Coin Machine Review (& Pacific ...)

Issue: 1940 August

50
COIN
MACHINE
IIEVIEW
Corporation with Fred Pollnow, has gone
into a new partnership with Walter Gum-
mersheim er in th e newly formed Public
Sound Service, which will specialize in am-
plified music for dances a nd outdoor affairs.
Beckman will continue his phonograph op-
eration under his own name, with routes
through every part of th e city, as an inde-
pendent. Fred Pollnow, with over 600
phonographs, remains as still the largest
operator in th e midwest.
Another chan ge was dissolving of th e
partnership of Wiley Richards and Bill
Lorhman, co unty operators with routes sur-
rounding St. Louis southern residential dis-
tri cts. Richards has gone to Alton, Illinois,
where he will open a new phonograph com-
pany, and Lorhman remains in University
Ci ty, Missouri.
Operators are still grinning through
August over the novelty weekend trip which
Martin Balensiefer, Wurlitzer operator, and
eight friends, all members of the Optimists
Club, lived up to their name by renting a
trailer and going on a weekend tour in th e
southern part of the state in it. While the
trail er bumped precariously along uncertain
roads, Balensiefer and his friends played
con tract bridge and cooled off with beer.
Over the whole trip, the group was scarcely
out of the trail er, a nd managed to make
the trip successfully by usin g a heavy truck
for motive power.
According to Pete Brandt, Wurlitzer dis-
tributor and operator for downtown St.
Louis, there has been no ti'me in hi s re-
membrance when operatc!rs were so busy as
during this summer. Proof of the fact may be
had by noting that although th e summer is
on the wane, almost no ops have taken time
out for a vacation of any sort. Bill Marks,
blond "kid" operator, has been proposing a
trip to Minnesota for weeks, but cannot
make it until business slacks off. Bob Coe,
who run s a strin g of Mills machines in the
northern part of the city, snatched a week
away for fishing in th e Ozarks, and directed
hi s business by lon g-distance telephone
daily while th ere.
Ed Eller, Wurlitzer operator, is blissfully
feelin g th e elevation of fatherhood these
days. Mrs. Eller presented him with a nine
pound baby boy early in July.
St. Louis music men welcomed Larry
Cooper, Wurlitzer district manager in Illin-
ois, Michigan and Missouri, to St. Louis
late in the month on his first official trip to
the city since he replaced Wilbur ·Bye, who
shifted to the West Coast last month.
Cooper call ed on all phonograph operators,
and congratulated them on the excellen t
record of the year. He will continu e to
headquarter in Chicago.
Visiting St. Louis to buy 11 new Rock-
Olas, operator Phil Hanna of East St.
Louis, Illinois, announced that he has
bought the routes and all lo cation s of Lo-
renz Williams, rural Illinois operator, who
died last month following an attack of
pleurisy.
Another visitor to the Associated Phono-
graph Opera to rs headquarters was Ralph
Denton of Cuba, Missouri, who has so far
this year recorded one of the largest expnn-
sions of any operator i'n the_state-increas
ing his strin g from 30 machines to 13(/ in
one year. Business in Cuba and surrounding
towns has grown suffi ciently to allow this,
Den ton informs, and there has been a
commensurate demand for more and newer
pin tables.
Newest firm to enter the phonograph field
is the Royal Novelty Company at 1528 Mar-
ket, headed by Sam Singer, makin g his first
venture into th e business. With a modern ,
attractive office done in black and s ilver,
Mr. Singer has added an eye-pleasi ng note
to "Coin Machine Row" along Market
Street. Sam immediately subscribed to the
REVIEW; proof that he's on his to es.
Betty Balensiefer, daughter of Mr. a nd
Mrs. Martin Balensiefer, is spend in g two
months at Rollinsville, Colorado, in summer
camp.
The pinball field is equally active, with
th e accent on new tables one of the out-
standin g notes. Most of th e boys were on
hand at th e Turner picnic, with the excep-
tion of Jimmy Carmody, still ill in th e
hospi tal, where he must remain for another
six weeks, accordi'n g to Mrs. Carmody.
