Here's Why the Spots Can't Resist It
BETTER LOOKS
Mills Throne of Music was designed
by Everett Eckland, nationally fa-
mous designer, creator of Mills Blue
Front, the greatest money-maker that
ever saw the light of day. Eck has put
that same flash and enduring beauty
into the Throne of Music. Operators
fondly call it "the Blue Front of
Phonographs."
BETTER TONE
Mills Throne of Music delivers more
and cleaner highs, more and cleaner
lows than any other instrument on
the market. Don't take our word for
it - we might be prejudiced - any
oscillograph will prove it's so. The
object of any phonograph is to de-
liver MUSIC. Music is this instru-
ment's BIG SPECIALTY!
FREEDOM FROM SLUGS
The Throne of Music is absolutely
slug-proof, up to 99.6 % efficiency. It
was created five years ago and has
been used on our Venders for Coca-
Cola in Bottles ever since. About one
billion five hundred million ( 1,500,-
000,000) nickels now pass through
these slots every year with almost
perfect slug rejection. No other slot
can match this performance.
BIGGER SELECTOR
Spread across the front of the Mills
Throne of Music, piano keyboard
style, is the biggest and most striking
selector found on any automatic pho-
nograph. Twenty big white keys. No
chance for mistakes. No need for can-
cel button. This selector is the secret
of the Mills phonograph's astonish-
ing earning power.
BEST CABINET
Furniture is furniture and locations
want the best, especially when it
doesn't cost them anything. Mills has
the best cabinet by far, exclusively
designed and made in Mills own cab-
inet and woodworking departments.
The cabinet has alcohol-proof finish,
and is unique in shape and brilliantly
accented with imported woods and
flashy catalin.
FINER CATALIN
Mills Throne of Music has finer,
tougher, heavier catalin than other
automatic phonographs. It is the
"Richest and Rarest of Phonographs"
because it is the most expensive to
produce.
BETTER SERVICE TO PLAYER
Everything about this instrument is
clean-cut and easy to understand.
Program is abundantly lighted and
displayed; everything is made clear to
the patron so that it's a pleasure and
not a bother to play the instrument.
STOUTEST BUILT
The Throne of Music is most notable
for its beauty, but any manufacturer
will rave about the solidity and
strength of its construction. It will
stand more shaking and rough-house
treatment. Tip and push it and it will
SI The Popular Yellow and Blue
( Also made m Red and Onyx, Green and Onyx)
still play. It's greatest on the rough-
est of dance floors!
LESS SERVICE
Uninterrupted service comes from
proper design and solidity of con-
struction. The Throne of Music is all
machine tooled, made of the best ma-
terials. Less service for operator; less
bother for location.
MORE CONVENIENT LIGHT
SYSTEM
Three combinations of lighting are
possible: (A) All lights off when not
playing; (B) Lights only on selec-
tion; ( C) All lights on all the time_
Lights behind front pilasters are in-
expensive Mazdas and can be changed
from outside.
FRONT CASH BOX
The Throne of Music never has to
leave the wall when being serviced
or collected. The cash box is conveni-
ently and inconspicuously placed in
lower front.
FASTEST CHANGING OF
RECORDS
No other phonograph can even come
close to the speed with which the op-
erator can load new records into this
phonograph or change any number
from one to twenty. All visits of
operators or collectors are shorter,
minimizing any interference with
location's regular business.
THE FLASHY YELLOW
AND BLUE
The flashy yellow and blue Mills
Throne of Music ( see color illustra-
tion) is the most popular phonograph
model on market today. It is all
popular with operators, with loca-
tions, and with the general public.
It sets the new style in modern
operating. It belongs in your operat-
ing repertory.
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