Coin Machine Review (& Pacific ...)

Issue: 1940 November

works are moving at a remarkably firm
pace. A special pickup has been no ted in
the penny item devices. Also, a consider•
able and steady demand for Mutoscope's
Photomats has been noted over the past 30
days. Mutoscope's Sky.Fighters are still
keeping a bright place in the sun.
Significance of the Mills picture is that,
from the bay area standpoint, the scope of
their sales operations give a rather authen•
tic indication as to the general trend for
the whole territory. Incidentally, Taylor's
observation on the pickup in the merchan•
dise vending line, tallies 100% with Wal•
lace's disclosure in the same department for
S.F.'s Viking Sales Co. In short, all tabu•
lations indicate a steady and rising curve

accelerating the entire industry.
Operator Support
Sought by B.M.I.
80
COIN
MACHINE
REVIEW
NEW YORK-In the face of frequently
recurring threats of music operator taxa•
tion by the powerful American Soci'ety of
Composers, Authors and Publishers, there
has arisen a new organization, Broadcast
Music, Inc., which offers in return for pop·
ularizing support of musicmen in the field
of coin machines eternal freedom from
taxation for tunes.
Pointing out that ASCAP long ago for•
sook its original intention of fostering
music and distributing income equitably,
when it became a small, self.perpetuating
clique, Broadcast Music, Inc., has set out
to rescue the independent writer, with the
result that new music with a striking fresh•
ness is now being heard for the first time.
At the same time payment for performance
of music is being made on a basis of actual
use, rather than by the whimsy which as-
sertedly dictated it in the other organiza-
tion.
In addition to the wealth of new material
by native American musical talent, BMI
has announced the signing of a contract
under which, for a term of years with
options, it will obtain exclusive performing
rights to the principal catalogs of Latin and
Central American music, including those
Out 71,e'I
q, -
ALL FREE PLAY GAMES
ALL IN FIRST CLASS CONDITION
Triple Threat ........................................ $15 ,00
Bang .......................... ............................ 12 .50
5.00
22.50
10.00
15 .00
7.50
35 ,00
12.50
12.50
12.50
29 .50
10.00
Bounty ....................................................
Luc:ky's ..................................................
Up & Up ..................................................
Follow Up ..............................................
Ritz ........................................................
Bally Beauty ..........................................
Chevron ................................................
Contac:t ..................................................
Bubbles ..................................................
Mills Yest Poc:ket ..................................
Gingers ..................................................
Follies .................................................... $29 . 50
Big Six .................................................... 22.50
Super Six ................................................ 32 .50
Keno•O•Ball ............................................ 17 ,50
Oc:ean Park ............................................ 19 .50
Topper .................................................... 19. 50
Multi•Free Rac:es .................................. 10.00
Snooks ......... .......................................... 7.50
Zip .......................................................... 15.00
Stop & Go .............................................. 10.00
Headliners ............................................ 15.00
Pic:kem .................................................... 22 .50
Imps (like newl.. ...... $8.50
Balance C.O.D.
1 / 3 Deposit -
If there is something that you want and it is not on this list, let us quote
you a price on both your new and used equipment needs.
MAP SAi.ES CO.
1120 GOLDEN GATE AYE.
Phone WAinut 2924
of Southern Music Publishing Co., Inc.,
Southern Music Internacional, Editorial
PHAM, Mexican Association of Authors
and Composers, Inc., and Editorial Argen•
tina de Musica Internacional, and to the
catalog of E. C. Schirmer Music Co. of
Boston.
In excess of 4,000 works- over 3,000 of
which have been recorded- have been ob-
tained under the contract covering South
and Central America, which becomes effec•
tive January 1, 1941; more than 80% of all
works played by leading orchestras special•
izing in Latin American dance music is
included in this repertoire, and there is also
music of an international Aavor and of a
serious character.
Frank Na varro , one of the largest phonograph operators in Southern California and Mex ico ,
and W. E. Simmons, Western Division Manag er of Packard Manufacturing Corporation , are
d iscussing the new exclusive features of the Packard Music Selector and Packard Selective
Remote Control System.
SAN FRANCISCO, CAL.
The Schirmer contract, as of October 1,
brings an added 4,000 new copyrights to
BMI, making a total of some 14,000 musi-
cal works which will be directly controlled
at the beginning of 1941. Current and fu.
ture additions to the Schirmer catalog are

