Coin Machine Review (& Pacific ...)

Issue: 1941 April

C. Walters Appointed
Speaker Distributor
LOS ANGELES-C. Walters and Asso-
ciates, with offices at 2201 Beverly Boule-
vard, have been appointed exclusive South-
ern California distributors for th e Model
600 P ackard Wall Console Speaker.
"We pride ourselves in picking items that
mean money fo r operators when they use
them," declared C. Walters. "We picked
the P ackard Speaker beca use we believe it
is the very best s peaker of its kind on the
market today. Although priced surprisin gly
low it gives · th e appearance of being very
costly but, more than that, it invites plays
and the operator profi ts accordi ngly."
In addition to th e P ackard Speaker, C.
Walters and Associa tes are enjoying a nice
business on the Automa tic Ga mes View-A-

Scope and several oth er items.
Richarme Enjoys
Spring R~sh
COIN
MACHINE
REVIEW
52
FOR.
APR.IL
1941
LONG BEACH- The scene changes con-
stantly at the showrooms of the Lo ng Beach
Coin Machine Company where Joe Rich-
arme is enjoying the best Sprin g and Sum -
mer business the fi rm had si'n ce its begin-
nin g. The showroom Aoor is fi ll ed with
machines one day and cleaned out com-
pletely on th e second morning with oper-
a tors clamoring fo r deliveries on equip-
ment.
Business is especially good in Lon g Beach
and the operators are getting th eir share of
th e Defen se expenditures by usin g new
equipment which Long Beach Coin sup-
plies.

Cisterman Opens New
Office for Rowe
SAN FRANCISCO- Harry G. Cisterman,
Wes t Coast representative for the Rowe
Manufacturing Co., recently opened new
offi ces at 516 Van Ness Avenue. "We're just
a skip and a hop from the heart of Coin
Row and have abundant parking s pace and
are all set to do plenty of business," Cis-
terman declared.
In the new spot a complete line of Rowe
machines is on display including the Rowe
penny Merchandiser. "This machine has
been es pecially popular with operators,"
said Cisterman, "for th ey lik e its compact
size. It is only fifteen inches high, eleven
inches wide and fi ve inches deep but it has
a capacity of five hundred pi eces of gum
which r educes th e amount of servicin g
necessary."
Cisterman has installed a large well
equipped service department with com-
petent mechanics on hand, and another part
of the buildin g is being used for a parts

and accessories department.
Daval's Marvel
Is Texas Hit
DALLAS- Throughout this entire state
-operators, jobbers and distribs have been
marvelling at the way Daval's Marvel has
bee n clicking and con tinues to .go greater
than when first in troduced, according to
Si Lynch and Ed Furlow of th e Electro-
Ball Company.
Ed reports, "This is wi'thout any doubt
the greatest machin e th at we have ever
featured in the counter game line. Marvel
is the type of ga me that most of the boys
down here only drea med about. When we
first intro duced the machine, we found that
some of the men were skeptical regarding
its possibi lities, for it was brin ging back
Ed Sm ith, Ben Spauldin g-Senior and J unior- and Paul Eberhardt were among the large
number of guests of Califo rnia Simplex Distributin g Co. on Nat ional W urltizer Days. Th is
quartette cam e fro m Phoenix, Arizona, fa · pa y trib ute to Wurlitzer's scoring of leadership in
design .
the idea of P en ny P ack wi th the addition
of th e token payout fea ture.
" But, after their fi rst collections th ey
instantly no ted the difference. No t only did
Marvel out pl ay a nd outshine P enny P ack,
but it really did outearn this machin e by
from 45 to 89 per cent. That's goin g some
for it sure is hard to tell a Texas counter
game op erator th at th ere is any ciggy reel
machi ne that can outshine and outearn
P enny Pack's performance."

REVIEW Covers
The Globe
Advertisers in the COIN MACHINE RE-
VIEW are surprised at the business they
receive from their advertising from all parts
of the World. During the month of March
at least a half dozen advertisers called ou r
attention to orders received from fore ign
countries.
He re is a letter, received by THE RE-
VIEW, on April 7th :
" I would like t o thank you very much
for the regular delivery of my copy of
THE REVIEW each month. It gives me
an opportunity to keep up with the in-
dustry in the states and I consider you r
publication the most progressive of any
of those publ ished up there .
" In your February issue I noticed an
ad of the Ideal Novelty Company in St.
Louis and I placed with them a sub-
stantial order fo r phonographs. It just
goes to prove that it pays to advertise
in your magazine."
W . N., Mexico C ity.
Today THE REV,IEW has one of the .finest
lists of fore ign subsc ribers of any publica-
tion in the Industry. In addition the maga-
zine is on file in the American Consulate in
eve ry Latin America key city where hundreds
of interested individuals may examine it
each month and learn where to purchase the
machines in which they are interested .

