It all happen so fast I cannot even reach
the wheel before he hit.
"The force of that blow was terrible; it
knocked me flat an' I thought for a moment
that the Esmeralda would turn over but she
only stagger an' wallow an' there is a terri-
ble threshing around where Scarback has
driven his big sword right through the
planking below the water line. Then a
plank goes an' there is a hole big enough
for one's body to go through in the poor
old Esmeralda an' the water she pours in
fast.
"We are close to Todos Santos an' I
manage to get into shallow water before the
Esmeralda fills an' sinks. I swim the rest of
the way an' put up with a lobster fisherman
on the islands until a boat comes to bring
heem supplies an' it takes me off.
"Manuel, he lose his life; me, I lose my
boat, my fishing gear, everything.
"Do you wonder, Senor, that I keep away
♦
from the Espada?"
Moves to New 42nd
Street Quarters
NEW YORK-The Cameo Vending Serv-
ice has moved to new and finer quarters at
402 West 42nd Street in New York City.
C~meo handles a complete line of vend-
ing machines and supplies of all types and
specializes in selling established routes to
operators.
♦
14
CO IN
MACHINE
REVIEW
6 RIOTS
Six new arrivals that will put your
friends on their well known e ar. Clever,
cle an, and positively riotous. You can
have a mess of fun with these gags.
*
1. SAFETY FIRST WINDSHIELD. Protect
your dog from cold noses and wintry
blasts. A defini te wow for any pet
owner, Handsomely boxed . 3 for SOc
or 19c each .
*
2. FOR THE FASTIDIOUS GENTLEMAN .
Cover is cut out in center to show part
of a necktie but there isn't a necktie
i nside. Guaranteed washable. 3 for SOc
or 19c each ,
*
3. SURE CURE FOR HANGOVER FEEL-
ING. Attractive box , When opened it
is found to contain a brassiere. 3 for
SOc or 19c each .
*
4 . NEW SHAVING KIT . "What Every
Man Wants." No brush , no lather, no
electricity, instead . . , I Neatly boxed
and a peck of fun . 3 for 6Sc or 2Sc
each.
*
S. AMERICAN
HAIRLESS
DOG.
An
overnight sensation. Positively one of
the greatest novelties ever introduced.
An appropriately labeled shipping case
made of wood holds the "dog" which
stands erect when cover is open . 3 for
6Sc or 2Sc each .
*
6 . SOCIAL SECURITY. Colorful self·
mailing folder. Looks like a real social
secur ity card holder, Contain s a r.air
of miniature p anties with a pad ock
attached. 1 ½c postage anywhere in
U. S. 4 for 50c or lSc each .
*
TRIAL ASSORTMENT : One of each of
the above, prepaid to one address .... $ 1
*
Bally Holds
Summer Show
Frequent Wins Spell
Game Success
CHICAGO-As distributors from all sec-
tfons of the country boarded trains and
planes for home, after a four-day conven-
tion at the Bally Mfg. company factory,
Ray Moloney, Bally president, revealed
that his company has geared up for in-
tense activity throughout the summer.
"Whoever thinks we are due for a so-
called summer lull," Moloney said, "should
have seen the enthusiasm of Bally distri-
butors who spent June 26-29 looking over
the new Bally line. And that enthusiasm
was expressed, not only in words, but in a
tremendous volume of orders.
"Bally's Mid-Summer Show, by the way,
was probably the biggest event of its kind
ever held in the amusement machine busi-
ness. Walls were torn out, and three large
offices turned into one huge display hall.
This was decorated with flags and pen-
nants, and, then packed with machines.
And I use the word "packed" advisedly-
because, when we got the complete Bally
line into the room, it certainly looked like
the Exhibition Hall at the Sherman Hotel.
"First and foremost, there was Baily's
Rapid Fire Ray-Gun-with a sub-machine
type gun that fires at the rate of 100 shots
in 15 seconds, the target being a sub•
marine which dives under water, bobs up
again and darts back and forth on a 'high.
seas' depth-stage flashing with bursting
bombs, cannon and power dives. Distribu-
tors were unanimous in hailing Rapid Fire
as the greatest skill-gun ever created.
