until 2 p.m. to allow everyone time to attend this big
affair.
Then -on Wednesda y night comes the Annual Ball and
Banquet . . . the one big get-together of the coin machine
year in the West. This event will be staged at the Wil -
shire Bowl in the Miracle Mile of Los Angeles on Wilshire
Boulevard. Here Phil Harris, recording artist, and his
bandsmen will share the spotlight with a topnotch 8-act
Orpheum time floor show booked by Lou Dorn, Holly-
wood's ace talent scout. Two fu ll and completely differ-
ent shows are scheduled for the evening that would rate a
$2.20 ticket each at an y legitimate house in the United
States. In addition Harris and his Band will be featured
on a 30-minute coast-to-coast network program on the
Mutual network during which the coin machine industry
wi ll be given a plug that never has been done before even
in the big Chicago Show.
Tanner Motor Tours have arranged specia l visits to the
radio and motion picture studios for wives a ttending the
Convention with their husbands. In addition the Hotel
Biltmore is arran gin g a special Tea with special enter-
tainers for the women in attendance at the Convention .
The fu ll program, places and hours, will be posted in the
main entrance each day.
So it's ON TO THE SHOW AND CONVENTION. The
CO IN MACHINE INDUST RIES, INC., have given their
approval as have dozen s and dozens of operating groups
throughout the country. Advance inquiries at the Hotel
Bil tmore signify the interest in the 1940 Show so we say
PLAN NOW TO ATTEND. You'll see machines that will
not be displayed elsewhere. Be ninety days ahead of your
competition by attending the 1940 Show and Convention
at the Hotel Biltmore on November 18, 19, 20th.
♦
Mills Invites Nation's Operators To
Movie Machine Hollywood Preem
12
COIN
MACHINE
REVIEW
HOLLYWOOD - Septemb er 16, 17, 18
and 19th will be r ed letter days in Holly-
wood when James Roosevelt and Fred
Mills play host to thousands of operators,
jobbers, distributors and screen celebrities
and the new Mills P anoram Movie Machin e
is first displayed to t he tra de.
The affair will be held at th e Hollywood
Roosevelt Hotel and adva nce inform ation
states it wi11 be a "gala old tim e Mills
party that will top any of the parti es Mills
used to th row back in the old days."
Said the first announ cement coming out
of Chi cago over th e pen of F red L. Mills,
president of Mills Novelty Company :
" On Se ptember 16-17-18-19, 1940, Mills
Novelty Company is holdin g the Grand Pre-
mi ere and F our Day Exposition of its P an-
oram Movie Machin e and 'Soundies'. The
place is the Hawaiian Blossom Room of th e
Hollywood Roosevelt Hotel, Hollywood,
California. It will be a real Mills party
and every coin machine operator in Amer-
ica is invited to attend. Please write ou r
Sales Department, 4040 Fullerton Ave.,
Chi cago, Ill., for your personal invitation
whi ch will be your admission to this four
day round of educa tion, inspiration and
Hollywood gaiety and entertai'nm ent. We
have prepared a temptin g program for the
four days and I guarantee you won' t be
disap pointed.
"Since my association with J ames Roose-
velt in the ma king of fi lms for the Mills
P anoram, I've been asked a thousand qu es-
tions each week, about its size, its looks, its
method of operation , and I'm now happy to
tell you th at we have all the answers ready
with the machine doin g th e answering for
itself. You're more th an welcome at this
Grea t Show and Mr. Roosevelt and I will
be thrilled to greet you personally in Hol-
lywood on September 16-17-18 and 19."
Th e four day affair will be held in th e
Hawaii an Blossom Room of the Hollywood
Roosevelt hotel. On Monday, from 1 :30 to
5 p.m. its "Meet Jimmy Roosevelt Day"
with a bi g reception for members of th e
9t's
press and leadin g motion picture stars a t
8 p.m. in the evening.
Tu esday from 1 :30 to 9 p.m. is " P anoram
and Soundies" Day. Soundie Starlets of
1°941 will be presented as well as an enter-
taining feature entitled " Be Your Own
Casting Director."
W ednesday afternoon and evening is
given over to Photo graph and Ra dio. Have·
your picture taken with a celebrity. Try
out your radio voice. And then on Thurs-
day, in addition to the regular showing,
th ere will be special Hollywood visits ar-
ranged for out-of-towners. All through the
four days Mills will provide r efreshments,
buffet, entertainment and special exhib-
♦
itL
Bally Doubles
Gun Production
CHICAGO-"The government arms pro-
gra m has nothing on us," commented Ray
Moloney, president of Bally Mfg. Com-
pany, discussin g th e outlook fo r fall busi-
ness. "We have already been forced to
double our gun production and are getting
ready for anoth er in crease in output. I am
referrin g, of course, to the Ra pid-Fire
machin e-gun , whi ch is proving to be the
most sensation al hit we ever created. Please
tell the many operators who are clamoring
for delivery that we expect to be in a
posi'tion to take ca re of all orders imme-
di ately right after Labor Day, wh en anoth er
big section of th e plant will be turned
over to Rapid-Fire production."
♦
To Do AT -THE
HILTON HOTEL-LONG BEACHI
so -MANY THINGS
VACATION TIME
and following our regular
practice the offices of the
COIN MACHINE REVIEW
will be closed from
Sept. 12 to 30
Ente rtain Your Southe rn California Clie n ts in th e
Hilton Hotel" s famous Sky Room Te rrace-Dining
a n d Dancing Nightly to Smart Mus ic and Ente r-
tainment. No Minimum or Cover Charg e. Golf,
Deep Se a Fishing, Te nnis, etc. Hilton Hote l Rates
Be gin at $2.50 daily.
so that the entire staff might
enjoy the same vacation
period.
HILTON HOTEL
The REVIEW'S Gift Shop will
remain open at lllS Venice
Boulevard from 9 a.m. to 5
p.m. daily.
•
AND AWE-INSPIRING SKY ROOM
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