Coin Machine Review (& Pacific ...)

Issue: 1940 December

YES SIR

The Dates
Jonuory
13
14
15
16
1941
48
COIN
MACHINE
REVIEW

What?
Coin Machine
Industries
Exposition

Where?
Hotel Sherman
CHICAGO
St. Louis
mysteriously holding back any announce-
ment of plans following recent discontinu-
ance of his Wurlitzer franchise, will hold
a Christmas party for operators and allied
businessmen; in reality this will be the
December meeting of th e associated own-
er's group. On the program are attendance
prizes from the record company branches
surrounding the Balensiefer showrooms at
1500 Market Street, refreshments, an extra-
ordinary musical program, and gifts for
everybody attending. Officers for the group
will be elected during the short business
meeting preceding the party program.
One of the strangest incidents in the
trade occurred during early November,
when Fred Pollnow, Automatic Phonograph
Corp., Al Bussmann, president of the Buss-
mann Mfg. Co., and Martin Balensiefer
vi'sited Cuba, Mo., to open the Missouri
quail season with Ralph Denton, popular
rural Wurlitzer op. Staying overnight in a
Cuba hotel, the group left a fine hunting
dog in the car driven by Pollnow, parked
on the street below. During the night a
windstorm approaching tornado proportions
arose (later killing a dozen people in that
section of the state) and creating a hi'gh
scream through the wires on th e street on
which the car was parked. This terrified
the dog so greatly that when the three co in
machine men reached the car in the morn-
ing, the dog had torn every inch of the up-
holstery lining out of the interior of th e
car, including the roof, floor, sides, and
door panels, in a mad attempt to get out.
Happily, however, it was found that an in-
surance policy covered the damage--and
the insurance company stated it was the
first time in underwriting history that such
an event had occurred and had been paid
for. It was a dubious distinction for Poll-
now.
An important change was noted in No-
vember when it was announced that John
LaBan, who has been local manager for
A.M.I. in St. Louis for several years, has
purchased the A.M.I. holdings for St. Louis
and East St. Louis, Illinois. The purchase
included 350 phonographs, and all new
wired-music installations in the city.
Jack Beckman, popular veteran operator,
has been ill for some time in care of physi-
cians. A new Buick delivered last month is
helping to ease his mind somewhat. The
route is humming with activity, he says.
Mike O'Gilvy, Peerless Vending Machine
Co., led off the local Nimrods with a hunt-
ing excursion into southern Missouri in
November. He shot a full complement of
ducks, one per hour for his three-day trip.
Midwest Novelty Co. changed hands,
being sold to Bill Zucker, Wellston, Mo.,
who will operate a route of 20 machines.
Zucker was a busy operator for some time,
once heading Paramount Amusement Co.,
then dropped out for two years, reentering
this November with the purchase of Mid-
west routes.
Clay Stewart,. National Amusement Co.
BOOM FORESEEN . . . "BUMPING"
ABOLISHED ... DOG VS. UPHOLSTERY
... ASSOCIATIONS MEET . .. OWNER-
SHIP CHANGES.
- - - - B y ROBERT LATIMER·----
ST. LOUIS (RC) - A business boom far
ahead of anything St. Louis has exper·
ienced for the past decade is character•
istic of coin machine circles here into
December. The upsurge of sales, particu-
larly predominant in the pintable field,
although phonographs are similarly boom-
ing, is traceable to
the larger amount
of employment and
c onsequent freer
money in the city
through federal
government con-
tracts in hundreds
of factories.
Most operators are
too busy to give
more than a casual
"hello" to friends,
and there was a no-
ticeable decline in
Robert Latimer
the average number
of complaints pour-
ing in steadily to both associations in re-
gard to slow delivery of new machines.
Manufacturers are better geared to supply-
ing all machines in demand this winter, it
was generally agreed.
The Associated Phonograph Owners of
St. Louis, meeting in the Statler Hotel dur-
ing November, established a precedent by
winding up all old business for 1940 during
the proceedings-intending to save all time
of th e December final meet for the election
of new officers, and spreading of the Christ-
mas spirit. The entire membership was on
hand for the November meet, making it th e
largest of the year.
Reason for this, says president Clay
Stewart, was the presentation of a new
idea of optional closed competition for the
200 or more operators responsible for most
of the music merchandising in the Mis-
souri metropolis and suburbs. Under this
new plan, "bumping", or taking up of loca-
tions on a basis of route seniority will be
abolished, and the location owner can
choose his operator according to how good
a job the latter does of making the phono-
graph profitable.
Part of the membership, which includes
