Coin Machine Review (& Pacific ...)

Issue: 1940 July

• •
Modern Merchand 1s1ng
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The followin g helpful tips on operatin g
vendi'ng machines are from a new booklet
entitled "Making Money With A Chain Of
Bulk Vendors" published by th e North-
western Corporation :.
Stay out of locations durin g rush hours.
Remember a smile goes a long way. Treat
all customers and employees with res pect.
Always refund cost of phone calls mad e by
locations for servicing. Be neat and clean
in appearance, never start your day's work
without shaving. Phone you r office or home
without fail for service calls, complaints
and adjustments. Don't knock your compe
tition, tell your proprietor th e merits of
your own product and servicin g.
Identify your machines with a sticker
or nam e plate so the location can have
immediate access to your phone numb er
for service calls without in conveni ence.
Usually a small sticker will serve the pur-
pose. Place one of them back of th e glob e,
another inside the machin e. Also have some
secret mark on th e mechanism or base so
that you can prove ownership of the
machine under any conditions.
Don't spill merchandise on th e floor. If
you do, by all means clean it up. Always
do your work to one side qu ickly and diplo-
matically. Don't park your car at or nea r
the gasoline pumps wh en servicing ma-
chines in the servi ce stations. Don't clean
glob es with a dirty rag. Don't service ma-
chines on bars or show cases as you may
scratch th e bar or break the glass case.
Don't ca rry dirty, din ghy looking car-
tons into location s to service machines.
Don't put pennies or slugs in your pocket
until you have counted th e commission.
Don't count too fas t, the owner gets ideas
in his head if you do.
If you have a machine on location that
do es not sell merchandise there is a reason
why. -The answ(}r may be wrong merchan-
, dise, wron g type of machin e, color, slugs,
th e location owner does not like your dis-
couraging and indifferent attitude, too
much competition, machines should be
near case or t elephon e booths, too small a
machin e, out of order, stal e merchandise
in machin e, dirty machin e, lo cks bein g
tampered with.
Merchandise put in paper bags with
enough merchandise to fill a machine is a
handy aid in servicing.
Some operators have found by carryin g
a supply of clean glob es with them at all
tim es, th ey can replace di rty globes on
loca tion, without delay a nd mess of wash-
in g globes on loca tion. The dirty glob es
are then cleaned at ni ght and rea dy for
th e same 13rocedure the next day.
Anoth er good tim e saver is to ca rry one
or two extra· machin es with you so that
wh en machin es on location have been
tampered with or are out of order you will
not have to waste tim e repairing them.
The extra machine can be placed on loca-
tion, the disabl ed machin e looked over
later.
Always have a chee rful word fo r every-
one-don' t grumble about thi s and that.
Don' t argue, and be careful about "kid-
din g," many tim es a kiddin g r emark made
in fun will offend.
If you have a machin e on a highly pol-
ished bar or glass show case furni sh small
rubber pads to go und er the machine, and
be sure to remove th e machin e from th e
bar wh en servicin g it.
The practi ce of leavin g a receipt show-
in g th e amount of commission paid and
the signature of th e perso n receiving it is
a good one. Many times the owner is not
present wh en th e commission is paid and,
should any question ari se, you have the
signed recei'pt to fall back on.

Automatic Games
Builds Foundry
CHICAGO- The only way to break a
record is to make one first. So think the
executives of Automatic Games who this
month announ ced anoth er expansion of
th eir firm.
Month after month the increased demand
and popularity of the Silver Kin g line has
torced Automati c Games to employ addi -
tional help, seek larger quarters and now
to expand th e aluminum foundry, under the
name and management of Adolph Tice,
who since 1937 has been doing such an
excellent job exclusively for Silver Kin g
parts, coin counters, carriers, and stands.
A modern cement block building on the
main highway into Aurora at th e outskirts
of the town is nearin g completion. The
plant will be of sufficient size to handle
all of the aluminum work as well as take
on the aluminum parts for other vending
and allied firms.
Tice, and Automatic Gam es offi cials wi sh
to thank the jobbers and operators whose
loyalty and co-operation have made it pos-
sibl e to employ more men and produce bet-
ter merchandise thus bein g able to con-
tribute in some small degree to better a nd
more prosperous conditions throughout th e
nation.

~
.
A colored preacher at th e close of his
sermon discovered one of his deacons
asleep. H e said : " We will now have a few
minutes of prayer. Deacon Brown will lead."
"Lead," said Deacon Brown, sudd enly
awakenin g, "I j ust dealt."

