Coin Machine Review (& Pacific ...)

Issue: 1941 January

PHILADELPHIA
- - - - - - Covered By - - - - - - -
HARRY BORTNICK
Holiday income on coin operated equip-
ment increased tremendously during Dec-
ember. Perhaps because the public was
in a more gay, entertainment-minded mood
than usual they played game machines more
heavily than ordinarily and amusement
operators benefitted accordingly. All types
of merchandising machines recorded a
steady turn-over, with beverage vendors
doing especially well. Music machines held
their own but did little more, probably be-
cause shoppers were busy.
Further legal support in removing much
of the old-time odium which made amuse-
ment games conceivably gambling devices
was given early in December when Pen-
nsylvania's Superior Court Judge Chester
R. Rhodes reversed a Northampton County
Quarter Sessions Court conviction of An-
drew A. Mihalow, Bethlehem restaurant
owner on a charge of maintaining a gambl-
ing device. The charge had claimed Miha-
low had set up a game at which money
might be exchanged, and permitted open
gambling in his establishment.
The original "guilty" verdict had been
given in April, appealed, and heard by the
Superior Court in October. Judge Rhodes'
verdict stated that the amusement machine
"is lacking in the essential elements neces-
sary to make it a gambling device or a
gambling machine," adding that "many
things made for proper and legitimate pur-
poses may be used for gambling, but what
may be used as a subject of a bet is
not ipso facto illegal or a gambling device."
The Commonwealth's case was based on
the fact that two police officers entered
Mihalow's restaurant and agreed to bet
money upon the score which they could
secure from the amusement machine on the
premises. No charge was made that the
proprietor was present at the time the
wager was made. The State, however, de-
clared that the machine was used for illegal
purposes and that the owner was responsi-
ble for the use to which it was put, there-
fore making him responsible for main-
taining a gambling device.
Judge Rhodes' decision freeing Mihalow
of the charge opposed the Commonwealth's
view that the proprietor was charged with
the duty of maintaining constant vigilance
over a device which was placed in his
location for amusement, and which was so
proclaimed by a proper sign clearly visible
to the players and the public.
The Chicago Show will draw a number
of local operators, among whom will be
the officers of all three local business as-
sociations. Arrangements for local delega-
tions, which will pack two full trains, are
being handled by Business Manager Frank
Hammond of the Phonograph Operators'
Association. Expectation is that about 80
persons will fill the special cars assigned
the Chicago Coin-goers, considerably more
than traveled Windy Cityward in previous
years.
The Phonograph Operators' Association
of Eastern Pennsylvania and New Jersey is
still maintaining active contact with all
other established music machine organiza-
tions, according to Frank Hammond. These
groups have been requested to have their
president and secretary, or two other of-
ficers, meet with the executives of similar
local groups during the Show, when the
operator representatives will confer with
executives of music and equipment manu-
facturers, following the CMI dinner for
association officials on January 15. Problem
of proper machine replacement will key-
note the discussion, and due examination
will be given the possibility of forming a
national music operators' association.
First real move to distribute the much-
publicized coin operated movie machines
came in December with granting of a state
charter for wholesaling of the devices by a
new corporation, Harrisburg Soundies, Inc.,
formed by Lois F. Swain, Sara Ann Fry
and Maurice Yoffee. The groups will lease
as well as sell the equipment.
Keystone Vending Co. marks another new
move with start of operation of wired
music, following city council approval for
use of underground lines of the telephone
companies with the single limitation re-
straining the firm from conveying gambl-
ing information and from placing the de-
vices in dance halls, theatres and at private
functions in hotels.
Vital statistics: Nathan Rake, executive
of the Rake Coin Machine Exchange has
becorne the pappy of a boy who was prompt-
ly named Richard J. Two other youthful
members of the local industry scheduled
for early parenthood are Ben Seltzer and
Herman Hoffrichter. . . . Popular Lynn
Brown was married at the Adelphia Hotel
on the same day in which Sam Lerner's
son, Martin, celebrated his bar-mitzvah
there. Jack Malit, accountant for the Phila-
delphia Coin Machine Association has taken
the matrimonial step, and Eddie Richter's
daughter soon will . . . . Condolences are
extended to Willfam Helriegel, Jr., execu-
tive of Keystone Novelty & Mfg. Co., whose
wife, Dorothy, passed away early in Decem-
ber . . . . Quick vacations before Chicago
Show-time lured Irv Newman, Jack Cross
and Al and Mrs. Rodstein to Florida, and
corpulent Frank Engel to the Bahamas.
Active Artie Pockrass of Universal
Amusement Co., local distributor for the
Buckley Music System, has announced ap-
pointment of two important sub-distributors
for the upstate area: the Paula Vending Co.
of Allentown, and the Tri-State Music Co.,
Harrisburg.
Newest amusement operator is Harry
Elkins, head of the Royal Musi..: Co., who
joined the Coin Machine Operators' As-
sociation. Another new entrant in this
field is Sam Shur. Invading the music
field are Eastman Music Co., formed by
Harold E. Irwin and Stephen W. Toth, who
have opened offices in the heart of th<1
jewelry district, and Downtown Record
Shop, in the central-city sector, operated by
George Levin.
Local musicmen have been benefittin~
from local theatrical appearances of lead-
ing recording bands, tieing-in the aggrega-
tions' h.i t tunes. Larry Clinton opened at
the Earle late in December, followed hy
Ozzie Nelson and Phil Spitalny. Ted Weems
heads the bill there starting January 17,
followed by Erskine Hawkins, January 24.
Following week is given over to produc-
tion of " Streets of Paris," then Sammy
Kaye comes in on February 7.
Change in Pasadena Novelty Co., one-
time four-partner organization, leaves Al
Roth and Harry Mendelsohn as sole owners,
while Nat Choderker and Max Brown are
operating solo.
Snubby Sloan has opened sumptuous
quarters in the classy section of town where
he calls his operations the Snubby Eastern
Amusement. And Martin Mitnick is now
operating his route from new offices ad-
jacent those of several distributors so that
he can be "first to get all the new stuff."
The friendly cooperation of all operators
in helping this reporter in placing the new
king-sized Cinclair cigarette on the market
is sincerely appreciated. Many locations,
as a result, have featured it prominently

