Coin Machine Review (& Pacific ...)

Issue: 1940 August


Modern Merchondis 1ng
Golden Opportunity· Finds Many
Operators Unprepared
gamblin g machine look legal and run only
by H.F. BURT
part of the time.
Th e unvarnished facts, as proven by the
Every subterfuge has been tried- tickets,
new records in glass, afr traffi c, motor sales,
tokens, r emote pay-offs, semi-skill and what
aero output, air-conditioning, and new
not. In th e final analysis wi th th e law th ey
building throughout th e country are th ese :
We are entering a period of business activ- are all failures. W e have no opposition to
ity and prosperity- the lik e of whi ch has • gamblin g machines as such. If allowed, they
return handsome profits, and by all means
not been seen since '29.
operate them. We do feel the smaller opera-
Increased payrolls, more and expanded
tors should be warned against jeopardizing
fa ctories, better reta il busin ess will provide
his investment ~nd legitimate legal machine
more locations and add ed revenu e from
route by 'any fifty-fifty methods.
present lo cations for th e merchandi sing
A clean wholesome vending route i's a
vendin g machine operators.
We'll have more taxes it's true, but with- credit to any community and something to

be proud of.
out question th ere will b e larger profits to
take care of th em. Those operators who
make a sin cere effort to meet the demand
Duggan Buys Seattle's
as needed are the ones wh o will surely reap
Evergreen Novelty Co.
the pro fits.
In 1937 th e writer stated in these columns
SEATTLE- The Evergreen Novelty Cor-
that unless the industry itself clean ed up
poration , located at 114 Elliott Avenue
the unscrupulous hi gh-pressure salesmen
West, was recently sold together with all its
promotin g a mixture of vendin g machin es
physical assets to W. F. Duggan, form erly
a nd stock sellin g schemes, the government
of Florida. Duggan , with years of experi -
would do it for th em. This as every op era-
ence behind him in all b ranches of the coin
tor knows, has happened. Today the legiti- machine busin ess, took over th e business on
mate operator does not have th e competition
July 29 th. Name has been chan ged to Puget
of thi s sort that exi sted in 1936, '37, and
Sound Novelty Company a nd all new em-
'38, and th e industry as a whole is on a
ployees taken on.
much sounder basis.
At the present time the salesrooms and
One fa ctor th at we urge every operator
offices are bein g r emodeled and r edecorated
to bear in mind is, kee p your vendors legal
and Duggan plans to have a $25,000.00
- do not mix peanuts or ball gum with
stock of machin es of all types within the
ga mblin g. A straightforwa rd legitimate
very near future. A modern re pair shop will
business twelve month s in th e year will pan
be operated in conn ection with h is sales
more gold th an tryin g to make a bord er-lin e
work.

Stoner Introduces
Theatre Univendor
AURORA- The Stoner Corporation of
Aurora, Illinois announces a new model
Univendor designed specifically for Theatre
operation. The machine is smartly styled
and richly fini shed to harmonize with the
most modern theatre decorations, a nd is
proving excepti'onally popular with theatre
owners. It has the popular and exclusive
Univendor assorted merchandise features,
the vending of assorted merchandi se retail-
ing for Sc, 10c and 15c. This feature has
proved exceptionally popular with candy
machine operators because the greater se-
lectivity encourages the sale of more than
one item to each customer. While com-
pactly designed the machine offers wide
selectivity (16 selections ) and exceptionally
large capacity (320 bars ) . Other feat ures
are the sound-proof operation, the fool-
proof mechanism, the fluorescent li ghting
( no heat) , the slug rej ector co.in chute and
the ease of servicing.

