Coin Machine Review (& Pacific ...)

Issue: 1940 July

10
COIN
MACHINE
REVIEW
the substance is heated in an atmosphere
of hydrogen to extract the oxygen. Thi's
phase of the process is most important, and
all of the operations are controlled rigidly.
After a thorough mixing, the now-pure
tungsten powder is placed in molds and
subjected to a pressure of 40,000 pounds
per square inch, forming soft, fragile bars
which are heated to irn::andescence by an
electric current and become hard, homo-
geneous metal. The next step in making
filaments consists of swaging or hammering
the bars after they have been heated in an
electric furnace in an atmosphere of hy-
drogen. As the swaging is continued, the
bar changes into a rod which gradually
diminishes in diameter, and when it has
reached- a di'ameter of about one-sixteenth
inch, it has attained sufficient tensile
strength to be pulled through wire-drawing
dies.
Initially the drawing is through metal
dies, but after the wire is reduced to a
diameter of about a hundredth of an inch,
diamond di'es are substituted. The diameter
of the hole in a diamond die is determined
by drawing a length of wire through it,
then weighing the wire. For such measure-
ments a torsion balance, accurate to within
one quarter-billionth of a pound, is used.
After drawi'ng, the wire is machine-
wound into almost invisible coils, some of
which have more than 2,100 turns per inch.
Recently coils themselves have been wound,
like solid wire, into further coils to pro-
duce the most efficient incandescent ele-
ment yet devised: the coiled-coil filament.
Some of these coiled coils are so minute
that operators can inspect them only by
watching their vastly enlarged images pro-
jected on a screen.
The mounting of the filament on the
glass stem, the sealing of this stem in the
bulb, the removal of air and filling of the
bulb with proper gases and the cementing
on of the bases are now accomplished al-
most automatically by a series of ma-
chines. Some of these play gas fumes about
the base, solder the lead wires, and trim
off the excess glass, giving the lamp its
familiar shape.
The life of a familiar general-lighting
Westinghouse Mazda lamp is 750 or 1,000
hours. In the past 10 years Westinghouse
engineers have increased the light output
of the average 60-watt lamps from 690 to
834 lumens, which together with reduced
lamp prices means that the same amount
of light that cost the consumer a dollar
10 years ago now costs only about 82 cents.
Actually, the figure is even less due to re-
ductions effected in the cost of power.
The new fluorescent lamp, a slender,
tubular streamlined light source, first used
in major installations at the New York
World's Fair in 1939, is expected to play a
major role in illuminating the real "World
of Tomorrow."
The daylight fluorescent Mazda lamp
yields the most economical and efficient
approximation of true daylight color yet
found, hence it is finding wide acceptance
for numerous commercial and industrial
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ONES
LITTLE
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and certain home illumination uses. In the
48-inch, 40-watt size, the daylight fluores-
cent is almost three times as effici'ent-40
lumens per watt for the lamp alone-as the
familiar 60-watt incandescent filament
lamp.
Still higher in efficiency-SO lumens per
watt in the 40-watt size-is the white
fluorescent, which serves a variety of im-
portant illuminati'ng purposes where the
daylight color is not essential. Most effi-
cient of all practical present-day light
sources is the green fluorescent lamp, yield-
ing 75 lumens per watt in the 30-watt size.
Because it produces very little radiant
heat energy, the fluorescent lamp is in wide
demand for applications where the heat
produced by other sources is undesirable.
Among the specialized devices produced
by the lamp Division are some $400,000
worth of X-ray tubes a year, a quantity of
radiotherapy tubes used in producing arti-
ficial "fever" in the treatment of certain
diseases, and radio transmitting tubes.
Other important items are phototubes,
used in movie houses all over the country
to translate the microscopic markings on
film sound track into audible sound, speech
and music. Another type of photocell op-
erates the Safe-T-Ray used on Westing-
house elevators to prevent injury to pas-
Radically
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Otherwise Impossible
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sengers from rapidly closing doors. Other
devices less well known, but no less com-
mercially important, are thyraton and igni-
tron tubes used as valves in the control of
electrical apparatus.
. ♦
BAKER'S PACERS
Aristocrat of Consoles!
