of the Amalgama ted know that Joe is no
dud, and when he sizzles he also fires. So
keep your eyes peeled, comrades.
Harry Rosen and Nat Cohen ar e doin g
okay by Seeburg, so they tell us. The last
word in interior layout is the office they've
outfitted, a nd those gals,- well, we're at it
again!
The last stand . .. Watch fo r the fi es ta
being planned by the CMA of New York.
Th e tipoff is th at the cigarette crowd is
go ing to show the ops what's what in get-
toge thers. Matty Forbes, James Cherry of
th e Jersey outfit and Norman V. Fuhrman
of the Philadelphia association, have been
a ppointed to figure out all the angles when
the show and eats come off.
♦
Saint Nick
SEZ
IF YOU WANTA'
RAISE PLAIN HELL
GIVE HIM
Daval's Cub and Ace
Getting Wide Acceptance
CHICAGO- What evidently will wind up
as a race between distributors for quick
delivery of Cub and Ace, The Daval Co.'s
new tiny counter games, got unde r way here
recently with a variety of enthusiastic state-
ments concerning reasons fo r backing this
equipment.
David S. Bond, head of Trimount Coin
Machine Co., Boston, explains his promo-
tion of the games as a matter of "double"
talk-two units, double-duty, double profits
throughout New England is his pr ediction.
I. H. "lzz" Rothstein, president of Phila-
delphia's Banner Specialty Co., recalling an
in terest in Daval equipment which began
in the days of the firm's first Three-Reel
Gum Vendor and the famous Chicago Club
House, stresses the element of penny-play
with increased numbers of these coins in
circulation due to sales and defense taxes,
a nd the assurance of 100 percent mechan-
ical effi ciency.
Morri e and Eddie Ginsburg, of Chicago's
Atlas Novelty Co., gave seven reasons for
placing with Daval the largest initial order
- 1500 of each-on Cub and Ace. First
reason is "No more swindle sheets"; coin
dividers end this problem of extra expense
to operators from the loca tion. Second , "No
mo re switches;" once on location, the
Ginsburgs believe, Cub and Ace are due to
stay there for months. Three, "No more
meters"; the automatic coin dividers take
care of this argument-producing headache.
Four, "Cost is one-sixth that of an ordinary
machine, yet they bri ng in double th e
profits."
Five, "Less than 2 per cent depreciation
per month." Six, " Bigger trad e-in value."
Seven, "Daval counter games bri'ng big,
steady profits for years and years. They go
on and on. Th ey satisfy the location, they
LOST KEYS!
STOLEN
WINTER UNDERWEAR
- - THE FAMOUS P. T. WARMER BRAND
He re 's a g ift that wil l "s lay" t he reci pient. It' s new, a bit rac y a nd a terrific lot of fun for all .
Ha nd knitted in red and white ya rn and tied wit h a nifty baby rib bon. Wrapped in tissue a nd
neatl y boxed for p resentation. For the fir st time you ca n- now buy these handmade novelties at
t he astonishing price of $1 .00 each, or
3 for $2.00
• 6 for $3.75
Pre paid anywhere in t he Uni ted States. Your money back if you are not complete ly sat isfied .
I.ITTI.E GIFT SHOP
1115 VENICE BLVD.
please the player, th ey increase th e opera-
tor's bank account."
With Cub and Ace demanded in increas-
ing numbers and American Eagle a nd Mar-
vel still strong, the Daval plant is said to
be operatin g on ~ 24-hour shift.
♦
Standard Sales
In New Spot
SPOKANE, Wash.- Beca use " the walls
at our old loca tion at 173 South P ost
wouldn't ex pand with our business and we
were getting very seriously cram ped,"
Standa rd Sales Co. moved, November 15,
to 1219 West First Ave. New loca ti on pro-
vides some 21 ,000 square feet of fl oor
s pace and permits consolidati on of all th e
fi rm's busin ess under one roof.