Mohr Completes
Successful Trip
LOS ANG ELES- Mac Mohr, Western
Representa tive for the Daval Mfg. Co., anr:I
Baker Mfg. Co., returned to Los Angeles
th e fi rst part of the month after a success-
ful trip through th e north ern Coast Sta tes.
Mac spent considerable time wi th Walter
Soloman, Western Distributor manager, in
Seattle who acquainted Mac wi th some
almost unbelievable reports of receipts on
Daval counter games.
Sybil Stark, genial mana ger for Heber-
ling Brothers, gave Mohr almost an identi-
cal story of Daval counter ga me acceptance
in the Pacific Northwest. Opera tors seem to
be pleased with th e license bill which
passed the Legislature and becomes effec-
tive on May 1st.
Jo e Hart, Everett, Washin gton operator,
who has more than a thousand· coun ter
games in operation in his extensive terri-
tory, placed an order with Moh r for a
sizable number of new Daval products.
All jobbers and operators seem to be
looking forward to steady, and increasingly
good, busin ess, Mohr reported as a result
of his contacts with Budge Wright and Ace
Arnsberg, Portland; and Wolf Reiwitz, Lou
Wolcher and Golden Ga te Novelty in San
Fra ncisco.

* *
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Waiter: "There hasn't been much stirring
around this cafe."
Di ner : "Why not ?"
Waiter: "Somebody stole all the spoons."
*
*
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"You' ve passed three ligh ts and exceeded
the speed limit down a one-way street!
What are you going to do next ?"
"Thirty days! "
* *
*
"My boy friend goes to work in a taxi
every morning."
" He must be rich."
" No , he's j ust a cab driver."
https://elibrary.arcade-museum.com
,
LOS ANGELES
- - ------1.. overed by ~ - - - - - -
THE LAMPLIGHTER
LOS ANGELES (RC)-Main complaint
of operators and jobbers in Southern Cali•
fornia is the lack of new equipment. Fae•
tories are slow on deliveries and operators
with money in their fists are unable to get
the new machines they need to properly
care for their operations. The Defense Pro-
gram has wrought havoc with many of the
coin machine factories but it is hoped that
the matter will adjust itself shortly and
that regular deliveries will be again estab•
lished.
Los Angeles jobbers are buying used
games in the East and Middle West to sup•
ply the present demand in the West for
good used equipment. One jobber alone is
receiving shipments almost daily of from
twenty to fifty marble tables.
A sad note was struck on March 29th
when H. L. Spears, of Grapevine, Calif.,
passed away from injuries received in an
automobile accident near El Cerritos. Spears
practically founded Grapevine which is a
small community at the edge of the Sierra
Nevadas when one starts the mountain
climb south of Bakersfield. Spears was a
member of the State Prison Board and a
sizable user of coin-operated equipment.
The Laymons returned to Los Angeles
the first week in April from a jaunt to
Portland where Paul huddled wi'th Jack
Moore · on Bally business.
The E. T. Mape Music Company in Los
Angeles is sporting three new swellegant
awnings. Of burgundy color they are
draped over the three main display win-
dows and add a note of refinement to the
exterior.
Orchids-at this late date-to Mac San•
ders for his practical Christmas gift. Every-
where we go we see his handy leatherette
memo book and telephone index. All of
them are using and enjoying it as the boys
at THE REVIEW are.
By the time this issue reaches our readers
Harry Kaplan will probably be back at his
regular stall in the Southwestern Vending
Machine Company. Harry trekked East to
be on hand for the opening of his Chicago
branch. An open house celebration was
held on Sunday, April 6th, which was very
well attended by middle western coinmen.
A. Farley is in charge of this new office
which will function under the name of
Interstate Coin Machine Exchange.
Here's one for the book. A Los Angeles
Wired Music operator fired one of his best
girls because of a slight misunderstanding.
Two weeks passed and said operator found
himself without a girl for an important
night shift. The regular girl didn't show
up and didn't give advance notice. Pressed
for someone the Operator could think of no
one experienced at his set available except
the girl he had discharged two weeks be-
fore. He phoned her and she said she would
be glad to accommodate. The Operator con-
sidered she would be able to handle every•
thing satisfactory so went on his way with-
out leaving a number where he might be
reached. HERE IS THE PAYOFF: The
gal was plenty sore about her dismissal and
for four solid hours she accepted calls and
laughed in the microphone at their re•
quests, swore at a few, defied others to put
more money in and during the entire four
hours didn't play one single record for any
request . . . . and do operators have head-
aches! ! ! ! Said Operator has sort of lost
his faith in women.
One of the busiest local lads is E. C. Mc-
Neil, of National Vendors. Mac returned
March 29th from a business trip through
his territory, read his mail, deposited his
commission checks, and left immediately
for another jaunt which didn't bring him
back to the city until the 9th of April.
Mac Mohr, western representative for
Daval and Baker Mfg. Co., returned to Los
Angeles April 7th from a trip which took
him as far north as Seattle. Mac expressed
himself as being satisfied with the nice
acceptance being given his products and
stated that conditions are rapidly adjusting
themselves in both Oregon and Washington
and operators will again be placing equip-
ment in full force shortly.
Frank C. Lamb, marble game operator
operating as the Alamo Amusement Com•
pany, is really pushing out his chest these
days. The occasion ?-the Lambs have just
moved into their new 7-room home in
Windsor Hills, a subdivision in the city of
Los Angeles. Frank and the missus planned
the manse and saw it through to comple•
tion and moved in on April 6th. The ad•
dress is Springhill Avenue at Springdale
Avenue and, as Frank says, "From Hill to
Dale."
Bob Causey, prominent coin machine op-
erator in Los Angeles county, has moved
over the buttons on his vest. Bob has just
been elected Secretary of the Rotary Club
in South Gate.
Phil Robinson, Chi. Coin rep., checked
in at the Cedars of Lebanon in Hollywood
(a hospital) to have his fourth operation
for hernia. Members of the Industry hope
he will be back again shortly shouting the
praises of "A Good Game."