all incorporated firms in the city, has sig-
nified intention to use the plan, and a group
of smaller operators is expected to come
over to it. It is entirely optional, secretary-
manager Ed Fisher explained.
On December 18, Martin Balensiefer,
popular operator-distributor who has been
CARL TRIPPE -
Price Plus Guaranteed Safisfacfion
ALWAYS! A SQUARE DEAL WITH IDEAL
GUNS AND BOWLING ALLEYS
READY TO OPERATE
I
Bally Bull's Eye Gun (With Basel. ....... $62.50
Keeney Anti Aircraft Gun
Bally Alley 11940 Medell .................... 19.50
!Black Cabinet! ................................ $89.50
Evans Ten Strike 1150 Diall ................ 59.50
Seeburg Jailbird Gun (Without Basel 69.50
Chicken Sam (Without Basel. ............. 49.50
Baker Sky PIiot ...................................... 89 .50
Terms: One Third Deposit. B,alanee C. 0. D.
IDEAi. NOVEi.TY CO.
"'
1518 MARKET ST.
ST. LOUIS, MO.
https://elibrary.arcade-museum.com
Paradise Scores
for Gottlieb
SPECIAi.
3 Bally Alley ............................ $15.00
2 Anti Aircraft Guns................ 80.00
USED PAYOUT MACHINES
2 One Two Three...................... 40.00
1 Grandstand .......................... 72.50
1
2
1
1
3
1
Congo .................................... $27.50
Brown Paces Races 30-1.. .... 80.00
Bally Royal Flush .................. 87.50
Kee Bell .................................. 32.50
Mills Rio ................................ 25.00
Tanforan ................................ 20.00
OLIVE NOVELTY CO.
2625 LUCAS AVE.
is proving the profits of his business with
a new Buick-fourth to be bought by the
coin machine trade in the month . . . Ed
Hackman, Hackman-Hertel, is spending a
bit of time, despite doubled route duties,
in duck hunting ... Andy McCall, McCall
Novelty Co., is announcing a name for his
new baby daughter-Andrea . . . Howard
Kortz, formerly owner of Modern Phono-
graph Co., bought it back again and is
operating with his old zest.
One of the distributing luminaries of
the field, Ideal Novelty Co., will shortly
move, according to announcement of Presi-
dent Carl Trippe. The Ideal business will
go to 2832 Locust Street, in midtown, if
present
leasing
arrangements
follow
through. This will give Ideal an opportunity
to display the huge amount of merchandise
on hand, and to get away from the cramped
conditions prevailing for more than six
years. The new building has an upstairs
display room, twice as much first-floor
space, and room for separate service and
repair departments.
The Missouri Amusement Machine As-
sociation held a November meeting in the
Statler Hotel in mid-month, to discuss im-
portant legislation which inevitably pops
up year by year in the pinball field. Princi-
pal speaker on the program was M. Murray
of the Missouri tax committee, who ex-
plained that a new interpretation of a
sales tax law passed October 1 now means
a closer contact with the operators of
every type of machine. Formerly, the sales
tax on pin tables, vendors, target games,
phonographs and other units was never
passed along to the route operator. Under
the new ruling, the operator must pay a
sales tax on every machine bought for his
route unless it bears a resale code number
-which cannot be affixed unless the ma-
chine is for sale. Thus, operators who have
escaped this extra tax for years, can now
find an extra $2 or more sales tax on each
machine. The extra tax revenue will help
greatly to smooth out the rough spots in
transactions between jobber and operator,
it was explained.
Outstanding pleasant point of the meet-
ing was news that the Missouri Amusement
men will lease a private car on the C & S
railroad to the Chicago Show in January,
for all members and operators contiguously
supporting the Show contingent. Carl
OPERATORS
Big Income on small investment,
with route of Prophylactic La-
tex Vendors in Taverns, Night
Clubs, etc.
ST. LOUIS, MO.
Trippe will preside over the entertainment
committee, as usual. Also rented is a suite
of rooms in the Sherman Hotel in Chicago
for use of the St. Louis delegation. Dis-
tributors are supplying a contribution of
$25, and a case of "refreshments" for the
trip north.
Jimmy Carmody is out of the hospital
following a siege of influenza, reporting
back to his routes in late November.
Royal entered the pinball field in De-
cember, with a new window display and
showroom space for toys, candy, peanuts,
novelties, and several appliance premiums.
Bill Brodky will manage the premium de-
partment.
Minnie Abbott, long famous as St. Louis'
most energetic phonograph route operator,
died in Jackson, Missouri during Novem-
ber.
W. B. Abbott has been appointed new
district service manager for Rock-Ola in
St. Louis, taking over in December.
Ideal Sales Company, premium and
punchboard merchandisers, have remod-
eled their showroom and put in a new line
of premiums for the Christmas season, in-
cluding a"blink-eye" Santa Claus.

