Coin Machine Review (& Pacific ...)

Issue: 1940 March

LUXURY LlGHTUP PHONOGRAPHS
Nine conveniently located d istributors stand read y t o t ake
care of you r every ROCK-OlA wa nt in 1940.
MAKE MORE MONEY WITH ROCK·OLA!!!
Call your nearest Distributor TODAY!
March, 1940
Month in and month out THE REVIEW maintains
more paid departments and services than found in
all other monthly publications in this industry com·
bined. For example:
LOS ANGELES
THE RIDDE'LL COMPANY
2920 West Pico Boulevard
PArkway 1179
SAN FRANCISCO
REX VENDING COMPANY
Roosevelt, Mills Join Forces to Produce Coin
Films........................................................................ 7
Hunting Wild Razor Back Hogs........................ 9
A thrilling true story of hunting wild hogs in
Arkans as by Lillian Yarbrough. An EXCLUS-
IVE REVIEW feature .
In 1890 This Was ArtL ....................................... 11
Jay Charles brings to us e xciting display of
759 Ellis Street
old prints that u sed to make papa's blood
boil. A unique EXCLUSIVE feature.
OAKLAND
Marb le Games Licensed in L. A. County and
Long Bea ch ............................................................ 15
Sea sona l Titles Help Sell Music ........................ 27
GEORGE A. MILLER
436 East 18th Street
SAN DIEGO
A. J. FOX COMPANY
235 YVest F Street
Rob ert Latimer find s a Missouri operator who
has increased his phonograph receipts con-
siderably by giving a bit of a ttention to
sea sons.
Thirty-four Countries Buy Phonog raphs in
1939 ........................................................................ 27
A Government report of exports showing in-
creasing foreign interest in American-made
equipment.
SAN BERNARDINO
M. C. EDWARDS
Mills Sa les Has Interesting History .................. 30
368 Court Street
Tel. : 66114
::J)epartmen tM
PHOENIX
BENNETT'S MUSIC COMPANY
516 West Washington Street
Tel.: 3·2456
PORTLAND
COAST AMUSEMENT COMPANY
1932 West Burnside
Broadway 1517
SEATTLE
NORTHWEST SALES
3144 Elliott Avenue
Garfield 0460
New York (49th Edition of this Department)
Pa tents and Trade Marks ............................. .l2,
Pacific Northwest (51st Ed ition} ........................
Au tomatic Music (21 pages d evoted to music)
Texas (52nd Ed ition). .........................................
Associated Phonograph O perators (Texas) ..
Record Score Sheet
(An EXCLUSIVE Service} .......................... 38,
St. Louis (48th Edition} ......................................
Philad elphia (52nd Edition} ..............................
Vendors (Automatic Merchandising} ..............
We.ste::rn Vend ing Machine O perators' Asso-
ciation ................................................................
Heart of America (52nd Edition} ......................
8
13
16
19
3S
35
3S
41
42
43:
45,
46
SPOKANE
STANDARD SALES COMPANY
177 South Post Street
Maine 4904
DISTRICT MANAGER

GEORGE MURDOCK
Hotel Ritz
Los Angeles
Vivacious brunette Suzanne Ridgeway. late of Wash-
ington . D. C .. and n ow a Hollywood native daughter,
At the Param ount Studios Suzanne a ccommodated THE
REVIEW and posed for this "Re turn of Spring" photo.
George Petty. Esquire hot-shot girl artist. p icke d Suz-
anne a s being nigh onto perfe ct. We agree.
California
The COIN MACHINE REVIEW for March. 1940. Vol. 7. No.9. Published
monthly at illS Venice Blvd.. Los Angeles. California FItzroy 8269
Paul W. Blackford. editor and publisher. Entered a~ second clas~
matter July 23. 1936. at the Postoffice at Los Angeles. California. under
the Act of March 3. 1879. SUBSCRIPTION RATES: $1.00 for 1 y ear or
3 years for $2.00. 2Sc per copy.
3
COIN
MACHINE
REVIEW
BEADS or TAILS~
The first counter game in history where the player is actu-
ally an integral part of the game itseU! The first really
different and original play-action idea in 50 years! Coin
symbol strips take precedence over all others! Absolutely
slug-proof because the coin used by the player is part of the
game! Chockfull of animation, thrills,
suspense, fascination! Positive 1-2-3 stop
reels - absolutely silent - center reel
shows odds! Speediest moneymaker in
all history! Actually doubles and triples
F.O.B.
profitsl That's Why "heads or tails" fea-
CHICAGO
tures an extra large cash box! Rush your
order to your distributor quick!!
19
75
JIFFY
4
NOT A TOY -
COIN
IIJACHINE
ItEVIEW
A REAL MACHINE!
A NEW counter game as only Daval can build it! Beautiful.
modem design! Attractive, perfect miniature size! New, silent
mechanism! Extra large ball gum vender and display-AND-
extra large cash box cuts down service calls! Cigarette or fruit
strips! Interchangeable penny-nickel or 4-way play! A honey
for the money! Worth 3 times its price-
earns 10 times its cost in short time! Rush
your order to
your distribu-
F.O.B.
tor quick!
19
EX-RAY
7 5
CHICAGO
TOKEN
PAYOUT ~
Ten reasons why "Ex-Ray" is being acclaimed " America's Finest
Token Payout Counter Game"l I-Complete separation between cash
box and mechanism-prevents coins from clogging or jamming work-
ing parts. 2-Larger cash box capacity.
3-Large ball gum vender and display.
4-0nly counter game with 3 coin escalator
-shows last 3 coins played. 5- Interchange-
able in a second to visible captive tokens.
6- 1c or 5c play. 7-Cigarette or beer strips.
F.O.B.
B-Silent, positive 1-2-3 stop reels. 9-Solid
CHICAGO
as a 5 ton truck-it's a Daval Counter Game.
IO-Smooth as a fine jeweled watch. Rush
your order to your distributor quickl
34
50
THE DAVAL CO., INC., 2043 CARROLL AVE., CHICAGO
PACIFIC COAST REPRESENTATIVE
MAC MOHR, 2916 W. PICO 51., LOS ANGELES
STOCK CARRIED IN LOS ANGELES FOR CONVENIENCE OF ALL
JOBBERS. SEE YOUR JOBBER!

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