Coin Machine Review (& Pacific ...)

Issue: 1940 March

Western Vending
Machine Operators' Association
Pre.'dent--J. H. SCOTT, 1928 Montrose, Los
Angeles, Fitzroy 5369; Vice·President-F. W.
STRAW; Secretary--J. C. SMUCK, 201 South
Witmer; Treasurer--CLAUDE HUIZ/NG .
Meeting February 27th
A Special Meeting was held February
27th and notices were mailed to approxi·
mately 900 operators in this area. The
purpose of the meeting was set out in the
notice. The response was disappointing as
only a small percentage of the operators
attended.
The entire meeting was devoted to de·
vising plans for correcting the present sales
tax legislation on candy bars and other
confections sold in vending machines. At·
torneys have advised that in their opinion
this condition can be remedied if sufficient
support can be had. Several of the la rger
operators were present and pledged their
financial, as well as moral, support.
Everyone present agreed that every effort
sho.ld be made to secure a favorable de·
ci ion on this matter which is of such vital
interest. Operators in other parts of the
State are being contacted so that a State-
wide unity of effort may be made.
All operators are urged to get in
touch with J, H. Scott, 1928 Montrose,
Los Angeles, Telephone Fitzroy 5369,
for further details. DO IT NOW.
Don't let the other fellow fight your
battle. Your support is needed.
J. C. SMUCK
Daval Machines Score
With Minny Ops
MINNEAPOLIS. - Ted Bush of Acme
Novelty Company, this city, is featuring
the new counter games of the Daval Com·
pany, Jiffy and Ex·Ray, to the trade here.
According to Ted, "We have found that
both of these games are proving amazingly
swell moneymakers and feel that everyone
of the operators should have them on
location.
"One beautiful thing about these coun-
ter games is that the average op can place
them right on his present locations and
not waste any precious time in servicing
them.
"Both machines have unusually large
cash boxes and also the best mechanism
we have ever yet found in any counter
games. These features plus the fact that
they have large ball gum displays makes
them unusually valuable to every op."

Walter Reed, Service Manager of the Rudolph Wurlitzer Company, and Mr. and Mrs. George
B. Fairchild , of the Fairmore Music Company , Reading, Pennsylvania, speak into the microphone
at the Permo Point Suite during the recent convention. Note the clever Permo Point miniature
straw hats which proved so popular on the convention floors.
Extra Plant Added
for Skee-Ball-Ette
CHICAGO. -
"Based upon the over·
whelming reception at our private preview
during and following the show," said olli-
cials at D. Gottlieb & Company, "Skee-
Ball-Ette will definitely be the out tanding
advancement of the industry for 1940. Even
though the game has just been officially
announced, an avalanche of orders already
received makes it necessary to arrange for
unprecedented production, calculated to
break all records. We have taken over an
additional factory of more than 20,000
square feet of floor space, which is now
completely equipped. Hundreds of extra
help are being put to work, and both plants
will operate at top capacity 24 hours a day
to meet the tremendous demand."
"It's the old story with afresh slant,"
said Dave Gottlieb, president of the com-
pany. " Make a machine so good, and the
world will find out somehow and make a
beaten path to your door to get it. As a
result of the report from test locations on
Skee·Ball-Ette, which have grapevined
through the trade, we've been deluged
with orders. In the test, the game has not
only borne out our own expectations, as
well as those of our di tributors, but it has
proved so sensational that we've had to ar-
range immediately for production at a rate
heretofore unknown. Skee·Ball-Ette has
everything operators have dreamed about.
From start to finish, it's an unparalleled hit
success that meets with instant approval
wherever it goes-from players, locations,
operators and the trade. It is becoming

the industry's 'best seller'."
Mutoscope Pleased With
Voice-O-Graph Reception
NEW YORK.-"It's Voice-O-Graph for
voice appeal," according to Earl Winters of
International Mutoscope Reel Company,
Inc., who is tremendously en thused over
the great reception this new, ingenious pro-
duct of the firm is getting everywhere in
the coun try.
"I think," Earl stated, " that there is no
better slogan we could use than 'Voice·O-
Graph for voice appeal'. It's one rea on
why so many of th e e machines will be
finding locations that operators never be-
fore ventured into. One of our operators,
who has a large number of Photomatics
operating at this time, told us tbat he had
already made arrangements with two col-
leges in his part of the country and th at
the instructors of Vocal expression in these
schools were tremendously impres ed with
Voice-O-Graph.
"Radio is one of Ollr greatest boosters.
People listening to the radio have become
voice conscious a nd want to hear just how
their own vo ices sound. And this is only
the beginning. Anyone away from hom e
gets a terrific thrill sending back a record
to the folks and letting them hear him
describe the trip he has just made and
what he has seen. Every scen ic spot in
America, from the national parks to the
smaller amusement parks will be featuring
Voice-O-Graph."

• •
Pari of the throng of Music Merchants attending the Wurlitzer showings during Wurlitzer
Days and the Coin Machine Show in the showrooms of the Chicago Simplex Distributing
Company.
The decrepit old car drove up to the
toll bridge.
"Fifty cents," cried th e gateman.
"Sold," replied the driver.

