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:Jauoralfe Pul/icit';f-
sr A.
E. G ebert
Member, 1941 Show Publicity Committee
Favorable newspaper and radio publicity
for the entire coin machine, industry will
be one of th e biggest benefits of the 1941
Coin Machine Show at the Sherman Hotel,
Chicago, January 13 to 16. The Show
serves as a brilliant stage on which coin
machine men can effectively Jramatize the
industry's con tribution s to the economic
welfare of th e country.
In order to obtain th e maximum benefits
of publicity, Coin Machine Industries, Inc.,
the manufacturers' association which is
sponsor in g the 1941 Show, has retained an
outstanding firm of public relations coun-
sellors to prepare and direct publicity in
connection with the Show. This organiza-
tion, Theodore R. Sills & Co., handles pub-
licity for the bowling industry, the inde-
pendent grocers, th e laundry industry, th e
road-building industry, and many other
large industrial groups.
In charge of coin machine publicity at
th e Sills headquarters is Hugh Burras, who
was formerly associated with leading coin
machine manufacturers and who is known
to many coin machin e men throughout the
country. His knowledge of th e industry's
50
COIN
MACHINE
REVIEW
STARTLING
OPPORTUNITY
AND PROFITS
problems, plus th e experie nce of the Sills
organization in th e publicity field, insures
favorable press recognition for the industry.
The coin machine industry's part in
crea ting jobs and purchasing power pro-
vides the theme for a powerful publicity
story, which will be published in news-
papers from coast to coast and in the trade
magazines of dozens of industries supplying
material to the coin machin e industry.
The many new and revolutionary types of
amusement, music and vending machines to
be revealed at the J anuary Show will also
provide interesting newspaper stories which
cannot fail to win the good will of the
public. And the good will of the public is
probably the most essential factor in the
continued progress and prosperity of the
industry.
Thus th e Coi n Machine Show-and th e
resulting publicity- directly con tributes to
Progra m
of the 1941
COIN MACHINE SHOW
Monday, January 13
Exhibit Hours:
2:00 p .m. to 10.00 p .m.
Home-Coming Luncheon:
12:00 noon to 2:00 p .m .
A nationally known s peaker
and high class entertainment
will be provided.
Wednesday, January 15
Made by th e maker of th e
famous King of Vendors
"SILVER KING"
See your jobber, or write
AUTOMATIC GAMES
2422 Fullerton Ave .
Chicago, Ill.
CHICAGO- Said to be built into a single
compact cabinet which actually occupies
less floor space than a pin ga me, but gives
th e player the illusion of shooting at a dis-
tant target through a telescopic sight, Bally
Mfg. Co. has announced production of De-
fender, a new machine-gun devi'ce utilizing
the successful principles of Rapid-Fire.
Target of the unit is a realistic combat
plane--not a "moving picture" but a minia-
ture model which zooms back and forth
above a raging battle, according to Ray
Moloney, Bally president-and action is
arranged to insure suspense and maximum
skill appeal since the player never knows
whether the plane will appear from behind
a cloud bank toward the top of the cabinet,
or from behind a clump of trees towa rd the
bottom. F light direction is different every
time, it is reported, requi'ring quick action
and sure-shooting skill on th e player's
♦
East Bay
Tuesday, January 14
VIEW-A-SCOPE
Defender Is Baily's
Newest Ray Gun
~rt
Exhibit Hours:
10:00 a.m. to 9:00 p .m.
Can be placed in almost any location.
No competition . Operators can get in on
this big money-maker now. 450 Fun &
Feature Films available .
the financial welfare of every man and
woman in the industry. For that reason
alone, if for no other, every operator,
jobber and distributor should be sure to
attend the "bigger and better" 1941 Coin
Machine Show at the Sherman Hotel,
♦
Chicago, January 13 to 16.
Exhibit Hours:
10:00 a.m. to 9:00 p.m.
Entire day (to 6.00 p.m.) re-
served for meetings of operator,
jobber or distributor associa-
tions.
Facilities will be furnished by
Coin Machine Industries, Inc.
Association officials are invited
to make arrangements with
James A. Gilmore, Secretary-
Manager.
Association Executives Dinner
6.00 p .m. to 8:00 p .m.
Be Prompt
The Officers and Directors of
C .M.I. complimentary dinner to
the Presidents and Acting Sec-
retaries of Associations of the
Coin Machirie Industry.
Thursday , January 16
Exhibit Hours:
10:00 a .m. to 3:00 p.m.
Annual Banque t
7:00 p .m.
Followed by a magnificent floor
s how and dancing.
Novelty Branches
OAKLAND- H. J. Rydman, president of
East Bay Novelty Co., 18-year-old distribut-
in g and jobbing firm, reports opening of a
sales and service department at 2305 San
Pablo Ave., here. Branch has an individual
name, Local Vending Machine Co.
♦
Konsos City
( Co11tin.ued fro m p age 43 )
he reabouts. Interest is being heighten ed in
them around locations with such qu estion s
as: "Are you of draft age? Why not start
your practice now ?" And "Were you in
th e last war? How good is your aim now ?"
Operators of th ese machines report that
in locations such as taverns and drug
stores where th e location owner is more or
less in personal contact with his customers,
a few hints in this vein is all that's needed
to get a co mpetition going between veterans
and th e new draftees. It goes without say-
ing that these co mpetitions often run into
several hours with a very goo d profit to
most persons concerned.
"Doc" Hamilton is back around Kan sas
City again but is makin g no statement as
to hi s future plans. Rumor bas it from his
old headquarters at H amilton Enterprises,
that a new machine may come out of there
some day before long. However, nothing
definite has been announced.
3,000 sq. ft. of floor space are being
added at the United Amusement Co. as
this firm again reaches out and adds to its
comparatively new building. This now ex-
tends the bu ilding over th e entire back
part of its lot but leaves half of the front
open for loading docks and parking s pace.
Carl Hoelzel is still set in his idea of
11:aining for United th e largest stock and
floor space of any coi'n machin e center in
th e Missouri Valley.
Like every othe r local distributor, he be-
li eves, th e coin machine industry as a
whole in this seciion can really stand back
and shout to everyone "A VERY MERRY
CHRISTMAS." To this greeting may we
add our own very lusty "Amen".
♦
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