Coin Machine Review (& Pacific ...)

Issue: 1939 September

Douglis Praises
Daval's Zenith
Atte1ttic1t. WRITE
l'f i
CHICAGO-According to A. S. Douglis,
president of the Daval Manufacturing
Company, "Zenith is the best game in a
decade. This new 5-ball novelty game,
now in quantity proquction at the Daval
factory; has even more appeal than Odd
Ball."
In elaboration on his description of Zen-
ith, Douglis states, "I don't think there is
a man in the industry who doesn't have
pleasant remembrances of the famous Odd
Ball game which set profit records that
haven' t been beaten yet. In Zenith we give
operators the feature that made Odd Ball
an all-time champion-the extra sixth ball
which the player must try to earn by shoot-
ing for a high score.
"However, in Zenith the player uses his
odd ball to pile up awards by endeavoring
to hit five bumpers which light up when
the odd ball is released. Every time one of
these bumpers is hit with the odd ball
more skill points, or free games, are added
to the player's winnings.
"Besides the chance to earn big awards
with the odd ball, the player may also win
high-score intermediate awards, with the
possibility of winning with both high scores
and the odd ball to urge him on."
Zenith is streamlined, and has plenty of
action, with enough suspense to make the
player want to play many times, Douglis
states. It is mechanically perfect and has
everything that the modern novelty game
needs.

14
COIN
MACHINE
REVIEW
"Mama, may I go out to play?"
"What! With those holes in your pants?"
"No, with the girl next door."
I 'ltl4tcl, Out
Many copies of
t he Original,
Genuine
Sil ver King "
will appear
shortly.
DON 'T BE
MISLED .. .
Insist on the
11
genuine
quality
"King of
Vendors''
VENDING
PEANUT-SHAPED CHEWING GUM
Will vend in any peanut vending machine
A fast seller-people buy it because they like it
U. G. GRANDBOIS CO . , KALAMAZOO , MICHIGAN
Th e Portland office staff ol Jack R. Moore start Monte Bose on his woy on o frailer
fou r ol the west as special fie ld representative lo, the Bally Be verage Vendor.
Bose Leaves on
Trailer Tour
Association Suspends
Summer Meetings
PORTLAND, Ore.-Monte Bose, special
field representative for Bally Beverage Ven-
dor, left the last of August on a trailer-tour
of the western states. With a Beverage
Vendor in his trailer, Bose plans to demon-
strate the machine to operators throughout
the far west.
"A demonstration of this remarkable ma-
chine," Bose stated, "together with the fine
reports received from operators already in
the automatic thirst-quenching business,
never fails to arouse enthusiasm. No opera-
tor can watch the slick operation of the
Bally Beverage Vendor and see how quick-
ly and conveniently it serves cold carbon-
ated drinks without seeing the limitless op-
portunity for profits in the automatic bulk
beverage vending field. And when I open
the doors and display the incredibly simple
mechanism, the operator can see that the
machine is designed and built to make
operating easy. We've got the machine, the
American nublic insures the market, and
the cheerful red cabinet of the Vendor will
be looming up in hundreds of locations
throughout the west."
Bose will tour the states of Washington,
Idaho, Nevada, and, during the winter
months, Arizona and southern California.
Jack R. Moore, west coast distributor of
Bally Beverage Vendors, is sponsoring
Bose's trailer tour and is reported to have
already arranged volume shipments of ven-

dors for operations developed by him.
ST. LOUIS (RC) -Discontinuance of
the regular monthly meetings of the Mis-
souri Amusement Machine Operators' As-
sociation was voted at the recent meeting
held at the Melbourne Hotel by all mem-
bers. Reasons given were the slack attend-
ance due to vacation absence of almost half
the membership, and hot weather inactiv-
ity. Regular meetings will probably begin
again in October, Louis Morris, president,
said. The final summer meeting showed
the association up to full strength from
every angle, David Monahan, secretary-
treasurer, said, with all dues paid in, and
the association fund well up to par.
A new city tax on all coin-operated mer-
chandise devices and amusement machines
went into effect July 1, giving local opera-
tors quite a scare upon its announcement.
The problem of paying an extra two dol-
lars on all novelty games and automatic
phonographs, two dollars on five-cent ven-
dors, and fifty cents a year on one-cent
merchandise vendors was decided amicably
by allowing all operators to trade in their
former licenses with the addition of one
dollar for the new permit-thus crediting
the six months the earlier 1939 licenses
had to run.
An unusually large bracket of speakers
was on hand for the final meeting. They
included Dewey Godfrey, legal counsellor
for the association; Abe Jeffers, Dick West-
brook, Carl Trippe, Al Miller, Lee Turner,
George Ogilvy, William Illig, Dan Lans-
baum, Mickey Selzer, George Lebrock, and
Joe Nusselbaum.

