RCA Gets Panoram
Service Contract
CAMDEN, N. ] .-Awarding of a con-
tract for servicing equipment of Midwest
Specialties, Inc., operators of Mills Novel-
ty's Panoram machines in the Cleveland
area, to the service division of RCA Mfg.
Co., has been announced by the latter firm.
Contract calls for service and maintenance
of all units in Midwest's area, together
with new installations which it is expected
will bring the total operation to more than
100 in the Cleveland area alone by late
summer.
RCA sound-film projectors and reproduc-
ing equipment are used in Panoram units
as part of the largest single order for
16mm. film equipment ever placed. Accord -
ing to W. L. Jones, RCA's national service
manager, seventeen freight cars will be re-
quired to deliver all the equipment to the
Mills plant for installation.
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Bay State Coinmen
Organizing
BOSTON - Game operators, under th e
efforts of Jim Woodward, are reported to
be organizing a Massachusetts operator as-
sociation directed toward securing favor-
able legislation and the immediate improve-
m~t ~ b~n~L
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• • •
" Hoot, mon," said the visiting Scotsman·,
plucking at the sleeve of the zoo attendant,
"can ye tell me what yon animal might
be?"
"That's a North Ameri can moose," re-
plied the guide.
"Guideness !" exclaimed the Scot. "What
a wonderful continent this is !" He shook
his head. "I'd na like to meet up wi' a
North American rat!"
Mills Plant Mobbed
During Chicago Show
CHICAGO-Entertaining on the " home
grounds," Mills Novelty Co. played host to
more than 3000 operators, distributors and
fri ends on Celebrity Day, a feature of the
Mills Fiesta held during Convention week.
Downbeat for official opening of th e event
was given at II a.m. by James Mangan,
director of merchandising and advertising,
and a many-ringed attraction began. Crowds
tested out the South American and Mexi-
ca n foods supplied by the catering depart-
ment. In the square with its Latin decora-
tions eight gorgeous girls tau ght customers
the conga, the rhumba, and other late Amer-
ican steps, and every operator who attended
the four-day open-house went home with at
least a stepping knowledge of what to do
and how to one-two-three-kick, and a mem -
ory of the four girls in typi cal "Carmen
Miranda costume and four in conga
dresses.
Th e Mills McCoy went Mexican in a big
way, and the Four Midnite Sons, one of
the country's outstanding novelty musical
ensembles, supplied Latin music with an
instrumentation consisting of accordian,
six-strin g guitar, and muted trumpet and
string bass. Bobby Kugh pr~ented original
comedy and novelty numbers, a magician
circulated through the crowd workin g feats
of magic and wonder, Collette and Galle
presented specialty dance acts throughout
the day.
As though that weren't enough to keep
one's attention busy, Willi e Shore, light-
footed m.c. from the Hi-Hat Club in Chi-
cago introduced celebrities as they arrived,
and this became a veritable parade, headed
by Wingy Ma none, follow ed by J erry
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CAIJFORNIA
Bergen, comedian, who fell asleep as he
was being introduced, Gray Gordon, " tic
toe rhythm" maestro, Art P erry and Mere-
dith Blake, Gordon vocalists, Griff Wil-
liams, the King's J esters, Jesse Rossella,
Dick Todd, star of WMAQ Showboat pro-
gram and Victor Bluebird artists, Jack
Russell, Mary Jan e Howard, Katie Karns,
Hal Tate, m.c. of "That's Show Busi-
ness," Eddi e Chase, originator of Make
Believe Dance1and, Barney Ross, Pierre
Andre, and many others.
Five different styles of Mexican som-
breros and Spanish hats, and 2000 pairs of
maracas, shipped specially from Cuba, were
distributed as souvenirs.
Among the first to register at th e Mills
plant were Sam Strahl, American Cigarette
Machine Co., Pitt s burgh, Buff a lo and
Miami; Sam Taran, president of Mayflower
Novelty, St. Paul; George Ponser, and J ack
Mitnick, New York; Ed Ravreby and J .
McKinney, Owl Mint, Boston; M. Marcus,
Markepp Co., Cleveland ; Al Haneklau ,
Olive Novelty, St. Louis; Tommy Douglass,
Yellowstone Specialty, Salt Lake City; Jim
Baker, Indiana Distributin g, Terre Haute,
Ind., Silas Reed, Northwestern Music Co.,
Sterling, Ill.; Sibyl Stark, Heberlin g Bros.,
Seattle; Harry and Mrs. Moseley, Ri ch-
mond ; Al Lufkin, San Francisco; Arlie
Sieburt and George Willis, Wichita; Vi c
Manhardt, Milwaukee ; Olie Severson ,
Madison, Wis.
Two new Panoram Soundie films were
shown for th e first ti.me. One, prod uced by
Cin emasters, Inc. of New York, featured
orchestra leaders Vincent Lopez, Ray Kin -
ney and Will Bradley and their vocalists
and s pecialty artists. The other film was
produced by F eher Production s, Hollywood,
with Frederick F eher present for the initial
presentation.
Additional productions by Jam es Roose-
velt were said to be due for release at th e
rate of one a week, beginning late in
January.
At the same time it was announ ced by
Herb ert Mills, general superintendent and
factory manager, that th e first order for
5000 of th e P a noram machin es was com-
in g off th e production lin e. Production of
18,000 machin es during 1941 was indicated.
Projectors, amplifiers and entire sound
system are manufa ctured by RCA Mfg. Co.
in th eir Camden and Indianaoolis plants;
th e latter plant was completed in October
especially for th e building of such 16mm.
equipm ent as that used in th e Mills Ma-
chin e. It is estimated that the program
for th e current year will give employmen t,
through the various phases of manufa cture,
distribution and operation , to a minimum
♦
of 500 people.
COIN
MACHINE
REVIEW
69
FOR
FEBRUAR Y
1941
Nickel Shorta ge
WASHINGTON, D. C. - Reports from
th e United States Mint indicate that the
current popularity of coin machine eri ui p-
ment - phonographs and movi e machin es
in particul ar - ha s caused a shortage in
nickels. Current production is said to b e
23,600,000 coi ns behind th e deman d.
♦
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".T eane talks a lot about her beauty."
"Yes, she's always reminiscing."
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