Coin Machine Review (& Pacific ...)

Issue: 1940 March

Recorda" Enters
Wired Music field
LOS ANGELES- The engineers of Re-
cordalI, manufacturers of electrical record-
ing eqttipment, with the assistance of C. H.
Rueberg, who was with the Bell Telephone
Company 20 years as technical en gineer,
have, after two years research and experi-
mentation, perfected a sensational device
known as Magic Voice. They have per-
fected and patented a mechanism having
an open circuit so constructed as to oper-
ate over any telephone company's wires.
Magic Voice operates from a central sta-
tion out to units of 5, 10, 15 or more loca-
tions with only one girl operator. It's pos-
sible to talk back and forth from location
to girl in control room even while music
is playing.
M. H. Stearn, sales head of Magic
Voice, tells us it's also possible to record
and play back immediately, a person's
voice, songs, greetings, speeches, wedding
or birthday party celebrations, banquets,
etc. This opens up a new source of rev-
enue never possible in tbis field before.
The charges are deposited in coin slots
the same as for a record selection. The
operator can get things started by dedi-
cating a selection to any name she may
hear mentioned as she can hear everything
going on at any location she chooses to
listen in on. Stearns points out the big
savings on records alone, which is a large
factor in favor of wired music. Records
are never discarded but kept in stock so
that at customers' requests old favorites
can be played. Magic Voice has specially
designed beautiful cabinets which harmon-
ize with any color scheme simply by using

different colored bulbs.
On January 8, 9, 10 the Wal-Bil Novelty Company, Wurlitzer distributors lor Sf. Louis,
played host to a steady stream 01 visiting Music Merchants in~pecting the new 1940. models.
According to General Manager Pete Brandt, both enthUSiasm and orders ran high.
Daval Uses Unique
Salesmanship
CHICAGO.-Al S. Douglis, president of
ihe Daval Company, Inc., is using a unique
sales method to get over the features of
his revolutionary "Heads or Tails" counter
game to all who call at the offices of the
firm. As AI explains, "Instead of telling
them how great a machine Heads or Tails
is and all that we know about the profits
it has been earning on locations every-
where in the country, we simply hand the
visitor a handful of coins and tell him to
play the game.
"It's never failed yet. Within two min-
utes he is so enwrapped in the machine,
-so anxious to beat it, and so full of ~u s­
pense at each spin of the reels, that he
forgets just what it was he came to see us
about and only concentrates on 'beating'
the game.
"This is just what is happening on loca-
tions all over the country. The players are
forgetting themselves in their eagerness to
outsmart Heads or Tails. They match
their own coin. They can place it into the
machine to show either heads or tails
when it appears in the front glass, then
they spin the reels, and bingo-all reels
come tails with a 20 to 1 winner and here
they chose heads."

COIN
MACHIHE
REVIEW
Wolf Sales Co;
Expands Again
SAN FRANCISCO-Forced out of their
present quarters because of a sizeable in-
crease in business, the Wolf Sales Com-
pany, Inc., announced the first of the
month their removal to new and much
larger quarters at 701-709 Golden Gate
Avenue.
A year ago the firm moved to larger
quarters and felt that the new spot was
sufficiently large to care for their business
for some little time. Calculations were
wrong and now in the new address Wolf
Sales has 12,000 square feet of floor space
and an increa ed ales force.
Wolf Reiwitz, head of the company, an-
nounces that his two sons, Al A. and A.
"Chick" Reiwitz, have joined him in Wolf
Sales. Both boys are college graduates and
have hopes of building the business still
bigger. In the near future it is planned to
open one of the largest stores for Coin-
Operated Games on the west coast.
A gala opening celebration will be an-
nounced as soon as the firm is settled in its

new home.
eMI Elects Officers
At Annual Meet
CHICAGO- At the annual meeting of
Coin Machine Industries, Inc., held March
5th at the Hotel Sherman, the following
officers and directors were elected for the
ensuing year: David Gottlieb, president;
R. W. Hood, vice-president; George Mo·
loney, treasurer; Richard Groetchen, Wal-
ter A. Tratsch, David C. Rockola and A.
E. Gebert, additional members of the Board
of Directors.
James A. Gilmore was re-appointed sec-
retary-manager for another year.

