Coin Machine Review (& Pacific ...)

Issue: 1941 February

vendors and supplies; Th e Northwestern
Corp., Morris, Ill.-vendors.
D. A. Pachter Co.-premium representa-
tives; Packard Mfg. Corp., Indi anapolis-
music equipment ; Pan Confec tion Factory
-vending merchand ise; Permo Products
Corp. - phonograph needles; Pfanstiehl
Chemical Co., Waukegan, Ill.-phonograph
needles; Phono-Film Distributing Co., New
York City-movie machine and film; Pik-
Pik Vending Machine Corp.; Pool Bowling
Mfg. Co., Steger, Ill. - bowling games;
Porto-Server, lnc.-premiums and novelties.
RCA-Victor, Camden, N. }.-recordings;
Recordaid, Philadelphia - record system;
Refreshment Vending & Machine Co.- bot-
tle vendor; Reliable Specialty Co., Cleve-
land-speakers; Repea toscope, Inc., New
York Ci ty-motion picture machine; Revco,
Inc., Adrian, Mich.-ice cream vendor; D.
Robbins & Co., Brooklyn-games and ven-
dors; Rock-Ola Mfg. Corp.- phonographs;
Rowe Mfg. Co., Belleville, N. }_-cigarette
and candy vendors.
Scientific Machine Corp., Brooklyn -
games; J. P. Seeburg Corp.-phonographs;
Seelektri c, New York City-cigarette ma-
chin e; Shipman Mfg. Co., Los Angeles-
vendors; Shuffiette, Inc., Milwaukee -
games; N. Shure Co.-premium merchan-
dise; Shyvers & Shyvers, Seattle-music
systems and equipment ; Singing Towers-
wired music, phonographs, equipment ;
Soundies Dfatributing Co. of America, Inc.,
Hollywood-movie equipment and films;
Ann Stevens Candies-candy; Stewart Mer-
chandi sers, New York Ci ty-cigarette ven-
dors; Stoner Corp., Aurora, Ill.-games and
vendors; Superior Products-salesboards.
Tech Equipment-·b]ood pressure ma-
chine; Terry Candy Co., Elizabeth, N. J.-
candy items; Tele-Tone Sales Co., San An-
tonio, Tex.-wired music and equipmen t.
U-Need-A-Pak Products Corp., Brooklyn
- cigarette merchandisers; Universal Mfg.
Co., Kansas City-jar games; Vis-O-Graph
Corp. of America, Hollywood- movie ma-
chin es and films; Thomas A. Walsh Mfg.
Co., Omaha - salesboards; Watling .Mfg.
Co. - scales, console; Wes tern Products,
lnc.-games; W. W. Wilcox Mfg. Co.-
trade checks, etc_; Zenobia Co., Inc., New
York City- nuts.

