Modern Vending Has
Tenth Birthday
60
COIN
MACHINE
REVIEW
NEW YORK-Celebra ting ten years of
progress on Broadway, Modern Vending
Company, at one time known as "The
World's Largest Coin Machine Distributors"
and today known as "The World's Largest
Automatic Music Sales Agents" bring to a
climax the phenomenal growth and develop-
ment of one of the most outstanding dis-
tributing organizations that the Coin Ma-
chine industry has ever known.
Modern Vending Company are the orig-
inators of the present distributor set-up.
Ten years ago Modern Vending Company
opened on Broadway as distributors for the
Daval line of counter games. Their first
machine was the Daval Gum Vendor. They
followed this success with Daval's Chicago
Club House and Penny Pack.
As the pin-ball games continued to grow
in importance, Modern Vending Company
whose three leaders, Irv Sommer, Harry
Rosen and Nat Cohn, had won national
attention by this time, turned to this field,
forseeing its growth and took on the Rock-
Ola line of games. Their first success was
the Jig Saw. This was followed by what is
still known in the history of this industry
as the greatest selling achievement of all
time-Rock-Ola's World's Series. The sales
that Modern Vending Company made for
this pin-ball machine are still acclaimed by
the industry and many believe that they
will never be equalled.
Their slogan, developed with their in-
signia, has since become one of the out-
standing international trade-marks. The
flying coin with three wings-each wing
symbolical of one of the partners-the stars
in the coin symbolizing their first success-
ful products and their slogan, "A Modern
Product Is Always a Winner" are as well
known to Coin Machine men in Europe and
Asia as they are in America.
Followfog their great success of Jig Saw
and World's Series they presented the first
ticket pin-ball games in the industry. These
instantly clicked. The firm then assumed
even · greater importance in the industry,
which was growing at an unusually rapid
pace and presented product after product
to the trade which helped in the growth of
the entire business generally.
From pin-ball Modern Vending Company
turned to automatic music. They had been
carefully watching this field . They noted
its development, but, they also noted that
it lacked the proper promotion and guid-
ance and therefore stepped into this breach
and brought about the greatest record sales
ever known to automatic phonos.
They have since presented one plan after
another which has proved successful for
their customers. They have been responsi-
ble for the entrance into the automatic
music business of leading operators. They
have helped develop some of the finest
automatic music operations in the country.
They have continued their unusual growth
by the service and the cooperation and the
fair dealiT1g which has always been their
aim in this industry.
They are today on the threshold of their
second decade in the Coin Machine indus-
try and once again they present new prod-
ucts for their customers. As they explain,
they have carefully watched the develop-
ment of the automatic music business. They
foresee the new trend. They know that the
automatic music operator must have some-
thing entirely different than what he has
at the present time to assure his continued
success.
Nat Cohn, Irv Sommer and Harry Rosen
who have become known as "the eternal
triangle" to their many friends are working
harder than ever at this time so that their
many friends who have so carefully fol-
lowed their advice during this first decade
will now be assured the income that they
have always enjoyed with Modern Vending
Company, for, as these three famous part-
ners say, "A Modern Product Is Always a
Winner."
♦
American Eagle
Keeps Mac 8-,sy
LOS ANGELES-The busiest telephone
in coin machine circles in Los Angeles is
P Arkway 9175.
This particular number is the office of
Mac Mohr, manager of the West Coast
office for the Daval Company, Inc., and the
paramount subject of interest has been
deliveries on Daval's terrific American
Eagle.
"I've never seen anything like it," says
Mac Mohr. "Operators, jobbers and distrib-
utors have been offering me substantial
bonuses, as much as five dollars per ma-
chine, if I can supply them with machines
a bit ahead of the tremendous backlog
we've built up.
"It doesn't take long for the good word to
get around when a machine appears on the
horizon that eclipses everything in earning
power. When the ops. got a whiff of Ameri•
can Eagle the stampede began. Our un-
precedented offer to take back at 50% of
the purchase price all machines within a 90
day period has stimulated interest as well.
But the burden of value lies in the product
itself. It's the finest, best, consistent money-
maker I've ever had the privilege of offer-
ing operators."
♦
Look for this "G" in the shield ..
your best assurance of dependable
coin-operated machine performance!
*
Operators are interested in everything that will assist in bring-
ing coin-operated machine performance to the highest degree of
efficiency. Particularly, the electro-mechanical parts of any
machine must be steady . . . dependable . . . thereby gaining
the most income from unfailing service.
Today, more than ever before , a high degree of efficiency
exists . . . due, in no small degree , to Relays-Solenoids-
Stepping Switches and other control units, engineered in col-
laboration with and produced for the majority of manufacturers
in the coin machine industry by Guardian Electric Manufacturing
Company.
You have seen the Guardian trade-mark . . . the "G-in-the-
shield " . . . on Relays, Solenoids, Stepping Switches and other
control units for many, many years, in fact , since coin machines
first went electrical.
Moreover, Guardian Control Assemblies may combine one or
more Relays- Stepping Switches-Solenoids- Contact Switches
-brackets- lugs-coils and other parts in a SYNCHRONIZED
assembly for a definite control purpose. Consequently, there is
no substitute for Guardian's full line of parts.
Remember, shock and vibration have little effect on Guardian
units . . . that full wiping action of Guardian pure-silver contact
points eliminates sticking, dirt accumu!ations and corrosion.
Look for the "G-in-the-Shield"-and be sure!
GUARDIAN~ ELECTRIC
1621 WEST WALNUT STREET, CHICAGO, ILLINOIS
I
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