49
a
why WOLF SALES CO., Inc.
grows, so we say ...
for your patronage and assistance in helping
us expand so rapidly. We have again outgrown our
headquarters! We· are moving once more to larger
quarters at
701-709 GOLDEN GATE AVENUE.-
SAN FRANCISCO, CALIF.
With about 12,000 square feet of floor space
and an increased sales force, we plan to take care
of our many friends. Please watch for announcement
of gala opening.
Triumph Wins
National Praise
CHICAGO-Its "Triumph Time" across
the country, declared officials of the Bally
Manufacturing Company in commenting on
the tremendous shi pments of Triumph leav·
ing the plant daily.
Operators throughout the country are
clamoring for early deliveries and the fac-
tory is working double shifts to try and
take care of the demand.
Up in St. Paul the uptrend of sales vol-
ume, reported recently by Herman Paster
of Mayflower Novelty Company, is picking
up speed. "In fact," says Sam Taran, head
of the firm, " the word 'trend' is putting it
rather mildly - especially since northwest
operators have got a line on the earnings
of Bally's Triumph."
In Cincinnati "It looks like another
grand opening," states Bill Marmer, in reo
ferring to the crowd of operators in the
new Sicking, Inc., headquarters awaiting
the arrival of a shipment of Bally
" Triumphs.
Down in Birmingham Charlie Casmus,
head of Mint Vendin{!:, and Alabama dis-
tributor for Bally, added his praise and
that of southern operators by buying
Triumphs by the carload.
In Fayetteville Joe Calcutt, head of
Vending Machine Company, is conduct·
ing a "Clear·the·Decks·For·Triumph" Cam·
paign and winning the enthusiastic praises
of VEMCO's patrons.
And so it goes the country over.

50
COIN
MACHINE
REVIEW
Baseball Rebirth
Aids Game Grosses
CHICAGO. - As major league baseball
training camps waken into activity for
1940 practice, a sharp increase in play is
being felt on locations featuring Western's
Deluxe Baseball, according to Don Ander-
son, sales manager for Western Products,
Inc.
"The re·awakening interest in our na-
tional game is becoming evident in the sud·
den spurt in orders that have reached my
desk during the past few weeks," said
Anderson. "Operators advise me that our
console Baseball game, consistently profit·
able during the winter months, is already
showing a marked pick-up in receipts, and
they attribute it to the volume of publicity
attending the annual rebirth of public en-
thusiasm in baseball. As a consequence,
they are preparing to cover as many loca-
tions as possible with Western's game, not
only becau e it is a big money-maker on
the basis of play theme and play thrills,
but because it is a legal game in practically
every territory in the country.
"We anticipated the rising demand for
Western's Deluxe Baseball, taking our cue
from the activity that occured at this time
last year, and we have keyed our produc·
tion to take care of all orders without a
single day's delay."

Moore Covers Coast
in Own Plane
PORTLAND - Stating that west coast
operators, from the Canadian to Mexican
border, are camping in his various branch
offices, awaiting additional shipments of
Bally Triumph games, Jack R. Moore
threatens to fly his own plane direct to the
Bally Ifg. Company factory to put personal
push behind his orders.
100re, who was recently issued a private
pilot license by the Civil Aeronautic Au·
thority, is covering rus territory in his own
Stinson plane, which he has christened
"Bally Alley." He inaugurated his aiuvay
method of territory-coverage with a non-
stop flight from Portland to San Francisco

in six hours.
Bargain Mart
5c PER WORD, MINIMUM $1.00
No General Delivery ads accepted. Send copy, wltb remittance to
COIN MACHINE REVIEW, 1113 Venice Blvd., Los Angeles, California.
Modern Vending Gets
Skee-Ball-Ette Ex.
CHICAGO. - Arrangements have been
made whereby Modern Vending Company,
subsidiary of Modern Automatic Music
Sales Company, was appointed exclusive
distributor for Gottlieb's Skee-Ball·Ette for
New York, New Jersey, Connecticut and
Florida, reports D. Gottlieb & Company.
at Cohn, Modern executive who was in
Chicago to per onally conduct the arrange·
ments, placed a tremendous order, possibly
the largest in the history of coin machine
manufacturing, they add.
Dave Gottlieb was extremely enthusias-
tic. "This is a case," he said, "where the
power of a famous name, like Modern
Vending, has been linked with a great win-
ner, like Skee·Ball-Ette, for the benefit of
the industry. We are proud to announce
that Modern Vending i now exclu ive dis-
tributor for Skee·Ball-Ette in their terri-
tory. The record-breakin g order which
they placed is proof of their complete faith
and confidence in this sensational hit, based
upon their long experience, knowledge and
sound judgment. Their conveniently lo-
cated offices, large stock and inimitable
service will put Skee·Ball·Ette within quick
reach of every operator in the east.
"Skee-Ball-Ette is receiving overwhelm·
ing acceptance from the trade everywhere,"
Dave continued. "Orders, as well as reo
quests for territory, have been pouring in at
a terrific rate from all over the country.
We now have 2 factories operating on a
24·hour day to keep up with the demand.
Every day we receive reports about Skee·
Ball·Ette that are really amazing. The
compliments we receive for having built a
real winner are a great tribute. In com·
bining the facilities of Modern Vending
with our own, we can insure ops in the
Eastern territory the world's best service
on the world's best game."

