Coin Machine Review (& Pacific ...)

Issue: 1940 September

he gave me the directions readily enough.
They were the same as those the Old Timer
had given me.
The entrance to the shaft was blocked
with rocks and when they cleared these
away Jim and the three Mexicans prepared
to enter. The Greaser hung back, made a
pretext of going back to the car to get
something. Jim was at the entrance of the
shaft when he heard a shot. Turning he saw
the Greaser methodically bumping off the
Mexicans. One was already down, the other
two were returning the fire which explains
those bullet holes in the car I mentioned.
Finally all there were dead. The Greaser
jumped in his car and drove off. Evidently
his idea was to desert Jim or come back
later and take him by surprise, kill him
and have the gold of the Lost Padre all to
himself.
Jim made sure the Greaser was gone, he
could see the car for miles as it streaked
off across the desert, then he entered the
shaft.
"The wall was lined with gold, Parker.
The swellegant Colonial Dining Room of the swanky Wilshire Bowl will resound to the merri-
It hung like curtains an' you could tear it
ment of hundreds and hundreds of operators, iobbers , distributors, manufacturers and their
down by hand. Pure, virgin gold it was. A
parties on Wednesday evening, November 20th, when the Colossal Ball and Banquet is staged.
man'd never want for money again if he
A floo r show that would make the old time Orpheum look sick will be provided, plus a 30-
had that. The dead Indians were all there
minute coast-to-coast Mutual broadcast. Phil Harr is and his Recording Band will provide the
right enough. All layin' in rows where
dance ditties. The Coin Machin e folks will have the Bowl as their very own on an exclusive
they'd been shot down mebby a hundred
arrangement with the management.
years ago. An' they was all kinds of gold
statues an' vessels from the Missions. I
never saw nothin' like it afore an' that
mebby a hundred yards from the shaft.
Baker Appoints New
ain' t all; I never will again. Gold, solid THE ENTRANCE TO THE SHAFT WAS
gold, millions there must a been. Then, I
Western Representative
CLOSED. Rocks was all piled up like when
don't know no more'n you do what hap- . we first found it. But they weren't no human
CHI CAGO-Harry Schifren, veteran coin
pened, but I felt myself passin' out. I tried
bein' around. No tracks or signs. If they
machine salesman, has joined the Baker
to cry out though I knew there wasn't
had a been I'd found 'em for they ain't a
Novelty Company. Schifren, who has been
nobody there to hear me, but no sound
better tracker than Old Jim.
traveling and selling coin-operated equip-
come. I tried to walk or run back to the
"I'd a tho ught I dreamed it all if it
ment for many years, has an enviahle
open air but my legs just wouldn't move weren't for the dead bodies of them three
record for getting business and at the
an' things got blacker an' blacker an' it Mexicans layin' right there where the
same time enjoying- the respect and ad-
seemed like I was chokin' an' that's all I
Greaser had killed 'em. That's all. I got
miration
of his customers. He was formerly
remember.
out of there fo a hurry an' I ain't never
connected with the Exhibit Supply Com•
"When I come too it was night. I'd gone
been back. I ain't never goin' back neither.
pany.
in early in the mornin', an' I was layin'
But some day I aims to meet up with that
Schifren will open headquarters in San
Greaser."
Francisco and represent the Baker Com-
No amount of persuasion on my part
pany on the West Coast. H. L. Baker,
The Famous, Patented
could change Jim's decision to have nothing
president of the Company, announced to
more to do with the Lost Padre Mine. No
the trade that this is another step in their
amount of money would induce him to
program to place capable and well liked
guide me there. He freely gave me direc• representatives in the field for the purpose
insures
ti'ons which checked absolutely with those of offering a closer contact between dis-
of the Old Timer. But Nigger Jim was
tributors and the factory, and in this man-
.. UTMOST Security
content to let the gold of the Padres remain
ner give the customers the best of service,
- LOWEST Cost"
where it was, guarded by the bodies of dead
and create good will.

Indians and the eternal silence of the moun-
tains.
Only the Ace ROUND
"Are you secretly married to her?"
Key Opens It
I've still got the rude map he sketched
"No, she knows it."

