Coin Machine Review (& Pacific ...)

Issue: 1940 August

Snapped on a recent fishing trip in the wilds
of Montana. left to right: Mrs. lonegran ,
San Francisco; A. F. Mcfee , largest operator of
Mills Chrome Bells and other equipment in
Northern Idaho; Mrs. " Briz" and "Briz" Crab-
tree, Mills Northwest representative. " Briz"
is carrying his arm in a sling as the result of
playing sparring partner for Al Hostak, the
ex-middle weight champ.
Don't Be Sorry Later ! !
GET IN ... RIGHT NOW ... ON
THE BIGGEST MONEY~MAKER OF
THE YEAR-
ROLL IN THE BARREL
Operators Hail
New Bally Gun
100% Legal!
Operators are really cleaning up with this fascinat-
ing game. Without a doubt the greatest LEGAL
machine of all time! Drop in today and get
started on the fastest money-maker in months.
MAC SANDERS
2837 West Pico Blvd.
LOS ANGELES, CALIFORNIA
REpublic 5161
8
COIN
MACHINE
REVIEW
G. V. Moves To
New Offices
Mohr Praises Daval
American Eagle
LOS ANGELES-"l t's the world's small-
est Bell with free play token award and
gum vendor," declared Mac Mohr, co_ast
representative for the Daval Manufacturmg
Company, in commenting on the new Daval
American Eagle counter game.
"The American Eagle opens a great new
field for the trade," continued Mac. "Here
is a machine that meets present demand.
It has all the regular Bell payout comb-
inations and what's more, pays out on them.
It offers in payout a Free Play token award
which acts as a mystery award by the
very fact that its amount is not divulged
to the player in advance. The player knows
that he is getting a token, but, for just
how many free plays he has no idea. The
awards are for 10, 15, 25, 50 and 100 free
plays.
"Operators agree with us that the Free
Play Token Award is the best of all free
play action on Bell machines. They tell us
that with this type of award the player
actually gains winners whereas with any
other free play he doesn't have anything
left after he plays off his winnings."
American Eagle is of unique design. Not
only because it is small in size, but, because
of its unusual coloring. It is designed with
a white center fronj: that stands forth
dramatically. Sides are of royal blue and
the etched plate features gold, red and
blue, making up one o.f the most attractive
color combinations. Great attraction is also
gained from the sparkling, polished, red
plastic handle.

• •
"Darling girl, do you trust me?"
"Why certainly I do ! "
"Then lend me a ten spot."

NEW YORK-Miss A. M. Strong who
heads the G. V. Corporation, distributors
for DuGrenier's Adams Gum Vendors and
Adams Gum, announces th e removal of
th eir quarters to 33 West 46th Street,
this city.
According to Miss Strong, "We have
taken practically the entire floor at this ad-
dress. This will give us room for stocking
DuGrenier's Adams Gum Vendors so that
we can get them to the operato'ts so ,much
faster. It will also allow us to keep an in-
ventory of Adams Gums for those operators
that need gum in an emergency in small
lots prior to receiving their regular ship-
m~~
,
"We will also have roomier showrooms
where the operators can visi't with us and
see all the models of the DuGrenier Adams
Gum Vendor which is growing more and
more popular each day. In addition our of-
fices will be better able to accommodate the
larger business which we are enjoying at
this time from all over the country."

CHICAGO - Discussing the new Bally
Rapid-Fire ray-gun, Ray Moloney, president
of Bally Mfg. Company, stated that the
machine has created greater interest than
any other Bally product since the announce-
ment of the original Ballyhoo pin game.
"Never before in the history of Bally,"
Moloney stated, "have we received the vol-
ume of inquiries that we received from our
first Rapid-Fire announcement. Operators,
jobbers and distributors are pouring in
orders, sight unseen, based entirely on the
photographic reproduction - and without
any price information whatsoever.
"The reaction of the entire industry is
summed up in the statement of one opera-
tor who wrote: 'At last Bally has solved the
operators' problem. Rapid-Fi're is one-hun-
dred per cent skill, a game people play for
fun, strictly legal everywhere-yet the high-
speed play insures th e kind of earnings we
expect only from marble games.'
"Based on orders received at the Bally
Summer Show, we have already tripled our
original production schedule, thus insuring
quick delivery to t he many operators who
see fn Rapi,d-Fire th,~ absolute answer to
the operators prayer.

Sol Gottlieb Gets
Eastern Post
CHICAGO - Eastern di'stributors hailed
with enthusiasm the appointment of Sol
Go ttlieb to the post of fac tory terri torial
representative for the East, say officials of
D. Gottlieb and Company.
In his new capacity, Gottlieb is making
direct personal contact with all distributors
of the coin machine industry in the East,
establishing definite policies t hroughout the
terri tory and dealing with distributors. He
reports a hearty welcome extended to him
everywhere on his trip.
Sol was formerly in the jobbing and dis-
tributing business on the West Coast and
has a host of friends in the Western States.

