Coin Machine Review (& Pacific ...)

Issue: 1940 March

42
COIN
MACHINE
REVIEW
same time, spotting one at either end of the
hall. Very Ii ttle trouble materialized, and
the dance was voted a huge success de-
spite the nerves of the men in charge.
The second annual meeting of the Asso-
ciated Phonograph Owners of St. Louis,
with installation of new officers as the high-
light, was held February 23rd in the offices
of the St. Louis Decca branch, with Joseph
Turner of Decca playing the role of host.
An attendance prize of a new portable elec-
tric phonograph was won by Seymour
Raiffe, a St. Louis service man with the
Atlas Phonograph Company. New records
and the 1940 plans of the Decca organiza-
tion were "aired" for the boys. Outstand-
ing among the talks delivered was an ad-
dress by Dewey Godfrey, the Association's
legal counsel, who spoke on "What Asso-
ciation Membership Means." Pointing out
that Association cooperation means unified
opinion and a more or less powerful stand
against whatever problems develop in
music operation. Godfrey pointed out that
there is nothing mythical about the group
- it is simply a group of men in the same
business protecting tbeir interests and
working for the good of the whole. After
the meeting, Turner served refreshments in
the Decca office.
Fred Pollnow, midwestern phonograph
tycoon, is sojourning in Florida until
spring, and writes that the weather has im-
proved.
Wilbur Bye, district salesmanager of the
Wurlitzer company, was in St. Louis for a
fpw davs, visiting from headquarters in
Tulsa, Oklahoma.
Walter Hartwig, one of this city's best
known service men, has joined the staff at
Martin BD lensiefer's Wurlitzer headquar-
ters at 1500 Market Street. Balensief er has
just completed a model service shop which
is receiving plaudi ts of everyone in the in-
dustry-equipped with 100 A.C., 110 D.C.
and 32-volt current for handling any type
of equipment.
The pinball field, as is usual, was full of
action during February. W. E. (Bill)
Lucas. has been added to the sales staff at
Carl Trippe's Ideal Novelty Company, and
has begun callinG; on the ops in the in-
terests of Rock-Ola phonographs. Rock-Ola
is /!:oing very well into 1940, Trippe reports,
with advance orders far ahead of last year.
Most vitally concerned of all coin ma-
chines is Triumph, Bally's new game,
which has been swamped with orders
greatly in excess of the factory's delivery
schedule. The new Scientific "Skee J ump"
is another newcomer which made its debut
ausniciously recently at Ideal's halls.
Cigarette men have finally dropped the
fight against St. Louis' two-cent cigarette
tax, which has been the subject mntter of
one of the hottest controversial fights the
legislAture has yet ac ted ullon. A ruling
upholding the constitutionality of the tax
was passed by the S1JDreme comt near the
first of the month, which signaled cessation
of efforts by the cigarette merchandisers of
the city.
New officers were elected by tbe Missouri
Cigarette Service Association in February,
for the first full-veal' pro/!:ram. They are:
Abe Jeffers. president; Jerry Clancy vice
presidfmt; Richard Obergenner. secr~tary;
and Morris Roufa, treasurer. Membership
remains the same, composed of the leading
cigarette vendors of the city.
Danny Lansbaum, veteran owner of the
G. J. L. Amusement Company. bought a
new home in University City, Mo., during
February, and celebrated with a house-
warming for fellow opera tors. William Of-
ferman of East St. Louis was one of the
visitors.
Phillip Brichera, pinball and phonograph
operator, is vacationing in Old Mexico dur-
ing the cold weather, for two months of
touring the more picturesque cities and
villages of Mexico. While there, he in-
tends to get in some big game hunting.
Fires were not confined only to St. Louis
and metropolitan districts, George Row-
land, who recently moved to Poplar Bluff,
Missouri, reports. A fire at Piedmont de-
stroyed both the location and a new phono-
graph early last month.
"Red" Greer, southern Illinois' best-
known pinball and phonograph operator,
moved this month from DuBois to Duquoin,
lllinois, and has purchased a flaming red
Mercury sedan to work his routes. The car,
plus Red's brilliant hair, is becoming a
trademark in the terri tory. Another new
.operator who has gone into major scale
operation in lllinois is Glen Leibig, of
Mascoutah, Illinois.
Clarence Kynion, manager at Missouri
Tavern Supply, Springfield, Missouri, was
married recently, with Ideal Novelty Com-
pany as the background. Both are owned
by Carl Trippe. Harley Morgan, St. Louis
pinball operator who is noted for operating
h is route on a motorcycle, was married to
hi former secretary Feb. 20th at the St.
Louis Master Baker's wedding-night Pl'O-
gram.
Subzero weather has been bad for Carl
Trippe's roller l'ink in Maplewood, Mo.,
Trippe reported, but better weather has
brought the skating jitterbugs back to the
fold. Trippe is using the ring as the ideal
place in which to spot his new Bally and
Rock-Ola products for reception-testing. •
PHILADELPHIA I
GOLDBERG APPOINTED ASSOCIATION INVESTI·
GATOR ••• BANQUET SET FOR MARCH 23 •••
NEW OFFICERS TO BE INSTALLED ••• KEYSTONE
SENDS UNIQUE INVITES ••• CONTEST CLICKS
By Harry Bortnick
PHILADELPHIA - Expecting an in-
crease in his family soon is Operator Sam
