Coin Machine Review (& Pacific ...)

Issue: 1939 June

30
COIN
:MACHINE
REVIEW
Gene Figone who drove a Crager Spec-
ial. Sports writers stated that every
well-known auto racer in this section
was entered.
Not content with owning a race track,
Lou has also purchased the eat and
drink concession at the Calistoga Fair
to be held over the Fourth of July week-
end. Detail work for this event has been
placed in the hands of Charlie Camp,
well-known fair figure in the Bay dis-
trict. Lou and Heine Grusenmeyer are
withholding from their fans until the
last minute the news of whether or not
they will personally be selling hot dogs
and ice cream.
The OK Novelty Company held its
eleventh birthday party this month at
the Sir Francis Drake Hotel with eleven
couples in attendance. Owners Al Ar-
mos and Leo Gerckens planned it as a
good ·old get-together of all members
of the sales force and their wives.
J. S. Gilder of San Jose has been act-
ing as office manager for the local Rock-
Ola plant during the absence of Clar-
ence McClelland. So successful is he
that the Rock-Ola company has trans-
ferred him to the Middle West where
he will be field representative. Jack
Nelson of the headquarters office of
Rock-Ola has been in San Francisco
during the past week handling some de-
tails for the local office.
Florence Fletcher is the new book-
keeper-stenographer at the Morrie Pol-
lard office. Morrie has one of the Mills
Novelty five cent newsreel machines
out on location and it's proving to be
a honey for taking in the cash.
Anne Mandel is hobbling about these
days, the victim of ·a n infected foot joint.
She and her friends on the Row hope
that the operation she had performed
the past week will fix up the matter so
that she can again resume her role of
"twinkle toes."
Mrs. Felice Church has been given a
new title at the E. T. Mape Company.
She is now Manager-in-charge-of-oper-
ators. Vance and Mrs. Mape leave on
the fifteenth of June for a three weeks'
trip to Alaska. Ed, meanwhile, flutters
between his ranch in the San Joaquin
Valley and the San Francisco office.
Joseph Baker, president of the local
Automatic Music Merchandising Asso-
ciation Inc., reports rapid progress in
the unifying of the Northern California
section. More than twenty-five new
members have been taken in during
May. Messrs. Kelly from Washington
and Smith from Chicago have been
spending considerable time in town this
month with Meyer L. Lewis, West Coast
A. F. of L. chief. The federal charter of
the Oakland chapter of California Music
Operators Association was cancelled,
and the Oakland boys are agitating for
a separate chapter of the Automatic
Music Merchandising Association Inc.
which is affiliated with the International
Brotherhood of Electrical Workers. Baker
states that at the present time Lewis and
his colleagues consider this inadvisable
from an economy standpoint for it would
require new offices and a separate office
staff.
To date San Francisco operators have
signed up 100% . Fresno, formerly a
strong-hold for the CMOA, has come
through 70% . The main ·activity of the
new Association at present is the setting
up of standard commissions for each
type of phonograph. Tavern owners who
formerly received as high as 60% of the
take will now be paid uniformly. Baker
admits that he expects a fuss when
these commission prices are put into
effect, but states that this is the first
time when phonograph operators will
get a real break. The location owner
guarantees a fixed amount of money
for his location and then shares the ex-
cess gains with the operator on a speci-
fied percentage basis. This is the first
instance, believes Baker, when labor
has organized on a commission basis.
Berman Sales Company have been
going to town this month. With an all-
time high for sales, operating, and ex-
porting since their establishing the busi-
ness three months ago, the Bermans
have added to their force three agents:
Harold Andree, Frank Feldman, and
Robert Walsh.
Business is so good at Viking that
owner Einar Wilslev had to work Decor-
ation Day and what with Einar's being
San Francisco's No. 1 sun bather and
his having a brand new specially-built
Plymouth, that 's news. Viking is show-
ing the new five cent packages of candy
put out by Pan Confection for candy
vendors as well as six new kinds of
candy for penny vendors. The mint stock
has been increased, due to the run on
mint vendors during this month.
Gus H. Jensen , northern California re-
presentative for Viking, is building a
chain of restaurants on wheels which
will be completely equipped with vend-
ing machines of all kinds. Attractively
constructed, decorated, and painted,
they are being sold outright to opera-
tors. Jensen's activities in this new field
will bring him to San Francisco where
he will make his headquarters at Vik-
ing.
Sen~ Us $12.00
and
We will send you-1 Mickey
Mouse Vending Machine, 8
Pounds of Boston Baked
Beans, 1 Gross . Mickey
Mouse and Snow White
Charms.

