FIRST AID-
BY PREVENTION
The "Hit Tune of Ihe Yeor" Thol's Never
Ployed Too Often!
Location owners never get tired
of the PLA-MOR tune! Not a sour
note in the song of nickels danc-
ing day in and day out! Pack-
ard's Remote Control Selector,
the PLA-MOR, has eye appeal _ _ _
streamlined, satin chrome finish!
Fun to play . _ . rotor s e lector in-
suring perfect selection, indirect
title strip lighting and famous
triple action preve nting straining,
shoving, squinting!
Plenty of profit! PLA-MOR g ives
steady, dependable service •• .
no heavy repair bills! If you want
to make bigger profits quickly,
I'll gladly tell you all about PLA-
MOR!
By R. SPENCER
Secretary-Manager of Automatic M usic
Merchants A ssociation , Inc .
The proverbial Ounce of Prevention be-
ing worth a Pound of Cure, this Associa-
tion ha been able in the last eight or
nine months to cooperate with the Coun-
cils of different small communities, re-
garding the licensing of phonographs and
per onal property assessments, to the effect
that in some cases a decision has been
postponed on passing a license tax.
In 90% of the cases, the gentlemen
who are charged with the law enforce-
ment of these licenses, have co-opera ted
with the Association. In our surrounding
territory, outside the Ci ty of San .Fran-
cisco th e licensing of phonographs IS not
bein~ pa sed in order to give the Associa-
tion time to present its side of the ques-
tion.
The District Attorneys and Council
members readily lend a listening ear to the
actual figures on the income from phono-
graphs. When facts and figures are pre-
sented, they come to realize th~t many
articles they have read by columnists have
given them an entirely false p!ct~re of the
business . . . and many penodJCals that
are not too well informed on the subject,
have pain ted too rosy a picture of th e in-
come from these machines.
Another F irst Aid measure adopted
along a different line are the telegrams
copied below, which are self-explanatory:
(Dated July 3, 1941)
"To Representative Cooper of Tennes-
see,
Chairman of the Tax Sub-Committee,
House Ways and Means Committee,
Washing ton, D. C.
In behalf of the members of this
Association, could you clarify state-
OSBORN
DISTRIBUTING CO.
545 Second Street
SAN FRANCISCO. CALIF.
ment in this morning's San Fra ncisco
Examiner, th'a t a twenty-five dollar
annual impost on coin-operated ma-
chines would also apply to phono-
graphs. A license on phonographs
which we feel are benefic ial to a great
extent to the public in a crisis of thi s
kind, will undo ubtedly bankrup.t 70%
of the phonograph operator III our
territory. Please reply at your earliest
convenience.
(Signed) AUTOMATIC MUSIC
MERCHANTS ASSOCIATIO •
Inc.
By R. Spencer."
(Da ted July 3, 1941. 3 p.m.)
"To R. Spencer,
You Don'l Hove 10
Hire A Nurse ....
When you buy PLA-MOR! This
trim. smart, com pac t Remote
Selector of Packard's works like
a little demon day in and day
out salting down the nickels.
But it doesn't demand constant
treatment. It gives service instead
of requiring it! PLA-MOR is a
money-maker if ever there was
one. The public just naturally
goes for it! Satin Chrome Finish!
Easy Selection . . . No Number
Hunting For Tit I e s! Selector
Knobs For a Firmer Grip! Less
Upkeep . . . More Intake! Want
bigger profits? Get acquainted
with PLA-MOR! I'll gladly intro-
duce you at your convenience!
See W. H. Sm ith at
Smith's Automatic Phonograph Co.
1056 CHEHALIS AVE.
CHEHALIS, WASHINGTON·
Automa tic Music Merchants Associa-
tion,
San Francisco, Calif.
Telegram received and my opinIOn
is that phonograph machi'nes would
be exemp ted from proposed tax.
(Signed) Jere Cooper,
Member of Congress."
This information is passed on to all
Associations interested, with the suggestion
that the issue be kept alive, in order that
responsible Government officials may be
constantly reminded of the value of mus ic
on the morale of the people . . . th rough
the co-operation of phonograph operators
and their many locat ions through out the
length and breadth of this land.
The above examples of First Aid by
Preventio n calls th e attention of every pho-
nograph operator to the constan t watchful-
ness of the Association, and emph asizes
once again the importance of every man
in the b usiness belonging to the Associa-
tion and giving it his whole-hearted sup-
port.
•
Music Boxes In
Worner Bros. Movie
HOLLYWOOD-Coin operated music
machines will playa part in a new Warner
Brothers mot ion picture. Tentatively titled
"Juke Box Girl," the screen story will be
presented u nder another ti tl e. Casting is
not yet in order although there is a possi-
bility the dramatic Ida Lupino may be the
femin ine lead.
The tale takes place in Florida's Ever-
glades and recounts the efforts of two men
to claim places in the world for themselves,
as farmer and prod uce man. Since music
machines supply all music for F lorida
migran ts and nickels bring workers their
amusement at the end of a day, t he ma-
chines will be featured in the picture. •
The Casa Loma - - only on
DEC C A
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
49
FOR
AUGUST
J94J