Note patented 7-Pin Tum-
that night by the campfire there in the
bler construction. Only the
Winchesters.
I've
still
got
the
directions
properly notched "Ace"
given me by the Old Timer. Maybe some
ROUND Key will properly
engage ALL 7 t umbl ers t o
day I'll take time off and try to find that
open t his " ACE " of all
NON-ELECTRICALARM
mine with its gold leaf and solid gold

BURGLAR
locks. Ca n be keyed alike.
statues and vessels; its dead Indians guard-
Remember-There's a Chi-
FOR
cago Lock for Every Need
ing a secret of the past. Quien sabe?

- and ALL i nsure - "UT-
GAMES, PHONOS, YENDERS
MOST Security - LOWEST
Teacher: "Johnny, if your father could
Cost. " W rite for catalog
Low Priced
compl ete line.
save one pound a week what would he
Sure Fire Protec•
have?"
t ion . Stops thefts
Johnny (promptly): "A wireless set, an
of cash box con-
electric refrigerator, and a lot more furni-
tents and mer·
2024 N . Racine Ave. , Dept. 99, CHICAGO
ture."

chandise. One ma•
15
COIN
MACHINE
REVIEW
Chicago "ACE" Lock
• •
E Z
• •
CHICAGO LOCK CO.
INTERNATIONAL FORWARDING COMPANY
-
FOREIGN AND DOMESTIC FREIGHT FORWARDERS -
Daily Consolidated Cars t o
All points in California, Idaho, Nevada, Utah, Oregon and Washington
with
Specialized service on shipments of coin-operated games and phonog raphs.
SALT LAKE CITY
LOS ANGELES

PORTLAND
SEATTLE

SAN FRANCISCO
SPOKANE
chine collection or
stock saved will
pay for outfitting
your whole route
-c I g a r e t t e,
phono , game or OPERATOR'S
PRICE
candy
machines.
See your jobber
$150
or write
ELLMAN i ZUCKERMAN
119 S. Jefferson St.
Chicago , Ill.
Suppliers To All Leadi ng Manufacturers
https://elibrary.arcade-museum.com
0((
THE RECORD
get a Box to do almost anything he desires
it to do.
For example there is a box that has a
personal intimate speaker which delivers a
tune only to the patron inserting his coin.
If others in the spot wish to hear the same
number they must insert a coin in the box
closest to them. Three manufacturers are
now offering this Box and meeting with
considerable success in its sales.
• Show Holds Nation's Spotlight
• Tremendous Entertainment
Program Planned
Then there is a Box shortly to be an-
nounced exclusively in this publication
which will give an added push to the
Wired Music field. This Box is equipped
with a speaker unit and when a patron
deposi ts a coin the operator asks the num-
ber only through the unit in which the coin
was placed. This indivi'dualization of the
personali'ty of Wired Music is bound to in-
crease sizably the gross returns.
• Bar Boxes Hold Attention
• Mangan's Tune Gives Industry
Valuable Publicity
By
PAUL
• NO SIR! The mug cut at the top of this
department does not mean that yours truly
is attempting to steal the thunder of a
prominent in the Coin Machine Indus-
try. It so happens that I enjoy half a
dozen or so stogies a day and when our
officfal photographer, Bernard Merge of
Mott Studios, caught this pose he snapped
it. Others in the office liked it, so for this
month at least, we're sharing it with you.
16
COIN
MACHINE
REVIEW
The most important news in Coin

