circuit being closed by an inserted coin engaging
the conducting members in a set of said slots,
means mechanically operated by the clock to
rotate the coin carrier whereby at predetermined
intervals the coin falls out of a set of aligned
slots· thereby breaking the circuit.
2,221,723
VENDING MACHINE
Edward A. Ri n kh off', Ir win , Pa.
Applic-ation January 30, 1939, Seria l No.
253, 701.
5 Claims.
(C l. 312-
86)
A machine of the kind described comprising
a vertical magazine adapted to support articles in
horizontal position and vertical stacked relation ,
means offset from said magazine for bringing
articles to an upri$ht position in single order,
means for transferring articles from the maga-
zine to the said first-named means, a lighter
movable with the transfer means for the lighting
of each article when in an upright position in
the offset means, a draft element operating when
the li~hter is in lighting position, and means for
operating the transfer means.
1.
2,223, 515
VENDING MACHINE
Alberi E. Gebert and Myro n H . Richardso n ,
Wilmette, and F loyd C. B lack, Chicago, 111.,
assignors to Advance Machi n e Co., Chicago,
Ill., a co rporation of I lli n ois
Application October 31, 1938, Serial No.
237 ,856
15 Cl aims. (Cl. 312- 94)
1. In a vending machine an article support, a
plurality of separate article retaining means co-
operating with the support, means for actuating
one of the retainin~ means to release the article
held thereby, locking means for the other re-
taining means, said locking means embodying
a pivotally mounted locking element, a second
element mounted upon the said locking element
for bod ily movement therewith and for move•
ment with respect thereto, means con nected with
the actuated retaining means for engaging the
second said element to swing the locking element
about its pivot to render the las t said locking
element inactive, and means for causi ng the said
second element to be moved with respect to the
said locking element during its bodily move-
ment with the latter whereby to position the said
second element to lock the said one of the re-
tainers.
86
COIN
MACHINE
REVIEW
Ser. No. 435 ,461. Vietor V. Kunkel . doi n g busi -
ness a s Ku n ke l Metal Produ cts Co ., Los An-
gel es, Ca lif . Filed Aug. 28, 1940.
K
FOR VENDING MACHINES .
Cl aims use since July 30, 1938.
2 ,224,559
COIN CONTROLLED MECHANISM
Burn s S . Watlin~, Chi cago. Ill ., assignor to
Watlin g Scale Company , Chi cago , Ill ., a cor-
pora tion of Illinois
Application March 25, )938, Seri a l No. 198,020
9 Claim s.
(Cl. 194-
55)
1. In a coin con trolled mechanism for releasing
a detent element, the combination of a coin chute,
a fixed plunger supporting and guiding member
underlying said chute, a plunger sl idable in said
member and formed with means for laterally
engaging a coin dropping from said chute, a piv-
oted vertically movable member disposed , in its
lowered position, alongsi de said detent element
and, in its raised position, swingable to a position
above said detent element, a spring urging said
movable member to sa id position above said de-
tent element. another spring urging said movab le
member to lowered position to thereby release said
detent element, and means actuated by the coin on
the in stroke of said plunger and from which said
movable member is pivotally suspended for raising
said movable member .
Ser . No. 437, 127. T h e Exh i b it Su ppl y Company,
Chicago, JII. Filed Oct . 21, 1940.
MAGIC HEART
FOR COIN-CONTROLLED AMUSEMENT AP-
PARATUS .
Claims use since Aug. 12, 1940.
40% Gain In
Collections Reported
CHICAGO- Declaring that " Baily's At-
tention has increased novelty collections as
much as 40 percent," George Jenkins, Bally
general salesmanager, states that "from all
sec tions of the country reports are coming
in from operators who, by placing Atten-
tion on location, have immediately stepped
up their earn in gs wi th the most substanti al
income gain novelty operators have enjoyed
since Bally Reserve."
Un iversal appeal is credi ted with th e
success of the new game, which has "box-
car totals" so dear to th e hearts of hi gh-
score fans, the ever - popular " Spottem
Skill" or "li gh ts-out" idea, and the new
"Top-o-Dial" feature which has th e winner-
take-all appeal of a reserve, with a 75
re-play top.
Jenkins declares Attention's location per-
forman ce has caused such a demand as to
require pushing production to the limit to
keep up with orders.
♦
Analyze Business
For Bigger Gains!
