Coin Machine Review (& Pacific ...)

Issue: 1939 March

Mexican Trip
GLOBEl939SPECIAL
MOVIE STARS
A sensational step-up boa rd featuring you r
favo rite movie stars which invit es fa st play.
A 2520 hole boa rd at Sc a punch with 630 free
punches. The Hollywood Square contains 132
tickets paying 25c to $5.00. The Movie Sta r
Row contains 12 tickets paying $5.00 to $25.00.
Takes in $94.50, average PRICE $ 4 90
payout $42.28.

Cl o b e P r1 - 01 1 -0 g Co .
14
COIN
MACHINE
llEVIEW
1023 RACE STREET
PHILADELPHIA , PA.
The imposing front of the Navigation Coin Machine Company in Houston, Texas. This
year the firm is offering its customers a one week all-expenses-paid trip to Mexico City.
7ex11J
HOUSTON. - Including every known
operator in the territory , the Music Oper-
ators Association Inc. of Houston, an-
nounces a 100% organization. Six oper-
ators were accepted as members at a
special meeting February 23, making
the organization stronger than at any
time in its history.
Of interest to Houston and South
Texas Music Operators is the announce-
ment that Coin Machine Sales Company
is now distributor for the Buckley Select-
ive Wall Box. A. H. Shannon, manager
IMING DEVICES
Electrical or Mechanical
For every co in machine need.
We sup p ly leadi ng manufa cturers.
ELLMAN & ZUCKERMAN
11 9 S. Jefferson St.
Chicago, Ill,
NOTICE
e
Subscribers sh o uld report any changes
in address DIRECT to us. The Post
Office Department will no longer per-
mit the delivery of mail incorrectly
addressed and second class mail will
N O T be forwarded. N OT IFY US at
once of any error, or chan g e, in your
address.
COIN MACHINE . REVIEW
1113 Venice Blvd.
of Coin Machines Sales said that for
three days following the 's howing of the
box, every operator who inspected it
purchased one or more. Shannon is one
of the best known coinmen in Texas .
Associated with him is George Wrenn,
formerly of Dallas. It is stated that the
Buckley Box, a proven product for over
a year, has all the standard features as
well as many that are new and ex-
clusive.
Harold W. Daily, owner and manager
of South Coast Amusement Company, is
now distributor for the Mills phonograph.
An outstanding item of spring and
summer equipment for the music oper-
ator is carried by Bickley Distributing
Company. It is an outside speaker,
adaptable, with proportioned volume
control. The volume control, a s mall
dial , may be located anywhere inside
the building and controls instantly
sound of outside speaker without inter-
fering with the phonograph. Bickley
announces that he is s elling the speak-
er, together with rain-proof cabinet,
adapter unit and proportion control, with
30 feet of cable, for less than list price of
the speaker alone.
Los Angeles
NAM E AND
offered free to
Navicoin customers .
HOUSTON. - In appreciation of the
patronage of its customers, Navigation.
Coin Machine Co. , with headquarters.
here, is planning a week's all-expense-
paid tour into the heart of picturesque-
Old Mexico for those who trade with
the firm . According to report the trip
will include a stopover in Monterrey,
one of Mexico's leading cities, located
at the foot of the eastern division o[
the Sierra Madres where ideal climate-
is enjoyed the year around.
From Monterrey via the country's
most scenic highway, guests will travel
the 614 miles to Mexico City for a four-
day visit to points of interest in and
around the capital. Since the trip has
been set for the time of the famous
annual Independence Day Fiesta, the
occasion will be a never-forgotten one,
and the perpetual spring of the capital
and the interestingness of old world
arts and crafts and unusual forms of
amusement will contribute further to
enjoyment.
M. R. James, manager of Navicoin,
who formerly was in the coin machine
l;msiness in Mexico, says he has many
surprises in store for the boys who
make the trip-senoritas, charro con-
tests , bull lights, cabarets, and other
things too numerous to mention.
In addition to this trip, Navigation
Coin Machine Co. is featuring a "de-
livered-kl-your-door" price on their line-
of new and used equipment, enabling
the operator to know exactly what his
games are going to cost him "laid
down."

