Coin Machine Review (& Pacific ...)

Issue: 1940 March

Rooseve/t~
Mills Join Forces
to Produce Coin Films
Harry F. Moseley, of 00 Broad Street fam e,
tried to take the Rock-Ola execs. last time
he visited the windy cit y. Here is David C.
Rockola, Jack Nelson, Moseley an d I. F.
Webb just before t he " baffle" storied.
Ambassador Deparfs
W ifh Favorife Table
PHILADELPHIA (RC) - Considerable
valuable publicity was given the coin mach·
ine industry in eastern papers during the
month when Pennsylvania's ex·governor
George H. Earle left for his new post as
Ambassador to Bulgaria.
For some little time Earle has enjoyed
playing a certain marble table at his favor·
ite club. Upon opening his going away gifts
from various friends and well·wisher Earle
was pleased no little to find that a number
of his old cronies had chipped in and pur·
chased him a brand new copy of his favor·
ite table to be taken along with him to
Bulgaria.

Groefchen Hails
10,OOOfh Imp
CHICAGO - Swinging into March at
peak production and with working sched·
ules 42% ahead of the 1939 volume, the
Groetchen Tool Company factory family
interrupted its creative tempo last week
for a hail and farewell to the 1O,000th Imp
as it came off the production line.

HOLLYWOOD-James Roosevelt, motion picture producing son of
Franklin D., has joined hands with Fred L. Mills, of Mills Novelty Company,
according to an announcement made here February 21st, to produce and
distribute three minute sound films for use in coin· operated machines.
Name of the Company is Mills-Globe Company and is reported to have
more than three million dollars with which to handle its productions.
Wire releases from Hollywood stated that the projectors will be made
by Mills and sold to operators through the Mills organization while Roosevelt
will remain in Hollywood and supervise production of the shorts which will
be made in both 16mm and 35mm widths.
Roosevelt has been active in picture production for several months and
is head of Globe Productions, Inc.
Machines will operate on either a five or ten cent piece and will project
films upon a mirror screen 18 by 24 inches. Subjects will be mostly musical
ones with occasionally outstanding news events thrown in for novelty.

Mohr Pleased With
New Arrivals
LOS ANGELES-It wasn't the stork
that made Mac Mohr happy during the
past few weeks. It was express and freight
shipments of Exhibit and Daval machines
that operators have been clamoring for.
Mohr, west coast factory representative
for Daval and factory representative for
Exhibit in California and Arizona, is en·
thused about the reception given the new
machines by jobbers and distributors in the
west.
"Believe it or not," ays Mac, "I've been
pretty dam busy dashing from jobber to
jobber picking up orders and firing them
in by wire to the factories. That condition
is rapidly being alleviated for now we ex·
pect to have adequate stocks in Los An·
geles to take care of our folks. It seems
though that everywhere I go I hear com·
pliments and praises for our machines.
We're deeply pleased and we are doing our
best to take care of operator requirements
as rapidly as possible. Exhibit's sales·
Mr. OPERATOR:
manager, 10hn Chrest, tells me they are
about a week behind on deliveries on
Lancer but by the time this reaches print
we'll probably have ample machines for
jobbers.
"The big love in our lives right now is
Exhibit's new Baseball machine designed
by Harry Williams, former prominent west
coast manufacturer and designer and a boy
that knows baseball games. Harry has de·
veloped something entirely new and dif.
ferent and incorporated in a popular priced
game all the play·compelling features of
machines double and triple the price. It's
not just another pin game but something
entirely new and different. Models are now
in production and we'll have samples
shortly."

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COIN MACHINE REVIEW
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COIN
MACHINE
IIEVIE~
MARBLE GAME SALES HEAVY . . • NATIONAL
MANUFACTURERS GROUP HELPFUL . . . SLUGS
AND FIFTEEN CENT CIGARETTE SALES HAVE
OPERATORS IN DITHER
By Irving Sherman
Some close shaves were reported as Leap
Year closed for local ops. Unconfirmed re-
ports have it that some of the boys are still
running. Sort of a "Sadie Hopkins" day
for the operators.
Harold Jacobs and the Mrs. are looking
the Dionnes right in the face these days.
The addition of a daughter to their family
makes them two up on the Dionnes.
Walter H. Mann, prexy of Du Grenier
Sales, was forcibly taken and separated
from his appendix recently.
Once in a while a layman knows almost
as much as a doctor. When Jackson Bloom,
of Cigarette Service, was in the hospital he
refused to permit an operation deemed
necessary. Later it was found that an oper-
ation wasn't needed and now is Jackson
happy!
+
Part of Max Weiss' route numbering
about forty machines has gone over to the
growing route of Dr. Bauer, the Ph.D. of
the cigarette crowd.
One of the minor catastrophies has laid
its stern hand on Bill Peek who is bothered
with a bad cold. "It's a conspiracy," shouts
Bill, "for here I was about set to go with
a brand new set of gags and a couple of
juicy motions when out crops this cold and
hits me."
Crusades come and go but pinball games
go on forever. This is the refrain we heard
the other day as a handful of jobbers were
busy trying to supply the demands for a
couple of nifty games. Over in Mike Mun-
ves' place everyone was busy writing orders
and skipping lunch, Bert Lane was up to
his ears in orders and Gabel phonographs
were being uncrated by the dozens, Sam
Kressberg was knee deep in Seeburg orders
and over in Brooklyn Willie (Little Napo-
leon) Blatt was making things hum with
new orders all over the place. Looks good
for 1940!
Shunning the limelight but working for
the welfare of the coin machine operator
is the National Automatic Manufacturers'
Associa tion, of which Robert Z. Greene, of
Rowe, is the head and Marty Berger, Rowe
salesmanager, is the right hand bower. The
group is co-operating with local Associa-
tions everywhere in combating discrimina-
tory legislation. At the present time the
New York City Occupancy Tax is being
considered and there is reason to believe
that favorable action will be taken on it.
The activities of the NAMA should result
in better operating conditions for operators
everywhere.
As the result of Sam Jacob's resignation
f rom Harold Vending, his secretaryship in
CMA was invalidated. New scribe is Irving
Wildstein of Dublin Vending.
Sam Sachs, of Acme Sales, has signed
up several more outlets along the Eastern
Coast for his Rebuilt Phonograph business.
The cigarette tax situation is developing
into a canker and unless the city fathers
do something about it many small operators
will be forced to the wall. Cases where cig-
arettes are selling for fifteen cents are being
brought to the attention of the local Asso-
ciations daily and does not need great
imagination to visualize where such mer-
chandising will lead. The point is simply
this: the tax authorities are going to wake
up some of these days and find that instead
of realizing more revenue they are actually
getting less.
Slugs and more slugs! Ops are beside
themselves with accumulations of these
pests, clinkers ranging from three to five
dollar per take. Manufacturers are being
addressed in the hope that some device or
gadget might be presented that will reduce
slugs to a minimum. Perhaps a sighting
slot as seen in New York subways might
help or the ringing of a bell that would tip
off the location owners that all is not well
wi th Nelly. As ·matters stand now, ops are
playing a sucker's game and when one fig-
ures that playing can fall off considerably
in spots, the element of slugs becomes very
serious.
"Tie your spots up to long contract if
you want to stay in business," Al Hirsch,
leading pinball operator, told a group of
Amalgamated members. As AI sees it, the
shorter the term of the contract the more
bargaining and shopping on the part of the
location owner. "Sign him for three years
and it's long enough to give the spot a
thorough try and know whether you want
it or the other fellow can have it," Al
unburdened.
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