New Solenoid Catalog
Issue by Davis
CHICAGO - A new catalog featuring
custom-built Solenoids, Coils and Trans-
formers has been issued by the Dean W.
Davis & Company, Inc., of Chicago. Graphs
giving technical information, plus illustra-
tions of some of the many applications of
solenoids to modern machines are included.
Copies of the catalog may be obtained by

writing THE REVIEW.
$5.95
REGU LAR
FR EE New Cat. & Op. I nstructions
AUTOMATIC GAMES
2425 FULLERTON AVE.
CHICAGO
MACHINE OPERATORS
FOR FREE SAMPLES AND PRICES ON OUR NEW
Vends
Char ms,
Everything
Holds Full
5 Lbs.
NEW Collection Books for
BALLY BEVERAGE MACHINES
Circ ul ar illustrating fo r ms for every practical pu r poae
mai led on request.
Baltimore Salesbook Company
120 W. 42nd ST .
NEW YORK CITY
Att: Mr. Charles Fleischmann
THE LUCKY BOYS
LUCKY BOYS, Honestly Built , Honestly
Sold , Either Size Your Money' s Worth .
Order Your Samples Today. You Be the
Judge. Satisfaction or Your Money Back.
¼ Dep. , Bal . C .O . D. Manufactured by
KY. GUM
3406 Garland ,Ave.
co.
Louisville , Ky.
$3.95
ROYAL
Vends All
Nuts,
Small
Candies .
Holds 2
Lbs. For
Bar or
Booth
https://elibrary.arcade-museum.com
N
New Michigan License
Now In Effect
LANSING, Mich.- Many Mi chi ga n own-
ers a nd operators of mercha ndise ve nd ing
machin es will, it is believed, welcome th e
new "loca tion li cense" ruling of th e State
Sales Tax Administration, effective August
21, 1939. It is regarded as protection to
legitimate operators by keep in g " fl y-by-
night" operators off locations.
The new loca tion licenses will cost ten
cents each, and must be affix ed in a con-
s picuous place to each machine. Machines
not bearing licenses will be regard ed th e
same as r etail stores which attempt to do
busin ess wi thout a license from th e Michi-
gan Sales Tax Administration Board.
The new rule of reporting three per cent
tax on th e gross " take" of each machine,
by location license numb er and loca tion
address on one consolidated form , may also
prove useful to the -o perator as a business
barometer, disclosing to him the actual rev-
enu e from each location each month.
Licenses are issued a t no charge fo r ma-
chines which are opera ted in th e owner's or
operator's own place of business, that is, not
"out on location." Such an owner or opera-
tor must be licensed to do busin ess under
the General Sales Tax Act. He will affix
the licenses issued him by the Board to ma-
chin es operated in his own place, but the
gross proceeds from th ese machin es shall
be included with th e r egular monthly gross
proceeds return of the taxpayer.