45
COIN
MACHINE
REVIEW
BEABT OF AMEBICA
1940 PICTURE DIFFERS . . . BOOM PERIOD BE-
LIEVED AHEAD . . . HOELZEL GETS WIDE PUB·
LICITY ON SHOWING . . . CRUMMETT SPORTS
FLORIDA TAN .... OPS LICK ORDINANCE IN
COLUMBUS, KANS.
By B. K. Anderson
46
KANSAS CITY Mo. (RC)-It is now
(the middle of March) that the Missouri
Valley coin machine operator's year really
begins. After the holiday rush and Chicago
Show are out of the way, January and Feb-
ruary usually offer little in the way of
expansion or no teworthy news. But it is
between the 15th of March and the 1st of
April that operators really begin to get
busy.
A qu ick survey of what the coin ma-
chine 1940 year looks like shows a much
different picture than at this time last
year. For example:
At Hamilton Enterprises a re·organiza-
tion is under way. "Doc" Hamilton, prob-
ably one of the best known members of
the industry in this locality, has again
been forced by ill health to give up busi-
ness interests. He and his family have
moved to Richmond, Missouri, where he
is again under doctor's care.
The names, Western Distributing Com-
pany and Great :'tates Manufacturing Com-
pany no longer appear on the active list,
a l though the owners of each indicate that
they do not intend to permanently desert
coin machine ranks.
Johnnie Johns, manager of the Cigarette
Service Company has been away from
Kansas City for several months. Business
down Texas way is voiced as the cause and
Rus ell Thomas is taking his place as
Cigarette Service's manager.
Before leaving Kansas City, Johnnie
sold his automatic music busine s to one
of Kansas City, Kan as' oldest operating
firms, Higgins and McCarthy, which com-
pany now looms as a major contender for
automatic music leadership on the west
bank of the Kaw.
At Peerless all of the smaller items that
thi company was manufacturing and mar-
keting, not so many months back, have
been replaced by thi firm's new line of
beverage and dairy product vendors. 1. A.
Mergen, Peerless' sales manager, says,
"Soft drink bottlers and dairies have dis-
covered the advantages of automatic mer-
chandising and we've had our hands full
in recent weeks keeping up with their de-
mands."
C O IN
MACHINE
REVI EW
Bally
Bull's
Eye
Here 'Tis
BALLY'S
Bally
Alley
TRIUMPH
WRITE
WIRE
'PHONE
AT LAST! WHAT YOU'VE BEEN WAITING FOR.
EARNS Sc TO 2Sc EXTRA PROFIT PER GAME.
We Heartily Recommend This One!
We Meet or Beat Any Advertised Los Angeles Prices
on New or Used Games
NEW GAMES ARRIVING DAILY!
Before Buying Elsewhere Get Our Prices
PAUL A. LAYMON
Distributor and Jobber of Quality Coin Operated Machines
1503 w. PI co STREET
LOS ANGELES. CALIF.
At both Central Distributing Company
and the Uni ted Amusement Company,
larger equipment is getting all the show,
with automatic music definitely the big
leader. Remote control target units are in
second place and similar equipment fol·
lows in line.
Harry Brown, a leading Kansas music
operator, admitted to this correspondent
recently that purchases, which he was
making at the time, were in anticipation
of increased 1940 music profits on his Sun-
flower State locations. He said, "As usual,
January and February have been slow. A
lot of this can be traced to the fact that
men wbo work on the outside, such as
builder, haven't been drawing their regu-
lar checks because the weather has been
so bad they couldn't work. But now that
the ice and snow are melting off, machines
are getting a better play and all indications
are tbat we'll do better this year than last.
It all comes down to the fact that our ma-
chines have been out long enough now that
people are getting in tbe habit of playing
them. Not so long back it was more the
novelty of the thing and they were occa-
sional customers. Now tbey're regulars.
So, we expect a banner year."
One of the mo t widely publicized coin
events ever to take place in this vicinity
was the United Amusement Company's
Open House Showing of the 1940 Rock-
Olas. Manager Carl Hoelzel estimates that
almost 500 operators attended. The pro·
gram consisted of refreshments, entertain·
ment, and discussion of the new models by
factory representatives.
Headlining the entertainment was Rock·
Ola's Strike·Un·the·Band Majorette. City·
wide attention was attracted to automatic
mu ic by newspaper pictures and stories
which described the girl as "Chicago's
prettiest model" and showed her conduct·
ing orchestra in Kansa City's leading
hotels.
According to Carl, this special show was
more than a success in that all 1940 model
Rock-Olas, which he has been able to have
shipped into Kansas City to date, have not
spent the night in his building in that
they were already ordered by operators for
immediate delivery. United has also con·
tinued its face lifting program and with
the completion of the new offices and stock
rooms presents a very modernistic and
attractive appearance.
Finley Mason at Central Distributing
Company announces the largest single sale
of automatic music boxes on the 1940
records of this vicinitv: 100 new Wur-
litzers to tbe Consolidated Amusement
Service Company of Kansas City. The sale
was for immediate dfOlivery and according
to Mason is an example of what operators
of music are an ti cipating in the coming
months.
"Business on new models has been very
good. Opera tors, in the pa t few months,
have shown a strong tendency to buy in
larger lots, which has always been the
forerunner of a boom season. When they
anticipate their market, as they are now
MAC MOHR SAYS:
Coming Soon!
Exhibit's
Baseball Came
The peer of all baseball games.
SEE YOUR JOBBER

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