Coin Machine Review (& Pacific ...)

Issue: 1940 July

ANNOUNCEMENT!
To My Many Friends:
After due consideration I have given up my position with the
California Simplex Company.
I am now devoting my entire time to the Industry's latest and
greatest money maker.
BUCKI.EY WAI.I. BOXES
I have investigated this music system thoroughly and have found
it the· largest money making proposition that was ever offered to the
automatic music operators.
You owe it to yourself to come m and investigate the Buckley
Music installation.
TBE WAI.I. BOXES TBAT REAi.LY WORK!
40
BUD PARR
2313 West Pico Blvd.
Los Angeles, Calif.
EXposition 9281
COIN
MACHINE
REVIEW
Nathanson Tokes Mexico
For Pfanstiehl
Eldeen Business
Continues Growth
WAUKEGAN-Announcement has just
been made by the Pfanstiehl Chemical
Company of the appointment of William
Nathanson, Mexico D. F. as the exclusive
distributor of the 400 play Pfanstiehl
needle for the entire Republic of Mexico.
Bill Hemminger, Sales Manager of Pfan-
stiehl in commenting on the new an-
nouncement said, "We are confident with
the appointment of Nathanson as our ex-
clusive distributor in Mexico that we can
expect some mighty fine business from this
territory.
"For quite some time we have been mak-
ing substantial shipments of Pfanstiehl
needles to operators in Mexico. Many of
these fellows have written us expressing
their great satisfaction with the greatly
superior tone of the Pfanstiehl needle, the
longer wear, and its many time-saving
features on service calls.
"However, the compliments most pre-
valent for the last few weeks have been for
the new "break in" feature of the Pfan-
stiehl needle. This feature has been made
by the recent development of a secret
process of applying an extremely high
polish to the needle point which gives the
equivalent of actually playing the needle
on four or more records.
"This further reduction in record wear
has certainly made a big hit with these
operators and they're losing no time in
letting us know about it.
"Thus with ~athanson's wide acquaint-
ance among operators in this territory and
the enthusiasm with which the needle has
already been received, the appointment
looks like a natural for some real busi-
ness."

MILWAUKEE-Business is good with
The Eldeen Company and in fact beyond
the expectation of its management. It is
now entering into the third year in the
automatic phonograph industry and by
comparison the first five months of 1940
show an increase of 142% in sales over
the first five months of the year of 1939.
This in itself is an indication of the accept-
ance by the trade of the Eldeen Maestro
Point automatic phonograph needle.
Increase of business however 'does . not
fall into a manufacturer's lap just because
he has a good product. There are many
factors that must be co-ordinated in order
to eventually lead to progress in the mar-
keting of any product. One most vital step
is to consistently advertise to create con-
sumer demand. The second is to have a
product of merit and the third to extend
cooperation to those with the channels
through which the product eventually
meets the ultimate consumer. Maestro
Point as it enters into its third year in
the phonograph industry does so as an
internationally known product. Distributors
dot the earth's surface.
"Before the outbreak of war in Europe
we had many pleasant letters with custom-
ers on the continent of Euro-pe," said Har-
old Olson. "One such letter, dated April
29th, 1940, was received here the day the
Germans attacked the fort at Liege, Bel-
gium. The letter requested a shipment of
Maestro Points and in the letter stated:
'Remembering Belgium before 1914
and seeing how we are ready now, you
can tell your American friends in all
confidence that Belgium of '14 is not
the same now. To attack us would
require two million men at this time
and we would not be beaten yet.'
"As we enter into our third year arrange-
ments for expansion are taking place and
new items are being added to the Eldeen
line. In the next several days the Eldeen
cutting needle will be announced to the
record recording branch of the industry.
The Eldeen cutting needle is an improved
Ion,- life cutting needle, marketed in indi-
vidual packages at a low price to the
consumer.''

Wurlitzer Appoints
New Dist. Manager
LOS ANGELES - Announcement was
made here the middle of June of the ap-
pointment of W. A. (Bill) Bye as District
Manager for the Rudolph Wurlitzer Com-
pany in California, Arizona and Nevada.
Bye is not new to the music business
having been connected in various capacities
for the past twenty-two years. A goodly
share of this time he has been, either
indirectly or directly, with the Wurlitzer
organization.
In the Middle West and East Bye is well
known and just recently left a District
·Managership in the Arkansas sector.
"I hated to leave my many friends in the
Middle West," said Bye commenting on his
new appointment, "but I hope to make many
new ones in the West. I am pleased with the
type of operators in this new territory and
I know working with them will be a con-
stant pleasure."
For the time being Bye is making his
headquarters at the Los Angeles and San
Francisco offices of the California Simplex
Distributing Company.