INTERNATIONAL . FORWARDING COMPANY
-
FOREIGN AND DOMESTIC FREIGHT FORWARDERS -
Daily Consolidated Cars to
All points in California , Idaho , Nevada , Utah , Oregon and Washington
with
Specialized service on sh ipments of coin-operated games and phonographs.
SALT LAKE CITY
LOS ANGELES

PORTLAND
SEATTLE

SAN FRANCISCO
SPOKANE
https://elibrary.arcade-museum.com
Republicans Honor
Homer Capehart
FORT WAYNE, IND.-Homer E. Cape-
hart, President of Packard Manufacturing
Corporation, and owner of Capehart Farms,
Washington, Indiana, was greatly honored
by the Republican Party with the an-
nouncement that he has been chosen as
General Chairman of the Committee for
the Willkie Notification Ceremony at El-
wood, Indiana.
More than 300,000 people are expected
to attend the notification ceremonies. It is
believed that this is probably the greatest
honor ever tendered to any member of the
Phonograph Industry.
Homer E. Capehart has been long known
as a staunch Republican. His "Capehart
Cornfield Conference" attracted interna-
tfonal attention. His work in behalf of the
delegates of his state at the Philadelphia
Convention this year is also well known.
His activities as one of the outstanding
leaders in the Automatic Phonograph In-
dustry are known to all. His efforts in
behalf of the phonograph operators with his
new product, "Heads-Up-Selector" for the
16 and 24 record phonographs has won. the
warm praise of music leaders.
There is much jubilation among Auto-
matic Phonograph Machine leaders that
one of the members of th e trade has been
chosen as General Chairman for the Willkie
Notification Ceremonies. It is believed that
this great honor tendered to Homer E.
Capehart will reflect with good effect upon
the entire industry.

Bromberg Bookkeeper Held for
Embezzling $20,000 of Firm's Funds
LOS ANGELES - Margaret Cole, 30,
bookkeeper for the Irving Bromberg Com-
pany for the past two years, was arrested
here on July 15 charged with embezzlement
of more than $20,000 of the firm's finances.
Arrest was made at th e offices of th e Com-
pany by Detective Lieutenant Jerry Moore
at which time the suspect admitted the
theft.
Officials of the Bromberg organization
first became suspicious the first week in
July. An audit of the books was ordered
with the result showing that $20,645.40 was
taken from the company through manipula-
tion of Bromberg's personal bank account
and two other accounts maintained for the
operating and sales divisions of the com-
pany. Questioned by detectives the suspect
refused to disclose to what use she had put
the money.
At a hearing held in the Municipal Court
July 23 Miss Cole was ordered held for trial
on 31 counts. Further investigations by the
police disclosed that she previously served
time in the Women's Federal Prison in
Alderson, W. Va., for th eft of $8,000.00
from a Federal Reserve Bank in that State.
Miss Cole had been prominent in coin
machine jobbing circles in Los Angeles for
the past seven years. Prior to her connection
with the Bromberg organization she was
accountant for the Sol Gottlieb Company. ♦
Future Bright,
Says Moloney
CHICAGO-Discussing the outlook for
the remainder of the summer and fall, Ray
Moloney, president of Bally Mfg. Company
stated that he expected to see unusual ac-
tivity in the coin-machine industry.
"As to any 'war-scare' affecting the coin
machine business," Moloney stated, "I'd
like to call everyone's attention to the cour-
age and construc tive work of a distributor
whose country is actually at war. I refer to
Bill Fielding, Bally Canadian distributor.
He visited the Bally factory recently and
placed the largest order in the history of
his organization. He also outlined a very
ambitious expansion program, designed to
increase coin-machine operations and sales
in Canada.
" 'Business as usual,' Fielding told us,
'is the motto of Canadian coin-men, who
point out that their industry is performing
essential war work in providing relaxation
from strain.' Similarly, we at Bally expect
a definite increase in coin machine play in
the Uni ted States, as the defense program
results in an increased need for simple, con-
venient forms of relaxation and also in-
creased volume of money in circulation." ♦
for
PICTURES
It's MOTT
For portraits and commercial shots
you cannot get better work at a
fair live-and-let-live price. We are
official photographers for the indus-
try. Our work appears in every is-
sue of this publication. Call us and
be assured of a perfect result. Ask
for
Bernard Merge at
MOTT
STUDIOS
2115 Pico Boulevard
EX-2458
Los Angeles, California
Bally Rapid-Fire machine gun in Ch icago location. The target is a miniature
submarine which 'sails' back and forth, diving 'under wafer' at mystery intervals.
The gun is said to shoot at a rafe of 100 shots in 15 seconds.
9
COIN
MACHINE
REVIEW
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BRAlfCR OFFICE• MAC MORRO 2916 W. PICO BiVJ) •J.OS ANGELES, CAL.
ADVANCE AUTOMATIC SALES COMPANY
1021 GOLDEN GATE AVENUE

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e
SAN FRANCISCO, CALIF.
- - BRANCHES - -
WESTERN DISTRIBUTORS, INC., 1226 S. W . 16th St., Portland, Ore.
WESTERN DISTRIBUTORS, INC. , 3126 Elliott Ave., Seattle, Wash .
MAC SANDERS, 2837 W . Pico Blvd., Los Angeles, Calif.
https://elibrary.arcade-museum.com

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