Coin Machine Review (& Pacific ...)

Issue: 1941 April

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COIN
MACHINE
REVIEW ,
13
World's Largest Builder of Cigarette, Candy, Gum and Mint Merchandising Machines
BELLEVILLE, NEW JERSEY
FOR.
APR.IL
1941
!;A stuff to the reside nts, an d th e town s and
Abouf Summer
Budinedd
By LEO J. KELLY
0. D. Jennings & Co. Vice-President
Spring and summer are holiday and get-
out-i'n-the-open times. With most people
literally snowbound all year, ei ther by ac-
tu al physical conditions or in the sense of
being chained to their homes and work,
the first whiff of sprin g brings on the urge
to pile into the old bus and go for a ride.
That means a real business opportunity
in the making for Mr. Opera tor . . . an
opportunity right under his nose.
In the warmer months every co mmunity
in every territory becomes more tran sient
th an during winter months. Frien ds visit
old friends for th e simpl e reason that it's
far more pleasant to be out in the open
air. New faces are seen on every hand.
Shopping trips are made to more distant
trading centers or nearby towns. Pleasure
jaunts here and there become week-end
relaxations. Ins ide workers follow th e com-
mon urge to get out and go-anywhere, so
long as it's going.
People on the move are good prospects
for the coinman. They're in a spendin g
mood. Th t;y try new restaurants, seek out
new taverns, look for new dine-and-dance
spo ts. Hundreds of new customers will
pile into your present locations in a few
weeks.
Many operators claim that summ er means
nothing to them since th ere are no summer
resorts in their section. But just a minute!
A summer resort to you and me is old
]
cities we know so well are r eally attrac-
~ tive places to stran gers. Almost every com-
munity has so me attra ction that draws
summer visitors.
So make th e most of sprin g and summ er.
Get out and hustl e ri ght now. Build up
your route, clean your equipment, throw
out the old junk that actually costs you
more to operate than it earns. Give that
new summ er trade a break- and an oppor-
tunity to help you build profits. Invite
play, don't discourage it.
Too many operators look upon sprin g
as th e time to haul out th e old relics, dust
th em off, patch 'em together with chewing
gum , and let 'e m run. Let's stop kiddin g.
A 30-year-old Pittsb urgh er visiting Po-
dunk is still over 21. He doesn't park his
common sense at home just because he's
visiting somewhere else. A piece of junk
that th e local boys won't look at twice is
still a broken down hack to th e trade
from upstate.
So step out and build up with new
equipm ent. Check th e hard-working profit-
builders. Be sure what you choose is built
right. Breakdowns are costly when people
are wanting to play. Th ey don' t wait for
the wrecking crew- they go off on th eir
own power looki'ng for so mething else.
If you want more dope on any machine
AUTOMATIC•
-PBOTOGBAPBY
in th e Jennings line- you'll use some J en-
nings eq uipment as a matter of course-
drop th e plant a line, and put yourself in
line for fat summ er profits.

~dl'lfi1t9J
Coca-Cola
Net income for 1940, according to pre-
liminary statement, was $28,884,752, com-
pared with $29,030,375 in 1939.
Radio Corp. of America
Net in co me for 1940 was $9,113,156,
co mpared with $8,082,811 for 1939.
Rudolph Wurlitzer Co.
Net income for nine months ending Dec.
31 was $598,314, compared with $354,343
for th e like period in 1939.
Pepsi-Cola Co.
Net profit for 1940 was $5,821,853, or
$22.45 a share; compared with a 1939
profit of $4,870,478 or $18.78 a share.
William Wrigley Co.
Net earn ings for 1940 total ed $8,226,648
or $4.11 a share. 1939 figure was $8,650,-
976 or $4.33 a share.
Beech-Nut Packing
Net income for 1940 was $2,889,939,
co mpared with $2,472,658 for the previous