6 RIOTS
Six new arrivals that will put your
friends on their well known ear. Clever,
clean, and positively riotous . You can
have a mess of fun with these gags.
*
*
2. FOR THE FASTIDIOUS GENTLEMAN .
Cover is cut out in center to show part
of a necktie but ther e isn't a necktie
inside . Guar anteed wa shable . 3 for 50c
or 19c each .
3 . SURE CURE FOR HANGOVER FEEL·
ING. Attractive box, When opened it
is found to contain a brassier e. 3 fo r
50c or 19c each .
MASTERS
4. NEW SHAVING KIT. "What Ever y
Man Wants ." No brush, no lather, no
electricity, instead . . . I Neatly boxed
and a peck of fun . 3 for 65c or 25c
each .
*
*
No outd at ed e qu ipm ent a few months
hence when you cli mb ato p t he MAS-
TER p rofit ban dwa go n. True, new im-
prove me nts d eve lop from t ime to ti me
a nd a re imm e d ia tely in co rpo rated in th e
MASTER with ou t materially affect ing
t he g e ne ral d esign . W e do th is t o pro-
tect YOUR investme ntl W ith MASTERS
you are a lways operati ng t he
MACHIN E O F TODAY !!!
*
5. AMERICAN
HAIRLESS DOG. An
overnight sen sation . Positively one of
the greatest novelties ever introduced,
An appropriately labeled shipping case
made of wood holds the " dog " which
stands erect when cover is open. 3 for
65c or 25c each.
*
6. SOCIAL SECURITY . Colorful self•
mailing folder. Looks like a real social
security card holder. Cont ains a r.air
of miniature panties w ith a pad ock
attached. 1 ½ c postage anywhere i n
U. S. 4 for 50c or 15c each ,
For further details a nd prices ask
M. BRODIE CO.
*
*
Long Bea ch, Calif.
TRIAL ASSORTMENT: One of each of
the above, prepaid to one address .... $1
VIKING SPECIAL TY CO.
530 Golden Ga te Ave. Sa n Francisco, Calif.
LITTLE GIFT SHOP
Or write direct to
The NORRIS MFG. CO.
553 Wager St., Columbus, 0 .
COIN
MACHINE
REVIEW
1. SAFETY FIRST WINDSHIELD. Protect
your dog from cold noses and wintry
blasts . A definite wow for any pet
owner, Handsomely boxed . 3 for 50c
or 19c each .
No New Model
Bugaboo with
21 80 Pacific Ave.
43
Master Novelty
PENNY PLAY
1115 Venice Blvd.
LOS ANGELES, CALIF.
https://elibrary.arcade-museum.com
Los Angeles
NOVEMBER SHOW TOP SUBJECT . . .
WOLC HER HOLDS SECRET . . . ALPHA
SALES OPENS . . . BYE BU SY . . .
CANAAN CLOSES I ?I . . . GERBER
SPORTLAND TH E McCOY
By THE LAMPLIGHTER - - -
44
COIN
MACHIN E
REVIEW
LOS ANGELES (RC)-Thanks, thanks
and thanks for the slaps on the back over
last month's column. We didn't know so
many of youse guys like to break into print
from tim e to time. Pass us th e dope and
we'll put it in the public's (squirt) eye.
Bert Bueter is back on deck at the Paul
A. Laymon establishm en t after a vacation
of a couple of weeks. Bert isn't so very
sunburn ed so you make your own deduc-
tion s as to what he did and where he
went. (??)
J. Charles Davis of th e advertising de-
partment of THE REVIEW has a family that
is no slouch when it comes to fishing.
Davis and his wife, as well as his two
young sons, have bagged trophies and re-
cognition in th e $10,000.00 Fishin g Tour-
- _,
&':fnament being sponsored by
the L. A. Junior Chamber of
Commerce. Even the young-
est Davis lad, just 7, bagged
some dandies and go t himself
written up in all th e local
rags plus repeated mention
The
on the radio programs.
.
Talking of THE REVIEW
Lampl,ghter staff th ey certainly get around.
Paul Lady, who used to be the helpmate
of ye ed itor and is now adverti sing chi ef
SMART
BU T NOT EXPENSIVE
N EW
"PR IZE KING"
1100 ½ -I N. BA LL GUM
TODA Y'S BES T BU YS
S Lb. "S ILVER KING"
$5.50 ea. in lots of 10
KING JR.
$3.95
Each
Newest . most
modern money-
maker for al l
locations. J ust
the right size
for counter or
booth . Vends
pea nuts
and
small candies,
also al I types
of
breath
pe l -
lets. Capacity 2
lbs. candy. B l ue
Hammerlo i d
finish.
Origina l Polishe d Aluminum
Coin Count e rs $1,00 ea. Post Pd.
FREE Cat aloj and Instr uctions
See your obber or w rit e
AUTOMATIC GAMES
2422 Fullerto n Ave.
Chicago, 111 .
Atte h tic h
5/a" BallGum
¼" Ball Gum
W RITE FOR F!~N~1~~Es ~!;~!~~s
~~E~~r~~!
PEANUT- SHAPED CHEWING GUM
Will vend in any peanut vending machine
also premium ball gum
U. G. GRANDBOIS CO ., KALAMAZOO , MI CHIGAN
for Western Publications, took unto him-
self a bride, Frederica Taylor, on August
4th. Bride works for the L. A. Examiner.
The happy couple chose San Francisco and
th e Monterey Peninsula for their hon ey-
moon.
Martha Manning, who someday might
call herself Mrs. Bud Smith, made th e front
page of th e L. A. Times August 4th. Miss
Manning is a stand-in for Claudette Col-
bert and in an artistic layout she was shown
with Claudette. Bud bought enough copies
