Coin Machine Review (& Pacific ...)

Issue: 1940 March

Triumph Wins
National Praise
CHICAGO-Its "Triumph Time" across
the country, declared officials of the Bally
Manufacturing Company in commenting on
the tremendous shi pments of Triumph leav·
ing the plant daily.
Operators throughout the country are
clamoring for early deliveries and the fac-
tory is working double shifts to try and
take care of the demand.
Up in St. Paul the uptrend of sales vol-
ume, reported recently by Herman Paster
of Mayflower Novelty Company, is picking
up speed. "In fact," says Sam Taran, head
of the firm, " the word 'trend' is putting it
rather mildly - especially since northwest
operators have got a line on the earnings
of Bally's Triumph."
In Cincinnati "It looks like another
grand opening," states Bill Marmer, in reo
ferring to the crowd of operators in the
new Sicking, Inc., headquarters awaiting
the arrival of a shipment of Bally
" Triumphs.
Down in Birmingham Charlie Casmus,
head of Mint Vendin{!:, and Alabama dis-
tributor for Bally, added his praise and
that of southern operators by buying
Triumphs by the carload.
In Fayetteville Joe Calcutt, head of
Vending Machine Company, is conduct·
ing a "Clear·the·Decks·For·Triumph" Cam·
paign and winning the enthusiastic praises
of VEMCO's patrons.
And so it goes the country over.

50
COIN
MACHINE
REVIEW
Baseball Rebirth
Aids Game Grosses
CHICAGO. - As major league baseball
training camps waken into activity for
1940 practice, a sharp increase in play is
being felt on locations featuring Western's
Deluxe Baseball, according to Don Ander-
son, sales manager for Western Products,
Inc.
"The re·awakening interest in our na-
tional game is becoming evident in the sud·
den spurt in orders that have reached my
desk during the past few weeks," said
Anderson. "Operators advise me that our
console Baseball game, consistently profit·
able during the winter months, is already
showing a marked pick-up in receipts, and
they attribute it to the volume of publicity
attending the annual rebirth of public en-
thusiasm in baseball. As a consequence,
they are preparing to cover as many loca-
tions as possible with Western's game, not
only becau e it is a big money-maker on
the basis of play theme and play thrills,
but because it is a legal game in practically
every territory in the country.
"We anticipated the rising demand for
Western's Deluxe Baseball, taking our cue
from the activity that occured at this time
last year, and we have keyed our produc·
tion to take care of all orders without a
single day's delay."

Moore Covers Coast
in Own Plane
PORTLAND - Stating that west coast
operators, from the Canadian to Mexican
border, are camping in his various branch
offices, awaiting additional shipments of
Bally Triumph games, Jack R. Moore
threatens to fly his own plane direct to the
Bally Ifg. Company factory to put personal
push behind his orders.
100re, who was recently issued a private
pilot license by the Civil Aeronautic Au·
thority, is covering rus territory in his own
Stinson plane, which he has christened
"Bally Alley." He inaugurated his aiuvay
method of territory-coverage with a non-
stop flight from Portland to San Francisco

in six hours.
Bargain Mart
5c PER WORD, MINIMUM $1.00
No General Delivery ads accepted. Send copy, wltb remittance to
COIN MACHINE REVIEW, 1113 Venice Blvd., Los Angeles, California.
Modern Vending Gets
Skee-Ball-Ette Ex.
CHICAGO. - Arrangements have been
made whereby Modern Vending Company,
subsidiary of Modern Automatic Music
Sales Company, was appointed exclusive
distributor for Gottlieb's Skee-Ball·Ette for
New York, New Jersey, Connecticut and
Florida, reports D. Gottlieb & Company.
at Cohn, Modern executive who was in
Chicago to per onally conduct the arrange·
ments, placed a tremendous order, possibly
the largest in the history of coin machine
manufacturing, they add.
Dave Gottlieb was extremely enthusias-
tic. "This is a case," he said, "where the
power of a famous name, like Modern
Vending, has been linked with a great win-
ner, like Skee·Ball-Ette, for the benefit of
the industry. We are proud to announce
that Modern Vending i now exclu ive dis-
tributor for Skee·Ball-Ette in their terri-
tory. The record-breakin g order which
they placed is proof of their complete faith
and confidence in this sensational hit, based
upon their long experience, knowledge and
sound judgment. Their conveniently lo-
cated offices, large stock and inimitable
service will put Skee·Ball·Ette within quick
reach of every operator in the east.
"Skee-Ball-Ette is receiving overwhelm·
ing acceptance from the trade everywhere,"
Dave continued. "Orders, as well as reo
quests for territory, have been pouring in at
a terrific rate from all over the country.
We now have 2 factories operating on a
24·hour day to keep up with the demand.
Every day we receive reports about Skee·
Ball·Ette that are really amazing. The
compliments we receive for having built a
real winner are a great tribute. In com·
bining the facilities of Modern Vending
with our own, we can insure ops in the
Eastern territory the world's best service
on the world's best game."