(The original and only machine
authorized by Walt Disney)

HAMILTON
DISTRIBUTING
COMPANY
275 Spear Street
San Francisco, California
e
Figures have proven conclus ively to us th at th e
best games on the market today are:
KEENEY'S
A 5-ball , free-play game. Zippy action, intro-
ducing new high score play princip le , inter-
me d iate awards fo r individu a l skill shots . .
Priced mu c h lower than other Keeney hits . . .
Designed to earn fast money.
and
CHICAGO COIN'S
"Oce1111
P 11,-lt"
A 5-ball , free-p lay game. Fa st - co lorful -
packed with action-Tremendous ea rning power.

M ulti-Races-Guaranteed-$59 .SO
Write for prices on other 5-ball, free -play and
other 5-ball games.
Wanted
Deuces Wil d (gum ve ndor models)
Liberal all owance for cash.
The Herb McClellan Company
1354 W. Washington Blvd.
Los Angeles, Calif.
https://elibrary.arcade-museum.com
Smith Visits Brodie
in West Coast va cation
jaunt
LONG BEACH-Over the phone the
other night Warner Smith, manager of
the M. Brodie Company branch in Dal-
las, announced his arrival here for a
short vacation. "And furthermore ," he
concluded, "I don't want to hear any-
thing about vending machines or mer-
chandise until I've played a bit."
So "played-a-bit" he did, and on the
sixth day he bounced in to see Steve
Brodie and gel the lowdown on the new
stuff.
Smith was accompanied west by his
wife and baby, and while here captured
the biggest fish of the day on a fishing
jaunt.
Traipsing back to Dallas Smith vis-
ited ops in New Mexico, Colorado and
Oklahoma for Brodie, and capped his
vacation by landing a very large order
in Amarillo.
e
With Southern Colifornio
Coinmen
Ray Moloney, president of the Bally
Manufacturing Company, arrived in Los
Angeles during the last week in May to
"see what the West was like." He found
Los Angeles very much to his liking, so
much so that he stayed ten days and
really saw the town.
It was Moloney's first trip to this sec-
tion of the country and one that really
sold him on the West. Paul Laymon
stales that Moloney thinks this is the
only place to live. Moloney said that
he had started for Los Angeles several
times when he was a youngster but
never quite made it.
Paul Laymon and Mrs. Laymon enter-
tained Moloney several times during his
stay here. A day at Catalina, one al
Santa Barbara, and several nights at
the "spots" helped to make his trip a
real vacation. Laymon claims he made
Ray "holler uncle " before he left, but
there is probably a difference of opin-
ion as far as Moloney is concerned.
Anyway, everyone agrees they had a
wonderful time.
Jean Minthorne held a Seeburg party
in Phoenix during the latter part of May
for the phonograph operators of that
section. He presented the new Marbl-
Glo Classic and Vogue models for in-
spection. The showing, held at the Hotel
Westward Ho, was attended by over
twenty-five operators and their wives.
J. P. Seeburg was the luncheon guest
of Jean Minthorne during the last week
in May at the Jonathan Club in Los An-
geles. Seeburg expressed his pleasure
for the fine showing the new Marbl-Glo
Classic and Vogue have made in South-
ern California. Jean reports that orders
have been coming in steadily since the
new models appeared on the market.
Percy Shields, of the Charlie Wash-
burn Company, will leave soon on a
vacation that will take him to Detroit,
then home by the way of Port Alberni,
B. C. In Detroit he will pick up a new
car, probably a Mercury, and then pro-
ceed to Canada, where he will visit
with Barney Bland, an operator in that
section. After a week or so fishing,
Shields will return to Los Angeles.
William Nathanson, Rock-Ola dealer
for Southern California, is now on an
extended vacation. Ordered by doctors
to take a much needed rest, Nathanson
plans a vacation of several months, dur-
ing which time he will leave all · busi-
ness cares behind.
Mrs . J. C. Dorser, head of the Dorser
Music Company of Fresno, was in Los
Angeles early in June buying equip-
ment for the route of Wurlitzer phono-
graphs which she maintains in and
around Fresno. The Dorser Company
has over 300 machines on location with
eight men employed to operate them.
Walter Reed, service manager for the
Rudolph Wurlitzer Company, was in
Los Angeles during the first part of
June. He visited Bill Simmons on his
trip throughout the country for the pur-
pose of setting up and inspecting the
new Wurlitzer "310" remote control se-
lector. From Los Angeles he traveled
north to visit San Francisco and other
northern cities.
The new Warner Voice Studio was a
feature of one of Los Angeles' largest
department stores during May when the
store advertised the recording device on
their radio program over KHJ. Consider-
able interest was drawn to the new coin
machine by the radio advertising.
Bert Ramsey and Mrs. Ramsey, of
Jennings and Ramsey, Bakersfield oper-
ators, were in Los Angeles for several
days early in May. Ramsey visited the
Southwestern Vending Machine Com-
pany and placed an order with Harry
Kaplan for new machines.
He reports business is good in Bak-
ersfield and that operators have agreed
lo take all one-ball machines off loca-
tion. The late type machines are espe-
cially good, Ramsey reports.
e
New Alarm
ideal for all types of
equipment
LOS ANGELES - Presenting for the
first time a proven method of burglar
protection, the Protecto Devices Com-
pany announces in this issue the new
National Burglar Alarm.
Entirely mechanical, the alarm is
adaptable to all types of coin-operated
equipment and is especially suitable
for equipment in the out-of-doors.
Lou Favorite, well known coin ma-
chine personality, has acquired western
sales rights for this unusual device and
is now busy servicing western opera-
tors .
Being entirely mechanical, the device
fills a long felt want with operators who
desire burglar protection at low instal-
lation cost.