A proven money-ma ker fo r ope rators
who demand high-class ga mes fo r con-
sistent profi ts ! St ream lin ed , mod ern,
1940 featu res, a bsolute ly unequa lled !
TheChi~ago
··ACE":·l,o~k
Rad ica lly diffe re nt 7-
p in tu mbler const ruc-
tion. All 7 t umbl ers
must be eng aged to
open lock. One of
t he most secu re locks
ever b uil t. Ca n be
keyed
alike.
En joy
'" UTMOST Se curit y -
LOWEST Cost '" wit h
the famo us Chicago
" Ace" Lock:
CHICAGO LOCK CO.
2024 N. RACINE AVE ., Dept. 97 , CHICAGO
7-Coin Play! Equipped with
Flashing Odds.
Buy With Confidence
Own With Pride
The BAKER NOVELTY
CO., INC.
2626 Washington Blvd.
Chicago
CIGARETTE BAR
GRANDMOTHE~' S CASTOR
PURSE PENC ILS
Miniatu re regulation bar made
of plastic with brass rail. Top
hinged a nd compartme nts inside
for three packs of c igarettes .
Two brass cuspidors for ashes
and matches comple t e the set.
Postpaid
Miniature reproduction in brass
of old castor with three hand
blown bottles and glass f unnel .
Stopper type bottles filled with
perfume -
Spice , Apple Blos•
som and Gardenia . Very unique.
Postpaid
Sterling silver P.urse pencil three
inches long with small ring in
end. Propels and expe ls.
In
cloth padded presentation case
with sterling ide ntification. Looks
easily $2. 95 . Postpaid and guar•
anteed at only
Sl.00
$ 1.00
69c
S H O P, 1115 Venice Boulevard, Los Angeles, California
https://elibrary.arcade-museum.com
Philadelphia
REPUBLICANS LEAVE PLENTY COIN ..
JOBBERS MOYE .. FOSTER BU ILDS BIG
ARCADE SET-UP . . . STORK VISITS
PASADENA NOVELTY . . . ROYALISTS
TO RECORD
By Harry Borfnick
PHILADELPHIA, (RC)-With the Re•
publican National Convention in town
during the latter part of June local oper•
ators reaped a fine harvest of nickels. The
Republican delegates were supposed to be
busy nominating their executive candidates
but plenty of them took time off to play
pinball machines. As a result collections
leaped and many operators were again
grinning happily, for the first time in sev·
eral months.
With music machine operators it was
another story. Collections slumped off quite
badly, operators report, but no tangible
reason can be found. However many oper•
ators are interested in the newly introduced
cinema.phonographs. Tremendous interest
in these new devices has been evidenced
by all local tradesmen and they are assured
of a fine recepti'on once placed upon the
local market. So far
nothing definite is
known about any of
this equipment -
even distribution
being uncertain yet.
The High Point
Amusement Com•
pany, headed by
Maurice Finkel, will
be housed in more
elegant quarters
than their present
modern offices after
July 15. The new
H arry Bart nick
structure is located
directly across the
street at the southeast corner of 20th and
Market Streets, and it will be several times
larger than the present store. Major reason
for the removal is the more commodiouf
space afforded by the new place, which was
formerly occupied by International Coin
Machine Company. That company really
• modernized the place. The same efficient
office and sales staff will handle the busi•
ness at Hi'gh.Point's new place. Best wishes
for greatest success and maze] are offered
to Maurice Finkel and his charming wife.
Another removal to be effected during
the month of July will concern the Black.
hawk Distributing Company, headed bv
"Chuck" and Al Edelsohn. They will move
to new and more centrally located quarters
in the 700 North Broad Street district. This
sector is now really a coi'n•machine center
for it houses all except two prominent
distributors in the Philadelphia territory.
The only two exceptions are K.C Vending
and Lehigh Specialty. Even Al Rodstein's
new ARCO venture is only a few strides
from the Broad street sectfon, being Jo.
cated on Spring Garden Street near Broad,
while Sam Stern's Keystone Company is on
the opposite side of Broad street but also
on Spring Garden Street near the remain.
der of the distributors.