in counter displays.
Vetterick to Groetchen
In Executive Post
CHICAGO-Carroll Vetterick, formerly
with "Automatic Age" of Chicago in an
editorial capacity and, more recently, on
the staff of "Ops", has joined Groetchen
Tool Co. Until the existing office setup is
reorganized, Vetterick is acting as assistant
sales and advertising manager, according
to announcement of Richard Groetchen,
head of the firm, and Karl Klein, general
manager .
.Y etterick has been associated with the
coin machine industry in one capacity or
another for nearly a score of years. In
1928 he was Detroit manager for the Auto-
matic Sales Corp. of New York City, and
in addition to his editorial connections with
the business he has had considerable field
experience as an operator.
A number of new products of this organ-
ization will be displayed at the Chicago
Show, and of them Vetterick was most
enthusiastic, declaring at the same time
that he believed the Groetchen firm offered
him exceptional opportunities and that
their Jines were among the finest in this
particular branch of the industry.

83
C OIN
MACHINE
REVIEW
Baker Releases
Big Time Novelty
CHICAGO-Brand new features, incor-
porated for the first time in a five-ball
novelty table, are said to mark Big Time,
newest equipment from Baker Novelty Co.,
Inc. Said also to be "easy to understand,
fun to play, and commanding instantaneous
appeal," the new ll;ame has eight ways of
scoring, three big special sequence awards,
and five other unique combinations.
Baker officials report that their re-play
games are enjoying favor for their money-
earning power and for their originality,
mechanical perfection and workmanship,
and that distributors and jobbers who have
received initial shipments have proved a
demand with substantial repeat orders.
Full line of Baker novelty tables, Baker's
Pacers, counter games and a new anti-
aircraft gun will be on display at the

Chicago Show.
BECBT'S WINNER! !
See our Patented Ball Gum Vendor at Booth No. 236.
No Winners necessary (Prize Balls). A small Witness
Window below the Globe shows the Winner.
The fastest and biggest profit maker in Ball Gum Vendors y et.
BECHT NIEi.SEN
1322 W. Congress St.
C H I CA GO, I LL .
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V
Record Eastern Crowd
Heads For Convention
By BILL GERSH
84
COIN
MACHINE
REVIEW
NEW YORK~The biggest crowd in all
eastern coin machine history is heading for
the 1941 convention at Chicago's Sherman
Hotel. A tour through Pennsylvania, Con-
necticut, New York and other eastern
states reveals that all leading operators,
jobbers and distributors, a great many of
whom have never attended a coin machine
show, were on their way to the annual
gathering to provide the biggest eastern
delegation ever to attend any exhibition in
this industry.