May New Bally Distrib
SAN ANTONIO, Tex.-Sam May has
been named distributor in this territory for
products of Bally Mfg. Co. A "Bally
booster" from 'way back, May reports that
territorial conditions are now so adjusted
that he can do full justice to the Bally
line. He expects a splendid volume of busi-
ness on Rapid-Fire, and the newer Bally
ray gun, Defender.

SOUTH PASADENA, Calif. - Despite
some efforts to outlaw them, marble games
and claw machines will continue to operate
here, following a declaration by the City
Council that they have "a favorable eco-
nomic effect on the business life of the
city."
49
COIN
MACHINE
REVIEW
A prohibitory ordinance sponsored by'
Mayor Andrew 0. Porter and Councilman
John C. Jacobs was voted down by Coun-
cilman Walter A. Garmshausen, Charles F.
Hutch ins and David L. Butler, who pointed
out that the games bring $950 annually
into the city treasury in license fees and
asserted they have a stimulating effect on

trade.

Get into a business that will
be as good 15 years from now
as today!!!
Because of partnership difficulties you can purchase
a route of
200 SCALES
all located in Los Angeles County. and showing a
profit of 30 % . For an attractive proposition, on a
cash basis, write:
BOX 325
SAFE-WAY VENDING CO.
17712 Chandler Par k Drive,
DETROIT, MICH .
South Pasadena
Approves Marble Games
DON'T TRUST
TO LUCK!
For details write
,.
CHICAGO-"We pride ourselves in once
again having given the industry an out-
standing hit in Paradise," declared Dave
Gottlieb, president of D. Gottlieb & Co.,
in announcing his company's new amuse-
ment table.
Backboard of the game is reported to
portray the firm's new Plumage-Glo effect
which depicts the proudest of all birds,
the peacock, in fullest elegance and
splendor, with a light-play "beyond descrip-
tion" on the plumes. The playboard, too, is
said to be vividly-colored, with brilliant
catalin bumpers presenting an attractive
irridescence.
Game has eight ways to win, and eight
new scoring rollovers are included in the
new features.
Among the leading distributing organi-
zations reporting boundless enthusiasm for
the game was that of B. D. Lazar of Pitts-
burgh and Philadelphia, where both Lazar
himself and Monte Spiegel, manager of
the Philadelphia office, asserted that "You
can best judge a game by its collections,
and that's where Paradise actually proves
how good it is. Our customers are calling
for more and more."
C. C. Hutchinson, leading test operator
of Waukegan, Ill., expressed identical
views, declaring, "I predict Paradise will
be even greater than Gold Star. My col-

lections substantiate my predictions."
COIN MACHINE REVIEW
1115 Venice Blvd.
Los Angeles, Calif.
https://elibrary.arcade-museum.com

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