The K·C Vending Company recently he•
came local distributor for the Anti.Aircraft
Sky Fighter by International Mutoscope
and has models of these machines in stock.
They are now also stocking Jennings new
Modern three play slot, which was ruled
legal by the higher courts of Pennsylvania.
The Central Novelty Company moved
from their previous quarters at 439 Market
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HOME RUN
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The New Outstanding Ball-Gum Vendor, With- a Fascinating
Amusement Feature. (It's Legal Everywhere.)
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HOME RUH has a brand new and very clever batting arrange- §
ment that is operated by a trigger which bats the balls
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through the air.
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Pla yer receives a b all of g um every time a penny
is inserted , except when a home run is mad e; th en
th e home run ball i s d i splayed just below, i n a =
separat e pocket. The ba ll is relea sed and fa lls i nt o _=g_-
cash box fo r a record .
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HOME RUN is operated with 180 count b all g um.
St riped balls are used in home r un the same as
in ord inary b all•gum vendors.
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HOME RUN vendors ha ve been on locati on
f or several weeks and have proven t o b e
[.
very successfu l; t heir a verage earni ng power
-
has
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amusement g ames.
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exceeded
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of
many
outstand ing
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HOME RUN will be a VENDOR tha t will
on location p erm an ently b ec au se it
offers t he sam e appea l as ord in•
ary b all•gum vendors, plus its
beauty, attractive desig n, UNI•
QUE AM USEMEN T FEATURE and =C_-
t he extra awa rd for skill . Don't
delay, t ry H ome Run tod ay -
-
IT'S A H IT!
sta y
~=-
-=_=
-
§
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SPECIAL
Introductory Offer
Sample Home Run
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and Approx . 5,000 Bati s of ~
Gum
( sufficient for
$50 .00 -
play) , ALL FOR
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$24so
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~- SIZE 11 " -21"-15 "
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ALL ORDERS REQUIRE ONE-THIR.D CASH, BALANCE C. O . D.
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6
VICTOR VENDINC CORP.
§
~ · 5711 GRAND AVE.
MACHINE
REVIEW
Home Run W ithout Ball Gum
in Lots of 10 or more. Each ........ $19.50 ~-
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11
COIN
CHICAGO, ILL.
E
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Street to new offices and store location at
604 Market Street.
Operator Charles Baker has placed
candy and cigarette machines in all local
police stations, thus considerably i'ncreas•
ing his operations which are now among
the most important in the East.
The regular quarterly meeting of the
different chapters of the Phonograph Oper•
ators' Association of Eastern Pennsylvania
and New Jersey will be held at the Phila•
delphfa headquarters of the organization
during July. Representatives from the
Wilkes·Barre arld Harrisburg, Pennsylvania
as well as the Newark, N. J., chapters will
be present at this conclave at which mutual
problems and Association matters are dis•
cussed.
The local office of the Phonograph Op·
erators' Association, with business manager
Frank Hammond in charge, established
contact with the recently reorganized De•
troit, Mich. Music Association and the new
Florida Music Organization for a friendly
exchange of ideas and methods used to
keep business on a high plane of operation.
Through the effort of coin machine busi•
ness organizations the recently enacted
Atlantic City tax on machines was reduced
from a proposed figure of $50 to the en•
acted rate of $30. This reduction meant a
considerable saving to all operators in that
area, who found their Associations' paying
dividends.
One of the more modern and intelligent
penny arcade operators is Andy Foster,
who has a concession in the popular Wil.
low.Grove Amusement Park. Andy has a
vast number of regular penny machines
but he cleverly put his obsolete pinball
machines to use by installing them in the
arcade with penny slots. These pinball
machines are among the most profitable
machines in his arcade, Andy said. He in•
duced greater play on the machines by
offering ticket•prizes for high scoring on
the machines.
In addition to his penny arcade, where
Andy has some of the most modern equip•
ment such as a shooting gallery and bow].
ing game on nickel slots, Andy has another
concession where he operates the Chicken
Sam shooting game of Seeburg. Andy has
also considerably increased his pin.ball
route until he is one of the largest and
best established operators in the city. Con•
gratulations on your quick growth, Andy.
We ran into three phonograph salesmen
in one day and all three reported fine sales.
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