Chadwin, a member of the Lerner clan.
Sam is fervently hoping for a boy to help
him carryon with his large route. They
s tart them young in the Lerner family
which is probably why they're such im-
portant operators.
Operator Joseph Sichel says he will prob-
ably enjoy his first vacation since enter-
ing the coin machine business when he
leaves for an extended honeymoon follow-
ing his marriage April 6.
The F lorida sunshine has proven too en-
ticing for another operator and so Paul
Cooper will celebrate his wedding anni-
versary with a trip South. Others in the
local Association who will migrate to th e
Sunshine State are George Silverman and
Herman Hoffrichter who was recently mar-
ried.
New Sergeant at Arms of the Philadel-
phia Coin Machine Operators' Association
is Oscar Spiegel, who for a long time as-
sisted Eddie Richter in guarding the en-
trance during meetings.
As though the partnership of the Pasa-
dena Novelty Company, consisting of four
partners-Max Brown, Harry Mendelsohn,
Nat Choderker and Al Roth-was not large
enough, it seems that the organization will
shortly be enlarged in order to take in two
(See PHILADELPHIA, page 48)
GREAT ARRAY OF BARGAINS
9UALITY RECONDITIONED MACHINES AT LOW PRICES
OFFERED BY AMERICA'S LARGEST DISTRIBUTOR
WURLITZER COUNTER MODEL 51 PHONOGRAPH-Marbleglo Finish .. $ 56.50
JENNINGS ' CIGAROLA MODEL XV............................................................
97.50
GROETCHEN METAL TYPER-Including Name Plates.............................. 159.50
MILLS' MODERNE SCALES ...... _...................................................................
29 .50
Beaut iful Illumi nated Gr ill e
I n. t a ll.d ............ $9.00 Extra
Titl e St ripl __ ........ _.40c per 2000 strips
PHONOGRAPHS
S •• bu rg Mod. 1 A .......................................... $ 29.50
S •• bu rg Mod. 1 B.......................................... 32.50
Seeb urg Mode l H ( Multi-•• I.ctiv.) ....... 49.50
S •• bu rg K 15 .................................................. 69.50
S •• burg K20 .................................................. 99.50
S •• bu rg Rex .................................................. 109.50
S.eburg Royal . ............................................ 11 9.50
S •• burg G.m ................................................ 149.50
See bu rg R.gal .............................................. 169.50
Seeb urg Casino ....................................... _ ... 159.SO
S •• b urg Pl aza ....................
.. ............ 179 50
Wu r litz.r PI 2 .............................................. 37.50
Wurl itzer 4 12 .. ___ ............ __ .. _._ .. _ .................... 44.50
Wu r li tz.r 6 16 ................................................ 79.50
Wu r litzer 24 ................................................ 132.50
Rock- Ola R.gu lar........................................ 32.50
Rock -Ol a I mperial 20 .. ... __ ... __ . ___ . __ ............. 49.50
Rock - Ola Monarc h (20 R.cord 1938) .... 124.50
Mi lls Dance master . __ ............................ ___ ....
TERMS :
17.50
1/ 3 deposit, balance C .O.D.
I
PAYTABLES
I
Sport Page ..................................... .......... $ 64.50
Gra nd.ta nd .................................................... 94.50
P ace nl aker .................................................... 110.00
Hawt horne ................. _ ...... _ ...... _................. 79.50
O.ad Heat .................................................... 89.50
Stoner's Zipper ........... _............
........ 24.50
I
COUNTER GAMES
J
Oeuc •• Wil d .................................................. $
Joker Wi ld ....................................................
Lu cky Pack ...... ...........................................
T a ll y ..............................................................
ABT Target Mod.1 F..................................
ABT Ch a ll .ng.r ..........................................
CABLE ADDRESS :
ATLAS NOVELTY CO.
THE HOUSE OF FRIENDLY AND PERSONAL SERVICE
2200 N. WESTERN AVE.
CHICAGO, ILLINOIS
10.50
10.50
12.50
7.50
14.50
16.50
ATNOVCO
Adams Gum Machines
Selling Country Over
Monkey Boosts
Vendor Sales
Cig. Firm Tests
Tax Legality
KANSAS CITY (RC)-John Corse of
Wellington, Mo., has produced the best
sales stimula tor for peanut vendors that
has come to light in recent weeks. In fact,
Johnnie's business getter is doing such
a good job in a Wellington filling station
that installation of two peanut vendors has
been forced on him to take care of the
demand. The sales stim ulator is a young
monkey, owned by the station attendant,
and John say, it is the most popular at-
traction for the children in the town. These
children save their pennies to buy pea nuts
to f ~d the "monk". Joh n admits that he
i
seriously considering offering similar
sales boo ters to other of his locations who

will accept them.
PHILADELPHIA. - Stephano Brothers,
manufacturer of Marvel cigarettes, has
challenged tbe validity of Pennsylvania's
two-cents-per-pack tax on cigarettes, which
has been the source of ten million dollars
in revenue to the s tate. The Stephano sui t
is based on the fact that the law was passed
as an emergency measure for relief pur-
poses.
Attorneys for the state maintain tha t if
the cigarette firm wins the state may be
required to refund all money collected
under the two cen t levy.

