HEAD PHONOGRAPHS
THAT DON'T PAY THEIR WAY~
NEw MoDEitN WuitLiliEits
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Every Music Merchant who keeps accurate cost records
knows that among his locations are some that pay little
or no profit. What he may not recognize is the reason
for this loss.
location. Why waste money trying to accomplish the
impossible? Invest your money on a sound basis.
Invariably it's an old phonograph that has lost its
earning power.
The Rudolph Wurlitzer Company, North Tonawanda,
New York. Canadian Factory: RCA-Victor Co. Ltd.,
Montreal, Quebec, Canada.
Check YOUR low-earning locations from this stand-
point. Then, decide at once to turn in those deadhead
instruments that don't pay their way toward new, big-
earning Wurlitzers. Put them in your top spots. Move
your newer phonographs right down the line. You'll find
that, while your overhead stays the same, your profits
increase substantially and immediately in ALL locations
including those formerly handicapped by deadhead
phonographs.
Keep your business modern and it will keep paying
you big profits year after year.
A NAME FAMOUS IN MUSIC FOR OVER TWO HUNDRED YEARS
YOU CAN'T FOOL A LOCATION OWNER WITH
A 11 MADE-OVER 11 PHONOGRAPH
A "Made-Over" phonograph is a half-way measure.
It won't fool the location owner. It won't HOLD the
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