https://elibrary.arcade-museum.com
• •
Modern Merchand 1s1ng
JJe/p/uf :Jipd
on
UnJing
The followin g helpful tips on operatin g
vendi'ng machines are from a new booklet
entitled "Making Money With A Chain Of
Bulk Vendors" published by th e North-
western Corporation :.
Stay out of locations durin g rush hours.
Remember a smile goes a long way. Treat
all customers and employees with res pect.
Always refund cost of phone calls mad e by
locations for servicing. Be neat and clean
in appearance, never start your day's work
without shaving. Phone you r office or home
without fail for service calls, complaints
and adjustments. Don't knock your compe
tition, tell your proprietor th e merits of
your own product and servicin g.
Identify your machines with a sticker
or nam e plate so the location can have
immediate access to your phone numb er
for service calls without in conveni ence.
Usually a small sticker will serve the pur-
pose. Place one of them back of th e glob e,
another inside the machin e. Also have some
secret mark on th e mechanism or base so
that you can prove ownership of the
machine under any conditions.
Don't spill merchandise on th e floor. If
you do, by all means clean it up. Always
do your work to one side qu ickly and diplo-
matically. Don't park your car at or nea r
the gasoline pumps wh en servicing ma-
chines in the servi ce stations. Don't clean
glob es with a dirty rag. Don't service ma-
chines on bars or show cases as you may
scratch th e bar or break the glass case.
Don't ca rry dirty, din ghy looking car-
tons into location s to service machines.
Don't put pennies or slugs in your pocket
until you have counted th e commission.
Don't count too fas t, the owner gets ideas
in his head if you do.
If you have a machine on location that
do es not sell merchandise there is a reason
why. -The answ(}r may be wrong merchan-
, dise, wron g type of machin e, color, slugs,
th e location owner does not like your dis-
couraging and indifferent attitude, too
much competition, machines should be
near case or t elephon e booths, too small a
machin e, out of order, stal e merchandise
in machin e, dirty machin e, lo cks bein g
tampered with.
Merchandise put in paper bags with
enough merchandise to fill a machine is a
handy aid in servicing.
Some operators have found by carryin g
a supply of clean glob es with them at all
tim es, th ey can replace di rty globes on
loca tion, without delay a nd mess of wash-
in g globes on loca tion. The dirty glob es
are then cleaned at ni ght and rea dy for
th e same 13rocedure the next day.
Anoth er good tim e saver is to ca rry one
or two extra· machin es with you so that
wh en machin es on location have been
tampered with or are out of order you will
not have to waste tim e repairing them.
The extra machine can be placed on loca-
tion, the disabl ed machin e looked over
later.
Always have a chee rful word fo r every-
one-don' t grumble about thi s and that.
Don' t argue, and be careful about "kid-
din g," many tim es a kiddin g r emark made
in fun will offend.
If you have a machin e on a highly pol-
ished bar or glass show case furni sh small
rubber pads to go und er the machine, and
be sure to remove th e machin e from th e
bar wh en servicin g it.
The practi ce of leavin g a receipt show-
in g th e amount of commission paid and
the signature of th e perso n receiving it is
a good one. Many times the owner is not
present wh en th e commission is paid and,
should any question ari se, you have the
signed recei'pt to fall back on.

Automatic Games
Builds Foundry
CHICAGO- The only way to break a
record is to make one first. So think the
executives of Automatic Games who this
month announ ced anoth er expansion of
th eir firm.
Month after month the increased demand
and popularity of the Silver Kin g line has
torced Automati c Games to employ addi -
tional help, seek larger quarters and now
to expand th e aluminum foundry, under the
name and management of Adolph Tice,
who since 1937 has been doing such an
excellent job exclusively for Silver Kin g
parts, coin counters, carriers, and stands.
A modern cement block building on the
main highway into Aurora at th e outskirts
of the town is nearin g completion. The
plant will be of sufficient size to handle
all of the aluminum work as well as take
on the aluminum parts for other vending
and allied firms.
Tice, and Automatic Gam es offi cials wi sh
to thank the jobbers and operators whose
loyalty and co-operation have made it pos-
sibl e to employ more men and produce bet-
ter merchandise thus bein g able to con-
tribute in some small degree to better a nd
more prosperous conditions throughout th e
nation.

~
.
A colored preacher at th e close of his
sermon discovered one of his deacons
asleep. H e said : " We will now have a few
minutes of prayer. Deacon Brown will lead."
"Lead," said Deacon Brown, sudd enly
awakenin g, "I j ust dealt."

41
COIN
MACHINE
REVIEW
No New Model
Bugaboo · with
ii
MASTERS
HAND WOVEN
CRAVATS
No outd ate d equ ipm e nt a few months
hence when you climb a top the MAS-
TER profit band wa gon. True, new im -
provements develop from t ime to t ime
and a re imm ed ia tely incorpo rated in the
MASTER without materially affectin g
the ge ne ra l design. W e do this to pro-
t ect YOUR invest ment! W it h MASTERS
you a re a lways opera ting t he
MAC H INE OF TODAY !!!
The Chief
A new 100% hand woven all-woo l fa bric,
embodying the g lorious patterns of t he
lndia M of t he old West, ha nd tail ored
into exq uisite cravats especially fo r us by
GRAYCO , . . a name fa mous fo r years
as t he outstand ing neckwear stylist in t he
West.
You cann ot miss on t hese unusual cravats.
Everyone is g uaranteed . Specify your pre-
domin ant color p ref erence and we g uar-
a nteee our selection to please you . $1.00
For further details and prices aslc
each o.r si x for
M. BRODIE CO.
2180 Pacific Ave.
Long Beach, Ca lif.
VIKING SPECIALTY
co~
530 Gold en Gate Ave. San Francisco, Cali!.
money.
Or w rite direct to
The NORRIS MFG. CO.
553 Wager St., Columbus, 0 .
ss
Shipped prepa id anywhere in the United
States. If yo u d on 't fi nd t hese cravats
equa l to t hose you have been paying
$1.50 each for we will g lad ly refund your
Master Novelty
PENNY PLAY
THE LITTLE GIFT SHOP
1115 Venice Blvd.
LOS ANGELES , CALIF.
https://elibrary.arcade-museum.com

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