w ith
ROBERT LATIMER
West Coost Distributors
Reliable Vending Machine Co.
16
COIN
MACHINE
REVIEW
452 Venice Boulevard
Los Angeles, California
M. Brodie Company
2182 Pacific Avenue
Long Beach, California
Vending Machine
Headquarters
1160 Mission Street
San Francisco, California
Viking Specialty Co.
530 Golden Gate Avenue
San Francisco, California
An important mee ting of the Associ-
ated Phonograph Owners of St. Louis
was held here in May at the headquar-
t~rs of the group, 1300 Market Street.
The featured speaker of ) he evening
was Hardy Schneider, president of the
Phonograph O wners ' Association of
Southern Illinois. The topic u n der dis-
cussion was the new rate schedule of
collections adopted for East St. Louis,
Illinois, St. Louis, Missouri and Southern
Illinois. The new schedule went into
effect May 15.
Independence of operators, and justi-
fiable collection schedules was the prin-
cipal theme of Schne\der's talk. The
adoption of such a scht:dule culminates
over two years of concerted effort by
Martin Balen siefer and William Marks,
representatives of the local group.
The new rate scale is based primarily
on the value of the· phonograph, in turn
valued according to location potentiali-
ties. Commissions are gauged against
overhead, usually figured at four dollars
per week per location on machin es less
than two years old. A fair amount has
been set to make certain that every lo-
cation pu lls its own weight. If not,
the phonograph will be replaced with
a depreciated, older model, or taken out
altogether.
This is the most important regulation
adopted in the twin states for over ten
years , Schneider pointed out.
Minimums of from $2 to $7 per week
are being placed on all locations served
by members of tl-ie three groups. Per-
haps the most outstanding feature of the
new schedule is the ease by which lo-
cations can be "traded down ." Opera-
tors will no longer have to spot brand
new machines in locations which do not
warrant the attendant overhead.
William Betz, St. Louis Seeburg dis-
tributor and president of the W. B. Nov-
elty Company, held open house May 9
at the compan y offices, 3800 North
Grand, for 300 music operators of this
city and East St. Louis. The main attrac-
tion was the unveiling and demonstra-
tion of the new Seeburg phonographs.
C. T. McKelvey, Frank Merkle and
John Baxter of the Seeburg Company
were visitors and demonstrators of the
new machines.
Carl Trippe of Ideal Novelty Company
NAME AND
is crowing over rival operator-athletes
alter the Ideal bowling team was named
champion of the South St. Louis Mer-
chants' Bowling League May 9. The
team, alter making a hard uphill fight
during the entire season, came out one
game in the lead. Men comprising the
kegling staff are Art Paule, Lon Fergu-
son, Len Stirrat, Harold Moser, and Bill
and Frank Besdeck, all operators and
service men backed by Ideal.
A new operator, Lee Guerkey, was
welcomed to the fold by the Associated
Phonograph Owners' Association this
month. Operating a route of 40 new
Wurlitzers, Lee has one of the most ro-
mantic sections in the nation for his
string-the historic and beautiful Lake
of the Ozarks region near Camdenton,
Missouri. Summer resort and tourist
business has a lready begun to play a
melodious tune in the cash boxes on
Lee 's route.
Bill Marks, St. Louis' "baby veteran"
operator of Wurlitzer phonographs, an-
nounces that he will leave for C alifor-
nia upon receipt of a new Oldsmobile.
Last year, with Mrs. Marks, Bill visited
the Ozarks and Chicago, but this year
he plans to cover some territory.
Congratulations are being heaped on
the Morris family-operators of coin ma-
chines in St. Louis since the beginning
of the industry. Starting with the young-
est member of the family, W alter Mor-
ris, 19, and totaling the number of years
that the various members have spent in
the coin machine industry the group can
count 100 years in the business.
After Walter, a music operator, comes
Sidney Morris, who can look back on
nine unbroken years in the phonograph
trade. A step farther back is J. S. Mor-
ris, president of the J. S. Morris Novelty
Company, and of the Missouri Amuse-
ment Machine Operators' Association.
Two more brothers, Ben and Ike Morris,
are on the personnel staff of the Morris
Novelty Company. The oldest member
of the family in the trade is Jacob Mor-
ris, who built up the first coin routes
before the !900's.
Carl Trippe, Ideal Sales president,
and Mrs. Trippe are making plans for
an extended trip to the New York
World's Fair during July. Among the ac-
tivities which keep Trippe busy is the
new arcade just opened in the West-
lake Amusement Park in suburban St.
Louis. Opened May 14, this is the larg-
est arcade in Missouri.
Leo Wichlan reports that the Bally
Fifth Inning game and the Bally Chev-
ron are both way out in front in summer
sales. He hasn't been able to make de-
livery on the Fifth Inning device for sev-
eral weeks.
Duke Stearns, former manager of the
Ideal Sales Company, has located in
Manhattan, Kansas , and has opened an
independent auto parts supply store.
e
NUMBER
" IDENTIFY YOUR MACHINES"
50 @)
100 @)
250 @)
500 @)
PLATES
7c
Sc
each
each
4c
each
3½c each
Tota l $ 3.50
Total
5.00
Total
Total
10.00
17.50
Write for Circular on
BRASS TRADE CHECKS
Polished brass or aluminum plates with your name and
address, consecutively numbered, black enamel filled
over-all size ¾" x 21/,". Can have any lettering or num-
bering or> plate within rea son.
Established 1872
W. W. Wilcox Mfg. Co.
564 W. Randolph St., Chicago, 111.
https://elibrary.arcade-museum.com