Profits High in
Pellet Vending
CHICAGO-"Twenty eight cents returns
4.50 when vending Pellets" declared H. F_
Burt, of Automatic Games, in commenting
on the steady swing to pellet vending
amongst vend ing machine operators.
"Once the operators found that such a
large profit was possible in an item that
sells rapid ly it didn't take them long to
place their orders for our King, Jr., a ma-
chine designed especially for this lucrative
vending.
"Beside being jll t what the doctor
ordered for pellet vending the King, Jr. can
be changed to vend candy, peanuts or ball
gum for just a few cents."

Victor Vending Building
New Modern factory
CHICAGO - Final plans for the con-
struction of a new and modern factory and
offices for the Victor Vending Corporation
have been approved, according to Harold
Schaef, president of the firm, and work is
scheduled to get under way immediately.
The new plant will be located at 5711
West Grand Avenue and it is expecteli that
the new plant will be ready for occupancy
the latter part of April.
"Facilities at our present plan t are taxed
to capacity," Schaef stated. "It became evi-
dent several mon ths ago th at a new plant
would be necessary to keep pace with the
increasing number of orders wbich we are
receiving daily."
As soon as the firm is settled in its new
quarters a gala opening party will be held
for distributors and clients of the com-
pany.

NEW YORK.-"Sales of Ada ms Gum
Machi nes," executives of the G. V. Cor-
poration report, "are boomi ng clear across
the country.
"Operators everywhere," according to the
firm, "are buying the Adams Gum Mach-
ine in larger and larger quan tity every day."
The men have learned, one of the firm's
execu tives states, "that this great machine
manufactuerd exclusively for us by Arthur
H. DuGrenier, Inc., is one of the bes t gum
salesmen in the history of the coin ma:chine
business.
"The machine not only is immediately
accep table to every location because of its
beautifully impressive appearance, but also
because it vends the nationally recognized
and advertised Adams gums.
"Operators report to us that the Adams
Gum Machine is a sure overhead payer.
Whenever an operator has a location he
finds that by placing the Adams Gum
Machine there he assures himseU of paying
his servicing overhead. Adams Gum sales
are increasing every day_ They are backed
by one of the largest and best advertising
campaigns. Furthermore, the public love
Adams gums as yearly increasing sales
prove."

MAC MOHR SAYS:
HEADS or TAILS
• •
"What a blessing it would be," warbles
a cheer-up merchant, "if we co uld forget
all about income tax."
And how much bigger a blessing if we
co ul d get the income tax man to.
The newest counter game on the
market today. Made by Daval
. • . it's Outstanding: it's Differ.
ent! Get one and you'll buy more.
SEE YOUR JOBBER
a
Profit Veteran
That's what the MASTER is rapidly be-
com ing , for year in and year out it has
consistently been a steady profit maker
for operators everywhere_
HERE ARE THE 3
REASONS
WHY
MORE AND MORE
OPERATORS
ARE
INSURING
THEIR
INCOME
FOR
YEARS TO COME
WIT H
Expertly built by master craftsmen , here
is a machine that is headache free •• • a
machine that will stand up on your tough-
est location and come through with ban-
ners flying .
"Amer ica's
Fin est Selective Gum
V ender" -
the DU
GRENIER ! !
The
same t.ype m achine
now
In operation In
Get the MASTER story today!
Subways and on EI
plat form s In
New
Y ork, Chicago, Ph il-
adelph la and Bost on.
PROVEN-the ONE
fully
se lective gum
For further details and prices ask
M. BRODIE CO.
2180 Pacific Ave_
vender th at meets EV·
ERY
OPERATING
REQUIREMENT!
EASY TO LOCATE!
EAS!ER TO BUY!! EASIEST TO OPER-
ATE ! !! AC"T QUICK whil e more and more
VIKING SPECIALTY CO.
530 Golden Gale Ave. San Francisco. Calif.
penn ies are "oatl ng around In your city due
to sales t axes. WRITE! WIRE!
Or write direcl to
PHONE!
G.V. CORP.
655·FIFTH AVE., NEW YORK
Long Beach. Calif_
'
The NORRIS MFG. CO.
553 Wager St., Columbus, O.
Master Novelty
PENNY PLAY
43
COIN
MACHINE
REVIEW

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