Modern Merchandising
WVMOA Reports
Activities
•
LOS ANGELES- As in times past, th e
matter of increased tax and license regula-
tion remains in the foreground. At the
November 28th meeting of the Western
Vending Machine Operators Association
of Southern California, it was reported
that a new license ordinance of $6 per
quarter-year on all coin operated machines,
in Ontario, Calif., becomes effective Janu-
ary 1. On the face of it, it is apparent to
all operators of merchandi se vendin g ma-
chines that this is an impossibl e li cense
to pay .
Ground work has been undertaken by
several members of the association to deter-
mine if relief from this terrific r egulation
can be obtained. If operators who are not
members of the association wish to obtain
information regarding this new difficulty,
they may do so by communicating with
M. I. Slater, the association secretary, at
1529 South Marengo, Alhambra.
As an example of what the association
is doing for all its members and all other
operators who should be helping to sup-
port it, officials report the case of Monterey
Park, a community adj acent to Los An geles
which had a license fe e of $5 per quarter-
year on all coin operated machines of any
classification. Due to the effort of th e
association, a new ordinance will b e in
effect there January 1, 1941, with greatly
reduced fees so that operators may again
do business in that community. Close
cooperation of the scale operators aided in
securing this new legislation, furth er infor-
mation concerning which may be had at
the next meeting, or through communica-
tion with the secretary.
Because the next meeting ni ght falls on
New Year's Eve, there will be no meetin g
until the last Tuesday in Janu ary, unl ess
some unforeseen difficulties ari se, necessi-
tatin g the ca llin g of a special meeting.
The words of J. C. Smuck, fo rmer secr e-
tary of the association, are bein g used in
urging increased coopera tion of non-affili -
ated vendin g machin e men: "It is diffi cult
to understand why such a large number of
operators remain apparently indifferent to
vital problems affec ting their busin ess. If
the small group wh o have been carryin g
th e load for a long time were to take th e
same a ttitude, loud cries would be ra ised
and much criticism a dvanced." There's foo d
♦
for th ought in that statement.
CMI Plans Aid for
Peanut Council
CHICAGO-Cooperation of a dozen or
more vendin g machin e manufacturers has
bee n pledged by Co in Machine Industri es,
Inc., in the promotion of National P eanut
Week. Pointing out th at a tremendous
quantity of peanuts and peanut candy bars
are vend ed daily through coin-opera ted
machin es, W. B. J ester, executi ve secre-
ta ry of the National P eanut Council, Suf-
fo lk, Va., addressed a r ecent meeting here
of machin e and candy bar manufacturers
and th eir r ep resentati ves , and urged th e
ea tin g of peanuts fo r th eir nutriti ve value,
ra ther th an permittin g so large a part of
the crop crushed into peanut oil.
Manufacture rs of vending machin es of
thi s type, whether CMI memb ers or not,
are to be urged by J as. A. Gilmore, sec-
retary-manager of th e association, to con-
tact Jester, and to place National P eanut
Week stickers on all th eir machin es from
now until J anuary 15, 1941. Other co-
operation was also offered, includin g space
at th e coming Show where th e Council
might meet and greet those attendin g and
distribute literature promotin g th e peanut
industry.
♦
Fred Mills Gets
Christmas Party
CHICAGO-Christmas "ah ead of time·•
is the keynote of a party to be given De-
cemb er 16 for Fred L. Mills, by some 50
Mills Novelty Co. employees who promised
individual presents for th eir chief in th e
form of ord ers. Affair was scheduled at a
busin ess meetin g, earl y in Novemb er, con-
du cted by James Ma ngan , merchandisin g
a nd advertising director, and attendance in-
cluded R alph, Herb , Hayden and Bert
Mills; Vince Shay, coin sal es manager; J ack
Walsh, Coca-Cola sales; Al Wilson, gen eral
machin e sales, and F. E. J ernb erg, com-
mercial refri geration.
Mills, in turn, promised the winning
sales manager a gift of a suit from Stra-
horn, exclusive Michi gan Boulevard tailor.
As of this writin g, Vin ce Shay heads th e
pack, and mentally, a t least, Shay is al-
ready wearin g the new suit to the January
show.
♦
HERE IT IS!
IDEAL
PENNY CIGARETTE VENDOR
HOLDS 180 CIGARETTES
A BIG MONEY-MAKER
40% PROFIT
45
COIN
MACHINE
REVIEW
Only Vendor of Its Kind Made
Approved by U. S. Internal Revenue Dept.
No New Model
Bugaboo with
MASTERS
No outdated equipment a few months
hence when you climb atop the MAS-
TER profit bandwagon. True, new im-
provements develop from time to time
and are immediately in corporated in the
MASTER without materially affecting
the general design. We do this to pro-
tect YOUR investment! With MASTERS
you are always operating the
MACHINE OF TODAYll !
A
Finished in White Baked Enamel with
Chromium plated trimmings and built
to last a life time. There are more good
profitable locations for this Vendor than
any other type of Vendor made . Be
first to establish a route of these
money-makers in your territory. Your
investment is small and the income is
large. Don't delay-Save time, Order
sample machine with 400 cigarettes at
Quantity price, Only $17.40 for both.
Send Check or a Money Order.
For further details and prices aslc
M. BRODIE CO.
2180 Pacific Ave.
BEAUTIFUL WALL TYPE
VENDOR ONLY 2½ INCHES
DEEP AT BASE
Long Beach, Calif.
VIKING SPECIAL TY CO.
530 Golden Gate Ave. San Francioco, Calif.
Or write direct lo
The NORRIS MFG. CO.
Master Novelty
553 Wager St., Columbus, 0.
PENNY PLAY
American Products Co., Inc.
709 N. Taylor Ave., St. Louis, Mo.
https://elibrary.arcade-museum.com