proached us asking us to go ahead with a
show for November, 1940 and we are seri-
ously considering doing so. We have been
assured adequate support from western
manufacturers and we know our eastern
- - - - - - - - - By f aul W. Blackford - - - - - - - - • and middle western manufacturer-friends
would be glad to participate.
One has only to examine the yearly reg-
• Back in 1934, 1935 and 1936 THE RE- than to serve this industry fully and ade-
istration at the Chicago Show to see that
VIEW staged three successful West Coast
quately.
very, very few operators from the 11 west-
Coin Machine Shows in Los Angeles. At
ern states can attend, It takes too much
Now, in 1940, there is another coin ma-
that time there was considerable manufac-
time and is very costly ... but a show in
chine manufacturing boom on the Pacific
turing in the western states and dozens of
their own backyard would win their hearty
Coast. Manufacturers the country over have
exhibitors, who never made the Chicago
endorsement and support.
taken cognizance of it and have sent their
Show, jumped at the opportunity to show
Before we go to press with our August
best firm members West by plane, train,
their wares at our An-
issue we'd like a frank
nual Show.
expression from as many
The Coin Machine In-
of you as feel you could
dustry was growing at a
rightly attend and sup-
tremendous rate in ] 935
port a Show in Los An-
and we considered that
geles in November, 1940.
nothing less than the lux-
Our final decision to go
urious and mammoth
ahead will be given in
Ambassador Hotel Audi-
August after we've heard
torium should house the
from YOU!
show for that year. Ac-
• .N ewest "gyp" wrinkle
cordingly we made plans
developed by the shyster
to hold the Show there
vending machine jobbers
and gave the Hotel man-
of the west is an over-
agement our check for
payment of sales tax to
$1,000.00 as payment in
give the sucker-purchaser
full for three days rent
an inflated picture of the
of the Auditorium.
grosses on machines.
When the news reach-
There are several vend-
ed the big wigs and
ing machine jobbers, and
brass hats in Chicago
you can be certain of
Claude Kirk appointed
those advertising in THE
himself the "Little Czar"
REVIEW for we check
of the industry and start-
carefully, who specialize
ed a horror campaign
in salted routes, faked
against a successful show
figure set-ups, etc. They
on the coast. "Just
are a glorified bunch of
think," prophesized King
business opportunity gyp-
Claude, "they are out to
pers. They use the "Busi-
make a fortune, promote
ness Opportunities" clas-
western
manufacturers
sifications in the dailies
and put we boys in Chi-
and "take" the suckers
cago out of business.
for all they are worth.
We must not let Black-
Some of these chaps ad-
ford proceed with this
,
vertise in eastern publi-
wild scheme. If he does
cations because we will
we must see that he loses
not accept their copy ...
heavily and never at-
they ARE NOT a credit
tempts another show."
to this industry.
A few yelled "Praise
To get back to the
Claude" and !ended their
newest "gyp" the boys
support to a stifling cam-
have developed, here is
paign but despite their
"Right at the moment, l ady, I'm too busy to guess who/"
the low-down: The gyp-
every attempt we went THE REVIEW will pay $1.00 each month for a suitable catchy caption for this picture. Usin g
artist places a string of
vendors, operates them
ahead with the show, fill- the abo ve fo r an example, submit as man y as you wish. Write your suggestions on a post
~noC:,th'~ilw~~n:r? Edit or, THE REVI EW, 1115 Venice Blvd., Los Angeles. You may be
for three months, and at
ed the Auditorium with a
group of i-epresentative
the end of the quarter
exhibits, staged a banquet and entertain-
bus and hitch-hiking to investigate this new
files a Sales Tax return with the State.
spurt of activity and analyze it. The history
ment never surpassed in coin machine cir-
Instead of paying the actual tax on the
receipts the gyp-artist pays way in excess.
cles in the West, and went down to the of the industry shows that more new ideas
Bank the next day and deposited the profits.
develop and come out of the West than all
When the sucker comes along he tells him
"King Claude" is no longer in the driv-
of the rest of the country combined.
of the tremendous profit possibilities and
er's seat in Chicago. Seven years of monthly
Therefore why shouldn't this territory if the sucker seems a little leery about the
have a yearly show? It's a question fully
visits from THE Corn MACHINE REVIEW
deal' he brings out his sales tax return.
has convinced the Chicago manufacturers
answered as far as western manufacturers
Now it seems to be natural that nobody
that this publication has no other purpose
are concerned. Dozens of them have ap- will pay more taxes than they absolutely
OFF THE RECORD
16
COI N
MACH/H E
REVI EW
~~:1
+
IMPORTANT NOTICE TO ALL EMPLOYERS
+
NEW LAW DEMANDS THAT YOUR EMPLOYEES-full or part time - BE COVERED WITH WORKMEN 'S COMPENSA·
TION INSURANCE. Failure t o do so is a misdemeanor and liable to a mandatory fin e of $300.00.
INVESTIGATE TODAY BEFORE IT IS TOO LATE. Send f or FREE COPY of t he Law and possible savings through our
plan.
Inc. 1929
Zeigler Insurance Agency, Inc.
417 Soufh Hill Sf.
Michigan 0961
Los Angeles, Calif.
https://elibrary.arcade-museum.com