For months it has been known that all
those in the trade in New York City, New-
ark and the surrounding territory were
tremendously enthused over the 1941 show
and were going to be present in one huge
body, but never before have so many men
made definite reservations for attendance
and discussed plans so far in advance.
The past year was considered one of the
eastern coin machine industry's best, with
operators, jobbers and distributors enjoying
profits from the work of many months.
They are now an enthusiastic and optimis-
tic group of businessmen -looking forward
eagerly to the exhibit for their 1941 needs.
Many a jobber has aspirations of becom-
ing a distributor, and believes the 1941
show will point the way for him. Many a
distributor. who enjoyed a good year is
looking for that additional line to insure
him an as good-if not a better-1941.
Some of the new jobbers and distributors
who rose to high places in the industry this
past year are ready to wave the banner of
their success at the 1941 show and tell the
trade how good a job they· can do.
Even the smallest of the coin machine
operators is tremendously eager to be
present this year. Somehow it isn't like
the shows of former years when everyone
came in with just the thought in mind of
seeing things that would make money. This
year there is an air of good fellowship not
present at any previous gathering. Many
are coming as much for the sake of meet-
ing old friends, talking over the good year
just ended, and learning whether these
friends agree that the next year will be
just as great.
From every division of the industry-
amusement table operator to music oper-
ator to wired music and merchandise ma•
chine men-there is an indication of confi-
dence that the convention of '41 will be
an answer to most problems, and in all
the years I've been in this business I've
never seen such gay spontaneity as is
gathering for this convention.
Formerly the members of the industry
had to sell the men on the idea that it
was worth the fare and room. This year,
these men are keeping quiet-they're that
surprised. Operators come into their offices
to ask THEM whether THEY will be pres-
ent at the show, and they just nod their
heads in assent.
I've seen many of the industry's leaders
discussing the new suits of clothes they've
been buying and will wear for the first
time at the show. I've heard the boys get
together in distributors' headquarters and
plan trips and card games and general
amusement at the coming affair. And, it's
all more or less due to the fact that
almost everyone has enjoyed a fine year
and they all want to see the new equip-
ment and talk and laugh and joke and
really be a great big friendly industry.
And we do hope that the members of the
CMI realize the fact and so carry out
their plans to make friendship the real
backbone of this year of 1941.

Coin Quintet in
Small-Margin Loss
EVERETT, Wash.-Fighting gamely but
finally losing by a narrow margin in a
high-scoring game, the Hart Novelty quintet
bowed to the Pacific Lutheran College, un-
defeated this . season, 66-to-55. The game
was one of the few exhibitions of college-
grade basketball ever seen in this city.
Joe Hart, sponsor of the losing team, is one
of the largest coin machine opera tors in
the Pacific Northwest.

Calif. Fertile for
Gum Vendors
NEW YORK-Walter H. Mann, of the
G. V. Corporation, national distributors of
vending gum and le vending machines with
offices at 33 West 46th Street, recently
stated that California is the land of oppor-
tunity for operators of le gum vending
machines.
Mann said, "California has a mild cli-
mate, the people are modern minded and
are accustomed to patronizing places of
business which are excellent locations for
le gum vending machines. Because of this,
the le gum business should be exception-
ally good in California. The territory is yet
uncrowded with competition and operators
who get their routes established now will
be able to secure the cream of locations."
He went on to say, "Some of our operators
in California have had sufficient gross pro-
fits in as little as six months to pay the
entire cost of the machines. In fact, any
operator who applies good judgment and
the necessary effort should be able to pay
for his machines from gross profits within
a year or less. Such gross profits are excep-
tional in most vending lines today because
of the strong competition for locations.
It has been authoritatively estimated by
experienced machine people that $50,000.00
to $100,000.00 of le vending gum sales
could be made each year in the Los An-
geles area alone. California operators who
do not now have le gum vendors are over-
looking a good bet for increased profits at
very small additional expense since our
machines are sold on such low terms that
after the cash payment is made, gross
profits should more than meet monthly pay-
ments. That this is so is evidenced by the
increasing number of inquiries we have
every week from all parts of the State."
Mann stated that he had recently been
in Los Angeles and that opportunities for
le gum vendors in that city seemed over-
whelming as compared to other cities of
like size.
The G. V. Corporation are the exclusive
distributors of the dependable Adams gum
vendors and nationally famous Adams vend-
ing gum which, it was recently reported,
was the first merchandise of any kind to
be sold through automatic vending ma-
chines. It is believed that the original sale
of Adams gum through vending machines
took place more than 50 years ago and
these brands have been sold through vend-
ing machines continuously since that time. ♦
l
Two Shows
For DuGrenier
G rowing appreciation of the value of automatic music in drug stores is evidenced in this
picture of a Wurlitzer installation by Harry Kaplan in Store 3 of the Town e-Allison chain at
San Bernardino, Calif. Un it is a Model 71 mounted on a 710 stand.
HA VERRILL, Mass. - As in the past,
Arthur H. DuGrenier, pioneer manufac-
turer of automatic merchandisers will again
displiay products at both the Coin Machine
Show at the Sherman Hotel and the Na-
tional Tobacco Show at the Palmer House,
with larger exhibit spaces taken in each
case and DuGrenier executives concentrat-
ing on outstanding display settings.
Frank .C. DuGrenier, president of the
firm, Miss Blanche E. Bouchard, treasurer,
and Burnhart "Bip" Glassgold, vice-presi-
dent, will be present at both affairs to greet
old acquaintances and meet new entrants
into the fields since the 1940 shows. Sales
representatives due to be present include
C. A. Blake, D. W. Hartzell, Wally Sipple,
Joseph Snow, Ralph Littlefield, 0 . H. Fein-
berg, James H. Martin and Robert Kline.
The displayed line will include the
Champion cigarette merchandiser, the Du-
Grenier five-cent candy bar machine and
other products.
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