included in the agreement.
Buckly Announces
Musical Development
CHICAGO-The year 1940 has estaL·
lished an entirely new trend in music,
which has been in the making for the past
four years, according to executives of Buck•
ley Music System, Inc. This has been a
problem in merchandising, in making it
easier for people to make their purchases,
and like every new development it has
greatly increased both demand and busi•
ness, with music receipts in retail estab•
lishments frequently increasing from 100%
to 300%.
This new development was brought into
the engineering field by Buckley Music
System four years ago, executives claim.
At that time the music box-or wall box,
as it is now called-was not new. But the
selection feature was, and the idea of mak•
ing it function automaticaJly had to be
developed.
In the beginning the Music System offer•
ed 12 records, but further development
suited it to 16, 20, and 24 records, and at
the same time Buckley's exclusive Direct
"Touch•to.Touch" system was inaugurated.
Now, for the first time in music history,
Buckley is releasing a 32.record system,
providing both novelty and a greater range
of selection marking another great devel-
opment in the music field. This ne w de -
velo pme nt, as well as ne w ideas in
Music System design and con struction ,
will be seen for the first time at the
Weste rn States Coin Machine Conven-
tion , this month , at the Biltmore Hotel ,
Los An geles.

https://elibrary.arcade-museum.com
Philodelphio
PHONOGRAPH
OPERATORS
NAME
NEW OFFICERS ... OPS SEE PANORAM
PREMIERE ... WIRED MUSIC STRONG
NAPA SUIT.
By HARRY BORTNICK - --
PHILADELPHIA (RC)-Local coin ma-
chine and phonograph operators are in-
directly benefiting greatly from the de-
fense program for they are getting thou-
sands of extra plays from men who are re-
turning to work for almost the first time
in a decade. Philly's tremendous factories,
naval shipyards and stores are all busy on
government orders and everybody here
seems to turn toward music or pinball ma-
chines, during their lunch or relaxation
periods. So operators now are smiling again
even more widely than when they first dis-
covered the bonanza to be found in this
new industry.
Elections were held in the country's
most powerful mu-
sic organization, the
local Phonograph
Operators' Associa-
tion of Eastern
Pennsylvania and
NewJersey,on
Thursday, October
24. This meeting
was held in the or-
ganization's
head-
qua rt ers at the
Schaff Building, in
Philadelphia, and
was attended by al-
Harry Bartnick
most a hundred per-
cent membership.
Elevated to the presidency by a majority
vote was Charles Young, operating as the
Delaware River Music Co., and who had
previously served the group as a member
of the board of directors. Young succeeded
• P hil Frank in this high office, and was the
firs t New Jersey member-he is from Had-
donfield-to hold the highest office in the
P honograph Operators' Association. Retir-
ing President Phil Frank, head of the Auto-
matic Vending Corp., Chester, Pa., was
named to th e board of directors, thus
changing posts with Young.
Retained as vice-president for a second
term was Jac;k Sheppard, whose fine work
in his office was rewarded by virtually
unanimous election to the job which he
had made highly important by his conduct
of the work.
Secretary is popular, friend ly Harry El-
ki ns, Royal Distributing Co., who succeeded
George Fields of Fields & Murphy, Norris-
town, in this writing position. Harry prom-
ised a sweeping change in making his notes
highly interesting and authoritative.
Unanimously re-elec ted to handle the As-
socia tion's funds as Treasurer was Joe
Mellwig, Cameo Amusement Co., against
whom there was no opposition because of
the fine manner in which he handled the
organization's dough.
The board of directors now consists of
Frank; Lou Sussman, Lyric Amusement
Co.; Art Pockrass, Universal Ameusement
Co. ; William King, Quaker Vending Co.,
and George Field, retiring secretary, all of
whom will represent the Pennsylvania mem-
bership while the New Jersey operatrs will
be represented by Lou Hinden, Garden
State Amusement Co., Camden and William
Mongan, operating under his own name
from Berlin, N. J.
Withdrawing from the board of directors
