Recorda" Enters
Wired Music field
LOS ANGELES- The engineers of Re-
cordalI, manufacturers of electrical record-
ing eqttipment, with the assistance of C. H.
Rueberg, who was with the Bell Telephone
Company 20 years as technical en gineer,
have, after two years research and experi-
mentation, perfected a sensational device
known as Magic Voice. They have per-
fected and patented a mechanism having
an open circuit so constructed as to oper-
ate over any telephone company's wires.
Magic Voice operates from a central sta-
tion out to units of 5, 10, 15 or more loca-
tions with only one girl operator. It's pos-
sible to talk back and forth from location
to girl in control room even while music
is playing.
M. H. Stearn, sales head of Magic
Voice, tells us it's also possible to record
and play back immediately, a person's
voice, songs, greetings, speeches, wedding
or birthday party celebrations, banquets,
etc. This opens up a new source of rev-
enue never possible in tbis field before.
The charges are deposited in coin slots
the same as for a record selection. The
operator can get things started by dedi-
cating a selection to any name she may
hear mentioned as she can hear everything
going on at any location she chooses to
listen in on. Stearns points out the big
savings on records alone, which is a large
factor in favor of wired music. Records
are never discarded but kept in stock so
that at customers' requests old favorites
can be played. Magic Voice has specially
designed beautiful cabinets which harmon-
ize with any color scheme simply by using
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different colored bulbs.
On January 8, 9, 10 the Wal-Bil Novelty Company, Wurlitzer distributors lor Sf. Louis,
played host to a steady stream 01 visiting Music Merchants in~pecting the new 1940. models.
According to General Manager Pete Brandt, both enthUSiasm and orders ran high.
Daval Uses Unique
Salesmanship
CHICAGO.-Al S. Douglis, president of
ihe Daval Company, Inc., is using a unique
sales method to get over the features of
his revolutionary "Heads or Tails" counter
game to all who call at the offices of the
firm. As AI explains, "Instead of telling
them how great a machine Heads or Tails
is and all that we know about the profits
it has been earning on locations every-
where in the country, we simply hand the
visitor a handful of coins and tell him to
play the game.
"It's never failed yet. Within two min-
utes he is so enwrapped in the machine,
-so anxious to beat it, and so full of ~u s
pense at each spin of the reels, that he
forgets just what it was he came to see us
about and only concentrates on 'beating'
the game.
"This is just what is happening on loca-
tions all over the country. The players are
forgetting themselves in their eagerness to
outsmart Heads or Tails. They match
their own coin. They can place it into the
machine to show either heads or tails
when it appears in the front glass, then
they spin the reels, and bingo-all reels
come tails with a 20 to 1 winner and here
they chose heads."
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COIN
MACHIHE
REVIEW
Wolf Sales Co;
Expands Again
SAN FRANCISCO-Forced out of their
present quarters because of a sizeable in-
crease in business, the Wolf Sales Com-
pany, Inc., announced the first of the
month their removal to new and much
larger quarters at 701-709 Golden Gate
Avenue.
A year ago the firm moved to larger
quarters and felt that the new spot was
sufficiently large to care for their business
for some little time. Calculations were
wrong and now in the new address Wolf
Sales has 12,000 square feet of floor space
and an increa ed ales force.
Wolf Reiwitz, head of the company, an-
nounces that his two sons, Al A. and A.
"Chick" Reiwitz, have joined him in Wolf
Sales. Both boys are college graduates and
have hopes of building the business still
bigger. In the near future it is planned to
open one of the largest stores for Coin-
Operated Games on the west coast.
A gala opening celebration will be an-
nounced as soon as the firm is settled in its
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new home.
eMI Elects Officers
At Annual Meet
CHICAGO- At the annual meeting of
Coin Machine Industries, Inc., held March
5th at the Hotel Sherman, the following
officers and directors were elected for the
ensuing year: David Gottlieb, president;
R. W. Hood, vice-president; George Mo·
loney, treasurer; Richard Groetchen, Wal-
ter A. Tratsch, David C. Rockola and A.
E. Gebert, additional members of the Board
of Directors.
James A. Gilmore was re-appointed sec-
retary-manager for another year.
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49
a
why WOLF SALES CO., Inc.
grows, so we say ...
for your patronage and assistance in helping
us expand so rapidly. We have again outgrown our
headquarters! We· are moving once more to larger
quarters at
701-709 GOLDEN GATE AVENUE.-
SAN FRANCISCO, CALIF.
With about 12,000 square feet of floor space
and an increased sales force, we plan to take care
of our many friends. Please watch for announcement
of gala opening.