*
*
*
"I've been a reckless young devil in my
day," a Scotchman confided to a friend.
"I had a fine chance in life and I wasted
it. An old aunt of mine died and left me
a hundred dollars, and would you believe
it, I ran through the whole fortune in seven
years!"
Part of the highly successful display of Mutoscope products in the Exhibit Hall at the CM/
Convention. Shown were Photomafic, Sky Fighter and the new Voice-O-Graph. In addition
Ace Bomber and Drive-mobile were given a terrific reception in Mutoscope's upstairs suite.
..!Jmpre,Hionj
Coin machine Show
BEING EXCERPTS FROM THE DIARY OFAN OPERATOR WHO ATTENDED
THE 1941 CMI SHOW FOR THE FIRST TIME
By ROBERT A. LATIMER
January 1, 1941: "Well, this looks
like the year I'll be able to get away long
enough to see if all this whoopee and good
times in Chicago at the Show is really as
good as they say it is. My route's in good
shape, and maybe if I hire somebody to
take care of the service calls I can afford to
spend a week looking it over."
January 2: "Dear Diary: Nobody seems
to be driving to the Show at all this year-
why I don't know. Sho uld I take a chance
and drive my own automobile, or go round
trip on the train? Our local distributors
have chartered a private car I hear-maybe
that's the way to go. I hear the Show will
have a hotel room for just the ops and dis-
tributors from my home town at the Sher-
man. It's a cinch I won't get lonesome with
some of the regular boys on hand the whole
week.
January 10: "Dear Diary: I have de-
cided to go to the Show on the train with
about sixty other fellows from the business
here in town. They are going to serve re-
freshments on the special car all the way
up to Chicago, and we'll enjoy a party on
both ends of the trip. I've found out that
all the boys who have been up to every
Show without missing a year are just as en-
thusiastic over going as I'm getting to be."
January 12: "Dear Diary: Left for
Chicago this morning, and have been meet-
ing more coin machine operators than I
thought existed in my home town on the
train. Closed a deal for a location I've al-
ways been trying to get on the way, and
found two operators who have been using
my territory for about three times as long
as I have. They gave me some valuable tips
about what's playing best over this district,
and believe me, I'm going to make some
changes when I get back. Also found a dis-
tributor here who will give me the benefit
of free advice on record selections for my
COIN
MACHINE
REVIEW
15
FOR
FEBRUARY
!941.
(See IMPRESSIONS, Page 26)
SHOTS AT THE SHOW
1- Association Execufi ,•es from all parts of the country exchanged ideas
af the Open Forum Banquet given by C_ M, /, on Wednesday evening,
January 15th_ In this photo, left to right, are: S, L Abrams , Jerry
Aufell, Nick B;own, Earle Sifchin , Jack Cohen of the Cleveland group;
LeRoy Stein of the Amusement Board of Trade of New Jersey ; and
George Miller of the California Music Operators Association,
2, Executives of C. M. I. pose for a photo just before the Association
Banquet got underway. Standing: Dick Hood of H . C. Evans & Co.;
Richard Groefchen of Groefchen Tool Co.; A E. Gebert of Advance
Machine Co. Seated: David C. Rockola of Rock-Ola Mfg. Corp., Dave
Gottlieb of D. Gottlieb & Co,, and Jim Gilmore, secretary-manager
of Coin Machine Industries, Inc.
3. A few more Association executives line up with members of the press.
Harry Hurvich, Jack Keln er of Chicago; Frank Petrine of the Age;
H. L. Hultz , H. N. Gallarneau of Amarillo, Texas; Paul W. Blackford,
editor and publisher of COIN MACHINE REVIEW; Ray Becker,
editor of Ops; Tom Murray, editor of the World; and C. J. Anderson ,
Chicago manager for COIN MACHINE REVIEW.
4. Herb Jones, advertising manager for Bally and director of publicity
for the 1941 Show, chats with Walter Trafsch of A. 8. T. Mfg. Corp.
5. Johnny Ruggiero , San Francisco manager for Jack R. Moore; George
Moloney of Bally; Thelma Oliver, popular coin machine figure in
Seattle; and George Jenkins of Bally, have a laugh over one of
Johnny's dialect j.okes_
6_ Arthur Nack, ad manager for Rowe , discusses affairs with Bert
Levine, popular Western Representative for Rowe.
7. At the Home-Coming Luncheon on Monday we caught this jovial
coast group. Seated: Lou Wolcher , Budge Wright and Phil Robinson .
Standing: W. S. Solomon, Ace Arnsberg and M. Schiff.
8. A few celebrities visit the Columbia-Okeh booth to meet CM/ heads.
Leff to right: James A. Gilmore, Dick Jurgens , band leader; David
• C. Rockola, Dave Gottlieb, Jane Walton, thrush with Lawrence Welk;
Gene Krupa, king of the drums; Lawrence Welk, of Champaign Music
fame; and Joe Lucas and Jack Hein , Columbia District Managers .
9. The executive heads of The Visograph Corporation arrive from
Hollywood for the four-day showing_
10. Mr. and Mrs. Paul A. Laymon, Los Angeles jobbers, step off the
Santa Fe Chief at the Dearborn Station.
11. Mac Mohr , Los Angeles; Bert Lane, New York, and David Helfen-
bein of Daval Company, stop writing orders long enough to pose for
this shot before the two beauties who attracted thousands fo see and
buy the new machines at the Daval exhibit.
https://elibrary.arcade-museum.com
Oklahoma Merchants
Battle For Games
COIN
MACHINE
REVIEW
16
FOR
FEBRUARY
All the proved and potent play-appeal of Rapid-
1941
Fire . . . plus new profit-boosting features
mechanical refinements . . . and a compact one-
piece cabinet that "fits into the picture" in every
location! See your distributor or write factory
today for complete information and prices.
BALLY MFG. COMPANY
2640 BELMONT AVENUE
CHICAGO
Show Sales Boom,
Baker Predicts Big Year
Kaplan Adds
Chicago Office
CHICAGO - Highly gratified with the
results of the recent Show, officials of
Baker Novelty Co. report great enthusiasm
for their products and the placing of orders
in direct proportion to that enthusiasm, as
~he basis for prediction of 1941 as the big-
gest year in the industry.
Big Time, five-ball novelty game, at-
tracted considerable attention, as did
Lucky Strike, new one-cent counter game
in compact size offering one to ten pack-
ages of favorite brands of cigarettes. The
1941 Deluxe Baker's Pacers with daily
jackpot is also said to have drawn high
co!Jlpliments from visitors on the third an-
niversary of introduction of the unit.