• •
A backwoods mountaineer fo und a
mirror which a tourist had lost.
"Well, if it ain 't my old dad," he said
a s he lo oked in the m irror. "I n ever
knowed he had h is pitcher took."
He took it home. Tha t nig ht w hil e he
slept, his wife foun d the m irror.
"Hum-um," she said, looking into it.
"so that 's the old hag he 's bee n ch as in'."
s -
Only Good Machines Can Survive
Test of Time
B y H . F. BURT
A U TO MATI C GAMES
It has beco me increasingly ap parent
throughout 1939 that operators everywhere,
especially in th e vending fi eld, are faced
with more and more competition.
Under such co nditions, the more colorful,
th e more mod ern , and the simpler an oper-
ator's machin es are, th e better chance he
has of maintainin g a strong position in his
fi eld. Color, design and sturdin ess of con-
struction, with no wasted outlay of money,
are the paramount keynotes of success to-
day.
From a practical standpoint, th e placin g
of two, three, or four machines in a loca-
tion that warrants only on e, is a waste of
time and money and creates a very bad im-
pression on the loca tion owners. Multiple
units on th ese loca tions pay so little, that
th ey leave the impress ion with the merchant
that the whole thin g is a waste of time and
space on his part. Wh ereas, th e same
amount of money r eceived from a single
vendor would leave a good impression and
likewise be a paying pro position for the
operator and the merchant.
Anoth er point that we wish to emphasize
s trongly is the rotation of colors. By this
we mean th at any machin e becomes an un-
noticed fixture unless a similar machine of
a different colo r is put in its place every
few months. For this reason we urge opera-
tors to buy machi nes in assorted colors
which will enable them to place, for exam-
ple, first a tangerine, th en a blu e, green,
black, gold, silver, etc. Our products, for
this reason, are made in fourt een color
combinations.
Machin es of distinctive design, which
a re all interchangeable on brackets, stands,
a nd bases, are a great help and conveni-
ence in rotating or service work. This in-
terchangeab ility also helps on th e se rvice
end, since th e opera tor may simply cha nge
a full machin e fo r an empty one, and th en
do the fi llin g and cleaning in his car, or
he may use one of the attractive service kits
on th e ma rket now.
The impression left on th e market, by
usin g multi-colored equi pment and good-
looking accessories, is well worth while. It
gives th e strength, character and presti ge
to th e vending business as a whol e, and th e
successful busi ness-man stamp to the oper-
a tor.
P ractically all vendors which have been
in use a year or more will show a welcome
improvement in th e take, if a lib eral su pply
of aluminum, chrome, or nickel polish is
used on them, enamel jobs r epainted, and
porcelain enamel jobs touched u p to cover
chipped portions.
Mos t reliable vendors purchased th e last
few years do not become obsolete through

use, but th ro ugh neglect.
* * *
"Oh, look, the re's Gla d ys w ith h er b oy
frie n d. She's a terrible mu d-slinger."
" Yes, she used to work in a b eau ty
p arlor."
15
COIN
MACHINE
REVIEW
~ALL
r;wJ\AYMENT
• Economy
• Dependability
• Sales
ECONOMICAL - to buy a n d ope rate .
MASTERS have become fav orites w ith op-
erators the country over. Join the Maste r
" parade for profit" today .
HERE ARE THE 3
REASONS
WHY
MORE AND MORE
OPERATORS
ARE
INSURING
THEIR
INCOME
FOR
YEARS TO COME
WI T H
"A merica's
Finest Selective Gum
V en der " -
t he DU
GRENIER !!
T he
sam e t ype mach ine
now In operation In
Subways an d on El
pl atfor ms In
N e w
Y ork , Ch icago, P hil•
adelph la and Boston.
PROVEN-t he ONE
fu lly
selecti ve gum
vend er t hat meets EV-
OPERATING
E RY
REQUIREMENT!
EASY TO LOCATE !
EASIER TO BUY !! EASIEST TO OPER-
ATE !! ! A C"T QUICK w h ile more and m ore
pennies ar e floatin g ar ound In your city due
t o sal es t axes. WRITE! WIRE! PHONE!
DEPENDABLE-always, w ith a minimum of
s e rvice. Literally , MASTERS w ere perfected
by and fo r the operators of America.
SALES - a re cons tan t and re p e al with
MASTERS. Twenty years of service have
made MASTERS public favorites and the
choice of leading Operators e v erywher e.
for fur ther d e tails and prices a sk
M. BRODIE CO.
2180 Pacific Ave .
Long Beach, Calif.
VIKING SPECIALTY CO.
530 Golde n Gate Ave. San Francisco, Calif.
Or w rite d ire ct to
The NORRIS MFG. CO.
Master Novelty
553 Wager St., Columbus, 0.
PENNY PLAY
-
G.V. CORP.
655-FIFTH AVE.,NEWYORK
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