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IMPORTANT • NOTICE TO ALL EMPLOYERS
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NEW LAW DEMANDS THAT YOUR EMPLOYEES-full or po r t tim e - BE COVERED WITH WORKMEN'S COMPENSA-
TION INSURANCE. Failure to do so is a misdemeanor and liable to a mandatory fine of $300.00.
INVESTIGATE TODAY BEFORE IT IS TOO LATE. Send for FREE COPY of the Law and po ssible savings through our
plan.
Inc. 1929
Zeigler Insurance Agency, Inc.
417 South Hill St.
Michigan 0961
with
ROBERT LATIMER
The injection of new life into phono-
graph operator's "take" is being credited
by many coinmen in this territory to wide-
spread installation of automatic wall boxes
and speakers in "slow" locations which are
not quite up to supporting a new phono-
graph. Some of these have made their
appearance in semi-rural locations out-
side the Missouri metropolis, and are giv-
ing many operators a new selling handle
for locations which could not formerly
be touched.
Carl Trippe, president of the Ideal
Novelty Company, has returned from a
two week's trip to the World's Fair in
New York City. He was accompanied by
Mrs. Trippe, and visited Pittsburgh and
Columbus, Ohio enroute. Carl reports that
he was fascinated by the resemblance of
many World's Fair buildings to phono-
graph cabinet designs, and may work
something of the same design into the
products of the Modern Cabinet Company,
purchased by Ideal in July.
St. Louis cigarette-machine vendors are
grinning and bearing it under the strain
of the new merchandising situation en-
forced by the passage of an additional two-
cent tax per pack on all cigarettes sold
inside the city limits. Because vending
machines are continuing to sell at fifteen
cents straight for all popular brands, where-
as retail establishments are generally sell-
ing these brands at seventeen cents, vol-
ume has been recorded up 35% in every
machine in the city, and in some cases is
running 200% better than prior to passage
of the tax. " Of course we like the addition-
al business" Max Schlectmann, prominent
NAME
AND
Los Angeles, Calif.
straight-cigarette operator said "But most
of us can't call our routes our own any
more. One spot, for example, which only
needed once-a-week service before now
has to be visited daily, and the customers
complain to the management if we aren't
out hopping after empty compartments."
Another source of grief which came with
the tax is the difficulty of handling ten-
cent brands. Three pennies must be placed
in the cellophane jacket of each ten-cent
pack in order to use the machine success-
fully, necessitating the hiring of extra em-
ployees to place the pennies in position.
Cigarette merchandisers met during Aug-
ust and agreed to curtail free matches as
an economy step, charging the location
owner the wholesale prices on all matches
dispensed through their machines.
Amusement machine operators are con-
gratulating Jack Rose, formerly of the
Union Novelty Company, upon his appoint-
ment to route manager for the Ideal Nov-
elty Company. Jack's new job will require
him to use his merchandising talents in
stepping up revenue from coin machine
routes over all St. Louis, one of the larg-
est tasks he has ever been handed.
Vacations called a huge percentage of
the membership of The Missouri Amuse-
ment Machine Operators' Association a-
way during late July and August. Joe
Morris of the J. S. Morris Novelty Comp-
any wrote the association's officers from
California, where he is renewing old time
acquaintances with West Coast ops. George
Chaffee, Bally and vendor operator, visited
New Orleans, Beaumont, Texas and Okla-
homa during August, covering 2600 miles
of "wandering" as he puts it.
Lorraine Brennan, St. Louis "college
girl" operator, is awaiting reopening of
university terms at Washington Univer-
sity anxiously, for her music string focus-
sed around the campus of two colleges is
putting her through as a future teacher.
The Brennan family, Patricia, Lorraine and
Jay, have a unique position in the local
industry, each specialists in picking hot
music for the highly specialized collegiate
market.
Operator-members of the East St. Louis
Amusement Machine Operators' Associa-
NUMBER 'p LATE S
"I DENTI FY YOUR MACHI NES"
50
100
250
500
MAC.HINE NUMBER
142
@
@
@
@
7c
Sc
4c
3'f 2 c
each
each
each
each
Total $ 3.50
Total
5.00
Total 10.00
Total 17.50
Write for Circul a r on
W.W. WILCOX. MfG. CO. Cl:IICAGO
BRASS TRADE CHECKS
Polished brass or aluminum plates with your name a nd
address, consecutively numbered, black enamel fill ed
over-all size ¾" x 211,". Can have any lettering or num-
bering on plate within reason,
W. W. Wilcox Mfg. Co.
Esta blished 1872
564 W. Ran dolph St., Chicago, Ill.
tion will hold an all-day picnic at West-
lake Park around Labor Day, the date as
yet unnamed. Since establishment of new
rate schedules and route management in
the southern and western Illinois territory
became reality, business has been steadily
improving, according to Hardy Schneider,
president of the East St. Louis music opera-
tors' group.
Two new members, the McCall Novelty
Company and the Manchester Sales Com-
pany, were welcomed into the St. Louis
Phonograph Owners' Association by Martin
Balensiefer, executive secretary, at a recent
meeting of that group at the Statler Hotel.
The association is now running in excellent
shape, Balensiefer reported, and has result-
ed in a tightly-knit unit of phonograph
men covering all of the city and its su-
burbs. E. C. Steffens, president of the In-
ternational Association of Automatic Elec-
tric Phonograph Owners, visited Balen-
siefer August 8 and 9, and met some of the
industry's most prominent men.
Prosperity in the form of new automo-
biles is being shown by Wilbur Bye, Wur-
litzer's new St. Louis regional representa-
tive, with a new Buick, and George Ogilvy,
president of the National Amusement Com-
pany, with a· new Chevrolet.
♦
a
13
COIN
MACHINE
REVIEW
Ops to Attend
St. Louis Fair
ST. LOUIS (RC)-St. Louis ops will at-
tend in force for the annual St. Louis
County Fair and Sports exposition to be
held shortly at Westlake Park, west of the
city. Features of the fair, which will in-
clude special concessions introduced by
Carl Trippe of the Ideal Novelty Com-
pany, will be a bathing beauty contest, with
$100 in prizes, a state-wide dog exposition
and contest, and parachute jumping.
♦
MAILING LISTS
Newly compiled lists of O PERATO RS. Worth
many times more than we ask.
1,500 Texas Operators - - - -- - .. $10.00
298 Califo rnia O perators
2.00
154 Tennessee Operators
1.00
92 Louisia na O perators
1.00
108 Oklahoma Operators
1.00
112 Florida Operators ...........
1.00
185 Mississippi O perators
1.25
102 Georgia O perat ors _ __ _ ,,...... 1.00
171 Arkansas Operators ................................ 1.25
273 Operators rn Colorado, Utah, Ida-
ho, Arizona, New Mexico, Wash•
ington, Montana ...................................... 1.75
292 O perators in Virginia, West Va.,
N. Car. S. Car., Alabama, Wash-
ing ton, b. C............................................... 2.00
130 Ke ntucky O perators _ _ _ _ _ .. 1.00
200 Missou ri Operators ............................ 2.00
The above Stat es t otal 3,617 names, This en•
t ire list may be had for $17.50. Send remit-
tance with yo ur orders. Lists mailed within 48
hours after orders received. Also Eastern lists
may be had .
SUPREME PRODUCTS CO.
333 N. Mi,:hlgan Ave.
Chl<:ago, Ill.
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