LOS ANGELES-Harry Kaplan, owner
of Southwestern Vending Machine Com-
pany, here, has announced the opening of a
Chicago office at 1150 West 69th Street,
to be known as Interstate Coin Machine
Exchange. Al Farley, formerly associated
with Kaplan in the Los Angeles office, has
been named manager of the Chicago branch.
Interstate Coin Machine Exchange will
serve as a buying office for the main
organization, checking on new equipment as
it comes from the manufacturing plants to
determine suitability for western operation,
seeing that the games are delivered prompt-
ly to the west coast, and acting at the same
time as a clearing house for used equip-

ment.
OKLAHOMA CITY-The coin machine
industry, and its affiliate, the salesboard
business, have found staunch and crusading
support in Oklahoma among some 50,000
small merchants, men and women in every
city and town, who are being enlisted un-
der the banner of The Oklahoma Progres-
sive Merchants Association.
Scoring the common attitude which per-
mits anti-marble game and similar legisla-
tion to be passed, the group declares, "In
Oklahoma, as elsewhere, we elect men to
the legislature and then turn them loose
and if they wander off in strange fields we
blame them, when a word from hoine might
keep them in the people's groove." Declar-
ing also that "When the small merchant
prospers everyone benefits," the association
made its first efforts to consolidate the
"words from home" in a statewide meeting,
January 19, at the Wells-Roberts Hotel,
here, pointing their initial aim at restora-
tion of amusement equi'pment.
"You'll possibly never forget 1939 and
1940," declared an association spokesman
to the assembled merchants. "You didn't
have your marble machines and sales-
boards. You missed them; your customers
missed them. Don't you remember that
grand bunch of fellows that used to come
in your place and have a lot of fun playing
the marble machine? They were a swell
crowd trying to put the little ball in that
elusive hole. And when one of them rang
the bell, did he crow about his ability to
beat the other boys!
"Then, too, possibly you are stuck right
now with a lot of good merchandise that
you thought you would sell at Christmas
time. But it didn't sell and you still have
it. Now those salesboards would do the
trick, but you can't run them. As a result
. .. you're just stuck.
"All right, brother, listen. You can get
them back. That's just why the Oklahoma
Progressive Merchants Association came
into existence. There are thousands of loca-
tions in this state that want these amuse-
ment machi'nes and salesboards back. We
are organizing in one great body. We are
making our wants known. We are going to
be heard. We are going to make a terrible
noise.
"Don't say it can't be done ... it can be
done! But it can only be done if everyone
cooperates . . . We small merchants have
the same right to ask and expect from our
legislators - whom we elect - legislation
that will help our business the same as the
bankers association, the doctors, dentists,
farmers, or any other group ...
"This is your proposition. You own the
locations. You are THE ONE in this pic-
ture. We must have your support!"
Hats off to The Oklahoma Progressive
Merchants Associatfon for starting a grand
fight, and to their officers: Mrs. J. L. Pur-
due, of Enid, president; Luke Rogers,
Shawnee, first vice-president; M. L. Penn,
Muskogee, second vice-president; Roy W.
Smith, Oklahoma City, secretary; Dan
Lowe, Oklahoma City, treasurer; and to the
district chairmen who will undoubtedly do
a big and generally thankless job in round-
ing up other location owners!

Burel Assets Auctioned
CHICAGO - Stock, office and delivery
equipment and the good will of Burel and
Co., Inc., were auctioned on the premises
formerly occupied by this firm, January 22,
by Zazove & Brown, Inc., auctioneers, on
behalf of the receivers of the concern. ♦
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