A COMPLETE S T O C K - - - - - - - - - - - - - -
of reconditioned vending machines of all kinds at real bargains.
Send for list. ASCO, Dept. CMR, 383 Hawthorne Ave., Newark,
N. J.
(TF-C)
PROPHYLACTIC~----,----- _ _ _ _ _
Fifty nearly new twenty-five cent Advance. Some in original car-
tons. Build a permanent income. Five fifty each. 1322 Lee Long
(SON-P)
Beach, California.
FORSALE--~-------------------------------
SLOT MACHINES R E P A I R E D - - - - - - - - - - - -
Have your machines adjusted, tightened, cleaned and greased.
Replace defective springs and worn parts. Have them buffed
and painted. Install new Reel Strips and Award Cards. Increase
earning power. Let GRAHAM do the job. 212 East Palmer Ave.,
Glendale, Calif. Phone: Citrus 1-1093.
(SS-C)
WANTED------------------------------------
Scales and other vendors. Write us description and price imme-
diately. SILENT SELLING CO., Marion, Ind.
(9-40)
INDEX TO ADVERTISERS
March, 1940
This index is an editorial feature and not
part of the advertiser's contract. No respon-
sibility is assumed by this publication for
errors or omissions.
Advance Automatic Sales Co ........... _ ........ 16. 37
American Society Cancer ControL............... 7
Atlas Novelty Co •.................................................. 42
Automatic Games .................................................. 44
Bally Manufacturing Co....................................... 6
Beverly Sales Corp .......... _ .................. 8. Cover III
Bluebird Record Di.tributors .......................... 28. 39
Brewer. Chas. A .• & SOIlS ................ _ ................ 15
Chicago Lock Co ..... _ ............................................ 12
Coin Machine Advisory Service ........................ 13
Daval Company. Inc............................................. 4
~dc::n DJ~~i~.~.~~~.~ ... ~~.~.::::::::::::::::::::::::::::::::::::: 5~
50 Slightly used 1c Western Empire Cigarette Machines $10.95
each. 1/3 deposit with order, balance C. o. D . BIRMINGHAM
VENDING CO., 2117 3d Ave., N., Birmingham, Ala. OFM-C)
WANTED FOR C A S H - - - - - - - - - - - -_ _ _
All types of used vending machines. State lowest price condition
and quantity. ASCO, 383 Hawthorne Ave., Newark, N.' J. (TF-C)
WILL A C C E P T - - : - - - - - - - - - -_ _
Late slots, Jackpot Pay tables, counter machines and pbonographs
as paJ;ment for Mills 904 and Empress Pbon~graphs. We have
them 10 stock. WELLCOME MUSIC COMPANY S151 Lincoln
'
(FMA-P)
Street, Spokane, Washington
Ellman and Zuckerman ........................................
Exhibit Supply Co .................................................
General Music Co ........... _ ......................................
Globe Printing Co .................................................
Gottlieb. D.. & Co.................................................
Grandbois. U. G .. Co ...........................................
Groetchen Tool Co ........................................... 17.
G. V. Corp .................................................................
Herring Refinishing Co ..................... , ...................
Holdsworth Print Shop ..........................................
Ideal Novelty Co ...................................................
International Forwarding Co .............................
Laymon. Paul A .....................................................
Little Gift Shop ........................................................
Long Beach Coin Machine Co ...........................
McNeil. E. C .............................................................
Meyberg. Leo J .• Co .............................................
Mills Sales Co ............ , ............................................
--=---=-_-=-
12
14
34
18
5
44
47
43
35
10
13
13
46
15
41
44
39
31
Mohr. Mac .................. 4. 14. 37. 41. 43. 44. 46. 47
Monarch Coin Machine Co ................................. 48
~:En ~~l~:s~~~p:~:~::: :::::::::::::=::::=: :=::::= i~
Radio-Television Supply Co ................... Cover IV
Rake Coin Machine Exchange .......... _ .............. 48
:fii~t~~~~~.~~~:::~~::=:: : : : ::=::: : : : : :==::::::::::= ~~
Robbins. D .• & Co .................................................
Rock-Ola Manufacturing Corp ............... Cover
Rock-Ola Western Distributors..........................
Select-A-Tune. Inc. . .............................................
Southwestern Vending Machine Co ...............
Victor Record Distributors .............................. 28.
Western Products. Inc ................................ , ..........
48
II
3
33
40
39
10
~~I~oS~~· ~.: ... ~~.~: .. ~~.:::::~:::::::::::::::::::::::::::::::: l~
Wurlitzer. Rudolph. Co ................................... , .. .
........... , ........................ 19. 20. 21. 22. 23. 24. 25. 26
Zeigler Insurance Agency. Inc ..... _.................. 8
For 1940 II's'MILLS
The Beverly Sales Corporation proudly announces " its
appointment as an authorized distributor of Mills Phono-
graphs for 1940.
Selection of the Mills line was made only after a careful
study of the field and in offering the operators of Southern
California the Mills' EMPRESS and the Mills' THRONE
OF MUSIC we sincerely believe we are giving them the
ultimate in phonographs of today!
C. Walters. president of Beverly Sales Corporation. has
been nationally acclaimed and publicized by a promin-
ent phonograph manufacturer as a recognized authority
on phonographs and operating problems. In selecting
the Mills line for 1940 Mr. Walters is firmly c·o nvinced no
finer phonographs are available anywhere.
THREE YEARS AHEAD! !
Here at last is "a truly fine instrument possessing a per-
sonality unduplicated in the field of automatic music ...
an instrument so fine and so superior in tone quality and
construction that we do not hesitate to say it is three years
ahead of all competition!
THE MILLS EMPRESS
Listen to OUI" Convincing
COMPARISON TEST
Operators who have adhered to the same line of mach-
ines year after year have been enthusiastic in their
praises of the new Mills Phonographs and have placed
substantial orders with us.
We cordially invite all operators to see these beautiful
machines in our showrooms: listen to our convincing
comparison test: and decide for yourself whether or
not the assertions we make are correct.
BUY THE 5·5·5 WAY
It is easy to buy as many Mills Phonographs as your
operations require on Beverly Sales new 5-5-5 plan.
We will be happy to explain this plan to you in detail.
THE MILLS THRONE OF MUSIC
VISIT US OR WRITE. WIRE OR PHONE TODAYI

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