Coin Machine Review (& Pacific ...)

Issue: 1941 January

NEW Y O R K
- - - - - - - Covered B y - - - - - --
1 RVING SHERMAN
80
COIN
MACHINE
REVIEW
Happy New Year Everybody! And now
down to work. Prospects for '41 are upper-
most in ops' minds. After a little survey
of our own, here's the lowdown on the
New York situation. Vending machines:
The employment of all available manpower
on defense leaves merchandising in a
lurch which means the one great chance
for the machines; Commodity lines as well
as luxury goods to be in demand; such
staples as apples, fruits of all kinds, small
packagings are a great bet. Amusement
vendors: Arrangements might be made with
draft authorities to entertain soldiers; spots
near camps might be licensed. Ideal games:
Skyfighters, submarine depth charge games,
torpedo shots and general marksmanship
outfits. General price situation: Prices will
probably be higher, not as many games
will be on the market as previously, and
ops will have to be on the jump to get
their share of bestsellers.
We're still hot on slugs. Foremost in
the fiight is the Rowe outfit with George
Seedman in charge. They don't have to tell
George to do it. He is. United States Sena-
tors are being interested, the trade is being
regimented and, at the moment, George is
flooding the associations with appeals for
united action. The passage of a bill to
make the possession of a slug equivalent
to the intent to the use, is the big ace in
the hole George is aiming at. Let's get
together and see what . we can do about
this evil.
Getting back to our old self. . . . How
was Santa Claus by you, brother? By us
it was pretty good, although that loaded
cigar we picked up in Mike Munves' place
must have been put there by the other
fellow. But did we get even! We used a
real nickel in playing a machine and one
of the ops almost dropped dead at the
sight of the dough.
Wait 'till the Mrs. sees this. . . . The
idea that pretty girls must always be pic-
tured embracing new games is being ridi-
culed by a number of operators whose tales
of woe, poured into our waiting ear, are
to the effect that this reAects on the char-
acter of the trade, generally. Coin machine
operation is a dignified and legitimate busi-
ness and each new machine demands its
own and thorough scrutiny without the
suggestion that a nice pair of female legs
and other parts of the female anatomy will
decide the issue. Ops demand that ad-
vertisers cut out the phony stuff and get
down to business. We pass the word along
for what it's worth, hoping that no honey
is going to waylay us some dark night and
hammer the daylights out of us for spread-
ing the gospel.
The Chicago convention will have a
goodly supply of the New York crowd as
usual. After the Los Angeles display the
boys want to see what CMI can do. Most
of the associations will have delegations to
represent them, and leadi'ng distributors
plan excursion trips that will include
batches of ops as in past shows. If our in-
formation is correct, many wives will ac-
company the boys, inasmuch as some of
the gallants overstayed their last leave.
Annual banquets are shaping up very
nicely. The CMA of New York plans the
biggest sellout of its career. These boys
can go some, and the last blowout was
something to see. This year Matty Forbes
and his entertai'nment committee promise
VICTOR PRODUCTS
SPEAK FOR THEMSELVES
ESQUIRE
The Last Word in Vending
• Perfection
HOME RUN NOW
1
Only
$15.00
Each in Lots of
5 or More.
Sample
HOME RUN
$16.50
ea.
Take advan-
tage of th is
sensational of•
fer: I /3 cash
with order.
balance C. O. D.
TOPPER
is Tops in Modern Design
a turnout that will approach the sensa-
tional. Far be it from us to spill the beans,
but if we merely mention that every person
who attends will be feted like a prince we
know we haven't violated any confidences.
Saul Kalson of the Greater Amalgamated
Machine Operators was th e guest speaker
at the New Jersey Amusement Board of
trade honor meeting for Leroy Stein. Kal-
son took the spotlight to pay tribute to 11
real go-getter in the trade association field.
Incidentally, in the short time that Stein
has been with the New Jersey organization
he has more than tripled the membership,
he has raised the standards of the busi-
ness, and his idea of "re-play" instead of
the previous "free-play" shows what can
be done when we use our heads for some-
thing else than housing for a nickel cigar.
Lou Goldberg, managi'ng director of the
Amalgamated Vending Machine Operators
Association has gone on record that 1941
will be a banner year for the wide-awake
operater. Goldberg reports he is well satis-
fied with ihe progress made in 1940 to keep
the trade going, and every cooperation has
been had from the authoriti es. "So long as
operators adhere to the laws and by-laws
of our association," he stated, "we know
there will be no trouble for anyone. It
is only when operators think they can make
their own rules and do not heed what we
tell them, that we have all the adverse
legis!~tion and other headaces in this busi-
ness.
Rumors to the effect that robberies are
increasing have not been substantiated by
your reporter. There have been some cases
among vending machines and a few of the
pinball crowd have been clipped, but, by
and large, there is no epidemic. A help
in this connection is the reward offered by
the CMA of New York, $50 being paid to
the location owner who succeeds in bag-
ging a culprit. Usually a single arrest
may clear up a dozen or so unsolved cases.
SPECIAL DE LUXE
The Aristocrat of Vendors
Contact your nearest distributor
Reliable Vending Machine Co.
1827 S. Hope St.
Los Angeles, Calif.
Dick Tyrrell Company
3218 Grove St.
Oakland, Calif.
Vending Machine
Headquarters
489 Hayes St.
San Francisco, Calif.
Viking Specialty Company
530 Golden Gate Ave .
San Francisco, Calif.
https://elibrary.arcade-museum.com
Where robberies are chronic, ops are of
the opinion that maybe the location owner
is not as interested in their prevention as
he might be. A word to the wise: Check
on this angle; but be sure you're right
before you start action.
Have you tried this on your piano?
Several coinmen have interested themselves
in retailing problems with the view in end
of perhaps serving as consultants to some
of the location owners. For example, one
spot was sorely in need of a little brushing
up on d_isplay and purely as courtesy serv-
ice, this operator made up a window that
more than sold the location owner on the
idea. Such supplementary service, while
it can be carried too far, from time to time
may do more to consolidate connections
than the extra ten or fifteen dollars slipped
over the counter which only makes the op
another guy in the running.
The Interstate Council of Pin Ball
Operators looms as a reality, although plans
are still in a preliminary stage. The idea
behind . this organization is similar to the
Interstate CMA, and it is hoped that the
progress recorded by the latter body may
be emulated if not exceeded by the pinball
crowd.