Bully's Spottem
boosts production schedules.
CHICAGO. - Bally Manufacturing
Company's new 5-ball novelty game,
Spottem, has proven so successful that
production schedules have been in-
creased several times, according to Pres-
ident Ray Moloney. Discussing the new
game Moloney states, "Not since the
Bally Reserve kept the factory busy on
day and night shifts have we been so
swamped with orders. "
Spottem has all the tantalizing 12-
bumper appeal of Bally Reserve and a!I
the slick simplicity and fast , flashy ac-
tion of Bumper. Yet it is absolutely new
and different. It permits the player to
build up his own score by skill and fea-
tures a clever mystery "Spottem" idea
which is proving a strong repeat play
stimulator.
The company reports a line volume on
their two reserve-type multiples, Haw-
thorne and · Pacemaker, and anticipates
an increased volume in the next few
months.
e
NUMBER
"IDENTIFY YOUR MACHIN ES"
50
100
250
500
PLATES
7c
each
Total $ 3.50
5.00
each
Total
5c
Total 10.00
4c
each
Total 17.50
3½c each
Write for Circular on
@
@
@
@
BRASS TRADE CHECKS
Established 1872
Polished brass or aluminum plates with your name and
address, consecutively numbered, black e~amel filled
W. W. Wilcox Mfg . Co.
bering on plate within reason.
564 W. Randolph St,, Chicago, Ill .
over•all size ¾" x 2½". Can have any lettering or num-
.
https://elibrary.arcade-museum.com
Modern Mer~handising
Wrigley Report
Automatic Grocery
sets pace for future
coin vending machines .
MEMPHIS. - That the future of the
coin-operated dispensing machines is
seemingly unlimited is being demon-
strated again with the opening of an-
other sell-service store in a prominent
business district. Using the Money Dozit
method for the dispensing of food , the
demonstration store was opened early in
February, according to a report of the
venture by Advertising Age .
The Money Dozit system is an appli-
cation of the coiri. operated dispensing
machine to the grocery field. The ven-
ture, sponsored by Fred Montesi, presi-
dent of Liberty Cash Grocers, is revolu-
tionary in scope and may be the begin-
ning of new merchandising methods in
the grocery business. The inventor, L. 0.
Garner, has been working on the plan
for live years.
A very practical feature of the demon-
stration store is a drug section. By
dropping a coin in the slot the purchaser
will receive the nationally advertised
brand displayed in the enclosed case.
Sanitation is one of the important fea-
tures of the new system. All cases are
dustproof and protected from vermin and
petty pilferers.
The elimination of manpower in the
store is, of course, one of the recognized
features. Even the necessity of a cashier
is done away with through the installa-
tion of automatic money changers
throughout the store. By dropping a
quarter into the slot, the shopper re-
ceives four nickels and live pennies
wrapped in cellophane as a protection
against germs.
According to reports Mr. Montesi
hopes to use the Money Dozit system in
a chain of grocery stores that will be
modern in every detail. Meats and fresh
Fruit and chocolate bars are popular even in
the Arctic circle. Above photo shows an
auto mat, vending chocolate and fruit bars
for 10 and 25 ore, in ]okkmokk, Lapland.
vegetables will be offered and it was
hinted that the stores may include a line
of quick frosted foods , coin-operated re-
frigerators alrea dy having been per-
fected.
e
Mr. Goldberg: "Say, suppose this
party gels raided a nd we 're brought to
the station house. I'm leery on this pro-
position."
Mr. Levy: "That's a good idea. I'm
Murphy."
We spent our time and
money . . . to SAVE YOU
TIME and to MAKE YOU
MONEY!
Neither time nor expense have been spa red
in twenty years of developing The MASTER
Merchand iser No. 77 t o make it t he most
con sistent dollar-for-dolla r-ret urn merchan-
dise r on t he ma rket today. And IO years
from t oday your investment in MASTERS
will still be producing solid, sec ure ea rn -
ings.
See you r nearest d istribut or fo r furt her d e-
tails, or write us at t he factory. O n t he
Pa cifi c Coast; see :
M. BRODIE
21 82 Pacifi c Ave.,
Long Beac h
VIKING SPECIALTY CO.
530 Go lden Gate Ave.,
San Francisco
MILLS-VIKING CO.
1403 W. W ashin gto n,
Los Ang eles
MASTER No. 77
Two Machines In One
Penny -
Nickel
The Norris Mfg. Co.
Columbus
Ohio
suggests retailers watch
advertising programs.
CHICAGO. - Retailers who form the
habit of watching the advertising pro-
grams that are put behind the products
which they are handling and purchase
s tock accordingly, will find a marked in-
crease in sales and profits, is the opin-
ion stressed in a report issued recently
by the William Wrigley Jr. Company.
Coinmen should be interested in the
report in that it directly deals with the
type of merchandise they are handling
and points out the benefits derived from
using advertising as a sales stimulator.
"Many candy men ," the report states,
"ha ve developed a habit of watching the
sales promotion campaigns and adver-
tising programs of manufacturers whose
prod ucts they handle. In this way they
follow the pulse of demand, a demand
created largely through advertising, and
order their stocks accordingly. Such
procedure has brought big extra profits
each month without added expense," it
was asserted.
"Today when advertisers start a new
radio program or put on a special ad-
vertising drive it frequently results in a
quick and sustained rise in the demand
for their products," the report continued.
"The candy man naturally benefits by
these increases in popularity if he has
sufficient stock on hand when the in-
creased demand occurs. Alert buying
methods are constantly becoming more
important in retail business. C ut and
dried methods of ordering stocks accord-
ing to routine business needs no longer
can keep pace with the quicker results
of modern advertising," it is believed.
15
COIN
MACHINE
REVIEW
e
Coco-Colo Corporation
announces income
of $7,363.846 for 1938.
NEW YORK.-In the annual report of
the Coca-Cola International Corporation
for 1938, made public by officials of the
company recently , the net income was
placed at $7,363,846. This figure was de-
termined after all expenses had been
considered.
The dividend payments on the Class A
stock came to $568,932, leaving an equi-
valent of $35 each on 194,110 shares of
no par common stock outstanding at the
year end.
In 1937 the net income was reported
at $7,420,022, or $35.11 a share on 194,-
908 common shares then outstanding.
e
Pl6i1ttin9
PRINTERS TO THE
COIN MACHINE TRADE

W e defy competit ion. Daily we meet
a nd beat quot ations from a ny and all
printi ng p la nts in t he west. Give us a
chance to sa ve you mon ey on your next
job.

HOLDSWORTH PRINT SHOP
128 S. Alm a St.
Los Angeles, C al.
AN. 16077
https://elibrary.arcade-museum.com

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