AOLAC Holds
Buffet Meeting
LOS ANGELES-A meeting of the As•
sociated Operators of Los Angeles County
was held at the North Star Auditorium on
April 8th with more than ninety percent
of the membership in attendance.
The meeting was presided over by "Cur-
ley" Robinson, secretary-manager, who gave
the membership a complete report of past
Association activities and plans for the
future.
Robinson pointed out that the Associa-
tion had been successful in working out a
fair schedule with the County Tax Assess-
or's office whereby the valuation on marble
games would be placed at $15.00 for each
table on location. Tables off location would
not be considered assessable for tax pur-
poses. The membership applauded the work
of the Association in obtaining the reason•
able assessment figure.
Further emphasis was placed upon minor
play in locations and instances were sighted
where children had been permitted to play
the games and the difficulties that followed.
A Cardex bookkeeping system consisting
of two cards, one for keeping track of the
machine, and the other for keeping records
on the location, were explained briefly. The
cards are the result of an intensive study
of the operator's requirements by Albert
Sunshine, Association Accountant, and sim-
plify the keeping of adequate records. A
further discussion of this system will be
presented in the May REVIEW.
Preceding the meeting a deli'cious buffet
luncheon was served the membership.

*
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Economy is a way of spending your
income without getting any fun out of it.
COIN
MACHINE
REVIEW
53
FOR
APRIL
1941
Jt
PtL~J
7c Plllt (14//
witA illttncH
$10.00
Discount (For Cash)
·On All New Free-Play Games
Excepting These Buys-
New Crosslines ...................................... $62.50
New Sara Suzy ...................................... 54.50
Late Bally Alley .................................... 17.50
Other Bargains too plentiful to list.
IT WILL PAY You
TO WRITE-WIRE-PHONE
FOR OUR MAILING LIST
Our Reconditioned Used Games Are TOPS!
PAUi. A. LAYMON
Distributor of Quality Coln-Operated Machines
1503 W. Pico Blvd.
DRexel 3209
Los Angeles, Calif.
https://elibrary.arcade-museum.com

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