e • Every location presents a profit opportunity.
Yet, if you keep accura~7 cost records, you
know that many locations do not pay a profit.
Invariably the loss can be traced to an old
phonograph that has lost its power to make
money.
Don't forget that an old phonograph costs you
just as much for the records, for collections and
probably more for service, than a new one.
Only when these costs are paid do you make a
profit. That's why an an increase in gross earn-
ings produces a big increase in net profits.
YOU CAN'T HOLD A LOCATION
WITH A "MADE-OVER"
PHONOGRAPH
Location owners can detect a "Made-Over"
phonograph a mile away-won't be satisfied
with a dolled-up phonograph that has outlived
its usefulness. Don't make a foolish investment
by trying to accomplish the impossible.
It is actually more profitable to junk an old
phonograph than to sacrifice potential profits
and risk a location by keeping it on the job.
Still more profitable-turn them in toward new
Wurlitzers at your nearest Wurlitzer Distributor . .
Turn in your obsolete models now on new
Wurlitzers. Put them in your top spots. Move
your newer instruments right down the line.
You'll find that by keeping your business
modern you 're making it more profitable than
it ever was before.
The Rudolph Wurlitzer Company, North Tona-
wanda, New York. Canadian Factory: RCA-
Victor Co., Ltd., Montreal, Quebec, Canada.
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