Coin Machine Review (& Pacific ...)

Issue: 1941 December

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II*ihe [~IN MA[HIN~ R~VI~W*;
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For the wrong that needs resistance:
For the cause that lacks assistance:
For the future in the distance,
And the good that it can do!
• • •
~
.-0'
Con len Id
i<
For a good many years we've been writing
Christmas Editorials for THE REVIEW-but instead
of getting easier, as does the usual oft-repeated
task-this part of our job grows increasingly diffi-
cult. Of course the fault isn't ours, but the world's
-because it makes a chap look foolish to write
about "peace on earth" when better than half of
said earth is celebrating Christmas with hand
grenades instead of plum puddings.
COIN
MACHINE
IIEVIEW
8
FOil
DECEMBER
J94J
However, just about the time you decide there
is no use trying, and that Christmas, too, can go
by the boards, some proud mother invites you to
a Christmas song fest at the local Sunday School,
and you take heart and new courage from the
indominable optimism of youth. There is some-
thing about a group of youngsters-with shining
faces, and high treble voices, singing the old, old
songs, that is a balm to the sorely tried.
So once again we have Christmas. The scene
out your window may be white or may be dark;
the skies above us may be blue or may be gray;
the world we live in may be sane or may be
crazy; but this much is certain .. . we still have
Christmas and something to be thankful for in
the good old United States.
Christmas is a day set aside from all the other
days of the year. It is a day when human hearts
soften, human minds think kindly, human souls
embrace the generous philosophy of "peace on
earth, good will toward men. "
It has been that way for nearly 2,000 years. It
will be that way this year. It shall continue to be
that way for our children and theirs. That is why
we dre devoting this space this month to a good
. old fashioned wish-Jor a very Merry Christmas for
everyone of our readers and the sincere wish
that the New Yeal will hold abundant blessings
for all.
DEI:EMBER,1941
~Ch ~t lJtiJJ-
French Industry Under Wraps . ..... . . .. . ... 10
Rene Godin, former editor of the French Coin
Machine Review, explains conditions today in
unoccupied France.
An Encounter With the Man-Eating Savages
·of Malaita . . . . . . . . . . . . . . . . . . . . . . . . . .. 11
Lieu!. Harry E. Rieseberg recounts a thrilling
adventure with the head hunters of this South
Seas paradise.
Let's Tipple . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 14
final installmen t of favorite drinks of coindom's
elite.
Fused Coin Machine Man Pays Own Way . .. 17
Coin Machines - Then and There . . . . . . . . . .. 17
A new featute by Research Specialis t Simpson
Ritter.
Tax Table Showing Amounts for Less Than
. Full Year . ........ .. ... . . . ... . ...... . 18
Seeking Regulatory Ordinance in Advance
Is Wise Move for Arcade Operators . . .. 20
Phonograph Operators Applaud, Join Cam-
paign to Abolish "Juke" Reference . . . . . 42
On the Air . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 45
Ollie Trevillian deals himself, his locations and
Uncle Sam , an Ace.
Marjorie Raymond , featured dance r in motion p ictures and night
• clubs and with a four month s tay at the Pirate 's Den, Hollywood,
Just tacked on to h e r long runs , e yes the little old gentleman with
the big tummy a s much a s to say " What have you for me this
time , old feller?" Marjorie was featured as a Spanish dancer in the
Techniprocess movie of " Love Soner of Renaldo " which Associated
Producers Distributing is now su,.,p lying to coin-operatec;!-movie
machine operators .
THE I:DIN MAI:H:INE REVIEW
1115 Venice Blvd.
FItzroy 8269
LOS ANGELES, CALIF.
CHICAGO OFFICE .
3l) E.
Wacl~er
Dr. .
NEW YORK OFFICE
441 Lexington Ave.
.
SAN FRANCISCO
68 Post St.
PORTLAND, ORE.




