Coin Machine Review (& Pacific ...)

Issue: 1941 April

different territories throughout the country.
As a first step in this unification work,
Greenbaum will visit the respective terri-
tories and, cooperating with the Packard
district men, set up the program to be
followed.
"The selection of Rudy for this new
post," Capehart said, "does not come as a
surprise to immediate associates because
th ey have been acquainted for a long time
with his ability and progressiveness. This
promotion has been earned by Rudy
through his past performance, and it is a
direct result of his success as salesmanager
in Packard's eastern territory, to gether with
his knowledge of the automatic music
industry."
Don V. Kennedy will be in charge of all
advertisin g and sales promotion work, and
in assuming his duties will organize and
lay out the program to be followed, keep-
ing in close touch with the general sales
objectives, and preparing both publication
and dfrect mail advertising.
Don V. Kennedy, Advertising Manager
Rudy Greenbaum , General Salesmanager
Capehart Announces
New Executives
COIN
MACHINE
REVIEW
46
FOR
APRIL
1941
INDIANAPOLIS - Three new appoint-
ments to executive posts at Packard Mfg.
Corp., announced by President Homer
Capehart, fill the jobs of general salesman -
ager, advertising and sales promotion man-
ager, treasurer and manager of credit and
collections.
In the first post is R. (Rudy) Green-
baum, who will coordina te and direct the
general sales effort and activity originating
in the home office with that of the Packard
district salesmana gers responsible for the
M. J. Smith , Treasurer
Of him Capehart said: "Don is well
qualified for this office by reason of his
knowledge, experience and close associa-
tion with those in the automatic music in-
dustry, and because of the excellence of th e
work he has done here at Packard."
Third member of the trio is M. J. Smith,
of whom "probably no man is more ably
fitted for the position of credit and collec-
tion manager than M. J. Smith." Declared
Capehart, further, "We are confident of his
ability and know that his 20 years' exper-
ience in th e business is a valuable asset
that will work to the mutual benefit of all

concerned."
.,
TODAY'S 3 PROFIT PARTNERS!
Capehart's
Capehart
FILBEN
PLA-MOR
MODEL 600
RECORD
CHANGERS
WALL and BAR
BOX
PLA-MOR can do for you exactly
what it is doing for other Music Mer-
chants everywhere ... MAKE MORE
MONEY!
Be the "Top Man" in Music Profits!
Insist on having the Best Box on the
market today! The Packard PLA-
MOR Box for Wall or Bar installation
is the finest Box being offered Music
Men TODAY!
Come in and get the whole story
about the Box that actually increases
the "take."
WALL CONSOLE
SPEAKER
Esquire is proud to be able to offer
the beautiful new Capehart Model
600 WALL CONSOLE SPEAKER. Here
is a deluxe speaker with all the
brilliance and beauty of the finest
phonographs on the market. Reason-
able in price, easy to install and a
positive hit in any location. Location
owners prefer it for it hangs on the
wall. out of the way and does not
take up valuable space on the floor.
Deliveries now being made.
Here is a Record Changer that
works like lightning. The Filben Re-
cord Changer is the fastest one on
the market today. Unit is built com-
plete with adapter and amplifier to
accommodate as many as eleven
speakers. Precision built and trouble
free. 24-record capacity.
Half a carload of Record Changers
have jus1 arrived. They will not last
long so COME IN TODAY!
Come In Today!
ESQUIRE MUSIC CO

Los Angeles, Calif.
2646 South Hill Street
RI. 2249
https://elibrary.arcade-museum.com
Thanks to the Packard
Pla-Mor Distributors and Jobbers
in the Eleven Western States for the Splendid Sales
Record made in the West during the month of March.
Your fine support was greatly appreciated.
Also our thanks to the hundreds of operators placing
their orders for many, many hundreds of PLA-MOR
SELECTORS .

