will be a feature of the journey north. Dis-
tributors have provided $25 each for the
affair, and a case of varied refreshments
apiece. There will be a special meeting of
the association during the last week before
the Show, with probably the largest St.
Louis delegation in history of the annual
event on hand for the Show.
Harold Mattern, vending machine oper-
ator, was hurt slightly when his car side-
swiped another enroute home from Spring-
field, Illinois on Christmas night.
♦
SAN FRANCISCO
- - - - - - Covered By - - -- - -
RONALD PATRICK
SAN FRANCISCO (RC)-The year 1940
summed up to a mighty pretty picture for
these hereabouts-and '41 looms as an even
greater successor from every standpoint of
prophesy. That's the first fact I have to
get off my mind.
1940 was a big year. But possibly nothing
more important transpired than the occa-
sion of the establishment of the Amuse-
ment Merchants' Association during the
month of December. For this public and
internal relations organization for the secu-
rity and progress of game operators is the
biggest step forward in perhaps two
decades.
Sid Mackin, the association's managing
director, is proving his mettle in no nig-
gardly way as the 'right' man for the im-
portant job-and the entire retinue of San
Francisco operators have come to realize
it in the few short weeks of cooperation
since its founding. There'll be much for
the eyes of the industry nationally to gain
from watching this apt organization achieve
its stride of service.
Much speculation is abroad as to what
the Chicago Show will be springing in the
way of new twists and models. The at-
tendance from 'Frisco is expected to be
rather en-masse as regards top-spark dis-
tributors. Several have begun their trek at
present writing-presumably for pleasure
and busman's stops along the way.
The S.F. tax ordinance situation appears
not to have such a bad complexion after
all. A number of restrictions have been
reported, but nothing that shouldn't have
had some self-regulated attention before,
anyway. A real spirit of cooperation with
all reasonable demands of the police depart-
ment is very evident. And this is largely
explained in the fact that many of the
requests formerly considered harsh are
now better understood as necessary and
basically proper.
Phono-Tel vacates their San Francisco
office, with the removal of the entire per-
sonnel to their L. A. headquarters of some
si'x-months' standing. It's the culmination
of plans initiated some time ago by Bob
Stark and Stan Harris, phono-tycoons.
Wolf Reiwi'tz; Wolf Sales domo, is off to
Denver to spur able son Al at his newly
assigned Wurlitzer distributorship post.
Al (Al Roberts) has already achieved a
brigadier's record for himself in the man-
ner of crack sales-promotion generalship.
Leaving Denver, Wolf will hie on for his
usual convention attendance.
Lou Wolcher took off for New York
several days ago for a bit of direct pre-
convention snooping (and might we sup-
pose snoppsing) before alighting in old
Chicago to glibly glim and glad-hand in
his own inimitable way.
Warren Taylor from Mills Novelty in
Oakland reports hot news simmering on
the gridle, ready to burst forth any minute.
Betcha, we can take a picture of it and
it makes noise in a big way! Or aren't we
gussing fair, Warren? Jack Moore's John-
ny Ruggiero is handing out that super
mystery line on some Bally new angle too.
-it's in the air! I'll tell you, showtime
seems to do things to even our most be-
lievable citizenry. As a matter of fact the
show's imminence rather has me hypno-
tised, myself.
Cal. Simplex's dynamic Wurgler is back
from a general Wurlitzer distributors meet
in New Orleans. Noticed considerable new
office alterations making ready for their
participation in National Wurlitzer Days,
designated for the Sunday and Monday of
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Mills to Stage
Huge Fiesta
CHICAGO - Fred Mills, president of
Mills Novelty Company, announced that
during the Coin Machine Convention week,
Mills would have a four-day Fiesta. The big
Fiesta will be in true South American
style - there'll be senoritas, caballeros,
thrills, Argentine music, beauty, amuse-
ments, and news.
The Mills factory is being decorated like
a South American square. When you walk
in on the second floor, you wiU think you
have entered a street in Argentina, in
Mexico, in Havana. It will be all the hot
countries combined, the atmosphere will be
typically Latin, typically Spanish; the
signs, the posters, everything will be in
Spanish, so bring your Spanish-American
books along.
Beautiful senoritas will teach you how to
rhumha, how to conga, how to prance the
tango. Click your castanets with the best
of them; shake a mean maracas when you
join the South American band.
The hot tamale man will be there. He'll
be at his stand all day, every day, to serve
you hot tamales. Chili con came, frijoles,
tacos, enchiladas, all the Spanish dishes
will be available.
Mills engineers and development men
will have on display all the latest ma-
chines, the latest products; Mills Panoram
Soundies will he running all day long.
See "Havana Is Calling Me"-watch Ber-
nice Parks in her Chichicastenango dance.
Stars and celebrities from the movie,
stage, and music worlds will he visiting
Casa Mills. Gray Gordon, the tic toe
maestro, will be playing an engagement at
the Oriental Theatre and Gray promises to
be on hand for the fiesta. Dick Todd, King
of the Juke Boxes, says he wouldn't miss
a Mills party. Anyhow plenty of celebrities
are promised at the soiree. Come and have
your picture taken with the stars.
It promises to be a great day at Mills-
in fact, four great days. So, senors bring
your senoritas and con·ga at Mills.
♦
77
COIN
MACHINE
REVIEW
Big-Top Console
Announced by Bally
The new WHIZ ELECTRIC TOOL is the handiest
10-DAY TRIAL -
Jan. 5th and 6th. It'll be a lively party with
drinks and entertainment in Wurlitzer's
6 new models for 1st '41 introduction. Food,
leadership tradition is to be a keynote.
Vice president Carl E. Johnson from the
factory will be on deck.
♦
New York, N. Y.
CHICAGO- Called Big-Top "because it
packs more action, thrills, and suspense
than a circus, and prolonged test opera-
tions prove that a really new idea results
in a remarkable increase in collections,"
George Jenkins, Bally Mfg. Co. general
salesmanager, announced a new console
with new cabinet styling and a new type
of reel composed of comic animals in vivid
cherry-red, orange and lemon-yellow colors.
Jenkins asserts the unit is a modernized
electric bell housed in a rich cabinet suit-
able for any location, with the basic appeal
of a three-reel bell. Suitability for any terri-
tory is indicated in the range of three
models - a fully automatic payout with
mystery bell awards, a payout model wi'th
compulsory skill feature in the back-box,
and a free-play or re-play model.
The Bally console department is also set
for increased output of the two poker bell
consoles with hold-and-draw features, Royal
Draw payout and High-Hand free-play, Jen-
kins declared.
♦
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