Coin Machine Review (& Pacific ...)

PACll'IC
Northwest
MR. "X" BIDS ADIEU . . . MILLS LINE
TO HEBERLING . . . HEROUX LICKS
ARCADE GAME SHORTAGE . . . STEPT
LOSES TONSILS.
STOP CHEATERS!
New Guaranteed "SHIM" PROTECTOR
Prevents Use of
Shims and . Wires
Through Coin Chute
By LOUIS KARNOFSKY - - -
SEATTLE (RC) - We're lucky to be
back on this page. After reading Barbara
( Guest Columnist) Nafs ted's scintillating
column last month, we had a deep and dark
suspicion that the editors would ask her to
be their guest twelve issues in the year.
But here we are, again straddling a type-
writer for the good old REVIEW. While your
correspondent was lolling around the
beaches acting as a sponge for 01' Sol,
newsy events were blossoming along Elliott
Avenue and we had to step fast and lively
to catch up with Pop Progress. Haul out
the headlines, Mr. Typesetter, while we
relay the latest:
MR. "X" FORMALLY RESIGNS FROM
THE COIN MACHINE ORGANIZATION
WHICH HE HEADED AND ACCORDING
TO WELL-FOUNDED REPORT, AC-
CEPTED A LUCRATIVE STATE JOB.
The famed song, " God Bless America" will
probably undergo a change in the State of
Washington very shortly. The new title will
probably be "God Save the State."
HEBERLING BROTHERS ARE AP-
POINTED DISTRIBUTORS FOR MILLS
PHONOGRAPHS, WITH CARPENTERS,
PL UMBERS, PLASTERERS, AND
PAINTERS SLASHING AWAY AT TOP
SPEED TO MAKE ROOM FOR NEW
STOCK. Local hardware firms were called
upon to furnish
large quantities of
reinforcing steel lad-
ders, tonnage-tested
planks and weight-
resisting scaffolds as
Chief Construction-
ist Rudy Peterson
and his 250 pounds
of beef severely
strained existing ac-
commodations.
JOB IN SEARCH
FOR MAN. Dapper
George Schnabel,
Louis Karnofsky
mustachioed head of
Coin Machine Parts
& Service was searching under pin balls,
eight balls and even screwballs in an effort
to land a topflight mechanic to meet a
terrific upsurge in his business that is keep-
ing him on his feet until midnight dai ly.
So desperate was the situation, that Dapper
George offered Jack Howlett, the North-
west's No. 1 mechanic, a partnership in his
firm. But Jack isn't rated No. 1 because of
the way he parts his hair. He's in such de-
mand that he could probably use another
mechanic, too.
RON PEPPLE'S 1940 DODGE IS
SMASHED INTO AND FIFTY DOLLARS
IN PHOTOGRAPHIC EQUIPMENT
STOLEN. A camera in the hand is worth
two in the car, eh Ron?
KEN SHYVERS SETS RECORD FOR
THE FASTEST VACATION IN THE
NORTHWEST'S HISTORY. Ken's trip ran
like th is: Left by air for Los Angeles on
Friday morning. Arrived in afternoon and
went into a huddle with manufacturers and
Pacific Coast representatives. Kept huddling
until Bud ( One Above) Parr tore him away
INSTANT SHIPMENT
5 Minutes to
attach.
One Solid Piece.
Proved on
1,000 Locations.
IM¥OSS.IBL~ _,TO
CRACK OR BREAK.
CA~T OUT OF
SOLID BRASS.
Sample .............................. $1.25
Lots of 10.......................... .95
Lots of 25..........................
100 or more......................
.80
.75
Full amount with order 10 or less. One-third on larger orders.
UNITED AMUSEMENT CO.
3410-12 Main St.
for a fishing trip to Catalina. Barracuda
were snagged up in zipped-up fashion, two
sackfuls being landed. Then dinner, enter-
tainment, more conferences, a return flight
to Seattle. And Ken reported for work
bright and early on Monday morning.
IRVING STEPT HAS TONSILS EJECT-
ED. For two days after, "Staccato" Stept,
the quick-word artist, became "Silent"
Stept. Ain't surgery wonderful?
LES TOBEY, DECCA ACE, IS NAMED
RESIDENT MANAGER OF PORTLAND
AND VICINITY. A well-earned promotion,
too. With Tobey in Portland and Andy
Huffine hitting the high spots around Seat-
tle, Decca's interests are in capable hands.
The arcade man who stands at the side
of his decrepit, dilapidated, antiquated
·equipment and cries in anguish at the way
the public is deserting him is getting no
sympathy from Earl Heroux. When Heroux
found that the dead-end games of the past
were not pulling in the pennies, he jerked
the mechanisms out of them and built new
modern cabinets with different principals of
play and appeal. For example: When he
realized that play on the foot oscillator was
slow because of people's embarrassment at
taking off their shoes, he changed the ma-
chine into a hand oscillator and slapped on
a bright new finish. Pretty clever, eh
Emma? When he discovered the manufac-
turers were not turning out some of the
equipment he deemed necessary to maintain
arcade play at a minimum, he hired a live-
wire inventor, technician, and radioman to
build attention-inviting games. Example:
After three and one-half years of planning
and experimenting, Bob Seymour has ap-
plied the finish ing touches to a piece of
equ ipment that should gang up traffic and
spill 'em in the aisles. It's an accordion-
playing gorilla, 36" high, that must be seen
Kansas City, Mo.
51
CO I N
MACHINE
REVIEW
to be really appreciated: Besides requmng
the manufacture of hundreds of intricate
parts, it took the patience of a Job, the in-
ventive genius of an Edison and the imag-
ination of Edgar Allan Poe to build and
perfect. The old adage about not being able
to keep a good man down still holds good.
But i'n the arcade business, it's pretty hard
to find a good man.
To name all of last month's changes
would crowd out too many other features
in th is magazine, but here are some recent
quick switches: Darwin Fowler, formerly of
Evergreen, is with Western Distributors ;
Randy Norm, last month with Cy Morgan
- this month with Van Booth; Gale Thomp-
son, last week with Tig Leamer- this week
operating on his own; Morrie Dickinson,
yesterday operating independently- today
on the roll of Tig Leamer. And so it goes-
the operators operate; the mechanics move.
COININGS ON THE CUFF- A sign over
a pinball game in a local cigar store :
" Silence! Genius at Work" . . . Title of
Tommy Dorsey's best disc seller which is
adding up to a lot of back-orders for the
Victor people: "I'll Never Smile Again."
And neither will Victor if stock replenish-
ments don't arrive soon .. . While on the
subject of the Whirling Waxes, very few
records of the past three or four years have
proved so consistent in popular appeal as
the Hoosier Hot Shots. This corner's vote
as their No. 1 disc is "Alexander's Rag
Time Band" and "Margie" which was first
released in the spring of 1937 ... Out of
town phono ops spotted at the record ren-
devouz spots: Charley Stoner, Wenatchee;
Cecil Walrath, Tacoma; J. H. Campbell ,
Grand Coulee; and E. G. Lewis, Portland.
With circuses, arcades, beach amusement
counters, baseball games and other such
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