41
COIN
MACHINE
REVIEW
No New Model
Bugaboo · with
ii
MASTERS
HAND WOVEN
CRAVATS
No outd ate d equ ipm e nt a few months
hence when you climb a top the MAS-
TER profit band wa gon. True, new im -
provements develop from t ime to t ime
and a re imm ed ia tely incorpo rated in the
MASTER without materially affectin g
the ge ne ra l design. W e do this to pro-
t ect YOUR invest ment! W it h MASTERS
you a re a lways opera ting t he
MAC H INE OF TODAY !!!
The Chief
A new 100% hand woven all-woo l fa bric,
embodying the g lorious patterns of t he
lndia M of t he old West, ha nd tail ored
into exq uisite cravats especially fo r us by
GRAYCO , . . a name fa mous fo r years
as t he outstand ing neckwear stylist in t he
West.
You cann ot miss on t hese unusual cravats.
Everyone is g uaranteed . Specify your pre-
domin ant color p ref erence and we g uar-
a nteee our selection to please you . $1.00
For further details and prices aslc
each o.r si x for
M. BRODIE CO.
2180 Pacific Ave.
Long Beach, Ca lif.
VIKING SPECIALTY
co~
530 Gold en Gate Ave. San Francisco, Cali!.
money.
Or w rite direct to
The NORRIS MFG. CO.
553 Wager St., Columbus, 0 .
ss
Shipped prepa id anywhere in the United
States. If yo u d on 't fi nd t hese cravats
equa l to t hose you have been paying
$1.50 each for we will g lad ly refund your
Master Novelty
PENNY PLAY
THE LITTLE GIFT SHOP
1115 Venice Blvd.
LOS ANGELES , CALIF.
https://elibrary.arcade-museum.com
Los Angeles
LAYMON COPS DANDIES . .. CULVER
LOSES A PART . . . REILLY WINS .. .
NEW GERBER SPORTLAND SCORES . . .
REASE BRINGS BYE . . . MANGAN
VISITS . . . MOHR CASE ESTABLISHED
PRECEDENT
By THE LAMPLIG HTER -
42
CO IN
MACHINE
REVIEW
-
-
LOS ANGELES (RC) - Back at his
place of business, full of vim, vigor and
vitality, is popular Paul Laymon after a
brief sojourn in the East. Paul attended the
Bally Show in Chicago, slipped down to
Indianapolis, and made it back to home
base in r ecord time. "Lots of new things
coming out of the East," states Paul, and
he claims he put the moniker on the line
for a bunch of new moneymakers.
One of the busiest operators in the
Southland is Art Dawes in San Diego. The
"Lamp Lighter" endeavored to pull a "Col-
onel De Silver" gag on Art recently in his
home port and found Art away to Los
Angeles making the rounds of the "better"
(?) places.
A "Lamp Lighter," according to hi story,
was one who made the rounds
after dusk lighting lamps here
and there, picking up gossip,
passing on facts, etc. Natur-
ally in the dark no one saw
his face but merely his sil-
houette. So shall be THE RE-
The
vrnw's "Lamp Lighter." Mere-
Lamplighter ly a shadow but chuck full of
gossip about those you know.
George Culver, Calexico operator down
Mexico way, submitted to the attentions of
a couple of surgeons armed with knives re-
cently and came through minus his appen-
dix.
Fred Reilly takes th e cake for being
lucky. Fred's been in all kinds of different
business ventures, made money in each, and
sold out at a profit. Of late he's been a
ring-sider at all of the Olympic wrestling
matches and on July 3rd he took the man-
agement for $10.00 on their bank night
feature. Fred left immediately after win -
ning the award even though half a dozen
bouts were to follow. Did Fred know some
places? Don't esk?
Harry Kaplan of the Southwestern Vend-
ing Machine Company is one of the local-
ites enjoying a month's vacation. When we
asked the staff just where they said, point-
edly, "Out of town." Isn't Harry lucky?
The Pioneer Radio and Electric Corn•
pany has been a subscriber to our "bible"
for years on end. Just recently they moved
to new and improved quarters on Beverly
Boulevard. They specialize in work for
music ops. but there isn't n;mch electrically
they can't handle.
Paul Gerber is still running into back
rooms and pinching himself to see if he's
alive and has experienced the things he has.
About the middle of June Paul opened his
new, and simply marvelous, Sportland at
Ocean Park, the pleasure spot of Los An-
geles. On July 4th they swamped Paul. In
droves they invaded his establishment, de-
posited their coins, had a world of fun,
left and came back the next day. His
business is pyramiding and rightly so for
he has a snappy layout. It will be a few
weeks before the spot is completely finished
and stocked but it's earning capacity is
tops right now. When you are in the city
by all means see Paul Gerber's Sportland
at Ocean Park. It's a must on any coin•
man's list.
Spence Rease, assistant general sales
manager for the Rudolph Wurlitzer Com-
pany, spent some little time here in June.
Spence introduced Wilbur (Call me Bill)
Bye to the western operators as Bye took
over the district managership for California,
Oregon and Arizona. Bye's a real guy, full
of pep, loaded with enthusiasm, and anxious
to do a good job for both the operator and
his bosses in this territory. We took a whis-
key and soda with him recently and like his
brands. You'll like his brands too!
James Mangan, advertising manager an·d
promotional giant for the Mills Novelty
Company and a national authority on ad-
vertising, dropped in on us the middle of
June to see just what the wall boxes and
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A few cents more buys
:_a
"SILVER KING"
dll!!l!ii!J!-..
:_;
The sw ing is to Silver King . More and more exper•
:: ienc:ed operotors are buying this quality vendor ex•
-
c:lu sively.
They know Silver King" s Trouble Fr ee
!
5:
!
::
§
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~
§
~
§
-
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-
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6
C
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-
Operation will prove Silver King lowest pr:;~~ER KING
Q
PRIZ;r KING
$~i~s~f ~:i·
C
5
i
6
KING JR.
Ash Tray Model
$4.50
REGULAR
KING JR.
§
$3.95
TWO NEW V.ENDO,RS
~.
g
I
Illustrated are the new A sh , Tray Model -
King Jr. & the
NOTic1i9"
11100 size ).
Use Silver King Globes on your -Setmore -
vendors.
Complete c:hange over kit & ~ -
Globe , $1.25 . Globe only 75c: .
-
AUTOMATIC
2422 Fullerton Ave.
GAMES~
Chicago , Ill . :
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wired music means out here. Mangan is a
veritable dynamo and we felt elated that he
spent some time with us on his 10,000 mile
air jaunt.
Billie Simmons left his Hollywood offices
the first part of July and flew East for a
business confab. Our guess is that some-
thing very important will result from Bil-
lie's Eastern visit.
The wheels of justice turn slowly but
grind exceedingly fine. Such was the case
of Mac Mohr. When officers picked up a
bunch of unopened counter games in his
establishment and hauled him off to jail as
violating half a thousand ordinances it in-
censed Mac to no end.
It so happens the Mohrs have a very, very
fine attorney right in the family. He came
to bat, brought the matter before the courts,
gave a true picture of the business, got a
complete dismissal as far as Mac was con-
cerned and the merchandise confiscated was
returned. This is the first time, to our
knowledge, that such a favorable decision
has been delivered in favor of the industry.
Irving Webb, vice-president in charge of
phonograph sales for the Rock-Ola Manu-
facturing Corporation, dropped in on us the
first part of July to confab with western
distributors. It's been some little time since
Irving has visited these parts and it's ru-
mored Jean Minthorne set up a special
hospitality bar in his establishment to honor
the visit.