are I. Friedenber of the Atlantic City Mu-
sic Box Corp. and Sam Weinstein, Mutual
Music Co.
Only details which we have of the elec-
tion held by the Upstate Branch of the
Smart music merchandising was demonsfrafed recently in Bradford, Pa., when Bill Fertig (right)
gof John Finley (center) , manager of fh e New Bradford Theater, fo install one of his
Wurlitzer B00's in the lobby during the personal appearance of bandsman Mitchell Ayers (Jeff) .
As the sign over the machine indicates, location owners were invited fo have similar machines
installed free of expense in their places. The result: good.
P honograph Operators' Association, con-
cerned the election of John Moran, Pitts-
town, as Presiden t of the Chapter.
A large delegation of local operators, in-
cluding more than 20 members of the
P honograph Operators' Associations and an
equal number of pinball operators were the
guests of the Keystone Novelty & Mfg. Co.
-Mills Novelty Co. dfatributors-and Bill
Helriegel, as they traveled to the New
York premiere of the new Pa nor am movie
machine. All operators returned to Philly
with enthusiastic reports about the money-
making possibilities of the machine which
will be distributed shortly in this -district.
Thomas Mullin of Allentown, who for
the past two years served as manager of
the Harrisburg chapter, has recently sev-
ered his connection with the group. He
will call on the upstate phonograph mem-
bers as a representative of the local Rock-
Ola Distributor, Keystone Vending Co.,
which is headed by Sam Stern. Mullin has
made many friends among music operators
and should do a fine sales job for Rock-
Ila in the mid-state territory.
Mull in's successor as business manager
of the Harrisburg chapter of the Phono-
graph Operators' Association has not yet
been appointed. All communications should
be addressed to the secretary, Sol Hoffman,
Tri-State Music Co., Harrisburg, Pa., who
will temporarily conduct the business af-
fairs of the organization in that district.
Universal Amusement Co., headed by
Artie Pockrass, has been appointed local
exclusive distributor for Buckley Music
System, Inc. DeWitt "Doc" Eaton, east•
ern regional director for the manufacturer.
who made the appointment, spent several
days with Pockrass conferring on promo-
tional plans. Artie sai'd that he will hold
a party-showing of the new product shortly
and will extend invitations to all operators
in this district.
Another new product which is receiving
considerable attention from operators and
the publi'c is the Automatic Hostess Mu-
sic Studio. Robert Harper of the AMI,
announced the opening of a studio for this
unique product at the Washington Sauare
Building, 108 South Seventh Street, Phila-
delphia. Operators wishing to see this op-
eration may secure passes from the AMI,
offices of which are located at 2041 Fair-
mount Avenue. Large i'nstallations have
been located at several important spots in
the city, notably the Venture Inn night-
club and a large tap-room on Arch Street,
and other installations will be opened short-
ly at Wi lkes-Barre, Scranton, Wilmington,
Dela., and perhaps also at Po ttsville, Pa.
Harper is doing a fine job of promoting this
product for AMI, having secured a full.
length fea ture-article publicity for it in one
of Philly's leading daily journals, and pro-
moting interest in it among locations.
Tippy Kline of the Premier Music Co.
and Sam Weinstein of the Mutual Music
Machine Co. have recently combined their
extensive routes and have also gone into
the distributing phase of the industry, tak-
ing on distribution of Homer Capehart's
Packard Mfg. Co.'s products, including the
company's new "Heads-Up" Selector and
the numerous other products expected to
be released soon. Kline and Weinstein,
now partners, will shortly open a cen trally
located Philadelph ia showroom to display
the fu ll line.
Frank Engle and Mike Spector, heads of
the booming Au tomatic Amusement Co.,
local Seeburg distributor, which in a
shorter time than any other organization
has stepped in to a top-notch distributing
position-a.,e now showing the new See-
burg Wired Music Studio equ ipment at
81
COIN
MACHINE
REVIEW
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