1007 Terminal Sales Bldg. .
.I
C. J. ANDERSON
. Central 1112
RALPH R. MULLIGAN
Murray Hill 2-5589
ROBERT WALKER
. SUtter 6706
J. A. CONVERSE
. ATwater 2111
I
1942 Show. Called ·011 as Notion
Declares WAR On JapDn
',j
LOS ANGELES-The 1942 Coin Machine Show in Chicago, sponsored for
many years past by Coin Machine Industries, Inc., has been called off as a
result of the nation's declaration of war against the yellow slickers of the
East ... the Japanese nation. Decision to forego the 1942 Show was not as a
result of a crippled campaign by the industry's second weekly but by the
sudden turn of events which made such a decision advisable.
In a wire to THE REVIEW on December 10th, James Gilmore, secretary·
manager of Coin Machine Industries, Inc., said :
"Our directors met las t
evening and passed a resolu-
tion cancelling the 1942
Coin Machine Convention
and Show. Copy of resolu-
tion and our announcement
will be airmailed to you to-
day"
,
The Directors of CMI are to b e com-
mended for this decision in the -face of
con ditions existing today. To conduct a
Show in 1942 would no doubt spell doom
for the entire Coin Machine Industry. THE
REVIEW, voicing the opinions of countless
operators from coast-to-coast, commends
the CMI directorship for this timely step to
protect an industry representing an invest-
ment of countless millions.

in Oregon are gi rdt!d for the worst and are
not complaining the least about current
blackouts. The Jack R. Moore organization
with headquarters in Portland, told THE
REVIEW that regardless of what ha ppens
" we'll continue as in the past ... offering
what is avai lable and aiding th e Qperators
in every way to gain the maximum from th e
equipment they are operating_"
In Los Angeles, where more than 20,000
Japan ese are centered in our famed "Little
Tokio," all places of business have sus-
pended operation resultin g in a complete
loss of revenue for operators having equip·
ment in these parti cular establishments. As
time goes on many of these places will re-
open, with government permission, and will
again become lucrative spots for coin·
con trolled equipment.
In Seattle THE REVIEW corresponden t reo
ports "business as usual" with on ly a few
operators sufferi ng from the clampin g down
on Jap spo ts in the city.
What's Ahead?
The January Issue of THE R EVIEW will
bring to the operators of the nation a " 1942
Show In Print" for it will present the
'eq uipmen t now avail able, frank comments
on what can be, and cannot be obtained,
a nd just how operators must plan for the
future.

COl,.,
MACHIHE
REVIEW
9
What's Happening on the Coast?
No doubt the Coin Machine fraternity at
large is interested in just what is ha ppen-
ing in the Industry on the Coast and how'
operators, jobbers and distributors are far-
ing in the present emergency.
THE REVIEW made a hasty survey just as
this issue was going to press, and after
three consecutive nights of blackouts up
and down the Coast, and is pleased to re-
port that western coinmen are calm a nd
determ ined to continue on as in the past,
accept the slight inconveniences that all of
us must suffer, and continue to take ad-
vantage of the opportunities at hand.
In San Francisco THE REVIEW office
checked with all local distributors and as
many operators as possible and found them
doing business as before and only suffering
slightly from lost business in th eir locations
when complete blackouts were ordered.
In Portland THE REVIEW office reported
by long distance telephone just a few
minutes befo re presstime that the coin men
FOR
DECEMBER
1941
A group of BucHey representatives discussing the optimistic outlook for sales during the
coming year. at a recent meeting in the Buckley offices at Chicago. Left to right. De Witt
(Doc) Eaton . Factory Eastern Distrief Sales Manager . F. H. Parsons. Vice · President. Barnet
(Shugy) Sugarman . New Jersey Distrief Sales Manager . Jerry Haley . Sales Promotion Manager .
Willie (Little Napoleon) Blaff. New York City Distrief Sales Manager. H. R. Perkins. Faefory
Sales Manager.
Jo Our Jvtany Jriends and Gustomers
A .tI~rry QIqristmus
We lIre deeply appreciative of your loyal support and valued patronage during
the year just coming to a close. We hope that it will be our sincere pleasure
to continue to serve you with PACKARD PLA-MOR PRODUCTS 'a s well as the
moneymakers from the leading manufacturers in the year ahead.
BENNETT'S MUSIC COMPANY
Phoenix. Arizona
516 W. Washington Street
Mention of THE COIN MACHINE REVIEW is your best in .. oducti-
to our advertisers.

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