A COMPLETE S T O C K - - - - - - - - - - - - - -
of reconditioned vending machines of all kinds at real bargains.
Send for list. ASCO, Dept. CMR, 383 Hawthorne Ave., Newark,
N. J.
(TF-C)
PROPHYLACTIC~----,----- _ _ _ _ _
Fifty nearly new twenty-five cent Advance. Some in original car-
tons. Build a permanent income. Five fifty each. 1322 Lee Long
(SON-P)
Beach, California.
FORSALE--~-------------------------------
SLOT MACHINES R E P A I R E D - - - - - - - - - - - -
Have your machines adjusted, tightened, cleaned and greased.
Replace defective springs and worn parts. Have them buffed
and painted. Install new Reel Strips and Award Cards. Increase
earning power. Let GRAHAM do the job. 212 East Palmer Ave.,
Glendale, Calif. Phone: Citrus 1-1093.
(SS-C)
WANTED------------------------------------
Scales and other vendors. Write us description and price imme-
diately. SILENT SELLING CO., Marion, Ind.
(9-40)
INDEX TO ADVERTISERS
March, 1940
This index is an editorial feature and not
part of the advertiser's contract. No respon-
sibility is assumed by this publication for
errors or omissions.
Advance Automatic Sales Co ........... _ ........ 16. 37
American Society Cancer ControL............... 7
Atlas Novelty Co •.................................................. 42
Automatic Games .................................................. 44
Bally Manufacturing Co....................................... 6
Beverly Sales Corp .......... _ .................. 8. Cover III
Bluebird Record Di.tributors .......................... 28. 39
Brewer. Chas. A .• & SOIlS ................ _ ................ 15
Chicago Lock Co ..... _ ............................................ 12
Coin Machine Advisory Service ........................ 13
Daval Company. Inc............................................. 4
~dc::n DJ~~i~.~.~~~.~ ... ~~.~.::::::::::::::::::::::::::::::::::::: 5~
50 Slightly used 1c Western Empire Cigarette Machines $10.95
each. 1/3 deposit with order, balance C. o. D . BIRMINGHAM
VENDING CO., 2117 3d Ave., N., Birmingham, Ala. OFM-C)
WANTED FOR C A S H - - - - - - - - - - - -_ _ _
All types of used vending machines. State lowest price condition
and quantity. ASCO, 383 Hawthorne Ave., Newark, N.' J. (TF-C)
WILL A C C E P T - - : - - - - - - - - - -_ _
Late slots, Jackpot Pay tables, counter machines and pbonographs
as paJ;ment for Mills 904 and Empress Pbon~graphs. We have
them 10 stock. WELLCOME MUSIC COMPANY S151 Lincoln
'
(FMA-P)
Street, Spokane, Washington
Ellman and Zuckerman ........................................
Exhibit Supply Co .................................................
General Music Co ........... _ ......................................
Globe Printing Co .................................................
Gottlieb. D.. & Co.................................................
Grandbois. U. G .. Co ...........................................
Groetchen Tool Co ........................................... 17.
G. V. Corp .................................................................
Herring Refinishing Co ..................... , ...................
Holdsworth Print Shop ..........................................
Ideal Novelty Co ...................................................
International Forwarding Co .............................
Laymon. Paul A .....................................................
Little Gift Shop ........................................................
Long Beach Coin Machine Co ...........................
McNeil. E. C .............................................................
Meyberg. Leo J .• Co .............................................
Mills Sales Co ............ , ............................................
--=---=-_-=-
12
14
34
18
5
44
47
43
35
10
13
13
46
15
41
44
39
31
Mohr. Mac .................. 4. 14. 37. 41. 43. 44. 46. 47
Monarch Coin Machine Co ................................. 48
~:En ~~l~:s~~~p:~:~::: :::::::::::::=::::=: :=::::= i~
Radio-Television Supply Co ................... Cover IV
Rake Coin Machine Exchange .......... _ .............. 48
:fii~t~~~~~.~~~:::~~::=:: : : : ::=::: : : : : :==::::::::::= ~~
Robbins. D .• & Co .................................................
Rock-Ola Manufacturing Corp ............... Cover
Rock-Ola Western Distributors..........................
Select-A-Tune. Inc. . .............................................
Southwestern Vending Machine Co ...............
Victor Record Distributors .............................. 28.
Western Products. Inc ................................ , ..........
48
II
3
33
40
39
10
~~I~oS~~· ~.: ... ~~.~: .. ~~.:::::~:::::::::::::::::::::::::::::::: l~
Wurlitzer. Rudolph. Co ................................... , .. .
........... , ........................ 19. 20. 21. 22. 23. 24. 25. 26
Zeigler Insurance Agency. Inc ..... _.................. 8

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