year.
The remarkable coin-operated
PHOTOMATIC
machine, a worldwide public favorite, automat-
ically takes, frames and delivers a fine person-al
picture in only 40 seconds! Requires no attend-
ants; very little weekly servicing. PROVEN a
steady money-maker. Investigate without obliga-
tion·. International . Mutoscope Reel Co. , Inc.,
44-01 I Ith St., Long Island City, New York.
https://elibrary.arcade-museum.com
/Jwine:J:J -4-Jver:Jil'I -
m'I not 5,.'I -4-:Jtrolog'J ?
by HELENE PAUL
[! 0 FEW of us realize that we are all
'1 human radios, responding to the various
COIN
MACHINE
REVIEW
14
FOlt
APRIL
1941
vibrations surrounding the earth-"tuning
in" on static one time when everything we
do goes wrong, and on "clear reception"
the next when we "sit on top of the world,"
getting all the lucky breaks. There is a
time for each vibration to manifest itself
according to that "Divine Blue Print"
which all of us have at birth.
Many years of experiment and experience
have proven irrevocably and infallibly that
one can be guided so as to utilize one's .
natural assets to the utmost. By "tuning
in" on the clear reception indicated so
definitely in each natal constellation, an the progression of the various planets in
their courses, the way is made clear.
There is always a weak link in the
strongest chair. In some cases, that weak
link is one's emotional life; in others, it is
a lack of business acumen and shrewdness,
substituted by talents which produce suc-
cess through professional calling. Then,
there are successful business charts that
produce the brilliantly successful merchants
in commerce and industry. The knowledge
of what one's natal constellation contributes
-the mental assets and the liabilities-
clearly reveal what course to pursue.
Experience has contributed the very
definite conviction that charts indicating
successful business careers, are not pleasant
and full of auspicious vibrations. There-
fore, there must be periods of personal
depression.
If you are having that experience, why
not try astrology? Why not let astrology
tell you when your period of adversity will
be over? Surely, it will help you carry
on, knowing that this cloud which is hang•
ing over you, preventing every important
issue from materializing, and hampering
your desires, hopes, and wishes - will be
over.
A memorable incident in the professional
experience of the writer was a •visit from
a man sometime in 1933 - a man who had
attained great wealth and recognition in a
certain field of endeavor, and then, through
a seri'es of machinations and almost un-
heard of deception, had been gradually
frozen out of his enterprise by his associ-
~es. Several years of unsuccessful attempts
at regaining his foothold had robbed him
of his self-confidence. In utter desperation,
he called to have his horoscope read by
the writer. He asserted as he entered:
"I'm sure you cannot help. My next step
is suicide, but I have been persuaded by
friends to come to you."
His chart revealed that he had great
originality, unusual ability, determination,
and a limitless capacity for hard work-
and that, beginning with the latter part
of 1934, he would have a series of oppor-
tunities for gaining a foothold which would
bring him greater success than ever. How-
ever, among other suggestions, he was told
to circulate - among his former associates
and make known the fact that he was
willing to accept any offer.
Several months later, in 1933, I received
a letter telling me that he had gone to a
bank to ask for a loan of $250,000 with
which to re-establish himself; this was
flatly refused. He thereupon decided that
astrology was "the bunk" - that I had
given him false encouragement - that there
was no reason for him to continue living,
and that by the time that letter would reach
me, he would have committed suicide.
I immediately wrote him, describing in
detail his prospects and the opportunities,
and just what to do and when. I had no
further communication from him until
-•-
world in turmoil. Country appar-
ently going to the dogs. Administra-
tion under constant criticism. Every-
one offering suggest ions to cure the
national disease, to create activity,
cure unemployment and stimulate
business.
Few, however, are doing anything
constructive about it .
There must be a real reason for the
present financial crisis. There must be
a cure for it. Why not fry astrology?
If each person knew his plan of life,
knew what the "Divine Planner" had
arranged, the fear - complex would
vanish and people would face the
present and the future courageously.
Why not t ry astrology?
-•-
October, 1935, when his voice on the tele-
phone demanded an immediate interview,
due to the fact that he was in America
for two days, and seeing me meant a
great deal to him; also, that he had a
story to tell me that "Wallace" himself
could never imagine. And the story was as
follows: My letter gave him the courage
to go on living, and he decided to follow
my instructions, if only to "dare me" to
be ri'ght. He thereupon came back to New
York and re-established his old contacts,
and upon doing so, found that a certain
firm had been trying to locate him for
many months without any success. Before
the week was over, he was on his way
to the Orient on a mission of research -
not with an enormous salary, to be sure,
but nevertheless, with his foot on the first
rung of that much coveted ladder, of what
might be his new life. That was late in
1934. During the ensuing year he ingrati-
ated hi'mself not only with his own em-
ployers but with some of the wealthiest
people in his newly-adopted country. They,
in turn, decided to form a company with
limitless financial backing - putting him
at the head of it - with a very generous
allowance, and with a long-term contract.
This would not only help him re-establish
himself in the estimation of his former
associates, but would give him the oppor-
tunity of acquiring far greater wealth than
he had ever dreamed of in his earlier
success, and - "Mis& Paul, I owe it all
to your moral encouragement."
Needless to mention, I have a standing
order for a yearly analysis which must
reach him not later than October of the
preceding year in order that he may make
his plans accordi'ngly.
Cases such as this are innumerable in
my files. Needless to say, they are very
gratifying evidence of the helpfulness of
astrological analysis and the correct, con-
structive, application of those principles.
What characteristics in one's natal con-
stellation create business ability and what
degree of shrewdness in handling difficult
problems which makes what is known
popularly as a successful merchant? It
requires certain planets in Scorpio, Capri-
corn, and Aries. Charts or natal constella-
tions without these qualities are hopelessly
inadequate to deal with the many problems
that constitute business success.
The Sun in SCORPIO (October 22nd
to November 23rd) contributes great powers
of observation with a natural faculty for
divining the motives of others. It gives
one an extraordinarily strong will and an
indefatigable power to work when it con-
cerns some set purpose; an insatiable de ,
sire to know and penetrate into everything
and to find its construction an~ its prin-
ciple. It makes one reserved, tenacious,
determined, and secretive - possessing a
keen, quick, critical mentality. It inclines
one to be suspicious or skeptical and sting-
ingly sarcastic. It 'makes one quick in
speech and action, and alert, forceful and
posi'tive. People born under this sign are
blunt, brusque, and seemingly fond of
contest, but nevertheless they make staunch
and dependable friends. They accomplish
their purpose by subtlety, strength of will,
or by force if necessary. They appreciate
luxury but can be very frugal and eco-
nomical. They are unusually fond of in-
vestigating mystery and things occult, and
are gifted in accomplishing things requiring
muscular skill and aggressive enterprise.
The Sun in CAPRICORN (December
24th to January 23rd) endows one with the
inner urge for progress, earnestness, de-
pendability, steadfastness; it makes one a
tireless worker with a great sense of re-
sponsibility towards any undertaking. It
makes one self-reliant, independent, eco-
nomical, intensely persistent for fulfilling
one's duties faithfully and well. It makes
one serious, quiet, thoughtful: cautious,
prudent, and practical-usually acting only
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