Standard Sales handles Rock-Ol a phono-
gra phs, Columbia, Okeh, Decca, Victor
and Bluebird records, premium goods,
wholesales Crosley electri cal a ppliances, I.
E. S. lamps, fluorescent fi xtures, and dis-
tributes Gar Wood Boats, marine suppli es,
and spor ting goods.
♦
KEYS!
MIXED-UP KEYS!
LOS ANGELES, CALIF.
Chain Store Accounting
Shows Game's Advantages
LONG ISLAND CITY, N. Y.-A hi ghly
interesting co mparison between the chain
store method of operation in fi gurin g out
exactly what every inch of fl oor space
should bring in, and the necessity fo r busy
individual locations to follow suit by get-
ting every poss ibl e dollar out of every bit
of room in order to opera te profi tably, has
been pointed out by a pro min ent tavern
own er here.
This propri etor declared that he insisted
on having nothin g but a Sky Fighte r a nti-
aircraft machin e gun for hi s place because
it took u p the sm(lll est fl oor space and
therefore could make a good profit on the
room it occupi ed.
This sor t of " hard busin ess sense," ac-
cording to Willi am Rabk in, president of
International M utoscope Reel Co., makers
of th e game, plus the game's thrill action ,
account fo r th e success of Sky Fighter.
Opera tors everywhere who have considered
every angle of the situation, he asserts, s um
up the reason for the game's lead in profits
and sales by declarin g "it takes up one-
third the s pace and takes in three times
th e money."
♦
These costly troubles end when keys are kept
safe and orderly in a
Terminology Change Urged
By Amusement Trade Board·
KEY CABINET
NEWARK, N. J . -
In a resolution
ado pted November 19, the Board of Gov-
ernors of the Amusement Board of Trade
of New J ersey, Inc., has declared itself
opposed to the use of the term "Free Play"
in conjunction with coin operated games,
and its own membership has adopted the
term " Re-Play" as more truly descriptive.
Th e manufacturers, distributors and j ob-
bers of electri c coin operated devices, ad-
verti sing men, and th e trade papers in th e
industry have likewise been urged to adopt
the newer term in place of "Free Play"
wherever such a term would ordin arily be
used.
Harry P earl, president of th e assoc iation,
approved the resoluti'on .
♦
This Key cabinet is made up of a. back and cover section,
with back arranged fo r fastening to the wall with screws. The
cava.city is increased by building it with one or two inter-
mediate sections. Ca.billets cannot be increased in caoadty
after installed, except that an extra leaf of "102" hooks may
be added to 1. 3, or 5 leaf sizes. (Illustration shows back
and cover with two intermediate sections.) Keys are hung
from hooks on a " leaf" of steel, each containing 102 key
hooks. The back has one leaf, and another may be mounted
in the cover. Each intermediate section is fitted with two
lea.ves, back to back. Thus. capacities of 102 to 612 keys
may be obtained. The sections ooen like a book, and un-
cover each other so tha.t it is always easy to get at the back
keys on any leaf. Hasp and staple :oermit locking by a
strong padlock. which Is furnis hed with each cabinet. Each
No. 966-Key Ca b inet (O p en)
FOR
MEN
~~~ ~wn~~~m~~~r
g~ide~ 0
a~~~-
kek~mt~:!d 181ag~fsvi~~~
These cabinets are built of heavy stee~:-°~~d e~~h s~Wor:e~essu';;oo':f~bebr; ae:!~e1~rge bu tt hinges
•
Cabinets are flnlshed In Olive Green a.nd special finishes can be secured at slightly higher cost.
~~~et~i~~~ ~!¼~p1'?c~1t~.3!}:;.eh;i:e "or2~; ~ ":!J;s !ai!gslntermedlate section adds l ¾" to depth .
PR ICES SUBJECT T O CHAN GE W IT HOUT NOT I CE
W • W • WILCOX MFG • CO •
564-572 W. Randol ph Street
CHIC AGO, ILLINOI S
47
COIN
MACHINE
REVIEW
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