Coin Machine Review (& Pacific ...)

Issue: 1940 July


boxes for the former phonograph, and re-
locating the box itself in the kitchen-out
of the way in the limited interior dining
space.
The June meeting of the Associated
Phonograph Own-
ers' of St. Louis was
held in a new store
recently by Martin
Balensiefer, Wurlit-
zer distributor fo St.
Louis. On tap at the
June 21 meeting
were plans for the
much-discussed sum-
mer picnic and
dance for next
month, an important
announcement con-
cerning IBEW rela-
Roberf Latimer
tionships, and a
summary of m~ic
improvements during summer of 1940. Ed
Fisher was named business representative
of the Associated Owners recently, and will
be responsible for checking calls and mak-
ing all group arrangements hereafter. Re-
freshments were served by host Balensiefer
at the meeting, which broke up near the
midnight mark.
Several music men are questing for game
in the southern parts of the state. Fred
Pollard was first to return, after two weeks
duck hunting in Kentucky, and Martin Bal-
ensiefer spent part of June on a combined
hunting and fishing trip in southern Mis-
souri. Most vacations will come late in the
music field this year, because of the fact
that business allows little time off at
present.
Bill Marks, St. Louis' baby veteran in the
·phonograph business, has added a new
group of Wurlitzers, now totaling 65 of the
city's best locations. Back on his routes in
100% shape is Vincent Sieve, who is
firmly convinced that the Association fa his
l(ood Samaritan since his accident early
this year which rendered him hors de com-
bat for over two months.
One of the landmarks of the St. Louis
phonograph trade, Automatic Phonograph
Company, was changed suddenly when Jack
Beckman old-time operator and dealer, re-
signed hfa partnership suddenly in late
June. He will continue to operate as Jack
Beckman, Inc. No reason for the break was
given.
Frank Steffens, IAAEPO president, was
an honored visitor in the trade this month,
calling on 37 operators, and attending the
June phonograph men's meeting. The St.
Louis Assocation, says Steffens, presents a
uniquely-efficient front in conduct of busi-
ness smoothly, and has grown in less than
two years to one of the best in the country.
Cited were such instances as reduction of
the insurance rates per machine, help ex-
tended to straitened operators, and steady
absorption of new developments. Wilbur
Bye, Wurlitzer representative, headquart-
ering in Tulsa, Oklahoma, was another visi-
tor, sporting one of the slack suits which
has made him famous over the midwest as
a fugitive from Hollywood films .
Hardy Schneider of East St. Louis, re-
elected president of the Illinois phonograph
operators' association, reports business equ-
ally good on the east side of the river, a
terri tory much opened up by expansion of
the southern Illinois oil boom, which
brought new thousands of workers into the
area all during the spring months.
In the pinball field, lots of action char-
acterized almost every front , as hot weather
proved a boon, rather than a drawback, to
every operator. Most important activity of
the month was the June meeting of the
Missouri Amusement Machine Operators'
Association, held at Hotel Melbourne dur-
citywide meet. The boys couldn't find the
ing the middle of the month to decide final
pins, Leo believes-and Ideal is resting on
plans for the summer outing and picnic of
its "laurels" until next winter. On the other
the group. This is to be held in July on the
hand, the Wurlitzer softball team in the
palatfal summer estate of Dewey Godfrey,
Eastern league is in first place, and may be
legal counsel for the Missouri group, where
St. Louis' representative in the state play-
plenty pf room for dancing, games, barbe-
cue and' outdoor bar-flying is available. At
,
offs.
Leading the pinball field at the halfway
last year's summer picnic over 300 ops from
both St. Louis and the surrounding Illinois
summer mark is Bally Pylon and "Lead-
territory were on hand, and this summer's
off", both action models which are showing
signs of longer life than some of the recent
contingent- is likely to be even larger.
tables. A new step-down process invented
Operators of every kind of device are
by Mark Howard, county operator, has been
welcoming back to Ideal Novelty Company
the means of giving every table four months
Leo Wichlan, amiable office manager, who
of top-billing popularity, after which they
has returned from a month's tussle with
are started over again. Many operators are
malaria in a St. Louis hospital. Leo's ability
studying this plan, which means that each
to make any visitor immediately feel at
new pintable works one month in heavy-
home in Ideal's bustling offices was sorely
play locations, moves to second-best, and
missed, and the boys are pleased his illness
thereon until it reaches the dead point.
lasted only a month. Irl Humphries, Ideal
Jack Rose, Ideal route manager, is plan-
chief mechanic, has been ill with ptomafoe
ning a trip to Hot Springs Arkansas soon,
poisoning which took him to a local hospital
• for relief of sinus trouble. Doubling for
e.a rly in June.
him will be Emma Jackson, Ideal's person-
Ideal is free-wheeling into bigger busi-
able blond secretary, who is already becom-
ness fields during the summer, with new
ing a fixture with the company after one
territories soaking up more of Carl Trippe's
month's service on the telephone switch-
boundless enthusiasm. Five roller rings, all
board.
with penn)( ~rca.des and summer beaches,
Jimmy Carmody, phonograph operator, is
are booming this summer, located at all
in the hospital with a serfous stroke, which
amusement parks and summer beaches in
caught him at work. Fellow opera tors are
the city and suburbs. Arcades are enjoying
awaiting his recovery anxiously- for the
a rebirth of popularity, according to Trippe,
second time in two years.
who has several rotary merchandisers on
An important change in southern Illinois
location at each spot, with good results.
phonograph operation, which has grown
Most of the firm's older penny machines
sharply as the oil boom brings in thousands
have been dusted off and placed in service
of workers and investors, has come to light
for 1940.
with the dissolving of a partnership between
Proudest father in St. Louis is Bill Row- Harry and William Schooley of Madison,
land, formerly of Advance Phonograph
Illinois, who operated music and pin table
Company, who announced a new baby in
routes through four major counties in south-
June and was immediately cleaned out of
ern Illinois "little Egypt" territory. William
cigars by congratulatory operator friends.
Schooley has moved to Fairfield, Illinois,
Presents coming in include almost every
and will open up new headquarters and his
type of premium made for the business, Bill
own firm there, while brother Harry con-
grins, pointing out that the youngster will
tinues in Madison,
know the premium end of coin machine
Partial repeal of the city's two-cent tax
operation early.
on cigarettes has been promised members
Olive Novelty Company, located on Olive
of Abe Jeffers' Missouri Cigarette Mer-
Boulevard for many years, was moved to
chandizers' Association by legal counsel at
Lucas Street recently by Al Haneklau,
the state supreme court, where a 35,000
president. "Coin Machine Row" on Olive
name petition circulated by wholesale tobac-
Street, is continually growing larger, and • conists, druggist and grocers' association~
may sometime supplant the downtown block
has forced the city council to presen t it for
on Market street where most of the larger
ultimate decision. Meanwhile, new machines
houses are now located.
are being spotted with increased confidence
Leo Wichlan, Bob Mees and other mem-
by operators, who found the new tax a sure
bers of Ideal's bowling team, which demon - means of stepping up business by 200%,
strated itself so well balanced that it was
but a commensurate amount of grief. " We
fovited to enter the city tournament, is
were doing better with a percentage of ten-
ruefully passing off references to tin cups
cent cigarette business mixed in" Abe says.
and pencils, after coming out fifth in the

