Coin Machine Review (& Pacific ...)

Issue: 1940 August

COAST SHOW DATES SET
Social Events to
Punctuate Expo.
LOS ANGELES-Socia l events of the first
magn itude will punctuate the 1940 Weste rn
States Coin Machine Convention to be held
at the Biltmore Hotel in Los Angeles Novem-
ber 18, 19 and 20th.
Highlighting the events will be the Colos-
sal Ball and Banquet to be staged on Wed-
nesday, November 20th, at 7 p.m. As in
years past a full course dinner fit for a king
and queen will precede a gala floor show
and an evening of dancing . Top-flight acts
f rom rad io, stage and screen will comprise
the floor show of more than an hour and in
addition several su rprise artists are being
selected fo r special appearances during the
course of the evening.
Also tentatively planned is a mammoth
Celebrities Luncheon on Tuesday, November
19th, at which time the big wigs of the Coin
Machine Industry will vie for radio time with
notables in all branches of the entertainment
world.
During the three days of the Convention
meeti ng rooms will be available for organ-
izations and associations desi ri ng to hold
private or joint meetings. The Show Commit-
tee will contact all groups prior to the open-
ing of the Convention and arrange to take
care of any meetings they desire to schedule.
The All-Year Club of Southern Ca lifornia
. talks about Western hospitality and most
certa in ly those attending the November Con-
vention will get a grand taste of the way
Western folks do things.

Collins-Washburn Form
Manufacturing Set-up
LOS ANGELES - Eddie Collins and
Charles Washburn, two names well known
in Coin Machine Circles in the West,
have joined in partnership to manufacture
two new devices for operators. Name of
the partnership will be Collins and Wash-
burn and the pair have already t aken a
lease on a large factory building and have
a sizeable crew at work on their first two
products. Collins will be in charge of the
manufacturing and Washburn will head
up sales and distribution.
First product to be announced is the
new Penni-Tone, a complete wall and bar
box containing a small speaker which
plays the music for the individual patron.
A series of these boxes may be hooked up
to any old out-dated phonograph which is
installed in the back room of th e estab-
lishment. Because of the individuality of
the delivery it is not uncommon for sev-
eral pennies to be inserted for the play-
ing of a single selection.
Second product is a 14-foot regulation
bowling machine with automatic pin set-
ting device. First showi ng of this machine
is now being made in the showrooms of
the Washburn Company at 1511 West
Pico in Los Angeles.

November 18,. 19,. 20 Selected
for 1940 Coin ·convention

Biltmore Hotel to House Exhibits
of More Than 50 Manufacturers
LOS ANGELES-November 18, 19 and 20th have been selected as the
dates for the 1940 Western States Coin Machine Convention to be held this
winter at the Biltmore Hotel in downtown Los Angeles.
The th11ee days will be given over to a magnificent display of the new offer-
ings of the Coin Machine Industry in the luxurious Galeria Room of the Bilt-
more. More than fifty manufacturers are expected to participate in this, the
first deluxe presentation on the West Coast in the past four years.
Never in the history of this great industry has there been as much manufac-
turing activity in the West as at the present time. In Los Angeles County
alone there are nearly half a hundred manufacturers, large and small, turning
out various types of coin-operated amusement, vending and service machines
for specialized operations. A good share of these manufacturers will display
7
COIN
MACHINE
REVIEW
their products at a Show for the first time when the Western Coin Machine
Convention is held in November.
The Galeria Room of the Biltmore is reputed to be the finest intimate Exhibi-
tion Hall in the entire country. The walls are beautifully done in matched
woods, columns are gilt decorated and floors are beautifully carpeted. All
new booth frames will be installed for the exhibitors and the Show bids fair
--
to being one of the most beau.tifu,I eve11 staged at the Biltmore.
,
A terrific advertising and promotion~! campaign is now being prepared to
make every operator in the United States Western Show conscious. There is
every reason to believe that a sizeable num~er of Eastern and Middle Western
Coinmen will be on hand during the three days to view the dozens of machines
which ar,e being manufactured exclusive'ly in the West at the present time.
Formal announcements, contracts, floor plans and booth photos will be
mailed to manufacturers throughout the country before the end of August.
Several civic organizations have been lined up in Los Angeles to aid in the
promotion of the November Show and a list of these organizations and the
help they are giving towards _making t~e event a tremendous success will be
given in the October issue of this publication.
The 1940 Show is being completely underw~itten by The COIN MACHINE
REVIEW.
~,
So it's full steam ahead for a big 1940 Winter Show and Convention in Los
Angeles. Western Coinmen are laying elaborate plans to entertain at least
1107 NO . HIGHLAND AVE.
LOS ANGE LES, CALIF.
2,000 visiting operators during the three day Exposition.