"Other Bally machines in the display
included the new 24-selection Bally Wall
Box, which aroused exceptional interest;
and the Vibro-Pep foot-relief machine. Big
volumes of orders were booked on both
machines.
"In the novelty field alone, five new
machines were shown; Lead-Off with base-
ball appeal; Limelight with the new 'Hop-
Lite' Bumpers; Fleet, featuring a new can•
non-fire action; Vacatfon and Duet.
"Two machines which held crowds
twenty hours a day were the Bally Circus
free-play bell with mint vendor, and Reel
Dice with a 7-selection coin-chute which
permits the player to play any combination
on a standard dice lay-down.
"Also shown, of course, was Royal Draw
the console bell that plays draw poker
according to Hoyle and i'ts free-play :com-
panion, High-Hand. Payout operators also
had an opportunity to see the newest Bally
pay-table, Santa Anita, which in addition
to the regular 4-multiple payout and $45
top feature also has a special, which
awards from $3.00 to $10.00 in silver
dollars.
"Maybe I've missed some of the many
new Bally hits on display, but I know the
distributors didn't miss any. The order
books prove that they saw them all-and
also proves that every one of the new Bally
games is a stand-out hit."
♦
CHICAGO-"A game must be fun to
play to be a success," state Groetchen
officials in talking about the wonderful re-
ception which has been accorded their
Liberty Token Payout Bell.
"When we designed Liberty Bell we set
out to give the player a game which would
afford him a greater measure of fun and
amusement than heretofore, and that of
course meant more frequent wins.
"With our system of automatic token
payout on winners, combined with a 'mys-
tery award system' it became possible to
gi've the player frequent awards to keep
his appetite stimulated, and at the same
time achieve a wide range of payouts, rang-
ing from 3, 5, 10, 15, 20 or 50 free plays.
"By fixing the frequency of payouts, yet
leaving to the operator the discretion of
determining the value of such payouts,
players are assured of a full measure of
amusement and operators can determine
the percentage of awards best suited for
their territory and for maximum returns.
"In closed or difficult territories our
'Discreet Model' is finding daily wider ap-
plication. Award token, on winners, is dis-
played behind window, from where it is
pushed into cash box after storekeeper has
made the award, giving the operator a
perfect check-up on payouts at collection
NAME
AND
~~
MORRIS, UL-Answering a million and
one questions concerning vending machine
operations the new booklet "Making Money
With A Chain of Bulk Vendors" recently
issued by Northwestern Corporation has
caught on instantly with operators.
The booklet presents a digest of com-
plete, reliable information, fa cts and
figures together with working information
on successfully operating a string of
vendors.
♦
fu~ 'heel
says-
w rite for
I nformation Ab out
PO K ER I NO
A 600 Coupon Game
Th at ' s Differen t -
Pl ays Fast - Makes
Plent y of Profit -
Can be Op erat ed -
Everybody Likes I t.
Try It And You' ll
See.
SOLE MANUFACTURER OF 100%
UNION-MADE GAMES WITH
ALLIED UNION LABEL
Manufacturers of the Largest Variety
,Line of Sales Cards, Jar Games, Whirl-
ing Derby Game s , Baseball Daily and
Weekly Series, Tip and Jack Pot
Games .
WRITE US YOUR REQUIREMENTS
1115 Venice Blvd,
GAY GAMES, INC.
MUNCIE, INDIANA
NUMBER
"IDENTIFY YO UR M A CHI NES"
50
100
250
500
PLATES
@
@
@
@
7c
Sc
4c
3½c
each
each
each
each
Total $ 3.S0
Total
S.00
Total 10.00
Total 17.SO
W rite fo r C i r c u lar on
LITTLE GIFT SHOP
LOS ANGELES, CALIF.
♦
Northwestern Issues
Vending Guide
BRASS TRADE CHECKS
Polished brass or aluminum p lates with your name and
address, consecutively numbered, black enam el fill ed
over-all size ¾" x 2 1 h ", Can have any letteri ng or num-
berin g or> plate wit hin reason.
Establishe d 1872
W. W. Wilcox Mfg. Co.
564 W. Randolph St., Chicag o, Ill.
https://elibrary.arcade-museum.com