47
COIN
MACHINE
REVIEW
JULY 1940
Subscription Order
COIN MACHINE REVIEW
1115 VEN ICE BOULEVARD
LOS ..XNGELES, CALIFORN IA
35 EAST WACKER DRIVE
CH ICAGO, ILLI NOIS
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in
full is
NAM c_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _
ADDRESS _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
CI TY _ _ _ _ _ __ _ _ _ _ _ _ _ _ STAT..._ _ _ _ _ _ __ _ _ _
OPERATO
JOB BE"---- - - - - -
https://elibrary.arcade-museum.com
Borgoin Mori
Sc PER WORD, MINIMUM $1.00
N!) Gener.al Delivery ads accepted. Send copy,
with remittance to COIN MACHINE REVIEW
1115 Venice Boulevard, Los Angeles , Californi~
SLOT MACHINES REPAIRED•----
Have your machines adjusted, tightened,
cleaned and greased. Replace defective
springs and worn parts. Have them buffed
and painted. Install new Reel Strips and
Award Cards. Increase earning power. Let
GRAHAM do the job. 212 East Palmer
Ave., Glendale, Calif. Phone : Citrus
1-1093.
(SS-C)
WANTE1.1---------:__-
Scales and other vendors. Write us des-
cription and price immediately. SILENT
SELLING CO., Marion, Ind.
(9-40)
WANTED FOR C A S n - - - - - - --
All types of used vending machines. State
lowest price, condition and quantity.
ASCO, 383 Hawthorne Ave., Newark,
N. J.
(TF-C)
A COMPLETE STOCK.- - - - - - -
of reconditioned vending machines of all
kinds at real bargains. Send for list.
ASCO, Dept. CMR, 383 Hawthorne Ave.,
Newark, N. J.
(TF-C)
W R I T E : - - - - - - - - - - --
48
COIN
MACHINE
REVIEW
for prices on Used Phonographs and Pin
Tables. STANDARD SALES COMPANY,
?outh 171-173 Post St., Spokane, Wash-
mgton.
(M-S-P)
FOR USED COIN MACHINE:.-----
Be U~ To Date! Send for our Weekly
Bulletm. GOODBODY, 1824 East Main
Street, Rochester, New York.
(MJJ-P)
CATALO1<:,-----------
Showing 700 Reconditioned Machine Bar-
gains; all types. Write for free copy.
STEWART NOVELTY COMPANY, 136
East 2nd South, Salt Lake City, Utah.
(JJA-P)
FIVE DOLLARS N O W - - - - - - -
May save you five hundred later. Before
you invest, investigate thoroughly. Use the
proven services of bonafide investigators
specializing in coin machine research
work. Average fee five dollars. COIN
MACHINE ADVIS(?RY SERVICE, Box
61, Los Angeles, Calif.
(TF)
CIGARETTE MACHINE:.------
Largest selection used Equipment on West
Coast. Tho.roughly reconditioned with new
factory paint job. Reliability--our pass-
word. S. F. MERCHANDISING VEND-
ING MACHINE COMPANY, 156 9th
Street, San Francisco, Calif.
(5-41P)
Honolulu Operator
Visits Mainland
New Levy On
Cigarettes
LOS ANGELES - The story of Wired
Music was too much for A. J. P eterson of
the T. H. Specialty Company of Honolulu
so early in Jun e he boarded the Hawaiian
Clipper a nd Aew to Los Angeles to check
up on co in machin e activities on th e main•
land.
Peterson went to H~nolulu 18 years ago
and his present visit marks his first return
to th e states. For several years he ha s been
operating coin•controlled devices and at the
present tim e has one of the largest opera•
tions of phono graphs in the Islands.
Descri bing th e t rip by clipper P eterso n
said he was never conscious of flyin g at
any time. From th e take off at P earl Har·
bor the clipper was constantly above clouds
and passengers did not see any water until
they came within view of the Golden Gate
at San Francisco.
Whil e here P eterson made the rounds of
the various Wired Music manufacturers
with an eye to picking out equipment for
use in the city of Honolulu. In addition to
his coin machine operations he owns and
operates one of the largest bars in the
Hawaiian Islands.

