com-
pany be able to "deliver at speed limit"
a t all times.
St. Louis "chain store distributors," the
W. B. Novelty Co., has been in the lime-
light much of late. W illia m Betz, presi·
dent of the firm, has just returned from a
b usiness trip to W. B.'s two new stores in
Kansas City, Missouri, and Wichita, Kan-
sas. Built as nearly alike as possible, the
three stores all feature pinball machines
as well as Seeburg phonographs.
Members of the Missouri Amusem e nt
Machine Associa tion, in meeting at Hotel
Melbourne during June, officially closed
the membersh ip drive which has been run·
ning for the past three months. A dozen
new members were the result, according to
Lou Morris, president of the group. Leo
Lane, and T o dd Barutio, veteran amuse-
ment machine operators, were the latest
to' join the associ'ation. The association is
jubilant over success of several test suits
on pi nball, and finds the sky comparatively
clear for operation of all types in the
fu ture. The annual all-day summer picnic
outing will probably be held in August.
Last year over four hundred people turned
out for the picnic.
A new mechani'c made his appear-
ance at the Davies Novelty Co., in June,
when J a m es Sh ee ts, weir known veteran
service mechanic, joined the staff.
A lot of kidding has gone the way of
Ab e J effer s of J-G-L Sales Co., cigarette
vending organization, since Abe took his
doctor's advice, and went on a diet in
January. Since that time, Abe has lost more
than forty pounds, and has slimmed down
to the point that he is "enveloped" rather
than "dressed" in his clothes. "I feel a
lot healthier, however," Abe says.
Two operators with an interesting side-
line are Be rna rd and Basil Me il, phono-
graph operators, who also own a stable of
racing horses, and spend considerable time
at Fairmo unt Park, E. St. Louis, Illinois.
A surprise announcement was that of
the marriage of Bill Singer, Royal Nov·
elty Co.'s vice-president, who was married
in J une and left immediately for a honey-
moon in the Smokey Mountains in Ten-
nessee. Another member of the Royal's
staff, Bob Shawcross, is planning a long
automobile tour throl.lgh fourteen states
for his vacation.
The Peerless Vending Machine Co.,
largest vending machine organization in St.
Louis, will lose Phil Va nderhack, servo
iceman and salesman, when the latter takes
an extended fishing trip through the lake
of the Ozarks during J uly. He will leave
. as soon as Lo u Rivituso , also a salesman,
returns from his own vacation in the south-
ern part of the state.
Robert Latimer. •
The Ink Spots . . . only on
DEC C A ·
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
Lyman Seeks
"Feedbox Freddie"
LOS ANGELES-Mysterious Moe, the
Little Man Who Wasn't There, Yehudi and
now-Feedbox Freddie! Who is he? What
is he? Why is he? Abe Lyman, orchestra
leader now at the Palladium with his band,
knows two of the answers and is trying _
to find the other. Coin machine men are
going to be interested in Freddie because
he's a great fan of the industry.
Who he is no one knows so Lyman is
staging a "Feedbox Freddie" con test to find
him. What is he? He's the slangingest,
swingingest, swackiest guy in town. May·
be he can't think rapidly, but his feet are
tornadoes. Ten years from now he may
be a serious·minded, brilliant bank presi·
dent, but now it's his clothes that are
bright. However, Freddie is extra smart
about one thing . . . he knows that all he
has to do to hear his favorite swing num·
bers is to put his nickels in musk mao
chines because they're ready to serve him
day and night with wacky, fast swing num·
bers, just as they serve his parents with
the slower· paced melodies they enjoy.
Why is he? No one knows but the
Charleston and Black Bottom eras had
their stars and Freddie, when he is found,
will be the American Boy of Swing. In·
cidentally, the number composed to present
Freddie in music, is already popular and
music machines are bringing the tune
"Feedbox Freddie" to the ears of Lyman
fans .
"Freddie's" picture, when he is found,
will be placed upon the Palladium walls
with other celebri ties. Prospective con·
tenders can discover if they possess the
necessary contestant requirements by play·
ing "Feed box Freddie."
While Abe Lyman is getting a lot of
fun out of his co ntest, he is also serious
about the importance of coin machines in
the music profession. To show his good·
will to operators of the coin machine in·
dustry, he plans to invite them to the Pal·
ladium as cocktail party gues ts, at a date
to be announced later.