Jack Rose, route manager for Ideal Nov-
elty Company, has returned to St. Louis
after several weeks in Little Rock, Arkan -
sas, where he got off to a belated vacation.
Carl Trippe, Ideal's energetic president, will
head for California during August, driving
his new Buick.
Bill Wieniske, pintable and vending ma -
chin e operator, is in Minnesota for two
weeks. He sen t back a disgusted letter to
friends reporting th at th e heat if anythi ng
was worse in th e resort land than St. Louis.
A real disappointment has cast gloom
over the members of Abe J effer's Cigarette
Merchandisers group. The supreme co urt
at Jefferson Ci ty, aft er a 35,000 name peti-
tion for repeal of th e two-cent tax on cigar-
ettes had been presented to them by tobacco
associations and grocers groups in St. Louis,
upheld th e constitution ality of the tax fin-
ally. Thus, the two cent tax will con tinu e
to keep operators up late at night. With the
new federal tax, cigarettes are now 17c in
all machines, and con tain three pennies
under the cellophane wrapper which th e
purchaser receives after depositing 20c. ♦
https://elibrary.arcade-museum.com
PACll'IC
Northwest
MR. "X" BIDS ADIEU . . . MILLS LINE
TO HEBERLING . . . HEROUX LICKS
ARCADE GAME SHORTAGE . . . STEPT
LOSES TONSILS.
STOP CHEATERS!
New Guaranteed "SHIM" PROTECTOR
Prevents Use of
Shims and . Wires
Through Coin Chute
By LOUIS KARNOFSKY - - -
SEATTLE (RC) - We're lucky to be
back on this page. After reading Barbara
( Guest Columnist) Nafs ted's scintillating
column last month, we had a deep and dark
suspicion that the editors would ask her to
be their guest twelve issues in the year.
But here we are, again straddling a type-
writer for the good old REVIEW. While your
correspondent was lolling around the
beaches acting as a sponge for 01' Sol,
newsy events were blossoming along Elliott
Avenue and we had to step fast and lively
to catch up with Pop Progress. Haul out
the headlines, Mr. Typesetter, while we
relay the latest:
MR. "X" FORMALLY RESIGNS FROM
THE COIN MACHINE ORGANIZATION
WHICH HE HEADED AND ACCORDING
TO WELL-FOUNDED REPORT, AC-
CEPTED A LUCRATIVE STATE JOB.
The famed song, " God Bless America" will
probably undergo a change in the State of
Washington very shortly. The new title will
probably be "God Save the State."
HEBERLING BROTHERS ARE AP-
POINTED DISTRIBUTORS FOR MILLS
PHONOGRAPHS, WITH CARPENTERS,
PL UMBERS, PLASTERERS, AND
PAINTERS SLASHING AWAY AT TOP
SPEED TO MAKE ROOM FOR NEW
STOCK. Local hardware firms were called
upon to furnish
large quantities of
reinforcing steel lad-
ders, tonnage-tested
planks and weight-
resisting scaffolds as
Chief Construction-
ist Rudy Peterson
and his 250 pounds
of beef severely
strained existing ac-
commodations.
JOB IN SEARCH
FOR MAN. Dapper
George Schnabel,
Louis Karnofsky
mustachioed head of
Coin Machine Parts
& Service was searching under pin balls,
eight balls and even screwballs in an effort
to land a topflight mechanic to meet a
terrific upsurge in his business that is keep-
ing him on his feet until midnight dai ly.
So desperate was the situation, that Dapper
George offered Jack Howlett, the North-
west's No. 1 mechanic, a partnership in his
firm. But Jack isn't rated No. 1 because of
the way he parts his hair. He's in such de-
mand that he could probably use another
mechanic, too.
RON PEPPLE'S 1940 DODGE IS
SMASHED INTO AND FIFTY DOLLARS
IN PHOTOGRAPHIC EQUIPMENT
STOLEN. A camera in the hand is worth
two in the car, eh Ron?
KEN SHYVERS SETS RECORD FOR
THE FASTEST VACATION IN THE
NORTHWEST'S HISTORY. Ken's trip ran
like th is: Left by air for Los Angeles on
Friday morning. Arrived in afternoon and
went into a huddle with manufacturers and
Pacific Coast representatives. Kept huddling
until Bud ( One Above) Parr tore him away
INSTANT SHIPMENT
5 Minutes to
attach.
