Coin Machine Review (& Pacific ...)

NEW Y O R K
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1 RVI NG SHERMAN
COIN
M ACHINE
REVIEW
12
FOR
A PRIL
1941
NEW YORK (RC )-Uncle Sam is com-
in g closer and closer. Mike Chance, idea
man for DuGrenier, got the nod the other
day. He wants th e boys to know he'll come
back a gen eral or else- or else as a private.
Mea nwhile, Burnhart " Bip" Glassgold has
taken up the torch and P erry Wachtell,
advertising man, is in there pitching with
" Bip" .
They've exported Joe Eisen. Manhattan
Distributors has posted th e trade with the
info th at Jo e has been sent to north ern
New J ersey on behalf of th e Wurlitzer
hon eys. Joe has been warned and has
equipp ed himself with ear-muffs and abun-
dant shoulder-paddings to stave off all th e
yod elin g about how New J ersey has it
over New York in climate, speed, etc.
The CMA did it aga in. Th ere's no doubt
that th e New York cigarette operators made
it a gal a evenin g. By this time th e banquet
and entertainm ent provid ed has become a
byword in the tra de, and cigarette asso-
ciations throughout th e eas t a re hard put
to equal th e affair. Almost everybody ap-
pears and s pecial trips from the south
and th e wes t by operators and manufac-
turers are commonplaces of th e event.
Add to th e New York merchandisin g
set-up : Electric Merchandi sers, In c., s pe-
cializin g in vendin g machin es. Ab rah am B.
P aley, Joseph Friedb erg and Jea nette C.
Fri edb erg are backers and offi cers of th e
new outfit. Accord ing to a spokesman,
Coin Machin e Row will probably be th e
headqu arters of the new firm.
Th e local crowd was glad to s pot Sol
Sil verstein, form erl y with Mik e Munves
and now Keeney r epresentative, on a flying
visit to the bi g town ; th en he was off to
points west and south. Sol fai led to con-
tact hi s uncle, Morris Silve rstein, who was
off on a pow-wow, but wants th e word
spread that he'll be around . soon again.
Jo e Hirsh is th e major domo of th e
Am algamated Vendin g Mach ine Operators
Association for the third t im e. Th e boys
simply refu se to have Joe retire, all of
which is hi ghly gratifyin g but Joe won-
ders wh en he' ll be able to hang up his
hat and call it a day. Inc identally, at th e
recent meetin g, Lou Gol<;lb erg, managin g
director of the Amal gam ated, wowed th e
boys with a report that memb ership had
more th an doubled.
Thin gs are getti'ng ba ck to normal
again. Charli e (Bi g Cigar) Lichtm an was
spotted weaving in and out of Coin Ma -
chin e Row, and if th a t isn' t a sign of
sprin g eternal or youth-stay-with -me. But-
tonholed, Charlie says it's a secret ; but
he's now with Roxy Vendin g.
Savoy Vendin g, man aged by Phil Gould,
Al Sherry and Al Koondel, has semaphored
yours truly about telling the boys what's
in store for them. Th e birdies have it th at
Savoy has some swell numb ers in stock.
T hey' re at it again. Word comes from
th e grapevine that some sort of a drive
impends in th e Brooklyn area. Problem is
th e number of machines a ttracting chil-
dren. Local authoriti es know, however,
that one of the express functions of the
coin machine associations is to eliminate
this very evil ; but how can you police
every mach ine a nd watch over every kid
in a territory of over 246 squ are miles?
Modern Vending manages to be a step
ahead in promotional ideas. Horace Heidt
succeeded Orrin T ucker a t Mode m 's show-
room s on West 45th Street. The form er
hand ed over autographed copi es of his
latest hits, while Tucker went on record
with his endorse ment of the new Illumitone
Spea ker- Baffle, Mod ern is s potlighting.
Th e slug situat ion still is a major topic
among coinm en. F ea r has been ex pressed
that the excitement over h ation al defen se
is likely to obscure some reform s badly
needed by busin ess. All opera tors are
urged to write th eir se nators and con gress-
men a nd point out th e drain ing losses
suffered du e to th e prevalence of slu gs.
It may hea rten some of th e operators to
learn th a t they have, as an ally, no less
an organization th an th e Bell Telephone
System a nd this is going to help co nsid -
erably.
Service Mech ani cs, In c., is a new wrinkle
for vend ing machin es. If you ca n' t afford
a serviceman, thi s outfit will do the job
for you. Amon g offi ce rs of th e company
is Harry E. Pincus, of Tobacco Service, on e
of th e found ers of th e CMA of New York.
A sun -tanned visitor to New York was
Sa m Kressberg, distri ct manager fo r See-
burg and well-known amateur photog-
ra pher. Sa m gets a little confused at
times, and frequently he does not know
wh eth er to talk about music boxes or tell
about th e tim e he sna pped his maste rpi ece
with no fi lm in the camera .
Pau l Glim as, of Glim as Vending, says
that now the Greeks have shown the world ,
he wants the town to know he kn ew it all
alon g. Paul's ancestry is of the old light-
in g stock and Paul was tell ing the boys
abou t an uncle who once chased a whole
battalion down a mountain beca use the
uncle's vi ew was spoiled. Multiply uncles
like that and you've got something, opined
P aul.
First tilts of sprin g mean th e tim e has
come for cleanin g up equipment. J ackson
Bloom of Ciga rette Service, the Rt>we
Company and similar bi g outfits, a re in -
structin g all thei r servi cemen to pay extra
attention to mirrors a nd chromium fixtures,
not only because thin gs must s park le, but
futur e shortages of th is material mean s
that maintenance must be stepped up.
Irvin g Wil estein of Dublin Vendini:( who
left th e CMA is back in th e fold. Irvin g
th ought he would try and see how it felt
to be an ind epend ent again ; but about
a month of soloing convinced him that the
CMA is on th e right track. Now Dublin
Vendin g wa nts the world to know it's in
the CMA to st ick.
An off-the-record count showed that two
out of every three coin men intervi ewed
preferr ed fa ct to fi ct ion in advertising. In
other words, the majority of coin men feel
th at too ma ny adve rtisers use the superl a-
tive to such an extent that valu es are lost
sight of. Wh en a really good numb er hits
t he mark et, th ey contend, th ey a re wary
even though it may be just th e buy they're
lookin g for.
♦
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