Bechel Performs
Record Miracle
NEW YORK- Stokowski . . . Goodman
. . . Toscaninni . . . Whiteman . . . they
could all direct a six.piece band-but they
couldn't be it! That's where Sidney Bechet
is different . . He is-a six-piece band!
Bechet has just made musical history. in
Wurlitzer Offers Complete Ad
-Sel-Up for Music MerchDDt~
pany offered a cO'mplete series of twelve
newspaper ad mats designed to assist in
(a) lining up new locations, (b) bring-
ing in patrons to these locations.
Four of these ads are aimed di-
rectly to get new locations for the
Music Merchant.
Another four are signed by the in-
dividual locations and are designed
to bring in patrons and stimulate
play on the phonograph.
The third series are larger ads
signed cooperatively by groups of
locations having Wurlitzers and pro-
mote Wurlitzer music and its con-
tribution to a good time when visit-
ing these spots.
The broadside carries a return
card wherein the Music Merchant
specifies which mats he desires. No
charge is made for this promotional
service.
Tried out last year, it proved so
successful that it is being offered
this year on a larger scale, has al-
ready scored defini te results for
24 OF THE LATEST RECORDS
Music Merchants quick to take ad-
. vantage of it.

BY AMERICA'S BEST DANCE BANDS
NORTH TONAWANDA - In a recent
broadside mailing to all Wurlitzer Music
Me~ch an ts, the Rudolph Wurlitzer Com-
The latest hits, sw eet or sw ing by fam ed bands-we've
g ot them on our Wurlit zer. Come in and hear them,
sing to the m, d ance to them while e njoying tasty
refreshments.
(LOCATION NAME
AND ADDRESS)
the phonograph world by recording "The
Blues of Bechet" and "The Shiek of Ara-
by" with six instruments, everyone played
by himself, yet the numbers presenting a
harmonized orchestration of all instruments
playing at the same time. Tenor sax, string
bass, drums, piano, clarinet and soprano
sax are the instruments. The musician-
composer, who has had practically no for-
mal musical training is negro genius Sidney
Bechet. The idea of the whole thing be-
longs to John D. Reid of Cincinnati who
cond ucted the first experiment with Bechet
and his band on a home recorder.
The apparent magic is really "dubbing."
Sidney played first the tenor sax part of
"The Shiek of Araby". At the conclusion
of the recording, Fred Maisch, engineer ill
D. H. Osborn, with
foot on bumper, puts
his name on the aot-
tea line for one thou-
sana Pla-Mor Selec-
tors to be shippea as
fast as possible. Oth-
ers in the picture are
Frea Rochtreet, serv-
iceman for Osborn ;
W . E. Simmons , Pack-
ora Re gional Man -
ager ana Clive
Ketchersia ana Hugh
Keenan. ser v icemen.

One of 12 newspaper mats being
suppliea Music Merchants by Wurlit-
zero With smart art in eviaence on
each of the 12, operat ors will fina
these mats worth using in local publi-
cations to boost the play on automatic
phonographs.
charge of the control boards at the RCA·
Victor recording studios, played it back
and Bechet, with earphones on, played the
string bass part in unison with the recorded
tenor sax part to which he was listening.
This sys tem was repeated for all instru-
ments until the final record contained a
six-piece band version of "The Shiek." The
method was repeated for a four-instrument
presentation of "Blues of Bechet."
When the last note had been played, the
controls turned off and the final playback
ended, Bechet mopped his perspiring brow
and muttered weakly "Man! That ends
three months of torture. Thinking about
this session was giving me nightmares; I
dreamed I was playing the whole Duke Ell-
ington band."
Ask if he were going to take a vacation
to recuperate, the composer-instrumentalist-
pianist-conductor replied, "Naw. I want to
ma ke another record like this, adding the
trumpet for a seven th piece."

*
*
*
*
*
*
He: "I had the girls running in circles
when I was in coll ege."
She: "I never knew you were such a
sheik."
He: "I wasn't. I was the women's track
coach."
Skating is such a fad now in New York
that a girl who can't do it cuts no ice on
Broadway.
The Casa Loma •• only on
DEC C A
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
51
FOR.
JULY
1941

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