One Solid Piece.
Proved on
1,000 Locations.
IM¥OSS.IBL~ _,TO
CRACK OR BREAK.
CA~T OUT OF
SOLID BRASS.
Sample .............................. $1.25
Lots of 10.......................... .95
Lots of 25..........................
100 or more......................
.80
.75
Full amount with order 10 or less. One-third on larger orders.
UNITED AMUSEMENT CO.
3410-12 Main St.
for a fishing trip to Catalina. Barracuda
were snagged up in zipped-up fashion, two
sackfuls being landed. Then dinner, enter-
tainment, more conferences, a return flight
to Seattle. And Ken reported for work
bright and early on Monday morning.
IRVING STEPT HAS TONSILS EJECT-
ED. For two days after, "Staccato" Stept,
the quick-word artist, became "Silent"
Stept. Ain't surgery wonderful?
LES TOBEY, DECCA ACE, IS NAMED
RESIDENT MANAGER OF PORTLAND
AND VICINITY. A well-earned promotion,
too. With Tobey in Portland and Andy
Huffine hitting the high spots around Seat-
tle, Decca's interests are in capable hands.
The arcade man who stands at the side
of his decrepit, dilapidated, antiquated
·equipment and cries in anguish at the way
the public is deserting him is getting no
sympathy from Earl Heroux. When Heroux
found that the dead-end games of the past
were not pulling in the pennies, he jerked
the mechanisms out of them and built new
modern cabinets with different principals of
play and appeal. For example: When he
realized that play on the foot oscillator was
slow because of people's embarrassment at
taking off their shoes, he changed the ma-
chine into a hand oscillator and slapped on
a bright new finish. Pretty clever, eh
Emma? When he discovered the manufac-
turers were not turning out some of the
equipment he deemed necessary to maintain
arcade play at a minimum, he hired a live-
wire inventor, technician, and radioman to
build attention-inviting games. Example:
After three and one-half years of planning
and experimenting, Bob Seymour has ap-
plied the finish ing touches to a piece of
equ ipment that should gang up traffic and
spill 'em in the aisles. It's an accordion-
playing gorilla, 36" high, that must be seen
Kansas City, Mo.
51
CO I N
MACHINE
REVIEW
to be really appreciated: Besides requmng
the manufacture of hundreds of intricate
parts, it took the patience of a Job, the in-
ventive genius of an Edison and the imag-
ination of Edgar Allan Poe to build and
perfect. The old adage about not being able
to keep a good man down still holds good.
But i'n the arcade business, it's pretty hard
to find a good man.
To name all of last month's changes
would crowd out too many other features
in th is magazine, but here are some recent
quick switches: Darwin Fowler, formerly of
Evergreen, is with Western Distributors ;
Randy Norm, last month with Cy Morgan
- this month with Van Booth; Gale Thomp-
son, last week with Tig Leamer- this week
operating on his own; Morrie Dickinson,
yesterday operating independently- today
on the roll of Tig Leamer. And so it goes-
the operators operate; the mechanics move.
COININGS ON THE CUFF- A sign over
a pinball game in a local cigar store :
" Silence! Genius at Work" . . . Title of
Tommy Dorsey's best disc seller which is
adding up to a lot of back-orders for the
Victor people: "I'll Never Smile Again."
And neither will Victor if stock replenish-
ments don't arrive soon .. . While on the
subject of the Whirling Waxes, very few
records of the past three or four years have
proved so consistent in popular appeal as
the Hoosier Hot Shots. This corner's vote
as their No. 1 disc is "Alexander's Rag
Time Band" and "Margie" which was first
released in the spring of 1937 ... Out of
town phono ops spotted at the record ren-
devouz spots: Charley Stoner, Wenatchee;
Cecil Walrath, Tacoma; J. H. Campbell ,
Grand Coulee; and E. G. Lewis, Portland.
With circuses, arcades, beach amusement
counters, baseball games and other such
- - TURN PAGE -
-
https://elibrary.arcade-museum.com

Download Page 50: PDF File | Image

Download Page 51 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.