Machine cfrcles in the West today are the
plans for the stupendous 1940 Western
States Coin Machine Convention to be held
at the Los Angeles Biltmore on November
18, 19 and 20th. Nothing will be left un-
done to make this the biggest gathering
of coinmen ever staged in the West.
Within 6 hours after the first announce-
ments reached prospecti've exhibitors 25%
of the total number of booths were sold.
Never before has there been such a testi-
mony to the staging of a Western Show.
Since then reservations, tentative and other-
wise, and scads of requests for information
definitely assure us that the 1940 Show
will not fall short of our promises ... the
biggest, most lavish and most spectacular
Show ever held in the Golden West.
Entertainment will not be lacking during
the three days either. On Tuesday a mag-
nificent Celebrities Luncheon will be held
in the beautiful Music Room of the Bilt-
more. Big names of the movies, radio and
stage will break bread with the big and
little of the Coin Machine Industry. This
event is being supervised by J. Charles
Davis of the advertising department of our
publication. Davis is no novice in the
entertainment field. A while back he had
one of the most profitable independent
movie companies in Hollywood supplying
+
W .
BLACKFORD
westerns in endless chains for the hicks in
the stix. For over ten years he has been
on the radio twice a week with a program
that has one of the biggest sportsmen fol-
lowings on the Pacific slope. Besides that
he's staged a flock of big events, emceed
them himself and otherwise made them
tremendous successes. He will handle the
entire arrangements on the Luncheon and
bring together a program that would cost
thousands of dollars in the theatre.
Then on Wednesday night comes the
night of nights . . . the Annual Ball and
Banquet of the Coin Machine Fraternity.
Staged in the swanky Colonial Room of the
Wilshire Bowl in the Miracle Mile of Los
Angeles this event will put all past ones
into the "gone and forgotten" class. The
industry is taking over the Bowl exclusive-
ly for the ni'ght. Phil Harris and his Rec-
ording Band will provide dance tunes from
7 :30 until 2 a.m. An 8-act big time vaude-
ville Show by Lou Dorn, plus a 30-minute
coast-to-coast broadcast will punctuate the
evening. Read about these events in other
columns in this issue.
• An orchid to the other trade papers in
the industry for the help they are giving
in publicizing the Western Show. Clippings
will be made of the publicity appearing in
all publications and publicly displayed in
the foyer of the Show so that operators
might know the publications that are real-
ly devoted to their own best interests.
When you come to the Show be sure to
see the "These Publications Helped Build
This Show" display in the foyer.
This is only the beginning. We've exam-
ined fifteen or twenty other new ideas
developing in the West in the past two
weeks. There can be no doubt but what
this territory is on the very verge of the
greatest coin machine manufacturing activ-
ity it has ever experienced. Dozens of these
machines will be shown for the first time
at the November Show and we know thous-
ands of operators from all parts of the na-
tion will be on hand to get a 90-day jump
on competition by seeing them FIRST in
the Western Show.
• Considerable space in this issue is be-
ing devoted to Jimmie Mangan's new pat-
riotic ditty "We're All Americans-All True
Blue." Here is a very fine number by a
peach of a fellow in our own Industry.
Broadcast Music, Inc., has complimented
Mangan and the whole Coin Machine In-
dustry by selecting this tune as their pa-
triotic number from hundreds submitted.
We are plenty proud of the fact and you
should be too. Show your appreciation by
putting the Bluebird recording of this num-
ber on all your machines. It win catch
on right way .. and e\·en though it doesn' t,
leave it there. It deserves top berth on your
record stack.
• When this book reaches you we'll be up
in Alaska, eating salmon, killing polar
bears, chopping down Totem poles, exam-
ining (?), etc. Sounds like we ought to
have plenty to talk about when we get
together in this same space next month.
Adios.

• Wall and Bar Boxes are in the spot-
light of operator favor the country over.
The tremendous interest in Boxes has
spurred manufacturers on to new and un-
usual heights until today an operator can
IMPORTANT NOTICE TO ALL EMPLOYERS
+
NEW LAW DEMANDS THAT YOUR EMPLOYEES-full or part time - BE COVERED WITH WORKMEN'S COMPENSA-
TION INSURANCE. Failure to do so is a misdemeanor and li(!ble to a mandatory fine of $300.00.
INVESTIGATE TODAY BEFORE IT IS TOO LATE. Send for FREE COPY of the Law and possible savings thr ough our
plan.
Inc. 1929
Zeigler Insurance Agency, Inc.
'
417 South Hill St.
Michigan 0961
Los Angeles, Calif.
https://elibrary.arcade-museum.com

Download Page 15: PDF File | Image

Download Page 16 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.