https://elibrary.arcade-museum.com
Snapped on a recent fishing trip in the wilds
of Montana. left to right: Mrs. lonegran ,
San Francisco; A. F. Mcfee , largest operator of
Mills Chrome Bells and other equipment in
Northern Idaho; Mrs. " Briz" and "Briz" Crab-
tree, Mills Northwest representative. " Briz"
is carrying his arm in a sling as the result of
playing sparring partner for Al Hostak, the
ex-middle weight champ.
Don't Be Sorry Later ! !
GET IN ... RIGHT NOW ... ON
THE BIGGEST MONEY~MAKER OF
THE YEAR-
ROLL IN THE BARREL
Operators Hail
New Bally Gun
100% Legal!
Operators are really cleaning up with this fascinat-
ing game. Without a doubt the greatest LEGAL
machine of all time! Drop in today and get
started on the fastest money-maker in months.
MAC SANDERS
2837 West Pico Blvd.
LOS ANGELES, CALIFORNIA
REpublic 5161
8
COIN
MACHINE
REVIEW
G. V. Moves To
New Offices
Mohr Praises Daval
American Eagle
LOS ANGELES-"l t's the world's small-
est Bell with free play token award and
gum vendor," declared Mac Mohr, co_ast
representative for the Daval Manufacturmg
Company, in commenting on the new Daval
American Eagle counter game.
"The American Eagle opens a great new
field for the trade," continued Mac. "Here
is a machine that meets present demand.
It has all the regular Bell payout comb-
inations and what's more, pays out on them.
It offers in payout a Free Play token award
which acts as a mystery award by the
very fact that its amount is not divulged
to the player in advance. The player knows
that he is getting a token, but, for just
how many free plays he has no idea. The
awards are for 10, 15, 25, 50 and 100 free
plays.
"Operators agree with us that the Free
Play Token Award is the best of all free
play action on Bell machines. They tell us
that with this type of award the player
actually gains winners whereas with any
other free play he doesn't have anything
left after he plays off his winnings."
American Eagle is of unique design. Not
only because it is small in size, but, because
of its unusual coloring. It is designed with
a white center fronj: that stands forth
dramatically. Sides are of royal blue and
the etched plate features gold, red and
blue, making up one o.f the most attractive
color combinations. Great attraction is also
gained from the sparkling, polished, red
plastic handle.

• •
"Darling girl, do you trust me?"
"Why certainly I do ! "
"Then lend me a ten spot."

NEW YORK-Miss A. M. Strong who
heads the G. V. Corporation, distributors
for DuGrenier's Adams Gum Vendors and
Adams Gum, announces th e removal of
th eir quarters to 33 West 46th Street,
this city.
According to Miss Strong, "We have
taken practically the entire floor at this ad-
dress. This will give us room for stocking
DuGrenier's Adams Gum Vendors so that
we can get them to the operato'ts so ,much
faster. It will also allow us to keep an in-
ventory of Adams Gums for those operators
that need gum in an emergency in small
lots prior to receiving their regular ship-
m~~
,
"We will also have roomier showrooms
where the operators can visi't with us and
see all the models of the DuGrenier Adams
Gum Vendor which is growing more and
more popular each day. In addition our of-
fices will be better able to accommodate the
larger business which we are enjoying at
this time from all over the country."

CHICAGO - Discussing the new Bally
Rapid-Fire ray-gun, Ray Moloney, president
of Bally Mfg. Company, stated that the
machine has created greater interest than
any other Bally product since the announce-
ment of the original Ballyhoo pin game.
"Never before in the history of Bally,"
Moloney stated, "have we received the vol-
ume of inquiries that we received from our
first Rapid-Fire announcement. Operators,
jobbers and distributors are pouring in
orders, sight unseen, based entirely on the
photographic reproduction - and without
any price information whatsoever.
"The reaction of the entire industry is
summed up in the statement of one opera-
tor who wrote: 'At last Bally has solved the
operators' problem. Rapid-Fi're is one-hun-
dred per cent skill, a game people play for
fun, strictly legal everywhere-yet the high-
speed play insures th e kind of earnings we
expect only from marble games.'
"Based on orders received at the Bally
Summer Show, we have already tripled our
original production schedule, thus insuring
quick delivery to t he many operators who
see fn Rapi,d-Fire th,~ absolute answer to
the operators prayer.

Sol Gottlieb Gets
Eastern Post
CHICAGO - Eastern di'stributors hailed
with enthusiasm the appointment of Sol
Go ttlieb to the post of fac tory terri torial
representative for the East, say officials of
D. Gottlieb and Company.
In his new capacity, Gottlieb is making
direct personal contact with all distributors
of the coin machine industry in the East,
establishing definite policies t hroughout the
terri tory and dealing with distributors. He
reports a hearty welcome extended to him
everywhere on his trip.
Sol was formerly in the jobbing and dis-
tributing business on the West Coast and
has a host of friends in the Western States.

INTERNATIONAL . FORWARDING COMPANY
-
FOREIGN AND DOMESTIC FREIGHT FORWARDERS -
Daily Consolidated Cars to
All points in California , Idaho , Nevada , Utah , Oregon and Washington
with
Specialized service on sh ipments of coin-operated games and phonographs.
SALT LAKE CITY
LOS ANGELES

PORTLAND
SEATTLE

SAN FRANCISCO
SPOKANE
https://elibrary.arcade-museum.com

Download Page 7: PDF File | Image

Download Page 8 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.