W. E. SIMMONS
COIN
MACH INE
REVIEW
Western R egional M anager for Packard M fg. Corp.
Hollywood, Calif.
1025 N. Highland Ave.
47
FOR
PAC. NORTHWEST
- - - -- -
Covered By - - - -- -
LOUIS KARNOFSKY
SEATTLE (RC )- At the close of last
month's copy dea dline, Tom Cater, Harper-
Meggee clerk, had Uncle Sam beating a
strategic retreat. Ticketed for quick in-
duction into th e Army, Tom did some
quick marchin g to th e altar instead, and
everyon e figur ed he had beaten Unc Sam
to the draw. But that strategi c retreat
turned out to be the start of a concerted
counter-attack, because today Tom is wear-
in g the khaki and singin g the blues. Re-
placin g him at Vi ctor.-Bluebird headquar-
ters is P ercy ( Call me J ack if you don' t
want a pun ch in the nose ) Starkey.
ALASK A IS INVAD ED ! Now tak e
it easy, pal, it's no foreign power th at is
violating th e fronti er of th e Western Hem-
isphere, but simply enterprisin g Earl
Heroux, th e arcade ace, who is pionee ring
his way to bi gger and better thin gs. A
couple of month s ago, Heroux drove his
first stake into th e F ar North by dis patch-
ing Floyd Whitsett to An chorage. Then he
a ppointed Harold Klones to operate games
and arcad e equipment at Fairbanks. Bojo,
th e famous accordion-playing gorilla is
headed for Anchorage, with Creator Bob
Seymour in tow. Makin g his invasion com-
pl ete, Heroux has purchased a part owner-
ship in the Northland Amusement Co., who
are embarkin g on a $50,000 project at
Anchorage, which includes construction of
a billiard parlor, skating rink, cocktail bar,
bowling alleys, ballroom, and fountain
lunch- not to mention a galaxy of arcade
eye-fa scin ators.
Howard Didrickson was all set to be-
come a landscaper, as reported in these
columns a month ago, but th e lure of th e
coin clinks beca me so strong th at he un-
dertook two full -tim e jobs, retaining hi s
interest in private club operations while
!'oin g in fo r his gardenin g architecture.
This double load sent him sprawlin g on
the landsca pe, and except for a l(enerous
break from Lady Luck, he mi ght have
don e his future landscaping from six feet
under.
Rolling along in hi ~ '40 Cadillac near
the muni cipal airport, Howard fell asleep a t
the wh eel. He opened hi s eyes just in
tim e to ca tch a glimpse of a telephon e
pol e hurtling straight at him. Th e wh eel
was wrenched fo a des perate arc, hot tires
squeal ed, and the automobile skidded and
spilled over.
Howard crept out unscratched, but his
legs were very shaky when he started to
walk. We understand he is now gettfog
eight full hours of sleep each and every
ni ght.
COININGS ON THE CUFF- Rudy
P eterson's girth in creased so rapidly that
hf! had difficulty gettin g th rou12;h th e doors
of his home, so he purchased a new and
much larger domicil e in Raini er Vall ey . ..
Add new hom e purchasers : J ack Howl ett.
ra ted No. 1 in the coin machin e mechani cal
fi elrl.
Th e stat e legislature ni cked pin gam e
boys to th e tun e of 10% of th e gross, and
slot machin es in clubs at the rate of 20%
Bt th eir r ecent session . . . . Lou Wol cher
dropped in on this Rection to di's-incor-
porate th e Seattl e office. Other Wol cher
offi ces lost their "Inc." too.
Dick Swapn, th e ex-nhono fl ash who was
snagged by the draft. has been transferred
from Camp Furray, Wash .. to New J ersey.
Dick is a member of the Signal Corps . ...
Ti g Leamer has sold his route to Johnny
Michael. . . . Michael is annexing routes
with machine-gun precision, on a scale
th at is almost rivalling the national de-
fense agencies.
Ron P epple's larynx · gave way at the
Rock-Ola showing and he was as hoarse as
an overworked ho g-call er. "I got that way
from r epeating, 'No deliveri es on ' 41 Tone-
Column for ten days'," quoth Ron . . . .
Sibyl Stark's moth er is helping daughter
with th e accounting work at Heberling
Bros.- but since when did Sib need her
moth er's presence to give a good "account-
in g" of herself?
Coin Row got free box seats to the test
fli ght of the new Boein g Clipper, as they
were held on Elliott Bay, front porch of
the Row . . . . If you hear them calling E.
K. Everett a whirlwind, it's not only be-
cause he's such a whizz as a service man,
hut because he braved an 80-mile storm to
hop a plane for Sea ttle after sitting in on
a week's schoolin g at the Seeburg plant.
Pappa Ed Brashem swells up like a
zeppelin every time somebody mentions
hi s tal ented daughter Joan. The 17-year old
Mi'ss is blessed with an enchanting voice
and P appa Ed predicts she will be another
J eanette MacDonald . . .. Opening of Har-
per-Meggee's Portland office cut about one-
half th e travellin g area from M. E. Little-
john's territory. He is now giving both
barrels to th e state of Washington . . .. .
Zipped-up volume a t Decca furni shed justi-
fi cation for th e a ddition of Ralph Yost to
the stock force.
Th e fa st-steppin g team of P erkins and
Anderson conducted a raid on the head-
quarters of "Pulchritude, Inc." and walked
out wi th the title firmly clutched in their
arms. This strea mlined duo, who specialize
APRIL
1941
https://elibrary.arcade-museum.com

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