NEW YORK (R C) - ln a memorandum
iss ued to the cigarette trade, James J. Ho ey,
Collector of Internal R evenue, 2nd District,
New York, stated that The National De•
fense Tax Bill (Revenue Act of 1940)
whi ch was signed by th e President on June
25, l 'J40, increases the rate of tax to $3.25
per thousand on cigarettes weighing up to
three pounds per thousand (formerly taxed
at $3.00) and $7.80 per thousand on cio-.
arettes weighin g more than three pounds
per thousand ( formerly taxed at $7.20) .
These rates went .into effe ct, July 1, 1940.
Th e Act, it was stated, also imposes a
Floor Stocks Tax whi'ch is levi ed upon cig•
arettes which on July 1st, 1940, are held by
any person for sale at a rate equal to the
in crease in th e rate of tax of such cig•
arettes.
In effect, th e increase is 25 ctn ts per
thousa nd or one half cent per pack on a
package of 20 ordinary cigarettes and 60
ce~ts . per thousand on large cigarettes
we1ghmg more than three pennies per
tho11sand. The Floor Stocks Tax it was
stated, will be imposed on cigarettes held
on July 1st, 1940 wh ether by manufacturers
di stributors or retailers.

Foreign Business
For Pfanstiehl
- - - - - - ■ - - - - --
INDEX TO ADVERTISERS
WAUKEGAN, 111.-"The good news is
traveling far a nd fast," said Bill Hemming·
er, sales manager of Pfanstiehl Chemical
Company, in speaking of th e foreign accept•
ance being given its new 4,000•play phono•
gra ph needle.
" To illustrate th e broad market we are
reaching with our needle," he continued, "I
need only mention th e many distributors we
have already established in Mexico and
C~~ada and, believe it or not, in England.
Just recently we made a substantial
s~ip1;1ent of needles to one large English
distributor. War or no war, it appears that
the English public still has time for music
and apparently insists on the finest musi~
at that.
"With the good news of the exceptional
merits of the Pfansti ehl needle traveling to
the far corners of the earth, we expect to
be establishin g representatives in many
more forei gn countries in the very near
future."