to mak e it possible for the paper to raise
its rates because of in creased circulation.
Lou Wolcher, always good for something
new, spends co nsiderable time fo Los An-
geles each month. His trip in July was
punctuated with a visit to THE REVIEW dur-
ing which he revealed some startling in-
formation that will put you boys on your
ear. Th e whole story will be told in a swell
advertisi'ng display in our September issue.
We're not kiddin g but Lou knows what
he's doing, he knows the biz from A. to Z.
and he's got th e goods. Watch and wait,
and if you feel nervous, write me and I'll
see that Lou gives you a little pre-publi-
cation data.
Will P. Canaan, a stormy petrel on the
vendin g ma chine front for these past many
moons, suddenly locked his doors on August
1st. No reason for the closing is forth-
comi ng but rumors are flyin g fast throu gh-
out the Southland.
Arch C. Riddell, prominent in coin
machine finance and distributing circles,
finally succumb ed to the lure of the busi-
ness and has established an elaborate
operation of Wired Music in his home town
of Pasadena.
Alpha Sales is the name of the new
com pany formed to handle the sale of
Hom er Capehart's Packard Manufacturing
products in L. A. Clayton Ballard, well
known to ops, heads off the Alpha organ-
ization and is clicking through with grand
sales records on the products so far an-
nounced.
And . . . by th e way. Were .you one of
the chosen ones to be invited to Elwood,
• Indiana, for the Willkie notification cere-
monies? Capehart sent a personal invita-
tion to the boys at THE REVIEW but we're
so wrapped up in promoting a successfu_l
show in November that we can't make the
jaunt East.
"Buy from Bye" is getting to be ·some-
what of a slogan lately. W. A. (Bill) Bye,
the grand lad who holds down the Wurlitzer
representativeship in the Western States,
i"s really making friends and making them
fast. The ops understand Bill. They've
taken him unto themselves and he's doing
a beautiful job of carrying the Wurlitzer
bigger profits story to the boys in the
West. We've been plugging for Bill since
the start. He's a swell chap, not hard to
meet, and easy to get along with once he
ge ts the color of your banners.
The royalty of the coin machin e business
on the West Coast attended the gala open-
ing of th e Gerber Sportland Arcade on the
pier a t Ocean Park July 30th . Jane With-
ers, youthful 20th Century Fox star, was
on hand and really clicked with the cus-
tomers. Paul served over 1600 hot dogs,
100 cases of pop and gave away gratis more
than 15 gross of balloons and noise makers
during the eveni ng. The spot was lit up
like a Hollywood premiere and folks did
come from miles around.
"Mik e" Hammergren, chief lad up at
Wurlitzer, dropped in for a look-see dur-
ing July and W. A. "Bill" Bye, _newly ~p-
pointed district manager, acquamted him
with th e picture in lo cal operating fields.
"Mike" is a swell guy and we hope he
makes it for the Show in November.
Sol Gottlieb, who usta be the key man
in jobbing circles fo th e West, has been
appoi nted Eastern Rep. for his brother's
company, The D. Gottlieb Company, of
Chicago. The best wishes of western ops.
go to Sol on his new appointment. Come
out for our Show in November, Sol.
Harry Kaplan is back at his usual place
at the Southwestern Vending Machine Com-
pany. Harry is one of th e boys that has
come up from the ranks. Starting as an
operator, then a manufacturer's salesman,
and th en for himself ... he's done a grand
job. We don't know of a soul that ever got
an unfair deal from Harry.
Lee Headley, who used to operate in
L. A. a few years back and more recently
has decorated th e operating scene in Texas,
is back with us. Welcome, Lee.
Don't ask Milo Herring about hi s oil
well. Unless of course you want to find
out about a good (?) thing.
Until next issue . . . hope I've made

friends and NO enemies.
HAND WOVEN
CRAVATS
The Chief
A new 100% hand woven all-wool fabric,
embodying the glorious patterns of the
lndiar,s of the old West, hand tailored
into exquisite cravats especially for us by
GRAYCO . . . a name famo us for years
as the outstanding neckwear stylist in the
West.
You cannot miss on these unusual cravats.
Everyone is guaranteed. Specify your pre-
dominant color preference and we guar-
anteee our selection to please you . $1.00
each o.r six for
Shipped prepaid anywhere in the United
States, If you don 't find these cravats
equa l to those you have been paying
$1.50 each for we will gladly refund your
money.
THE LITTLE GIFT SHOP
1115 Ve nice Blvd.
LOS ANGELES , CALIF .
https://elibrary.arcade-museum.com

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