Draught Pepsi-Cola
In Bally Vendors
CHICAGO-Pepsi-Cola on draught in
1941, through Bally Beverage Vendors to
be installed by the thousands by bottlers
and distributors of the beverage, is the
forecast of Don Mitchell, Pepsi-Cola Com-
pany salesmanager. Unit will act, it is dec-
lared, as a Pepsi-Cola Self-Service Foun-
tain, meeting a growing demand for this
beverage on draught.
81
COIN
MACHINE
REVIEW
"The big drink, popularized in the bot-
To furnish your location with a complete vend-
tled form, remains a feature of Pepsi-Cola
ing service, install Univendor with Stoner's New
on draught," Mitchell stated, "and the
Twin Merchandiser. This new le bulk merchan-
draught beverage is as delicious, fresh and
sparkling as the bottled product and, in
diser has been specifically designed for opera-
CORPORATION
fact, identical with it, prepared in Pepsi-
tion with Univendor ..... has Univendor color
Cola bottling plants by standard bottling
332 Gale Avenue
combinations, is precision built and will quickly
methods but held under pressure in a
prove its operating superiority on location.
Aurora
specially-designed, valve-sealed, stainless
While Univendor with its popular multiple price
steel container which acts as a 'giant bottle.'
Illinois
Regardless of the number of drinks auto-
vending feature (up to 20c) has already proved
matically served, beverage in the Self
its earning capabilities on thousands of locations,
Service Fountain retains full carbonic
we are confident that when operated with Stoner's Twin Merchandiser
charge as the result of the double-value
it will be even more productive.
system used.
If you already have Univendor installations, you can increase your
"With Bally Beverage Vendors already in
earnings by installing the Twin Merchandiser on your present machines.
operation throughout the United States,
there has been ample opportunity for proof
Brackets for easy installation are available.
of their successful vending of cold carbon-
ated drinks under all conditions, including
extremely high temperature," Mitchell
pointed out. "The Vendor was demonstrated
Bally Doubles
All-Purpose Electric
at the recent Bottlers' Exposition in Cleve-
land, arousing the enthusiasm of Pepsi- Tool Offered Operators
Show
Space
Cola bottlers and distributors from all sec-
CHICAGO-With the Bally line for 1941
NEW YORK-In an effort to simplify
tions of the country. As a result of com-
embracing practically every field of opera-
and speed up the work of coin machine
pleted tests Pepsi-Cola Co. and Bally Mfg
tion, the firm's executives have contracted
operators and their service men in repair-
Co. have µndertaken a contract whereby
for double the amount of space used at last
ing and refinishing equipment, Paramount
the Bally Beverage Vendor will be used
year's Coin Machine Show, and the com-
Products Co. has developed the Whiz Elec-
exclusively throughout large territory in
tric Tool, said to be useful for a thousand
pany's exhibits will occupy the entire north
the United - States.
things.
end of the Main Exposition Hall, largest
"This program opens countless new sales
display space in its history, according to
Among the jobs this device reportedly
outlets to Pepsi-Cola bottlers and distri-
does are those of drilling holes of any size
G~?rge J_enkins, 7 eneral . salesmanager ...
butors-theaters, hotels, industrial build-
up to ¼-inch in any material, including
In this space,' J en kms asserted, we
ings, office and public buildings, for ex- • steel; grinding everything from tools and
will display the line which will insure a
ample-where bottled beverages are not
dies to jewels, and smoo thing rough edges
dominating position in 1941 for Bally dis-
ordinarily available, and the convenience
of castings and welded joints; sharpening
tributors and operators. Notwithstanding
other tools; wire-brushing to remove rust
of th e Self-Service Fountain increases sales
the fac t that the area will be packed with
and paint; sanding; polishing, sawing, etch-
in locations already handling bottled Pepsi-
an array of new machines, however, there
ing, engraving and carving. Equipment is
Cola. The unit will play a major part in
will be ample room for operators and dis-
said to be low-priced, easy to han dl e, and
the greatly increased sale of Pepsi-Cola
tributors to move around and inspect the

very durable.
during 1941," Mitchell concluded.

line in comfort."

/Rtmun
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