NEW YORK CITY- One of the major
reasons for th e success of Big Business is
its careful use of research and analysis of
records, believes Charles Fleischmann,
manager of th e coin machine division of
Baltimore Salesbook Co. Noting the fact
that most universi ties now have courses in
statistics and the fact that large industrial
concerns employ statisticians to analyze
cost, watch trends, consider dealer and con-
sumer rela ti onships, dec ide advertising and
expans ion policies and generally chart a
co urse for future activities, Fleischmann
thinks that ·operato rs-even those who use
co llection s books now, as many do- would
benefit by a more careful analysis of th eir
records to th e extent of improving th eir
income and th eir business in general.
Sometim es records will show a loca tion
as unprofitable, or will indicate that lo cation
is gettin g too large a share of income, when
records are stu died closely in relation to:
cost of machine in mon ths according to
probable life, plus maintenance or labor
costs, plus overhead, plus transportation ex-
pense, cos t of securing location, merchan-
dise, insurance, a reasonable return on in-
vestment, and a reserve for contingencies.
A mere glance at income from a single
location will not reveal the true state of
the business th ere without this further
consideration.
Further benefits from record-keeping and
their study, indi cated by Fleischmann, are:
easier compilation of income and sales tax
information ; judgment of the merits of
various units of equipment over those of
anoth er manufac t ur er; comparison of
monthly business volume and earnings with
the same months of the previous year,
showing a ga in or loss; use of statistics in
gaining merchant and public good will;
controlling inventories for best and most
economical service to the average location ;
determining percentage of income from
each tim e of equipm ent where more than
one is included in th e route; use of analysis
as a means of stabilizing earn ings and of
elimin atin g un ethi cal and unfair practices.
Fleischm an n also urges that operators
analyze carefully their s pecific needs before
purchasing record books, to increase the
efficiency of this phase of th eir business.
Some operators combine collection infor-
mation for several types of machines on a
single report ; some need special books
printed for particular needs. In general,
how ever, his firm is instantly ready to
supply a given form for a given operation,
as indicated by recent addition of a main-
te nance book for service calls, an improved
phonograph book to care for bar and wall
boxes, a nd two books for beverage ma-
chines, Fleischmann declares. "The impor-
tant thin g, however," he asserted, "is to
analyze th e reports carefully once they're
down, to get th e mos t good from them." ♦
r
f
Basketball Team
Has Bally Name
ROCHESTER, N. Y. - Eastern coinmen
are getting a lesson in publi c relations from
Johnny Bilotta, head of Bilotta Brothers,
local di stributors, who has won valuable
good will an d favorabl e press comment by
s ponsorin g a popular basketball team which
is making records in th e current local hoop
tourneys.
"I have named th e team Bilotta's Ballys
because, after all, the Bally Mfg. Co. comes
up with th e games that keep our sales
humming and thus enables us to take on
a proposition like this basketball team,"
Bilotta exp lained. A picture of Baily's new
Defender machin e gun is reproduced on
the players' sweaters because, says Bilotta,
"this is sure to be the standout game of
the season, and I know Bilotta's Ballys will
be the standout quintet of this territory." ♦
Douglis in Florida
Till Show-Time
No Rock-Ola distributor from New Yo rk fo Oregon is more progressive than Coast Amusement
Co., Portland, O re., according fo co-owners Bob Allen and Lester Beckman, who point with
pride fo their new display room s as designed fo ser-:e Rock-Ola operators more efficiently.
The move fo larger quarters was made necessary, they declared, by a .constantly increasing
demand for Rock-Ola equipment which, Beckman says "always retains simplicity in leadership ,
while oth er equipment each year becomes iust a bit more complicated."
CHICAGO-With Al and Mrs. Douglis
in Florida ta king a brief, well-earned vaca-
tion until time for th e Show at the Sher-
man Hotel, Dave Helfenb ein has been tem-
porarily in cha rge of th e firm, and he has
just completed a chec k among distributors
of Cub and Ace counter ga mes to learn how
sales stand.
Reaction continues th e sa me, he indi-
cates. Sole problem is s till production, with
weekly income from the two units "grea ter
tha n on any other non-tok en payout co unter
games ever prod uced in th e industry with
some reports even exceedin g the take that
has been co1lected from American Eagle
and Marvel." La tter ga mes, h e indicates,
♦
still cont inue stron g in interes t.
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