Western Vendors
Re-elect Officers
LOS ANGELES-At the regular monthly
meeting of the Western Vending Machine
Operators' Association held at the Gates
Hotel on June 25th, all of the 1939-40
officers were re-elected. J. H. Scott retains
the Presidency, J. C. Smuck is Secretary
and C. Huizing is Treasurer.
The unanimous re-election of the old of-
ficers was taken as a positive vote of ap-
proval of the progress of the group in the
past year.
Meeting was given over to discussion of
current problems confronting the vending
machine operator.
July meeting will be held the last Tues-
day in the month at the same location. ♦
Liberal Chrome
On Groetchen Bell
CHICAGO-Flash, and lots of it, is the
theme of the new Chrome Bell Columbia
which Groetchen customers speak about
so enthusiastically. Think of it! Three and
one-half square feet of solid chrome sur-
face, sparkling, glittering, reflecting in its
mirror the color scheme of any location,
adding its luster to the bright red and
blue strips which slant across the front
diagonally.
The giant double Jackpot stands out like
a mighty buttress, clad in shining armor of
chromium which holds the magnificent coin
display in the security of a bank va_ult.
Chrome Bell Columbia retains, of course,
those oharaoteristic Columbia features, such
as interchangeability from Nickel to Dime
or Quarter Play, Check or Cash Play.
Slug Protection. It has moved rapidly to
the front as a most desirable buy for any
operator wanting First Class Bells at rea-
sonable prices.

• •
Mrs. Mandy Johnson: Ah wants to
Mr. Remson.
Secretary: Mr. Remson is engaged.
Mrs. Mandy Johnson: Go 'long gal.
don't want to marry him. Just tell him
washll\dy is here for her money.
see
Ah
his

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