This index is maintained as an editorial
feature and is not part of the advertiser's
contract. No responsibility is assumed for
errors or omissions.
Appl!ance Wholesalers of Oregon ........ Cover IV
Apphance Wholesalers, lnc ................... Cover IV
AAtlas Novelty Co ..................................................... 18
ulomatic Games .......... ..
:.:42
Baker Novelty Co. ....
. ........................ .... 10
Bally Mfg. Co..........
. 5
Bluebird Record Distributors ....................... 28, 29
California Simplex Dist. Co. .................
. .... 25
Chicago Coin Machine Mfg. Co.
. ............. 4
Chicago Lock Co ............................. :::::::::
.... 10
Eldeen Co . ...... ................. .
Ellman & Zuckerman ..... .
. ................. 30
. ... 17
g~!:dtfs~~.~~~:: : :~ii::: : : : : : : :: :: : : : : : : : : : :: ~:
Groetchen Tool Co. .............
: ... :12
~erring Refinishing Co .................. . ................... .. 30
oldsworth Print Shop ........................................... 6
International Forwarding Co ............................. .IO
First Communist: "Nice ; weather we're
having, isn't it?"
Second Communist (grudgingly) : "Yes,
but th e rich are having it too."

Little Gift Shop ......................................... .10, 14, 41
Long Beach Coin Machine Co ........................... 45
:~&~8 8~~1~:~s J ·: ... ~ 0.:::::: ::::::::::::::::::::::::::::::::::::::::J~
Norris Mfg. Co. ... . .................................................. 41
f ;;1~i!t~~·~.~~?::
i!
:::::::.:: .::::::t~.~~~ ..
1:~~::::::::·:·::: •.
Permo Products Corp ... .......................................... 28
Pfanstiehl Chemical Co ................................ ........... 24
Phonovision Corp. of America ............ Cover Ill
NOVELTY T A B L E : , - - - - - - - - -
$5.00 up; Free Plays, $ 10.00 up ; Payouts
and Consoles, $15.00 up; Write for com-
ple~e list. JOHN GOODBODY, 1824 E.
Mam Street, Rochester, N. Y. (JJA-P)
Radio•Television Supply Co. Inc ......... Cover IV
!;~ii!~'.t~~t~·~:~:;~:::::::::::::::::::::::::::::::::::::?~::Ji
LEGAL EQUIPMENT-------
Challengers, $ 13.50; Red, White and
Blue, $ 14.50 ; Model F 1940 $17.50· Tar-
get Skill, $9.50; Ten St~ike, $89.50 •
Chicken Sam with stand, $87.50; Groet'.
chen Metal Typer, $ 124'.50; Casino Golf,
$4~.50, floor sample; Totalizer, $12.50 ;
Ski-Jump, $74.5_o; Bally Alley, $59.50;
Imps, $9.25; Bmgo, $6.00 ; Stamp Dis-
penser, $7.50; Western Deluxe Baseball,
comb. free play, novelty or auto., $97.50.
1/3 deposit required. Write for complete
list. We buy, sell and trade. MARION
COMPANY, Wichita, Kansas.
(J-C)
July, 1940
A LEGAL COMBINA•
TION VENDOR AND
AMUSEMENT
MA·
CHINE
Sanders, Mac
.................................................. 7
Simmons, W. E...
. .................................. 35
Thompson and Holmes...... ..
. .... Cover IV
----
2 Models!
~•ail able
In Bal I
Gum ~r Pean ut Models.
Capacity , 5 Lbs. Peaa
nuts or 700 Balls.
1• 12.50
.. ...... 28, 29
Victor Record Distributors.
Victor Vending Corp ...... ....................................... 11
1: .. ~~.:::::::::
~~~~g
D. ROBBINS &. CO.
~~tc 0 Ji°'~r."io~·c~f~--···~ · 0
Western Distributors .................................. 7, 17, 39
Woll Sales Co ............................................................. 6
Rudolph Wurlitzer Co ................. 19, 20, . 21, 22 , 27
b~,T.~~~~
if PF~~'.
ea.
1141 De Kalb Ave.

Brooklyn, N. Y.
:::::::::::::::::::·····:·····:::::::::U
·::::::::::::::::::::::::::;;;··ii;··~t
Zei9Jer lnsur1;1nce A9ency ............... , .................... .16
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