Protecto engineers stand ready to ad-
vise operators on their protection re-
quirements and there is no charge for
this service.
e
E. C. McNeil
reports from Portland
PORTLAND-E. C. McNeil, representa-
tive for national Vendors on the Pacific
Coast, sends word from the Northwest
that candy machine operators in that
section of the country find a steady im-
provement in business. The National
candy machines are being received
with enthusiasm, McNeil reports.
With his "salesroom on wheels," a 21
foot trailer that has been equipped for
the demonstration of National candy
and cigarette machines, McNeil is cov-
ering the slates of California, Oregon,
Washington, Nevada and Arizona. He
plans to visit every merchandising oper-
ator in the stales through which he will
pass.
McNeil reports that most of the boys
are hard to find-they are out fishing in
Oregon's many trout-filled streams.
e
Summer Gomes
featured by Bally
CHICAGO - Headliner, new Bally
marble game, and the Bally Double Bell
are both outstanding machines for sum-
mer trade, officials of the company slate,
as the organization prepares for a big
summer business.
Jim Buckley, general sales manager
of the Bally Manufacturing Company,
is very enthusiastic about Headliner, a
two-way play, five-ball novelty game.
"Headliner is a carefully balanced com-
bination of all the ingredients necessary
for marble game money-making," Buck-
ley stales. "Available in regular novelty
and free play models, Headliner is a
game for any location, any territory and
all types of players. While utilizing the
sensationally successful 'Spottem' idea,
it also features an ideal type of high
score play in which scores sky-rocket to
the big totals which players like.
"In addition to the fascinating two-
way play, Headliner introduces a brand
new action in Baily's clever 'boostable'
bumpers. These bumpers normally score
100, but their value can be boosted by
skill to 1,000 points.
"Headliner is fully metered and ad-
justable, has new no-hum free play
coil, and the revolutionary 'floating
power' which eliminates shock and
noise due to vibration, increasing the
life of mechanism and doubling the life
of light bulbs."
B~rl Perkins, sales manager of the
Bally Bell division, believes that summer
resort territory will see a large number
of Bally Double Bells this year. "Due to
the unusually heavy response to our
'Get-Wise' Offer, the Bally Bells are sure
to be popular this year.
"We want bell operators to get wise
to the more than double earning power
of Baily's Double Bell. In order to ac-
complish this we are shipping samples
to bell operators subject to a fifteen day
money-back guarantee.
. "The earning power and performance
of the Bell are proven facts and our trial
offer is the operator's chance to gel
cash-box evidence without risking a
penny."
31
COIN
MACHINE
REVIEW
e
Ancient Music Box
found in operation
NEW ATHENS, ILL. (RC) - What is
perhaps the oldest coin operated music
machine in the Southern Illinois area
was uncovered here recently by A. G .
Beard, operator of vendors and phono-
graphs along the eastern bank of the
Mississippi River.
The old music box, a Violano Virtu-
oso, is still in good shape and the origi-
nal set of pieces are still in use. Ac-
cording to the proprietor of the location,
it had never been removed during pro-
hibition, and it was played by coal min-
ers and rural residents constantly dur-
ing that period.
No owner's name was found any-
where on the box, and the money-de-
posit lockbox had no lock. The pro-
prietor had simply moved in, taken the
music machine as part of his fixtures ,
and operated ii himself. It was replaced
by Beard in May with a new See-
burg.
e
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